Tricking Advertisers With Adverts | MIND CONTROL | Derren Brown

Summary

In this intriguing experiment, two advertising professionals are tasked with creating a poster for a fictional chain of taxidermy stores, including a name, slogan, and logo. Unbeknownst to them, the host has already designed similar ideas. After brainstorming, they present 'Animal Heaven,' a bear with a harp and zoo gates. Astonishingly, the host reveals his prior design with strikingly similar elements, demonstrating the power of subliminal persuasion. The ad experts are both shocked and impressed by the uncanny resemblance, highlighting how subtly our minds can be influenced.

Takeaways

• 🎯 Advertising experts are highly skilled in subtly influencing people's decisions through imagery and slogans, often without people realizing it.
• 🛍️ Many of the products we feel familiar with in stores are due to carefully calculated advertising tactics that create unconscious recognition.
• 🤯 The challenge for the advertising professionals was to create a poster for a fictional taxidermy store, including a name, slogan, and logo, within 30 minutes.
• 📄 The product they were tasked with promoting was a taxidermy store, a passion of the presenter since childhood.
• 🧠 The ad experts brainstormed several ideas, eventually deciding on 'Animal Heaven' as the name, with a slogan 'The best place for dead animals' and a logo of a bear with a harp.
• 🎨 Their concept revolved around the idea of dead animals going to a 'heavenly' zoo, represented by gates reminiscent of the Pearly Gates.
• 😲 When the presenter revealed his own pre-prepared ideas, they were strikingly similar to what the ad experts had come up with, including the name, slogan, and even imagery.
• 🎭 The presenter demonstrated how subliminal persuasion can influence creative thinking, even among experienced professionals in the advertising industry.
• 💡 Both parties were astonished by the similarities between their designs, with the experts initially feeling surprised, but later intrigued by the outcome.
• 🎥 To understand how the subliminal influence worked, the experts were invited to review their taxi journey, where subtle hints were planted along the way.

Q & A

What task were the advertising experts given in the video?

The advertising experts were tasked with creating a poster for a fictional chain of taxidermy stores. The poster had to include a company name, a slogan, and a logo, all created within half an hour.

What was the product the poster was meant to advertise?

The product was a chain of taxidermy stores, which was a personal passion of the person assigning the task.

What was the main concept the advertising team settled on for the poster?

The team came up with the concept of 'Animal Heaven' with a slogan 'The best place for dead animals.' The logo featured a bear playing a harp, symbolizing a heaven for animals.

What imagery did the advertising team incorporate into their design?

The team used the idea of the Pearly Gates of Heaven, imagining a zoo-like entrance to a heaven for dead animals. They also included a bear playing a harp and considered clouds and wings as part of their visual representation.

How did the presenter surprise the advertising team after they completed the task?

The presenter revealed that he had prepared a similar design beforehand, with many elements that closely resembled the team's final poster, including a bear with wings, a harp, and a tagline related to dead animals going to heaven.

What was the significance of the bear playing a harp in both the team’s and the presenter’s designs?

The bear playing a harp represented the idea of animals going to heaven. Both the team and the presenter independently used this imagery, which highlighted the power of subliminal influence during the task.

How did the team react when they saw the presenter’s pre-prepared design?

The team was shocked and impressed by the similarities between their design and the presenter’s pre-prepared poster. Initially, they were skeptical, but ultimately they found the similarities fascinating.

What does the video suggest about subliminal influence in advertising?

The video suggests that people, even advertising experts, are highly susceptible to subliminal influences. The similarities between the presenter’s pre-prepared design and the team’s final product demonstrate how unconscious cues can shape creative decisions.

How did the presenter demonstrate subliminal persuasion in the video?

The presenter subtly influenced the team by exposing them to subliminal cues during their taxi ride to the location. These cues later manifested in their creative decisions for the poster, despite them believing the ideas were their own.

What was the team's initial thought process when coming up with their design?

The team initially brainstormed various names and concepts, discarding ideas they found silly. They then focused on the idea of animals going to heaven and eventually settled on the name 'Animal Heaven' with a fun, slightly irreverent logo of a bear playing a harp.