Watch this to get your first 5 customers

Summary

The video script outlines a 10-step strategy for acquiring initial customers on YouTube. It emphasizes the importance of leveraging personal contacts, personalizing messages, and offering free services initially to gain experience and testimonials. The approach involves progressively transitioning to paid services as reputation and demand grow, ultimately creating a sustainable business model through strategic pricing and customer engagement.

Takeaways

• 📋 Start by compiling a comprehensive list of contacts from your email, social media, and phone.
• 📈 Choose a primary platform where you have the most contacts to begin your outreach.
• 📝 Personalize your outreach messages by finding common ground with each prospect.
• 🚀 Reach out to 100 people daily,坚持不懈地克服初开始的困难.
• 🔍 Use the ACA framework (Acknowledge, Compliment, Ask) to engage with respondents.
• 🎉 Invite friends to refer others who might be interested in your offering.
• 🎁 Offer your service for free initially in exchange for feedback and reviews.
• 🛍️ Gradually introduce discounts and scale up to full pricing as you gain confidence and referrals.
• 💡 Continuously refine your service based on feedback to increase its value.
• 🌟 Build scarcity by filling up slots and transitioning free clients to paying ones when capacity is reached.
• 🔥 Keep in touch with your audience, providing value to maintain goodwill and encourage future engagement.

Q & A

What is the first step in acquiring the first five customers according to the transcript?

The first step is to compile a list of contacts from your email account, social media profiles, and phone contacts.

How does the speaker suggest personalizing messages to potential leads?

The speaker suggests personalizing messages by using something you already know about the person or prospect, such as common interests or recent life events, to initiate the conversation.

What is the recommended approach for reaching out to 100 people daily?

The recommended approach is to start with a personalized message based on common interests or recent activities, and then consistently reach out to 100 people each day to build engagement.

What does the ACA framework stand for, and how is it used in the script?

ACA stands for Acknowledge, Compliment, and Ask. It is used to engage with potential leads by acknowledging something about them, complimenting them, and then asking a question that leads to the service being offered.

How does the speaker suggest transitioning leads to engaged leads?

The speaker suggests transitioning leads to engaged leads by asking questions that elicit responses, showing genuine interest, and then naturally segueing into inquiries about whether they know others who might benefit from the service.

What is the strategy for offering services for free initially?

The strategy is to offer services for free in exchange for the lead using the service, providing feedback, and leaving a review if they find it valuable. This helps to gather testimonials and learn how to improve the service.

How does the speaker plan to use their new book launch to benefit potential customers?

The speaker plans to use their new book launch to give away a secret thing they've been working on for over four years to everyone present at the launch, aiming to provide value and potentially attract customers.

What is the significance of the Warren Buffett and Ben Graham story in the context of the script?

The story of Warren Buffett offering to work for Ben Graham for free illustrates the concept of offering one's services for free to gain experience and prove value, which aligns with the script's strategy of offering services for free initially.

How does the speaker suggest identifying and eliminating hidden costs in the service offering?

The speaker suggests identifying hidden costs by understanding the reasons why people might not want to work with you for free. By addressing these concerns and removing these costs, one can later charge more for the solution.

What is the recommended method for raising prices as the service gains traction?

The recommended method is to start charging once referrals begin, and then gradually increase the price after acquiring a certain number of paying customers, using a tiered discount system before reaching full price.

How does the speaker advise maintaining relationships with the initial free customers?

The speaker advises maintaining relationships with the initial free customers by regularly providing value and checking in with them, as they can provide reviews, referrals, and potentially transition into paying customers.