The best facebook ads to run for low ticket digital products

Summary

The speaker passionately argues against the common Facebook ad strategy of prioritizing clicks over conversions. They share personal experiences and data from their ad campaigns, revealing that 'clickbait' ads, while cheap, often yield low-quality traffic and poor sales conversions. Instead, they advocate for ads that target high-intent clicks, even if more expensive, as these lead to better results. The speaker also discusses the importance of tailoring ads to the market's sophistication and the sales process, using real-life examples to illustrate the point that not all cheap clicks are valuable.

Takeaways

• 🚫 **Avoid the common mistake**: Don't just aim for clicks; focus on conversions.
• 📈 **Data-driven approach**: Use real-life data to test and optimize ad campaigns.
• 🔍 **Analyze ad performance**: Not all ads that get clicks are profitable; some may lose money.
• 💡 **Inspiration for ads**: Create ads inspired by genuine interest rather than just for profit.
• 🌐 **Global targeting**: Sometimes, widening your audience can increase sales and conversions.
• 📉 **Monitor conversions**: Low conversion rates might indicate a problem with the sales page or the ad's message.
• 📈 **Test different ad types**: Experiment with various ad formats to see what resonates best with your audience.
• 💸 **Value over volume**: It's better to get fewer, higher-intent clicks than many low-quality ones.
• 📱 **Adapt to consumer behavior**: Adjust your ads to match how people consume content on social media platforms.
• 📊 **Track and adjust**: Regularly review ad performance and make necessary changes to improve profitability.

Q & A

What is the main issue the speaker identifies with most people's approach to Facebook ads?

The main issue is that people mistakenly believe the sole purpose of an ad is to get clicks, which often leads to poor-quality traffic and low conversion rates.

What is the speaker's confession at the beginning of the video?

The speaker confesses to being addicted to creating funnels and running ads, which is something they enjoy doing in their spare time.

How much is the speaker spending per day on their 'teeny tiny' ad account?

The speaker is spending about 85 pounds a day, which is approximately $100.

Why did the speaker turn off all but one of the ad sets they were testing?

The speaker turned off all but one ad set because only one was working and profitable, while the rest were not performing well or were losing money.

What was the issue with the second to bottom ad set according to the speaker?

The issue was that although it showed a high return on ad spend (ROAS), the speaker knew it was incorrect due to a problem with the tracking pixel or some other issue, and it was actually losing money.

What is the speaker's stance on the common marketing advice that 'the only purpose of the ad is to get the click'?

The speaker believes this mindset is a terrible idea and almost guaranteed to lose money because it focuses on cheap clicks rather than clicks with high purchase intent.

How does the speaker describe the difference between person A and person B in terms of ad clicks?

Person A might click an ad with a high intent to buy, whereas person B might click another ad out of curiosity with no intent to buy, even though both are counted as individual clicks.

What was the approach the speaker took with ad number five that differed from the previous ads?

Ad number five was more direct, using a product image and clear copy that mentioned the product was for sale and included the price, aiming for higher intent clicks even if more expensive.

Why did the speaker change the targeting from top four countries to worldwide for the funnel?

The speaker changed the targeting to worldwide because the initial targeting to just the top four countries was not yielding profitable results and the funnel economics were not working out.

What was the impact of changing the ads to product images on the sales page conversion rate?

The sales page conversion rate more than doubled, going from an average of around 1% to over 1.91% after the change to product image ads.

How does the speaker suggest the type of ad you should run can depend on the market sophistication?

For a less sophisticated or beginner market, higher intent clicks are more effective because they need to be sold on both the opportunity and the product. For a more sophisticated market already aware of the solution, cheaper curiosity clicks can work as they only need to be sold on the product.