Facebook Ad Basics - How To Warm Up Your Ad Accounts For Longterm Success... (Behind The Scenes)

Summary

In this video, the speaker shares insights on navigating the complexities of Facebook advertising, particularly for new accounts. They emphasize the importance of building trust with Facebook by launching campaigns sequentially—starting with likes, followed by boosted campaigns. The speaker warns against launching multiple campaigns simultaneously, as this can lead to account shutdowns. Viewers are encouraged to take advantage of additional courses for a comprehensive understanding of effective ad strategies. The video serves as a practical guide for optimizing Facebook ads, aiming to enhance viewers' advertising skills and results.

Takeaways

• 😀 Building a brand from scratch allows viewers to learn from both successes and failures.
• 📈 Establishing trust with Facebook's AI is essential for successful ad campaigns.
• 🔍 The warm-up process involves creating a niche page and posting high-quality content for 1-2 weeks.
• 💡 A likes campaign should be the first step to build trust before launching conversion ads.
• 🌍 Targeting tier one countries can help in obtaining high-quality traffic.
• 💰 It's advisable to spend a reasonable amount on ads (e.g., $25/day) to build a presence on Facebook.
• ⏳ Patience is crucial; avoid launching multiple campaigns simultaneously to prevent account shutdowns.
• 📊 Focus on compliance by using tame ad copy that adheres to Facebook's guidelines.
• 📅 After running a likes campaign for a week, consider launching a boosted post campaign.
• 🤝 Engaging with viewers by encouraging comments and feedback helps build a community around the brand.

Q & A

What is the first step to take when starting a new Facebook ad account?

The first step is to run a likes campaign to build trust with Facebook.

Why should campaigns not be launched simultaneously when starting a new account?

Launching multiple campaigns simultaneously can lead to account shutdowns, as it may appear suspicious to Facebook.

How long should you wait after launching a likes campaign before launching a boosted campaign?

You should let the likes campaign run for a little bit before launching the boosted campaign.

What should you do if you want to change your ad in a likes campaign?

If you want to change your ad, do it a day after you launched the likes campaign.

What is the recommended sequence for launching campaigns in a new Facebook ad account?

First, launch a likes campaign, then wait and launch a boosted campaign. Avoid launching multiple campaigns at once.

What can happen if you try to run too many different types of campaigns at the same time?

Running too many different types of campaigns can lead to your account being shut down due to lack of trust.

What does the speaker suggest for learning effective Facebook advertising?

The speaker suggests going through their courses for detailed, step-by-step guidance on Facebook advertising.

Why is it important to 'warm up' a Facebook ad account?

Warming up the account helps to establish trust with Facebook, which is crucial for the successful running of ads.

What was the speaker's intention in sharing the progress of their campaigns?

The speaker aimed to take the audience along on their journey of optimizing and launching campaigns.

What does the speaker encourage viewers to do after watching the video?

The speaker encourages viewers to share their biggest takeaway in the comments, subscribe, and hit the notification bell.