Najwa Shihab - Empowering Society Through Digital Media | BukaTalks

Summary

In an engaging reflection on her journey in media over the past eight months, the speaker discusses her transition from traditional television to digital platforms. She emphasizes the significance of adaptability in an evolving technological landscape, highlighting collaboration, content creation, and community engagement as key pillars of her new venture, NarasiTV. Through exclusive interviews and innovative content, she aims to connect with diverse audiences while addressing critical social issues. The speaker also underscores the necessity for young people to be informed and active participants in politics, advocating for a deeper understanding of media's impact on society.

Takeaways

• 😀 The speaker shares personal experiences from their first time on TV, highlighting the nervousness and challenges faced.
• 🎥 The transition from traditional media consumption to digital platforms is significant, with a noted shift in how audiences engage with news.
• 💡 Collaboration is emphasized as a vital strategy in the digital media landscape, contrasting with the competitive nature of traditional TV.
• 📺 Despite the rise of digital media, traditional television remains influential in Indonesia, with high viewer engagement still reported.
• ⚙️ Adapting to technological advancements is essential for staying relevant in the fast-changing media environment.
• 📚 The importance of lifelong learning is stressed, as mastering one technology quickly becomes obsolete with new developments.
• 🌍 The speaker discusses the formation of NarasiTV, a digital platform aiming to produce diverse and lasting content.
• 🤝 Community engagement through initiatives like Mata Kita helps spread values such as anti-corruption and tolerance.
• 🔍 The need for critical media literacy among youth is highlighted, encouraging informed political engagement.
• 🚀 The speaker reflects on their journey, emphasizing the lessons learned about content creation, collaboration, and community building over the past eight months.

Q & A

What was the speaker's first experience on television?

The speaker's first experience on television was during an episode of 'Headline News' where they were so nervous that they forgot their own name, mistakenly introducing themselves as the previous presenter.

What significant interview did the speaker conduct recently?

The speaker conducted an exclusive interview with David Beckham, which was the only media interview during his visit to Indonesia and was aired on YouTube.

How has the consumption of media changed over the years according to the speaker?

The speaker notes that media consumption has shifted from a communal experience, such as watching TV together at a scheduled time, to a more individualized and fast-paced digital consumption, particularly among younger audiences.

What historical example does the speaker use to illustrate the impact of technology on skills?

The speaker references the painter Ernest Meissonier, whose precise painting skills became irrelevant after the invention of the camera, demonstrating the need to adapt to technological changes to remain relevant.

What are the three key pillars emphasized for NarasiTV's strategy?

The three key pillars emphasized for NarasiTV are collaboration, content, and community, which the speaker believes are essential for competing in the digital landscape.

What role does collaboration play in the digital media landscape according to the speaker?

Collaboration is seen as crucial in the digital media landscape, allowing for the sharing of resources, knowledge, and audiences. The speaker mentions collaborations with various organizations to enhance content reach and quality.

What initiatives have been taken to engage with communities through NarasiTV?

NarasiTV has initiated the 'Mata Kita' community, which engages members in various social and educational activities across provinces and even in other countries, focusing on values like anti-corruption and tolerance.

How does the speaker view the relationship between media producers and viewers?

The speaker highlights that the relationship between media producers and viewers has become more egalitarian, with viewers becoming more critical and able to voice their opinions directly through social media.

What challenges does the speaker identify regarding youth engagement in politics?

The speaker identifies challenges in youth engagement in politics, including varying levels of political awareness, the prevalence of misinformation, and the need for youth to be active participants rather than passive consumers of political narratives.

What lesson does the speaker take away from their experiences over the past eight months?

The speaker concludes that the decision to leave MetroTV and embrace new opportunities in digital media has been valuable, reinforcing the importance of adaptability, continuous learning, and community engagement.