Mempresentasikan Produk yang Sudah Memiliki Hak Cipta maupun Hak Paten

Rizqi Nur Barokah
14 Dec 202103:27

Summary

TLDRThe speaker from 11th grade Multimedia 1 presents a product called 'Rocky,' a chocolate-covered biscuit stick from Sagiko. The product has trademark and patent rights and is inspired by a similar Japanese snack, 'Pocky,' introduced by Ezaki Glico in 1963. Initially, the entire stick was coated in chocolate, but due to packaging costs, a portion of the stick was left uncovered to serve as a handle. Rocky is marketed under different names in various regions, such as 'Mikado' in Europe. The presentation highlights its journey to success and product innovation.

Takeaways

  • 😀 Introduction by a student from class 11 multimedia 1, presenting a copyrighted and patented product called 'Rocky'.
  • đŸ« Rocky is a chocolate-coated biscuit stick, produced by Sagiko, originating from butter pretzel sticks introduced by Ezaki Glico in 1963.
  • 🍬 Ezaki Glico's first snack was a stick-shaped pretzel product called 'Butterfly S'.
  • 💡 The initial fully chocolate-coated biscuit sticks had the issue of making hands dirty when eating.
  • 💰 To reduce packaging costs, only part of the stick was dipped in chocolate, leaving a 2 cm section as a handle.
  • 📩 The new packaging was simplified to small boxes containing 40 sticks, eliminating the need for individual wrapping.
  • đŸ·ïž The brand 'Pocky' was registered in 1966, and its first sales began in Hiroshima with accompanying TV and print advertisements.
  • 🌏 The product was sold under different names globally: 'Mikado' in Europe and 'Rocky' in Malaysia.
  • 🔬 The technique for leaving part of the stick uncovered by chocolate was patented in 1969 as a utility model by Ezaki Glico.
  • đŸ›Ąïž The 'Âź' symbol indicates that the trademark is officially registered and must be renewed regularly, typically every five years.

Q & A

  • What is the main product being discussed in the presentation?

    -The main product being discussed is Rocky, a chocolate-coated biscuit stick produced by Sagiko.

  • What was the original form of the product before it became Rocky?

    -The original form of the product was a butter pretzel stick introduced by Ezaki Glico in 1963, called 'Butterfly.'

  • What problem did the company face when the biscuit sticks were fully coated with chocolate?

    -The fully coated biscuit sticks would make the eater's hands dirty, and wrapping each stick individually with foil was expensive.

  • How did the company solve the issue of messy hands while eating the product?

    -The company solved the issue by leaving a 2 cm section of the biscuit stick uncoated with chocolate, creating a 'handle' that eliminated the need for foil wrapping.

  • When was Pocky registered as a trademark, and in which country did the product first become popular?

    -Pocky was registered as a trademark in 1966, and it first became popular in Japan, with initial sales starting in the Hiroshima prefecture.

  • What is the difference between the product name in Japan and Malaysia?

    -In Japan, the product is called Pocky, while in Malaysia it is sold under the name Rocky.

  • What innovation did Ezaki Glico patent in 1969 regarding the biscuit stick?

    -Ezaki Glico patented the technique of leaving part of the chocolate stick uncovered to serve as a handle, making it easier to eat without making a mess.

  • Why does the packaging of Pocky (or Rocky) feature the 'R' symbol?

    -The 'R' symbol signifies that the product's trademark is officially registered, indicating its exclusive ownership by the company.

  • What is the significance of the utilitarian model patent registered by Ezaki Glico in 1969?

    -The utilitarian model patent protected the innovative design of leaving part of the biscuit uncoated, a key feature that contributed to the product's success.

  • How does the company maintain the rights to the registered trademark?

    -The company must regularly renew the registration of the trademark, typically every five years, to maintain exclusive rights to the product's brand name.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Étiquettes Connexes
Rocky historybiscuit stickschocolate treatspackaging innovation1960s snacksEzaki Glicotrademarked productsglobal brandsproduct developmentsnack evolution
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