How to Achieve Your Annual Goals in Just 12 Weeks
Summary
TLDRThis video script discusses the effectiveness of the '12 Week Year' concept by Brian Moran and Michael Lennington, which challenges traditional annual goal-setting. It emphasizes the importance of execution over knowledge or strategy, suggesting that consistent action is the key differentiator between high and low performers. The script introduces three key ideas: addressing the 'execution gap', 'periodization' of time for more focused goal achievement, and the necessity of an emotionally resonant vision to overcome the fear of discomfort and motivate progress. The speaker also shares personal insights and prompts for reflection, aiming to inspire viewers to enhance their productivity and life outcomes.
Takeaways
- 📅 The traditional annual goal-setting approach often fails to motivate and can lead to forgetting goals or getting sidetracked.
- 🔑 The '12 Week Year' by Brian P. Moran and Michael Lennington offers a system to achieve more in 12 weeks than most do in 12 months by focusing on execution.
- 🚀 The key to differentiating high performers from low performers is not knowledge or strategy but consistent execution, which is often lacking.
- 🤔 The concept of 'Execution Gap' is central to the book, emphasizing that most people have the capacity to achieve more but are held back by their lack of consistent action.
- 💡 The book challenges the idea of annualized thinking and suggests 'periodization' the year into four 12-week segments to create a sense of urgency and focused action.
- ⏳ Periodization is inspired by athletic training, where focusing on one skill at a time leads to more effective progress than trying to improve multiple skills simultaneously.
- 🔄 The '12 Week Year' approach leverages the 'deadline effect', where performance increases as deadlines approach, to keep motivation and progress consistent throughout the year.
- 😌 The book discusses the need to overcome the 'comfort crisis' and face discomfort as a necessary step towards achieving goals and making significant life changes.
- 🌟 Creating a compelling vision for the future is essential for high performance, as it provides a clear direction and motivation to endure the discomfort of taking new actions.
- ❤️ Emotional connection to the outcome is vital; goals need to resonate with individuals on an emotional level to motivate them to take action and make sacrifices.
- 🛠️ The script encourages self-reflection through journaling prompts to identify areas where lack of execution or fear of discomfort may be hindering progress towards a desired life.
Q & A
What is the main problem with setting annual goals according to the transcript?
-The main problem with setting annual goals is that people often lose motivation, forget about their goals, or get sidetracked, leading to not achieving the desired outcomes or building the life they want because their system isn't working effectively for them.
What is the '12WE Year' concept introduced in the book by Brian Moran and Michael Lenington?
-The '12WE Year' concept is a system designed to help individuals achieve their annual goals in just 12 weeks, enabling them to accomplish more within this period than most people do in 12 months.
What does the transcript suggest is the key differentiator between high performers and low performers?
-The key differentiator between high performers and low performers is not knowledge, strategy, or information, but execution. There is a major execution gap between high performers and less high performers.
What is the 'Execution Gap' mentioned in the transcript?
-The 'Execution Gap' refers to the significant difference in the ability to execute plans and actions between successful individuals and those who are not, which is the primary factor in achieving success.
How does the transcript relate the concept of 'periodization' to goal setting?
-The transcript relates 'periodization' to goal setting by suggesting that instead of thinking in annualized time frames, one should break down the year into four 12-week periods, focusing on specific goals for each period to increase productivity and urgency.
What is the significance of the quote from Thomas Edison mentioned in the script?
-The quote from Thomas Edison, 'If we did the things we are capable of, we would literally astound ourselves,' emphasizes the potential that lies within individuals and the impact that consistent execution can have on achieving success.
How does the transcript suggest using the concept of 'deadline effect' to improve productivity?
-The transcript suggests using the 'deadline effect' by setting shorter, more frequent goals within 12-week periods, which creates a sense of urgency as the deadline approaches, thereby increasing productivity and focus.
What is the role of 'emotional connection to the outcome' in achieving goals according to the transcript?
-The 'emotional connection to the outcome' is crucial in achieving goals because it provides the motivation to face discomfort and take new actions. A compelling vision for the future that one is emotionally connected to can drive action and help overcome the fear of discomfort or love of comfort.
What is the 'Comfort Crisis' mentioned in the script, and how does it relate to productivity?
-The 'Comfort Crisis' refers to the addiction to comfort that prevents individuals from taking actions that could improve their lives. It relates to productivity by highlighting the need to face discomfort to achieve greater outcomes and progress.
How does the transcript suggest creating a compelling vision for the future?
-The transcript suggests creating a compelling vision for the future by envisioning what one truly wants to achieve, including personal, professional, and spiritual goals. This vision should be emotionally resonant and provide a clear direction for action.
What is the 'Productivity Lab' mentioned in the transcript, and what is its purpose?
-The 'Productivity Lab' is a community being built by the speaker to help ambitious entrepreneurs, creators, and professionals double up their productivity while enjoying the journey and making friends along the way. It offers resources such as free workshops and video playlists to assist in goal setting and productivity improvement.
Outlines
📅 The 12 Week Year: Achieving More in Less Time
The speaker introduces the concept of the '12 Week Year' from the book by Brian Moran and Michael Lennington, which challenges the traditional annual goal-setting approach. The book proposes a system to achieve more within a 12-week period than most do in a year. The speaker highlights the importance of execution over knowledge or strategy, using the 'execution gap' between high and low performers as a central theme. They also discuss the prevalence of inaction despite available knowledge, exemplified by the fitness industry, and suggest that consistent execution is the key to closing this gap and achieving goals.
🕒 Periodization: Breaking the Annualized Mindset
The speaker discusses the concept of 'periodization' as an alternative to annualized goal setting. They reference Ed Mylett's strategy of dividing the day into three periods to increase productivity. The speaker explains that the traditional annual goal-setting approach often leads to wasted time and a rush to meet targets at year-end. They advocate for breaking the year into four 12-week periods to create a sense of urgency and focus, leveraging the 'deadline effect' to enhance productivity. The speaker emphasizes the effectiveness of periodization in goal achievement, drawing on examples from the Olympics and business practices.
🏋️♂️ Overcoming Discomfort: The Key to Achieving Goals
The speaker addresses the discomfort that comes with new actions and change, suggesting that this discomfort is often the barrier preventing individuals from achieving their goals. They argue that a compelling vision for the future is necessary to motivate individuals to overcome their fear of discomfort and take the necessary actions. The speaker shares journaling prompts to encourage self-reflection on how a fear of discomfort might be holding one back. They also discuss the importance of creating an emotionally resonant vision to drive action and change.
🌟 Creating a Compelling Vision for High Performance
The speaker emphasizes the importance of having a compelling vision to achieve high performance. They discuss the need for a vision that is emotionally connected and provides a sense of direction and purpose. The speaker suggests that without such a vision, individuals will not be motivated to endure the discomfort of change. They reference a podcast clip about the correlation between a lack of a meaningful life vision and male suicide, highlighting the power of a vision in driving action. The speaker concludes by encouraging viewers to think about their personal vision, legacy, and desires to create a future that is worth working towards.
Mindmap
Keywords
💡Productivity
💡12WE Year
💡Execution Gap
💡Periodization
💡Annual Goals
💡Consistent Execution
💡Knowledge Problem
💡Deadline Effect
💡Comfort Zone
💡Compelling Vision
💡Emotionally Resonant
Highlights
The traditional annual goal-setting approach often fails due to loss of motivation, forgetfulness, and distractions, leading to unfulfilled aspirations.
The book '12 Week Year' by Brian Moran and Michael Lennington offers a system to achieve more in 12 weeks than most do in a year.
Three key concepts from the book are discussed to help viewers get more done efficiently.
The 'Execution Gap' is identified as the difference between high performers and others, being the key to success rather than knowledge or strategy.
A quote by Thomas Edison emphasizes the potential within individuals if they execute their capabilities.
The diet and fitness industry's growth exemplifies the knowledge-execution gap, where people know what to do but fail to execute.
Most people have the capacity to significantly improve their income but are held back by inconsistent execution.
The importance of addressing the execution gap to live the life you want is highlighted.
A journaling prompt is suggested to reflect on how lack of execution is holding oneself back.
The concept of 'periodization' is introduced to replace annualized thinking for more effective goal achievement.
Ed Mylett's time manipulation strategy is discussed as an example of periodization.
The '12 Week Year' approach divides the year into four focused 12-week periods to leverage the deadline effect.
The benefits of periodization in goal setting are explained, including increased focus and urgency.
The emotional connection to outcomes is crucial for overcoming the fear of discomfort and taking new actions.
Creating a compelling vision for the future is essential to motivate action and high performance.
The importance of aligning one's vision with their emotional resonance to drive consistent action is discussed.
Free workshops and resources are offered to help create a personal vision and implement the '12 Week Year' strategy.
Transcripts
okay so if you're anything like me you
probably think a lot about how to get
more stuff done and the typical approach
to this is to set annual goals and to
track your progress throughout the year
but for a lot of us this doesn't really
work we can lose motivation we can
forget about our goals we can get
sidetracked by other things and the
worst part about this is that you're not
achieving the things you want or
building the life that you want because
your system isn't really working for you
but what if there was a system that
helped you achieve your annual goals in
just 12 weeks and do more than most
people do in 12 whole months that is
where this book comes in the 12we year
by Brian morren and lennington and this
is what we're talking about in this
episode of book club the ongoing Series
where for the last 4 years I have been
distilling And discussing highlights and
learnings from some of my favorite books
and really in this video I wanted to
talk about three key Concepts that I
personally taken away from the book the
book has 21 chapters it's fairly in
depth I would recommend reading the book
cuz it actually is a genuinely good book
but in this video I'm just going to
focus on three key ideas that if you
apply to your life will hopefully help
you get more done in 12 weeks than other
people do in 12 months key idea number
one is the execution Gap now really
their whole stick in this book which I
broadly agree with is if you look at the
thing that differentiates High
performers from low performers or people
who are successful versus people who are
not successful how however really people
Define their own terms of success
obviously it doesn't have to be in terms
of money but however you define success
the thing that separates people who are
successful from the people who are not
successful is not knowledge and it's not
strategy and it's not information it is
simply execution there is a major
execution gap between High performers
and less High performers and there's a
nice quote from Thomas Ed in the very
first chapter which is if we did the
things that we are capable of we would
literally Astound ourselves and then
they're going on to talk about how 65%
of Americans are overweight or obese do
you think that there is some secret to
losing weight and getting fit the diet
and fitness industry is a $60 billion
industry as of 2013 when this book is
written each year new books are
published on diet and exercise when I
searched diet books on the internet my
search came back with
45,9 results almost 46,000 books some
with familiar titles like the Atkins
diet or South Beach Diet some with less
familiar titles like run fat pitch run
yet Americans continue to be overweight
and out of shape most people know how to
get back in shape eat better exercise
more they just don't do it it's not a
knowledge problem it's an execution
problem our experience has shown that
most people have the capacity to double
or triple their income just by
consistently applying what they already
know despite this people continue to
chase new ideas thinking that the next
idea is the one that will magically make
it all better and like the whole first
chapter kind of J basically elaborates
on this point in great detail that the
single biggest barrier between you and
the life that you are capable of living
and the success that you're capable of
achieving however you choose to Define
that is simply a lack of consistent
execution there are still basic
fundamentals like this a lack of
consistent execution that also like
really deeply connects with me you know
I'm supposedly a productivity expert
some might say the world's most followed
productivity expert according to my
publisher but even still I just found
myself thinking as I was reading this
damn I am also holding myself back
simply because of a lack of consistent
execution there is a journaling prompt
that came to my mind as I was reading
this book which is is where am I
allowing a lack of consistent execution
to hold me back and honestly I would
encourage you to pause the video now and
just like think about that where am I
allowing a lack of consistent execution
to hold me back you know to use a
personal example one of the reasons why
my health is not in the place that I
would like it to be is simply a lack of
consistent execution it's not that I
don't have the knowledge of what it
takes to go to the gym and eat protein
and eat relatively well consistently
it's just that I don't do the thing
similarly last year our business did
like 5 million in annual revenue and had
I in fact considered L executed the
things that I know I should have done it
probably would have been closer to 8 or
9 million so there's literally $4
million difference between me
inconsistently executing and me
consistently executing and so the whole
point of this book as they lay out in
chapter one is to close this execution
Gap and the concept of the 12we year
which is sort of what it says on the 10
which we're going to talk about next but
the whole concept of the 12we year is
designed to help us close this execution
Gap so if you've identified that in your
life for example there's some sort of
execution Gap that's stopping you from
living the life that you actually want
to live then hopefully you can watch the
rest of this video and then maybe you
can consider picking up a copy of the
book as well now once you've solved this
execution problem and you've freed up
more time and energy in your life and
you might want to spend some more time
learning and a great way to do that is
using brilliant who are very kindly
sponsoring this video brilliant is an
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so thank you so much brilliant for
sponsoring this video key idea number
two replace annualization with
periodization now I want to start this
with a clip from Ed melet which I saw
last year that I thought had some
profound wisdom to it my day is 6:00
a.m. to noon and I'm not crazy you're
crazy for thinking it takes 24 hours
just like some dude in a cave did 300
years ago my second day starts at noon
and goes till 6:00 p.m. that's day two
and then the next day is 6:00 p.m. to
midnight what I've done now is I have
changed a manipulated time I now get 21
days a week stack it up over a month I'm
going to kick your butt stack it up over
a year you're toast stack it up over 5
years my entire life is different than
it would have been otherwise now this
was a clip that that went viral on Tik
Tok uh and and so the comments are kind
of funny you know so in other words he
splits his day into morning afternoon
and night me me chatting with the nurse
while she puts the straight jacket on me
now obviously this clip taken out of
context like Ed Miler is great Tom bil
is great the podcast is absolutely sick
like it's a great conversation but this
clip taken out of context like I can see
why people would quibble about this
thing but there is actually profound
wisdom in this one of the comments here
is I cut my pizza into 48 slices equals
more pizza it's
like yes but also no like there actually
is wisdom in what Ed is doing here which
is basically what he's doing is
periodization so let's segue that into
what these guys actually talk about in
the book and the whole reason why it's
called the 12we here is because the way
that we generally think about setting
and achieving goals is based on
annualized thinking level zero is you
don't set goals at all and you don't
even think about your life and you don't
do any kind of New Year stuff cuz you're
just like operating an autopilot I
suspect if you are a viewer of this
channel you are a little bit more
hopefully uh intentional about how
you're spending your time hopefully you
might have seen some of my my previous
videos around goal setting around the
importance of goal setting and maybe
you've decided to actually set some of
your own goals that's you know level
zero is the people that don't set any
goals at all level one is the people who
set annualized goals that these are my
goals for 2024 this is what I need to do
to achieve them etc etc this is how most
businesses operate as well they set we
set annual goals like our goals for 2024
are a b c d and e and then often
businesses will break them down into
quarterly goals but as individuals we
tend not to think about quarters
quarters are a very kind of business
speaky type thing where mostly yeah we
don't think about like how can I achieve
my annual goal and break it down into
quarters but even that that is all based
on annualized thinking and basically
what the guys in the book are talking
about is that when you think in an
annualized time frame it means means
you're wasting a lot of time so when it
comes to the end of the year this is
usually when a lot of progress is made
there's the idea of Parkinson's law
which is that work expands to fill the
time that we allocate to it if you set a
goal for the New Year in January or
February or whatever you still have this
sense of like oh you know the end of the
year is so far away and then by the time
the end of the year starts to roll
around you see this in the workplace you
see this in most people's personal lives
there's a real push of like oh crap we
need to hit our targets by the end of
the year and often businesses you know a
lot of businesses will do like 40% of
their annual Revenue in the final 2
months of the year yeah Black Friday
Christmas probably makes a difference
but there is a certain sense of urgency
that happens when you get closer and
closer to a deadline deadlines as much
as I don't particularly like them are
generally annoyingly motivating back
when I was working on my book I had
weekly deadlines from my editor and I
was just making no progress in the book
and every Tuesday we'd have a meeting at
like 5:00 p.m. and so on Tuesdays you
can bet your ass that like that morning
I was like crap I need to need to have
the meeting and I don't want to show up
to the meeting empty-handed and so I
would write lots of words on a Tuesday
this is the deadline effect as we get
closer to a deadline our performance
increases there's more of a sense of
urgency it's not that we're working any
harder I wasn't working any harder on a
Tuesday than I was on a Monday or the
weekend or a Friday or whatever the
thing might be I was just I just had
more of this sense of urgency and I was
spending my time doing sensible things
rather than wasting my time playing
PlayStation or scrolling social media or
doing random stuff that had nothing to
do with the primary goal that I was
working towards now according to the
book the concept of periodization was
first starting to be a thing in in the
Olympics in the
1970s where Eastern European athletes
were using that skill and they were
using it to great effect basically the
idea is that if you're an athlete trying
to improve a skill instead of trying to
improve all aspects of the skill all in
one go you're instead periodizing your
training so you have four to 6 weeks
working on skill a then you stop and
then the next four to six weeks working
on skill B and then you're sort of
stacking this up and doing things one at
a time in series rather than trying to
do multiple things in parallel I've
talked about this concept in a bunch of
videos before around how trying to make
a little bit of progress across lots of
things all at the same time is generally
a lot less effective than just focusing
on one thing and then finishing it and
focusing on another thing and finishing
it and the whole idea of this whole like
12we year is that it periodized the year
into four periods of 12 weeks or
quarters in other words but they're
calling it 12 weeks because it's just
like sounds cooler than like quarterly
planning basically the whole book is
about quarterly planning it's about like
thinking of your year instead of it
being 52 weeks instead thinking of a
year as being 12 weeks and the idea
there is that it means that you set
goals that are more focused on things
that you can actually get done in the
next 12 weeks when you only have 12
weeks every week counts whereas when you
have 52 weeks is you can sort of screw
around for a lot of the time and it
means you're taking advantage of the
deadline effect which means that as the
12 weeks starts to come to an end you
get more of that sense of urgency and
you're actually going to work a little
bit harder or in a more focused fashion
to achieve the goals that you set out to
achieve in that 12we period now a
criticism to this might be well like bro
is doing what Ed milet is suggesting and
just breaking down arbit arily breaking
down time into different chunks but that
actually does work if you arbitrarily
break down a year into four 12we
segments with like I don't know a week
of break in the 13th week or if you
arbitrarily break down a day into 3 days
like whatever terminology you want to
use you're really taking advantage of
that psychological phenomenon of the
fact that as things come to an end we
tend to push a little bit harder at them
this is not an advocation of hustle
culture this is simply a case of using
our time in a way that's actually more
effective and more aligned with the
goals that we say we want to achieve and
key idea number three is your emotion
connection to the outcome okay so the
first idea here is that often like if
you do decide to set goals for a 12E
period usually that involves doing new
actions and new actions can be
uncomfortable which is why we tend not
to do them and there's a quote here in
our experience the number one thing that
you'll have to sacrifice to be great to
achieve what you're capable of and to
execute your plans is your comfort we
always have to sacrifice comfort you
know for me to get jacked I have to
sacrifice the comfort of playing on the
PS5 and instead go to the gym and lift
some weights it's is going to be
uncomfortable for me to grow my income
or grow my business or like be more
intentional about my relationships I
might have to have uncomfortable
conversations I might have to initially
experience an uncomfortable amount of
work over time I would get better at
dealing with that discomfort and it
would then go into my comfort zone but I
have to face that discomfort in the
first place and this is a big thing that
holds a lot of us back because we do not
want to face that discomfort we're so
addicted to comfort the whole book about
this called The Comfort crisis but we're
so addicted to our comfort that we allow
the love of comfort to hold us back from
living our best life which leads us to
another journaling prompt I love
collecting journaling prompts it's like
one of my favorite things because I
think these questions can be incredibly
powerful if we just ask them to
ourselves even every now and then the
question that came to my mind was this
where am I allowing my fear of
discomfort to hold me back from building
a life that I love again I'd recommend
pausing the video and having a think
about these two prompts and I can
guarantee if you just think about this
for a minute you will get more value
from this video than you've gotten from
most YouTube videos that you probably
tend to watch because you know you can
watch videos all day right like and just
feed your brain with the information but
as we know from studies around active
recall and stuff like the actual change
will happen in your life when it's
driven from within and so that's why I
think these questions are incredibly
powerful yeah I could tell you that uh
you're probably allowing your love of
comfort to sacrifice your income
potential or your health whatever but
like it wouldn't be nearly as powerful
as you asking that question for yourself
and really recognizing oh crap in this
specific area of my life I'm allowing my
love of comfort to hold me back that's
useful to know that is like the initial
spark that leads to the change that may
happen further down the line so anyway I
talked for a bit longer than that but
like please pause the video and have a
think about these two little
prompts so how do we actually get over
this love of comfort and fear of
discomfort that we have and actually
take actions that are going to help us
get more done in 12 weeks than others do
in 12 months oh Chapter 3 of the book
talks about how the one key skill that
you need to have to make that happen is
a compelling vision for the future now I
want to play a clip from the Diary of a
CEO podcast where my friend Dr K who is
a psychiatrist was being interviewed
this is what you have to say if you look
at the statistics on suicide it's very
interesting so the number one thing that
correlates with male suicide is not
depression and this is super scary
there's one study I saw recently that
suggests that 50% of men who kill
themselves have no history or evidence
of mental illness and this I I believe
this statistic in in my clinical
practice because I know what depression
looks like I know what bipolar disorder
looks like and half the men that I've
worked with at least are not actually
mentally ill see mental illness means a
mythology of the mind which means that
the mind is malfunctioning most of the
suicidal men that I work with they're
not ma their mind isn't malfunctioning
they genuinely have a life that is no
longer worth living they're looking at
things and objectively realizing that
there's no way out of this situation so
they turn to Suicide now obviously this
video is not going into the whole mental
health stuff what I took away when I
heard that I was like oh that's
interesting and it sort of Vibes with
what these what the authors of the 12
week talk about in the book which is
that if you don't have a vision of the
future which is significant L better
than your current state there is no
reason for you to act in a way that
pulls you towards that future if you can
create this compelling vision and you
just have lots of reasons to act that
pulls you in a direction that helps you
overcome this fear of discomfort or the
love of comfort you're unlikely to
bother doing that unless you genuinely
thought there was something worthwhile
on the other end you know part of the
whole concept of feel good productivity
is that it's not really about the
destination it's about the journey but
even so there is no Journey without
without a compelling destination I most
people don't enjoy just like leaving the
house and sort of wandering aimlessly
it's like if you just do that all the
time the wandering aimlessly doesn't
doesn't feel that fun whereas if you
have a destination in mind you're like
okay I'm going in that direction now
wandering in that direction yes you can
enjoy the journey along the way but you
kind of need to have a specific
destination in mind but you kind of need
to have at least a sense of direction at
least a sense of what is this compelling
vision of the future that's going to
pull me in that direction and get me to
actually do things and get off my bum
and get off the PlayStation and actually
go to the gym for example or actually
work on my business or actually be a bit
more intentional about my relationships
whatever the thing might be so these are
some of the things they encourage us to
think about think about what you truly
want to achieve what Legacy do you want
to create what do you want for yourself
and for your family what do you want
spiritually what level of security do
you seek what level of income and
fulfillment do you want from your career
what interests do you wish you could
pursue what do you really want to do
with the time you've been allotted if
you're going to perform at a high level
take new ground and be great then you
better have a vision that is compelling
in order to achieve a level of
performance that is greater than your
current performance you will need a
vision of the future that is bigger than
the present you must find a vision with
which you are emotionally connected
without a compelling Vision you'll
discover that there is no reason to go
through the pain of change this is good
here we go vision is the starting point
of all high performance you create
things twice first mentally then
physically the biggest barrier to high
performance is not the physical
manifestation but in fact the mental
creation you will never outpace your
mental models vision is the first place
where you engage your thinking about
what is possible for
you I like yeah again having been in
this productivity space for a very long
time like almost every everyone around
everyone who written books about this
stuff even mine chapter 9 alignment
talks about this idea of creating a
compelling vision for yourself because
it's just so incredibly powerful in
helping you actually take action towards
what the thing is and I find that when
I'm giving talks and when I'm speaking
to people and it often turns into like
pseudo life coaching e type productivity
coaching sessions people often struggle
with with with stuff and and my first
question is usually okay what's the goal
and why is that the goal like what are
we actually working towards here and
usually I kind of talk people through
various prompts that help them figure
out some sort of personal Vision cuz you
start with a A Life vision and then you
figure out what does your work Vision
look like to facilitate the Life vision
that you want and once you have that
sense of like okay this is the direction
I'm currently headed in that doesn't
mean you can never change your mind on
that thing it's just a rough first draft
but even having that rough first draft
usually gives people enormous Clarity
and this sense of like like oh cool now
I get it now I'm willing to put in the
effort to put in that kind of facing of
discomfort in order to get to this thing
this this destination that actually
feels really compelling and crucially
this is where the emotions come in your
vision that you create for your life
like the goals that you're working
towards kind of need to be emotionally
resonant within you there can't be
shoulds like a should is like I really
should work on my health but a should is
not at all emotionally resonant a sh is
like based on fear and based on like
avoidance of negativity and based on on
like Duty and these things tend not to
motivate us as much as a vision that we
genuinely you know I would love to do
this thing I'd love to have a business
that allows me to quit my job I would
love to be in amazing shape so that I
can play with my kids when I'm 85 I
would love to be better at the guitar so
I can play Anything by ear ah that feels
so emotionally resonant and therefore
when I figure out what do I then need to
do every day every week every 12 weeks
as in the book the 12we year to make
progress towards that Vision now I'm way
more likely to actually overcome the
discomfort of practic in guitar and
choosing to practice guitar or choosing
to go to the gym or choosing to work on
my business instead of scrolling Tik Tok
or playing on the PlayStation now if
you're interested in creating a personal
vision and in 12we planning and all this
sort of stuff I actually host regular
free Zoom workshops uh about this
there'll be linked down below depending
on when you're watching this the next
one is on April 20th 2024 but I'm
hosting these basically every 3 months
they're completely free for anyone to
attend you can check out the link this
is all part of the free version of
productivity lab which is a new
community that I'm building of ambitious
entrepreneurs creators and professionals
just like you uh to help us all double
up productivity while enjoying the
journey and making friends along the way
but yeah quarterly planning sessions
Vision planning sessions a bunch of
these are going to be completely free
check out the link below if you want to
attend and if you don't want to do this
thing live and you'd rather figure out
your own vision and your goals on your
own which is also totally fine you
should check out this playlist over here
this is three videos which is part of my
series about why you might feel lost in
life and basically if you just follow
the advice in this series of videos that
will help you create a compelling vision
translate it into goals and then when
you read the 12we ear and start
implementing it into 12we plans all of
that stuff will make a lot more sense so
thank you so much for watching and see
you in the next video bye-bye
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