What Happened to SuperM - The Dumbest Idea for a K-pop Supergroup that Almost Worked

Summary

SuperM, the groundbreaking K-pop supergroup formed by SM Entertainment in 2019, brought together top idols from EXO, SHINee, and NCT. Marketed as the 'Avengers of K-pop,' their debut was a high-profile event featuring a stunning music video and ambitious promotional strategies. While they initially succeeded in the U.S. market, the pandemic hindered their momentum, leading to a shift towards virtual concerts. Challenges like mandatory military service and controversies surrounding member Lucas prompted a hiatus. However, Lucas's recent return has sparked speculation about a possible revival, keeping fans hopeful for SuperM's future.

Takeaways

• 🎤 K-pop fans often dream of creating their own supergroups from their favorite idols.
• 🚀 SM Entertainment launched SuperM, a supergroup consisting of members from existing groups like EXO, SHINee, and NCT.
• 🌍 SuperM was marketed as the 'Avengers of K-pop,' aiming for a global audience, especially in the U.S.
• 🎶 Their debut EP featured high production values and a memorable music video, showcasing their star power.
• 💰 SuperM's debut was strategically timed with the rise of other K-pop groups like BTS and BLACKPINK in the U.S.
• 📈 The group achieved significant success on international charts, including hitting number one on the Billboard 200.
• 😔 Despite their success in the West, SuperM struggled to gain traction in the Korean music scene.
• 🦠 The pandemic halted many K-pop activities, leading to the creation of Beyond Live for virtual concerts.
• 🎉 SuperM returned in 2020 with a new album and saw improved recognition in Korea with the title track 'Tiger Inside.'
• 🚨 The future of SuperM is uncertain due to member military service, personal controversies, and the departure of key figure Lee Soo-man from SM Entertainment.

Q & A

What is the main idea behind the creation of SuperM?

SuperM was created as a K-pop supergroup by SM Entertainment, formed from members of existing groups to capitalize on the growing popularity of K-pop globally, particularly in the U.S.

How did SM Entertainment promote SuperM?

SuperM was promoted internationally, collaborating with Capital Records and marketing them as the 'Avengers of K-pop' to help American audiences understand their concept.

What was the public reaction to the formation of SuperM?

The formation of SuperM received mixed reactions; while K-pop fans appreciated the talent, some felt it detracted from the success of the individual groups from which the members were drawn.

What impact did the COVID-19 pandemic have on SuperM?

The pandemic slowed down SuperM's activities, preventing them from holding concerts and events. However, SM Entertainment adapted by launching virtual concerts through Beyond Live.

What were some significant achievements of SuperM after their debut?

SuperM debuted with their EP 'SuperM' and topped various charts, including the Billboard 200 World Albums chart, indicating strong commercial success in the U.S.

Why did SuperM's popularity decline after their initial success?

SuperM's popularity declined due to several factors, including the mandatory military service of members, changes in SM Entertainment's priorities, and the departure of Lucas from the group.

What was the concept behind SuperM's music and style?

SuperM's music and style aimed to combine elements from the members' original groups, creating a unique sound that retained the classic SM Entertainment vibe while appealing to a global audience.

How did SuperM utilize technology for their concerts?

SuperM utilized augmented reality technology to enhance their virtual concerts, creating immersive experiences for fans across the globe during the pandemic.

What are the reasons for SuperM's inactivity since 2021?

SuperM has been inactive due to the members' military service obligations, changes in management at SM Entertainment, and the departure of Lucas from the group.

Is there a possibility for SuperM to return in the future?

With Lucas recently announcing his return to the music industry, there is a possibility for SuperM to reunite, but without strong promotional support from SM Entertainment, their future remains uncertain.