The ONLY Sales Page You Need To Make $10k/month
Summary
TLDRDiese Verkaufsseite hilft Ihnen, konstant 10.000 $ monatlich mit Ihrem Servicegeschäft zu erzielen. Das erprobte und bewährte Layout verdoppelt die Conversion-Rate auf über 20%. Der Sprecher erklärt Schritt für Schritt, wie man eine effektive Seite gestaltet, die Besucher durch den Kaufprozess führt, Vertrauen aufbaut und sie dazu bringt, Termine zu buchen oder Dienstleistungen in Anspruch zu nehmen. Dabei werden psychologische Prinzipien genutzt, um die Bedürfnisse und Probleme der Kunden anzusprechen und sie zur gewünschten Aktion zu motivieren.
Takeaways
- 📈 Der Verkaufsseite-Blueprint kann die Konversionsrate von 9 % auf über 20 % erhöhen und so die Anzahl der Leads und zahlenden Kunden verdoppeln.
- 💡 Diese Verkaufsseite dient als gezieltes Verkaufsinstrument, das potenzielle Kunden durch ihre Kaufreise führt – unabhängig davon, welche Dienstleistung angeboten wird.
- 🎯 Die Navigation sollte minimal und nicht ablenkend sein, mit nur wenigen Links, die für das Erreichen des Ziels (z. B. Terminbuchung) wichtig sind.
- 🔝 Das Layout sollte den Erwartungen der Nutzer entsprechen, da Abweichungen von vertrauten Strukturen die Aufmerksamkeit von wichtigeren Inhalten ablenken können.
- 🖼️ Der Hero-Bereich der Seite muss klar vermitteln: Was bietest du an, wie verbessert es das Leben der Kunden und was müssen sie tun, um es zu bekommen.
- 📣 Die Call-to-Action (CTA) Buttons sollten auffällig sein und eine spezifische, handlungsorientierte Sprache nutzen, wie z. B. 'Buche mein kostenloses Beratungsgespräch' anstelle von 'Buche dein kostenloses Beratungsgespräch'.
- 🧩 In der Problembeschreibung soll das Hauptproblem klar definiert und in einzelne, leicht verständliche Punkte unterteilt werden, um die Herausforderungen der Kunden deutlich zu machen.
- 🏆 Die Lösung sollte deine Autorität und Erfahrung betonen, während du gleichzeitig eine Verbindung zu den Kunden aufbaust, indem du zeigst, dass du ihre Situation verstehst.
- 💬 Testimonials sollten echte Zitate mit spezifischen Ergebnissen enthalten und, wenn möglich, Fotos der zufriedenen Kunden zeigen, um Glaubwürdigkeit zu schaffen.
- 📅 Das Hinzufügen eines Buchungstools wie Calendly erleichtert es den Kunden, einen Termin zu vereinbaren und senkt die Einstiegshürde.
Q & A
Was ist der Hauptzweck der vorgestellten Verkaufsseite?
-Die Verkaufsseite ist ein fokussiertes Verkaufstool, das dazu dient, den Website-Traffic in zahlende Kunden umzuwandeln, indem sie Besucher durch ihre Kaufreise führt.
Welche Hauptkomponenten sollten sich im Navigationsbereich der Seite befinden?
-Im Navigationsbereich sollten das Logo oben links, ein Button oben rechts sowie wenige, wichtige Links wie Preise, Über uns, Dienstleistungen und FAQ vorhanden sein, um Ablenkungen zu minimieren.
Warum ist es wichtig, die Layout-Erwartungen der Benutzer zu erfüllen?
-Wenn die Anordnung von Logos und Buttons ungewohnt ist, müssen die Besucher darüber nachdenken, was von den Inhalten ablenkt und den Verkaufsprozess erschwert.
Was sollte die Heldensektion der Seite beinhalten, um die Aufmerksamkeit der Besucher zu fesseln?
-Die Heldensektion sollte klar machen, was das Unternehmen tut, wie es das Leben der Kunden verbessert und was sie tun müssen, um die Dienstleistung zu erhalten. Eine prägnante Überschrift, eine erklärende Unterüberschrift und ein klarer Call-to-Action-Button sind entscheidend.
Warum sollte der Call-to-Action-Button in der Ich-Form formuliert sein?
-Die Verwendung der Ich-Form (z. B. 'Buche meine Strategie-Session') kann die Klickrate um bis zu 90 % erhöhen, da es den Besuchern ein persönlicheres Gefühl vermittelt.
Wie sollten Probleme und Lösungen in den Abschnitten der Seite dargestellt werden?
-Im Problemabschnitt sollten die Hauptprobleme der Zielgruppe mit klaren Überschriften und Aufzählungspunkten beschrieben werden. Im Lösungsabschnitt wird das Unternehmen als der ideale Lösungsanbieter vorgestellt, der sich mit den Problemen auskennt und über die nötige Erfahrung verfügt.
Welche Art von Bildern sollte im Heldensegment verwendet werden?
-Bilder sollten idealerweise die Zielkunden in ihrem 'glücklichen Endzustand' nach der Lösung des Problems zeigen. Zum Beispiel ein Bild von einem zufriedenen Kunden nach der Inanspruchnahme der Dienstleistung.
Wie kann die Testimonials-Sektion das Vertrauen der potenziellen Kunden stärken?
-Testimonials sollten spezifische Ergebnisse oder Transformationen aufzeigen und idealerweise mit Bildern der zufriedenen Kunden versehen sein, um die Glaubwürdigkeit zu steigern.
Warum ist ein Drei-Schritte-Plan auf der Seite sinnvoll?
-Ein Drei-Schritte-Plan hilft potenziellen Kunden, den Prozess der Zusammenarbeit zu verstehen und nimmt ihnen die Angst vor dem Unbekannten. Er zeigt eine einfache, klare Struktur des Arbeitsablaufs.
Was ist der Vorteil eines eingebetteten Buchungstools auf der Verkaufsseite?
-Ein Buchungstool wie Calendly reduziert die Reibung im Kontaktprozess, indem es den Besuchern ermöglicht, direkt einen Termin zu vereinbaren, ohne aufwändige Kommunikation per E-Mail.
Outlines
💰 Verdopple deine Conversion-Rate mit dieser Verkaufsseite
Dieser Absatz beschreibt, wie die vorgestellte Verkaufsseite Unternehmen dabei hilft, ihre Conversion-Rate von 9 % auf über 20 % zu steigern. Sie wurde gründlich getestet und für unterschiedliche Dienstleistungen konzipiert. Die Verkaufsseite ist nicht einfach nur eine Webseite, sondern ein strategisches Tool, das Besucher zu zahlenden Kunden macht. Der Hauptfokus liegt auf einer nahtlosen Benutzererfahrung und dem Aufbau von Vertrauen, um die Conversion-Rate erheblich zu verbessern.
📋 Die Bedeutung einer klaren Navigation
Hier wird erklärt, wie wichtig es ist, eine minimalistische Navigation auf der Verkaufsseite zu haben. Die Navigation sollte einfach gehalten werden, um den Besucher nicht von der eigentlichen Botschaft abzulenken. Ein optimal platziertes Logo und Call-to-Action-Button fördern das Vertrauen und führen den Besucher durch die Seite, ohne dass er über das Layout nachdenken muss. Es wird darauf hingewiesen, dass die Navigation immer sichtbar bleiben sollte, während der Benutzer scrollt.
🦸♂️ Der Heldensektor und die Bedeutung klarer Botschaften
Der Hero-Bereich ist entscheidend, um die Aufmerksamkeit der Besucher zu gewinnen. In diesem Abschnitt werden die drei Hauptfragen behandelt, die sofort beantwortet werden müssen: Was bietest du an, wie verbesserst du das Leben des Kunden, und was muss der Kunde tun, um es zu erhalten? Eine klare und direkte Überschrift sollte den größten Nutzen für den Kunden hervorheben. Der Abschnitt spricht auch über die Bedeutung von Handlungsaufforderungen (CTAs) und warum es vorteilhaft ist, diese in der ersten Person zu formulieren.
🔧 Das Problem und die Lösung definieren
In diesem Abschnitt wird das Hauptproblem angesprochen, das der Service löst. Durch klare, prägnante Bulletpoints wird die Situation des potenziellen Kunden beschrieben. Ziel ist es, Empathie zu zeigen und das Verständnis für die Probleme der Zielgruppe zu vermitteln. Danach wird der Anbieter als Lösung präsentiert, wobei der Fokus auf dem Nutzen und der Expertise liegt, nicht auf der Selbstdarstellung.
🛠 Wie deine Dienstleistung das Problem löst
Dieser Abschnitt beschreibt, wie der Anbieter das Problem des Kunden löst. Der Anbieter stellt sich als kompetenter und verständnisvoller Berater vor, der den Kunden bei der Lösung ihrer Probleme begleitet. Es wird empfohlen, sich an dieser Stelle selbst oder das Team zu zeigen, um das Geschäft zu humanisieren und Vertrauen aufzubauen.
🎯 Die Vorteile hervorheben
Dieser Abschnitt fokussiert sich auf die Ergebnisse und Vorteile, die der Kunde durch die Zusammenarbeit erhält. Es wird betont, dass potenzielle Kunden an Ergebnissen interessiert sind, nicht an Funktionen. Visuelle Elemente wie Icons oder Bilder helfen dabei, die Vorteile zu verdeutlichen und das Engagement zu erhöhen.
🔄 Der Drei-Schritte-Plan zur Lösung
In diesem Abschnitt wird ein einfacher Drei-Schritte-Plan vorgestellt, der erklärt, wie der Service funktioniert und wie der Kunde vorgehen soll. Drei Schritte werden gewählt, weil diese Struktur leicht verständlich und einprägsam ist. Es werden der erste Kontakt, die Zusammenarbeit und das Endergebnis beschrieben.
📝 Testimonials: Vertrauen aufbauen
Hier wird erläutert, wie Testimonials helfen, Vertrauen aufzubauen. Wichtige Kundenstimmen sollten die Transformationen und Ergebnisse hervorheben, die durch die Dienstleistung erzielt wurden. Das Einfügen von Kundenfotos und Sternebewertungen steigert zusätzlich die Glaubwürdigkeit. Falls vorhanden, sind Video-Testimonials besonders effektiv.
❓ FAQs zur Überwindung von Einwänden
In diesem Abschnitt werden häufige Fragen (FAQs) behandelt, um potenzielle Einwände und Bedenken vorwegzunehmen. Dabei geht es nicht nur um die Beantwortung von Fragen, sondern auch darum, Vertrauen aufzubauen und Missverständnisse auszuräumen. Der Fokus liegt auf den fünf bis sechs wichtigsten Fragen.
🚀 Handlungsaufforderung: Der nächste Schritt
Am Ende der Seite steht eine klare Handlungsaufforderung, sei es in Form eines Buttons oder eines Buchungstools wie Calendly. Ziel ist es, den Kontaktprozess für den Kunden so einfach wie möglich zu gestalten und ihn direkt zur nächsten Aktion zu führen. Wiederholte und auffällige CTA-Buttons erhöhen die Wahrscheinlichkeit, dass der Kunde den nächsten Schritt macht.
Mindmap
Keywords
💡Verkaufsseite
💡Konversionsrate
💡CTA (Call-to-Action)
💡Heldensektion
💡Sozialer Beweis
💡Problembereich
💡Lösungsbereich
💡Nutzen
💡Testimonials
💡FAQ (Häufig gestellte Fragen)
Highlights
This sales page blueprint can more than double conversion rates from 9% to over 20%, increasing leads and paying clients.
The sales page acts as a focused tool designed to convert site traffic into paying clients by guiding potential customers through their buying journey.
A well-designed page can potentially increase website conversion rates by up to 200%, with user experience enhancements boosting that to 400%.
Place navigation elements like the logo and call-to-action buttons in familiar, expected spots to minimize cognitive friction for visitors.
The hero section of the page must convey three critical messages: what the service does, how it improves the visitor's life, and what action to take next.
Using first-person language in the CTA button, such as 'Get My Free Strategy Session,' can increase click-through rates by up to 90%.
Social proof, such as logos of past clients or five-star reviews, should be included early on to establish credibility and build trust.
Use an image that represents the 'after' state—the positive outcome the client can expect—rather than focusing on the current problem.
In the problem section, use bullet points to list specific pain points. This format increases readability by 55% compared to paragraphs.
Introduce your company as the solution, focusing on how you solve the problem, supported by your qualifications and a brief personal story.
Benefits should focus on client outcomes rather than product features. Highlight the transformation clients will experience after working with you.
Add a clear, simple 3-step action plan that outlines how the process of working with your business works, minimizing any perceived complexity.
Testimonial sections should follow a 'before-and-after' format, showcasing real client transformations with concise pull-quote headlines and images.
The FAQ section should address the most common objections clients have about the service, turning these into questions that are addressed head-on.
Incorporating a booking tool like Calendly simplifies scheduling and eliminates back-and-forth, reducing friction and encouraging conversions.
Transcripts
this is the only sales page you need to
consistently hit $10,000 months in your
service business it's pre-planned
thoroughly tested and it's been shown to
more than double standard conversion
rates from just 9% to over 20% that's
twice as much of the traffic you're
already getting turning into leads and
paying clients and in this video I'm
just given it to you okay I'm going to
show you every single thing that needs
to go on the page what makes it work so
well and exactly how you can make it
work for your service no matter what it
is but before we dive into the sales
page blueprint let's talk about exactly
what it's for so this isn't just a web
page it's a focused sales tool that's
designed to convert your site traffic
into paying clients you might use this
page to sell a service or book
consultations or schedule appointments
regardless of what your offer is the
principles remain the same because this
page is designed to guide potential
clients through their buying journey and
even if your service is unique human
psychology is pretty consistent and
that's what this sales page blueprint
Taps into so yeah it works for pretty
much any kind of service business in
fact according to a recent study a
well-designed page can potentially
increase website conversion rates by up
to 200% but if you were to go a step
further and focus on the overall user
experience
including things like sight speed
navigation Clarity and the overall
customer Journey that can have an even
bigger impact on your conversion rates
up to
400% that means that if your current
sales page were to convert at 5% today
redoing it in the format that I'm about
to show you can bump that up to 20% just
like that so as we go through the layout
remember we're not just putting together
random sections we're building a
seamless experience that guides visitors
builds trust and convinces them that
you're their solution so let's start off
with the
navigation right up top so we have the
logo in the top left corner we have the
button in the top right corner then we
have all these links to the left of the
button and you'll notice it's just a
small handful of links and there's a
very important reason that we include
just a few we don't need to include 30
pages and drop down menus in every
single page up top why because we're
trying to be as non-distracting as
possible because we really want people
to focus on the content of the page so
only put things up here that are
important to getting people just to feel
comfortable enough to actually book an
appointment or a consult or a sales call
with you you know things like pricing
about us Services FAQs maybe and pay
particularly close attention to how this
is is laid out with the logo here and
the button here and the text right here
cuz here's the thing people have certain
expectations for how websites are laid
out and while you may think you know
it's boring uh to put things where
everybody else does maybe I want to be
different you actually want to play into
their expectations for a really
important reason so if you don't and you
were to switch the logo over to the
right and and the button over to the
left people's brains have to think about
that even if it's just for a second and
then they're not paying attention to the
more important things on the page that
are actually going to make the sale
easier for you so this right here is the
ideal layout for these elements and also
what you want to do is make sure that
it's what we call Sticky meaning as you
scroll down the page it should stay
right up at the top here so that they
have easy access to the button whenever
they're ready to get started now let's
get to the actual page content starting
with the hero section right up top so
this is the first thing the visitors see
and it's really important for grabbing
attention and encouraging action if it
doesn't do that this just might be the
last thing they see too so the trick
here is to convey these three things
before they even have to scroll down
what do you do how do you make their
lives better and what do they need to do
to get it so so we're going to start
with the headline here you want to make
it really clear and direct no need to
get cute or clever with how you say it I
personally like to use the main headline
to talk about the big result that your
clients are going to get from working
with you next we have the sub headline
so use this part to explain exactly what
the service is who it's for and how it's
delivered in other words if the headline
that big bold statement the sub headline
needs to bring it back down to earth and
say exactly how you get that result for
people so take a look at this example
website from the Happy Sleeper the
headline talks about the result sleeping
through the night then the subheader
says that you'll get that result through
OnDemand sleep classes all right now
let's talk about the call to action
button or the CTA so this is where you
want people to click to take the next
step with your service so you want to
make sure that it St stands out visually
and uses specific
action-oriented firsters language so
when I say first person what I mean is
rather than saying book your strategy
session instead go with something like
book my free strategy session or swap
out get your custom quote for get my
custom quote it's a small change but
changing it to firstperson wording can
really boost your results a study from
unbounce found that using my instead of
your on your buttons can increase
click-through rates by up to 90% that's
almost double also be really clear about
what happens when someone clicks that
button are they scheduling a call or
getting a proposal spell it out this
eliminates the guesswork and makes
people more comfortable to actually
click through so the whole point here is
to make it super easy for your potential
clients to take that next step with you
and it's a really good idea to include
some kind of social proof in this
section too for a B2B business this
could be logos of companies you've
worked with or for any service business
it could be just something that shows
how many five star reviews you have
online or a few impressive statistics
about your results now finally let's
talk about adding an image now this is
not just for looks it's got a really
important job to do so ideally you want
to show your ideal client in their happy
after State you know once they've gotten
the results that you promise so let's go
back to the Happy Sleeper example they
use a picture of a peacefully sleeping
baby not a stressed out parent trying to
get their kid to bed you know the idea
is to let people sort of Imagine
themselves in the problem already solved
now this is way more powerful than
either showing people in the middle of
their problem or showing you and your
team up here in the hero section you
generally don't want to do that your
image should basically say this could be
you if you pay us okay next up is the
problem section so this is where you
want to nail down exactly what your
service is going to fix so you want to
start out with a really bold headline
that captures the main issue now under
that you want to break down the specific
symptoms of this problem so we're using
bullet points here because that's 55%
more likely to be read than paragraphs
here's how it looks on the Friday habits
website the health of your business is
too important to neglect the problem
then we have four bullet points
describing what this actually looks like
in your life each of these points digs
into a different aspect of the main
problem they're not just saying your
business needs help they're showing all
the different ways that this impacts
their work and their personal life and
by the way this isn't about going
negative or making people feel bad it's
about showing that you understand what
they're going through so when your
prospects can see that you recognize
their struggles they're going to
automatically assume that you know how
to fix them remember your audience
already knows that they have these
problems you're not telling them
anything new what you're doing is
demonstrating that you get it you
understand their situation inside and
out and that sets you up as the perfect
person to provide the solution and that
leads us right into the solution section
so this is where you position yourself
as the guide who's going to help solve
the problems that we just laid out in
this section you just want to briefly
introduce yourself or your company as
the solution the key here is to focus on
how you can help not just who you are
and you're just going to want to really
briefly highlight your qualifications
experience or rewards that establish
your Authority but remember it's not
about bragging it's about showing why
you're qualified to help but that
Authority is only half the equation here
they also need to feel seen and heard so
share a personal story or an experience
that shows that you understand what your
clients are going through that is what's
going to build that really important
connection and then finally just give a
really clear direct explanation of how
your service solves the problem don't
get into all the details yet just give
them an overview that leaves them
wanting to know more take a look at this
example from Dr Sherry so she talks
about her unique qualifications
establishes her Authority in the field
um she's even got a little Ted Talk
video here to show even more Authority
not everyone's going to have that that's
okay and she clearly states that she
understands the challenges that her
clients face by the end of this section
your potential clients should feel like
they found someone who not only
understands their struggles but has the
expertise to guide them through and yes
this is the section where you'd want to
show your own face or your team for the
first time so up until now we've made it
all about your client for a good reason
they are meant to be the hero in their
own story but now you're the helpful
guide who shows up to give them a taste
of what they've been missing and I do
recommend actually showing yourself here
for the very simple reason that it
humanizes your business so Dr Sherry
does it with a video thumbnail but you
can totally just have a nice photo of
you or your entire team if you have one
because how many websites have you gone
to where there's literally no trace of
the real people behind the business and
do you trust those websites I don't I
mean even if you don't know why
something just feels disconnected maybe
even Shady about a business with with no
real people there the thing is people
want to work with people that they feel
some kind of a connection to and it just
doesn't help if they can't even see you
okay so now we're getting to the benefit
section next this is where you're going
to show potential clients exactly what
they'll get from working with you so
your benefits really need to focus on
results and actions not just features
people don't buy products and services
just to collect them right they buy
outcomes results and even better
versions of themselves so each benefit
should really paint a picture of how
your client's life or business if your
B2B is going to improve so think about
the outcomes the your service provides
what problems do you solve how do you
make your clients lives easier or better
that's what you want to highlight here
and for each benefit you want to include
a title that highlights the main result
or outcome then a short description that
explains more about the feature you
provide that makes the benefit possible
that's going to satisfy the emotional
buyin and The Logical backup that needs
to happen for people to not only want to
buy from you but to then feel smart
about doing it too now you probably
don't want to just list these benefits
with plain text you want to add some
visuals for sure just to make this
section pop so use icons photos or
illustrations that represent each
benefit and it's not just for looks it's
been studied and content with images
actually has an
80% greater chance of being read it
makes your benefits more engaging and
just easier to skim and a great example
of this is the benefit section from Ali
dog food so check out numbers two and
three here happier healthier besti and
wildly convenient those are great
benefits that are then explained through
the description under the headlines it
talks about healthier food and scheduled
delivery both of which are the features
behind the bigger benefits the one gripe
I have here is number one wagw worthy
recipes which is really just a feature I
would rather see this be something about
you know longevity or better bonding
with your dog something like that that
could then be explained by the delicious
recipes moving along to the action plan
section so most businesses are going to
skip this section and that's a huge
mistake here's why people tend to shy
away from anything when they're not sure
how it's going to work or what's going
to happen next people are just way more
likely to jump in when they can see a
clear simple path forward and that's
exactly what this plan does answering
that how does it work question before
they even ask it it just takes the
mystery out of working with you and
makes that first step feel a lot less
scary so here's how it all breaks down
step one
is always about getting the ball rolling
it's that first action that they need to
take like hitting your you know book a
call Button step two gives them a quick
overview of what working with you looks
like it's pretty much where your entire
process goes but don't go into too much
detail here just give them the big
picture or you're going to risk
overloading them with too much
information and overwhelming them which
misses the whole point of this section
then step three is where you remind
remind them of the awesome results
they're going to get it's not even
really a step in your process it's the
transformation it's the happily ever
after that they're going to see after
working with you and here's a great
example from Murphy marketing you can
see that step one is to book a strategy
call step two is where all the work
actually happens then step three is
where you get the work back and you can
use it in your marketing now you may be
wondering why three steps well three is
just kind of a magic number when it
comes to making things easy to remember
and understand it's not about listing
out every single thing you do for your
clients instead these three steps show
them that you've got this under control
it lets them sit back and look forward
to that happy ending that you're
promising right here in step three all
right moving on to the testimonial
section now this is where you really
prove your worth cuz remember showing
actual proof that you can do what you
say is way more powerful than any
promises that you make yourself that's
why this section is so crucial so you
want to include real quotes from
satisfied clients here but don't just
throw in any old testimonial you know
you want to choose ones that speak to
specific results or Transformations now
a good testimonial should roughly follow
this format before I was struggling with
X now after working with you I've
achieved Y and feel Z that tells a nice
little cohesive story so people can see
themselves in it and they can see what
you've really done for people in the
past so once you've got your
testimonials picked out here's how you
want to make each one stand out what I
like to do is give each one a two to
three word pull quote headline so this
grabs attention and highlights the key
benefit right away because here's the
thing a lot of people aren't going to
read the whole review right people are
busy and let's face it they're kind of
checked out when they're looking at a
website but they probably will read all
the headlines at least so give them a
little taste of what people are saying
in that headline and you always want to
include a photo of the person giving the
testimonial if you can if you can get
their permission this adds credibility
to the review because they'll
subconsciously be thinking okay this
person stands behind their words enough
to put their face on it and that means
something then I always like to include
a little five-star graphic to each
testimonial that way even if people
don't read the full quote they're gonna
see those stars and they're just gonna
instantly understand that it's a
positive review and you want to try to
feature a variety of testimonials this
is going to help address different
concerns that your potential clients
might have maybe one focuses on the
results another one focuses on how easy
you were to work with and another on the
you know return on investment let's say
and if you have video
testimonials definitely use them they're
even more powerful than written ones
because they're harder to fake and it
helps if the person's emotions and
facial expressions can help sell their
positive experience and don't forget to
use the power of those thirdparty review
sites if you've got profiles on Google
or trust pilot or Yelp or whatever any
industry specific review sites that may
apply to you show those logos and the
star ratings so mention how many reviews
you have and if possible you might want
to include links to those sites too
people just trust these thirdparty
reviews more because they know they're
unbiased but if you're short on
testimonials Don't Panic just focus on
getting more you know you want to reach
out to your satisfied clients and ask if
they'd be willing to share their
experience and just make that a serious
priority this year next we have the FAQ
section so this is where you tackle
those common questions headon but here's
the thing this isn't just about
answering questions right it's about
busting through objections before they
even come up think about all the reasons
why people might hesitate to work with
you is it money time they're not sure
it'll work whatever those big objections
are turn them into questions and then
answer them right here pick your top you
know five or six fa cues and objections
no more than that on the sales page you
don't want to overwhelm them with a huge
list just focus on the most important
ones here then for each question just
give a really clear concise answer be
reassuring but don't sugar Cod things if
there's a common concern address it
directly now this section actually does
double duty it clears up any confusion
about your service and it shows you
understand what's on your potential
client's Minds it's like you're having a
conversation with them addressing their
concerns before they even have to ask
now by the end of this section they
should be thinking okay they've thought
of everything and I'm now all out of
objections I'm ready to take the next
step and if they're ready to take the
next step this is where you give them an
easy way to get started with the call to
action section this is where you seal
the deal now you've got a choice here
you can go with a simple call to action
button and a strong headline or you can
go a step further on this page and
include either a form or a booking tool
so personally
I'm a fan of using a booking tool like
this this is calendly it just cuts out
all that back and forth of emailing and
gets people on your calendar right away
so um again if you go that route I like
calendly it works great you would just
embed it right on your page so people
can choose you know a date and then a
time that works for them and for you
it's easy it's convenient and it reduces
the friction so the less work people
have to do to get in touch with you the
more likely they are to to do it and if
you prefer a simple called action button
here just repeat the same one that we
used up in the hero section right here
same color same message just exactly the
same everything and then you're just
going to want to pair that with a really
strong headline that gives people that
final push to take action something like
ready to get started ready to transform
your business let's talk now if you want
the complete road map to everything your
website should include and what it
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