Essentials To Developing A Story World - How To Tell A Great Story In The 21st Century

Summary

In this insightful discussion, Houston Howard emphasizes the importance of building a comprehensive 'story world' to enhance storytelling, especially in transmedia projects. He explains how a well-developed world not only enriches the individual story but also opens avenues for multiple narratives across various platforms. Using examples from iconic franchises like Star Wars and The Hunger Games, Howard illustrates that a captivating story world can attract investors and audiences alike. He advocates for the simultaneous development of compelling stories and expansive worlds, arguing that this dual focus leads to greater creative and financial potential in contemporary storytelling.

Takeaways

• 😀 Understanding the core principles of effective communication is essential for building strong relationships.
• 📝 Active listening is a vital skill that enhances communication by allowing you to fully engage with others.
• 🌍 Non-verbal cues, such as body language and facial expressions, play a significant role in conveying messages.
• 💬 Clarity and conciseness in your message can prevent misunderstandings and promote effective dialogue.
• 🤝 Empathy in communication helps to create a supportive environment and fosters deeper connections.
• 🚀 Tailoring your communication style to your audience can enhance understanding and receptiveness.
• 📊 Using storytelling can make your messages more relatable and memorable for your audience.
• 🔄 Feedback is an important aspect of communication that allows for continuous improvement.
• 🌟 Confidence in your communication can influence how your message is received and perceived.
• 🎯 Setting clear objectives for your communication can help you stay focused and achieve desired outcomes.

Q & A

What is a story world according to Houston Howard?

A story world is the larger narrative universe where individual stories exist. It's not just the plot of a single character but encompasses the entire setting and context that allows multiple stories to unfold.

What distinguishes a story from a story world?

A story refers to a specific narrative, such as Dorothy's adventure in 'The Wizard of Oz,' while a story world includes the broader setting, like Oz itself, which can host numerous narratives.

Why is world-building important in transmedia storytelling?

World-building is crucial because it enhances audience engagement and creates opportunities for more stories across different platforms, increasing the potential for revenue and audience investment.

How does Howard compare individual stories to commodities?

Howard likens individual stories to oranges that can be sold. However, to maximize sales, they must be housed in a larger box, representing a story world that can accommodate multiple stories.

What is the relationship between story worlds and potential revenue?

Story worlds with rich potential can attract greater investment because they offer more narratives and opportunities for exploitation across various media, thus enhancing long-term revenue.

Can you give examples of successful story worlds?

Examples include 'Star Wars,' 'Game of Thrones,' and 'The Matrix,' which not only have compelling individual stories but also expansive worlds that allow for multiple narratives.

What happens if a story world is built well but the story is poor?

Even with a great story world, a poor story will fail to attract and retain audiences. Conversely, a great story can succeed in a less compelling world but lacks longevity and expansion potential.

How does Howard suggest approaching real-world dramas in the context of world-building?

Howard believes real-world dramas can still be developed into engaging story worlds by focusing on the unique aspects of the setting and the stories of its inhabitants, such as the grit and determination of people in specific communities.

What does Howard mean by saying that story world is a separate discipline from storytelling?

Howard indicates that creating a compelling story world requires distinct skills from telling a good story. Both are necessary for success, especially in large-scale projects.

How have market trends shifted regarding spec scripts and story worlds?

Market trends show that spec scripts with well-developed story worlds are commanding significantly higher prices compared to those with weaker or no story worlds, indicating a growing appreciation for expansive narrative universes.