Perjalanan Sukses Bob Sadino | Apa dan Siapa Tokoh Indonesia tvOne

Summary

The transcript tells the story of Bob Sadino, a Javanese man who left his job in Europe to start a business in Indonesia. He noticed the difference in eggs between Indonesia and Europe, which led him to import chicken from the Netherlands. Despite initial struggles, his business took off, selling fresh meat, processed meat, and vegetables. He also established a modern market, 'Kem Chick,' catering to expatriates. The business faced challenges during the 1998 crisis but adapted by targeting local consumers. Bob's dedication to quality and service helped his business thrive, even during the bird flu outbreak, and his market became a pillar of Indonesia's retail development.

Takeaways

• 🇮🇩 Indonesia's chicken is recognized as a cheap source of protein compared to other animal proteins.
• 🐓 Bob Sadino, a Javanese man, saw an opportunity in the chicken business and decided to become an entrepreneur after quitting his job in Europe.
• 👀 Bob's vision was sparked by noticing the difference in eggs between Indonesia and Europe, which led him to import chicken from the Netherlands.
• 📈 His business grew steadily, with his company selling significant amounts of fresh meat, processed meat, and fresh vegetables by the mid-1980s.
• 🚪 Initially, Bob faced challenges selling chicken eggs by going door-to-door, but eventually, his persistence paid off, especially with the expatriate community.
• 🌍 Living in Europe gave Bob an advantage in understanding the market needs of expatriates, which helped him cater to that niche market effectively.
• 🏢 Bob Sadino's initiative to import chicken broiler chicks had a significant impact on the development of the poultry industry in Indonesia.
• 📉 The peak development of chicken farming occurred in 1996, influencing the protein consumption rate in the country.
• 🛒 The establishment of modern retail markets like KMC was influenced by European-style markets, providing a comfortable shopping experience for expatriates.
• 🌾 Bob's business philosophy focuses on quality over quantity, ensuring customer satisfaction and trust, which was evident during the bird flu outbreak when sales increased due to customer confidence in his products.
• 🌏 Bob's success in exporting vegetables to Japan was a result of customer satisfaction and the demand for high-quality products, even during natural disasters like the earthquake in Japan.

Q & A

What was Bob Sadino's initial business decision that led to his success?

Bob Sadino decided to stop working for a company and start his own business, importing chicken from the Netherlands after noticing the difference in eggs between Indonesia and Europe.

What was the initial challenge Bob Sadino faced when marketing his chicken eggs?

Initially, Bob Sadino faced the challenge of marketing his chicken eggs door-to-door in Indonesia, where no one was willing to buy the eggs he was selling.

How did Bob Sadino's business strategy evolve to include more than just chicken products?

Bob Sadino's business strategy evolved to include fresh meat, processed meat, and fresh vegetables, as his company was able to sell significant amounts of these products monthly.

What was the role of Bob Sadino's wife in the early stages of his business?

Bob Sadino's wife played a crucial role in the early stages of his business by helping him market the eggs door-to-door.

How did Bob Sadino's experience living in Europe help him understand the market needs for expatriates?

Bob Sadino's experience living in Europe helped him quickly understand the needs of the expatriate market, which was crucial in the success of his business.

What was the unique selling proposition of Kem Chick, the modern market established by Bob Sadino?

Kem Chick's unique selling proposition was its self-service method, which was a novelty in Indonesia at the time, and its focus on providing a European-style shopping experience with premium quality products.

How did the political situation in Indonesia affect Bob Sadino's business?

The political situation in Indonesia, particularly after the 1998 crisis, led to a significant reduction in expatriates, which forced Bob Sadino to shift his focus to the local market and adapt his business strategy accordingly.

What was the impact of the Indonesian government's regulation No. 69 of 1999 on Bob Sadino's business?

The regulation required food products to be labeled and advertised in Indonesian, which affected Bob Sadino's business as it primarily sold imported premium products. This led to a significant reduction in imported products and an increase in local products being sold at Kem Chick.

How did Bob Sadino's business respond to the禽流感 outbreak?

During the禽流感 outbreak, sales of chicken and eggs at Kem Chick increased as people sought reliable sources for their food, trusting in the quality and safety of the products sold there.

What was the outcome of Bob Sadino's decision to export vegetables to Japan?

Bob Sadino's decision to export vegetables to Japan was successful, starting with small quantities and eventually exporting thousands of kilograms, with demand increasing significantly after the earthquake in Japan.

How did Bob Sadino contribute to the introduction of new food products in Indonesia?

Bob Sadino introduced various European and Japanese vegetables to Indonesia, such as melons, sweet corn, paprika, and broccoli, which were not previously known to the local market.

Outlines

00:00

🐓 The Entrepreneurial Journey of Bob Sadino

Bob Sadino, a Javanese man, discovered a lucrative business opportunity in Indonesia's poultry industry. Recognizing the difference in chicken eggs between Indonesia and Europe, he decided to import chicken from the Netherlands. His business idea was not just a random thought but a vision that led to success. Despite initial challenges in selling chicken eggs door-to-door, Bob's perseverance paid off as his business grew rapidly, selling significant amounts of fresh meat and vegetables. His experience in Europe helped him understand the market needs of expatriates, which became his primary customer base. His business strategy was simple yet effective, focusing on quality and customer satisfaction rather than aggressive marketing.

05:01

🛍️ The Birth of Modern Retail in Indonesia

Bob Sadino's experience in Europe inspired him to establish a modern marketplace, Kem Chick, in Indonesia. He recognized the comfort that such markets provided to expatriates and decided to replicate that in Indonesia. The modern design and premium quality products of Kem Chick stood in contrast to the low protein consumption rates in Indonesia at the time. Bob's initiative to import broiler chicks had a significant impact on the development of poultry farming in Indonesia. The peak of this development was seen in 1996 with substantial increases in chicken meat and egg production, which in turn influenced the protein consumption of the Indonesian population. The story also highlights the role of three pioneers in shaping modern retail in Indonesia, including Bob Sadino, who contributed valuable lessons for future entrepreneurs.

10:01

🌱 The Art of Business and the Essence of Quality

This paragraph discusses the philosophy of Bob Sadino's business approach, emphasizing the importance of quality over quantity. It highlights his focus on customer satisfaction and trust, which became key to his success. The narrative includes an instance where, during a bird flu outbreak, sales of chicken and eggs at Kem Chick increased due to the trust customers had in the quality and safety of the products. Bob's attention to detail, such as monitoring suppliers and ensuring the quality of chicken and eggs, is highlighted. The story also touches on the decision to export vegetables to Japan, which was driven by customer satisfaction and led to a successful export business. The paragraph concludes with a reflection on the nature of agrobusiness, emphasizing the importance of patience and adherence to natural growth cycles.

15:02

🌐 Adapting to Change: From Expatriate to Local Markets

The Asian financial crisis of 1998 posed new challenges for Bob Sadino's business, forcing him to adapt his strategy. With many expatriates leaving Indonesia, he had to find ways to attract local customers. He focused on educating Indonesian consumers about European food culture and introduced various European and Japanese vegetables to the market, which were previously unknown to the local population. The crisis also led to government regulations requiring food labels and advertisements to be in Indonesian, protecting domestic products and impacting businesses like Kem Chick that relied heavily on imported goods. However, this situation also opened opportunities for local products to fill the gap, and Kem Chick continued to serve the needs of foreign customers while also attracting local consumers with high-quality products.

20:03

🌟 The Lasting Impact of Kem Chick on the Indonesian Economy

The final paragraph reflects on the broader impact of Kem Chick and its founder's idealism on the Indonesian economy. It acknowledges that while the business was driven by a desire for profit, it also played a crucial role in the development of the food retail sector in Indonesia. The narrative suggests that the business has had a significant influence on foreign investment in the country and has contributed to the growth and modernization of the food retail industry. The story of Bob Sadino and Kem Chick serves as an inspiration for the importance of the food business sector in driving economic development.

Keywords

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing most of the risks and benefits. In the video, Bob Sadino is highlighted as an entrepreneur who decides to leave his job and start his own business, importing chicken from Europe to Indonesia. His entrepreneurial journey is a central theme, illustrating how he identified a market opportunity and acted upon it.

💡Protein

Protein is essential for the human diet and is a key component of animal-based food products. The transcript mentions protein as a cheaper alternative to other sources, emphasizing the economic aspect of dietary choices in Indonesia. Bob Sadino's business venture revolves around providing an affordable source of protein to the local market.

💡Market Opportunity

A market opportunity refers to a gap in the market that can be filled by a new product or service. Bob Sadino identified a market opportunity in Indonesia for different types of eggs compared to what he had in Europe, which led to the inception of his business idea.

💡Import

Importing involves bringing goods into one country from another. The video discusses Bob Sadino's initiative to import chicken from the Netherlands, which was a pivotal action in his business strategy to meet the demand for a specific type of protein source in Indonesia.

💡Ex-patriot Market

The ex-patriot market consists of individuals living outside their home country. In the context of the video, Bob Sadino initially targets the ex-patriot market in Indonesia, who have a preference for certain types of food products that are not commonly found locally.

💡Door-to-door Marketing

Door-to-door marketing is a strategy where products are sold directly to consumers at their homes. Bob Sadino's wife helped in marketing the eggs by going door-to-door, which is an example of grassroots marketing efforts to establish customer relationships.

💡Modern Market

A modern market, as depicted in the video, is a retail establishment that offers a variety of products in a comfortable shopping environment. Bob Sadino established 'Kem Chick' as a modern market catering to the needs of ex-patriots, offering a European-style shopping experience.

💡Retail Revolution

The retail revolution refers to significant changes in the retail sector, often involving the introduction of new formats and business models. The video discusses how Bob Sadino, along with other entrepreneurs, played a role in shaping the modern retail landscape in Indonesia.

💡Consumer Behavior

Consumer behavior is the study of individuals, groups, or organizations, and all the activities associated with the purchase and use of goods and services. The video highlights how consumer behavior shifted from preferring imported goods to valuing local products with good quality.

💡Agribusiness

Agribusiness refers to the business activities related to the agricultural sector, including farming, processing, and distribution of agricultural products. Bob Sadino's initiative to import chicken and later expand to other agricultural products exemplifies agribusiness practices aimed at meeting market demands.

💡Economic Impact

Economic impact refers to the effects a business or event has on the economy. The video suggests that the retail food business, particularly the efforts of entrepreneurs like Bob Sadino, significantly contributed to the economic development of Indonesia by introducing new products and creating a market for local goods.

Highlights

Indonesia's poultry as a cheap source of protein compared to other animal proteins.

Bob Sadino's decision to quit his job and start a business after returning from Europe.

Bob Sadino's realization that the eggs in Indonesia were different from those he had in Europe, sparking a business idea.

The initial struggle of selling chicken eggs door-to-door in Indonesia.

The success of Bob Sadino's business in selling 40 tons of fresh meat, 60 tons of processed meat, and 100 tons of fresh vegetables per month by 1985.

The challenges faced by Bob Sadino in marketing chicken eggs in Indonesia.

The realization that expatriates were the primary customers for Bob Sadino's products.

Bob Sadino's adaptation to the needs of the market by selling not only eggs but also salt in a European-style packaging.

The establishment of a modern market, Kem Chick, by Bob Sadino to cater to the expatriate community.

The unique appearance of Bob Sadino, including his short pants, becoming a form of promotion for his business.

The impact of Bob Sadino's initiative on the development of the poultry industry in Indonesia.

The peak development of chicken farming in Indonesia in 1996, with significant production increases.

The introduction of modern retail concepts in Jakarta by three entrepreneurs, including Bob Sadino.

The focus of Kem Chick on quality products and services rather than aggressive expansion.

The trust gained by Bob Sadino's business, which led to increased sales even during the bird flu outbreak.

Bob Sadino's decision to export vegetables to Japan based on customer satisfaction and demand.

The increase in demand for exports to Japan following the earthquake in Japan.

The agrobusiness nature of Bob Sadino's operations, which cannot be accelerated like other industries.

The expansion of premium retail beyond Jakarta and the challenges faced by local businesses.

Bob Sadino's strategy shift to attract local consumers after the 1998 crisis.

The introduction of new vegetables to the Indonesian market by Bob Sadino.

The impact of the 1998 riots on Bob Sadino's business and the subsequent adaptation to the new reality.

The importance of the food retail sector, especially for foreign investment in Indonesia.

Transcripts

hai hai

di Indonesia ayam jalur Siapa yang tak

mengenalnya protein hewani ini menjadi

pilihan murah dibanding sumber protein

hewani lainnya mungkin hanya kebetulan

saja pria berdarah Jawa ini juga bershio

ayam hewan yang membawanya menuju tangga

kesuksesan Namun bukan sebuah kebetulan

ketika Bob Sadino memutuskan untuk

Berhenti bekerja dan memulai jadi

wirausaha tiga saya kembali dari Eropa

versi bekerja untuk sebuah perusahaan

dimana ketika satu malam saya bilang

sama Ibu besok enggak mau kerja itulah

awal dari sebuah awal

ini dia tidak ada komentar satu patah

katapun dan itu sebetulnya kekuatan yang

maha dahsyat yang mengakibatkan segala

guliran yang ada hari ini Nah di dalam

perjalanan itu sebetulnya yang menangkap

peluang itu tidak otak saya tidak

pikiran saya tetapi mata saya yang

menangkap peluang apa yang saya tangkap

saya lihat telur di Indonesia berbeda

dengan telur yang saya makan di Eropa

dari situlah saya terbetik pikiran saya

bersama beberapa orang kawan untuk

menulis surat kepada pembiak glider ayam

di negeri Belanda untuk membeli beberapa

ekor ayam pikir manusia

Oh ya Otomatis ketika ayam itu

berproduksi lima kilo untuk dimakan pun

troll banyakkan dokter berdua akan saya

jual perlahan namun pasti Bob Sadino

mulai mengecap manisnya keuntungan di

awal tahun 85 saja perusahaannya mampu

menjual 40 ton daging segar 60 ton

daging olahan dan 100 ton sayuran segar

perbulannya perjalanan Bob Sadino

beralih jadi seorang wirausaha bukan

tanpa kendala awal memasarkan telur ayam

negeri ia dibantu istri menjajakan nya

dengan sederhana memasarkan dari pintu

ke pintu saya jalur Kaki Ibu bawa dua

kilo ke kiri saya bab 3 kg nan Saya

ketuk semua pintu rumah orang Indonesia

Hai tapi seorangpun tidak ada yang mau

beli telur yang saya janjikan tadi

ya kan enggak ngerti ya

Hai saya ketika saya mengetuk pintu

rumah orang asing langsung dibeli ya ya

keesokan hari lagi dia cerita melawan

kawannya juga memberi Ya lama-lama

permintaan banyak oke kita tambah ayam

petelur lagi ya dari negeri Belanda

Hai pengalaman Bob Sadino hidup di Eropa

membuat ia dengan cepat memahami

kebutuhan pasar ekspatriat Usahawan

tentu dia tidak menentukan siapa

pelanggannya siapapun pelanggan yang

datang membeli produk kita akan kita

jual kepada mereka yang mau membelikan

Nanti pada awal pembicaraan saya katakan

tidak ada satupun orang Indonesia yang

mau membeli seluruh ya kita hasilkan

kecuali orang asing dan dia cerita dari

mulut ke mulut ya akhirnya apa Saya

tidak ada satupun langganan Saya orang

Indonesia

Hai kecuali mereka-mereka yang pernah

tinggal di luar negeri kaya pegawai

kedutaan ponidi ada publik telur pada

cinta itu maka berkembanglah usaha ini

hanya karena apa Karena dari pelanggan

itu kita selalu dapat masukkan Bob kamu

sudah jual telur Tolong dong jual

garamnya loh three bingung kenapa yang

diminta garam Akhirnya saya tahu bahwa

garam pada waktu itu dijual dalam bentuk

bata persegi-persegi itu dijualnya di

atas tikar di tanah tidak ada orang

asing yang mau belikan

Hai saya lalu mengadakan garam yang

sesuai dengan apa yang ditemukan

sehari-hari di Eropa gitu ya

Ya udah nggak ada telur ada garam Berapa

harga kemudian Bob kurang rong profil

jual mereka juga saya cari berita yang

baik-baik juga pada mereka peluang demi

peluang Iya tangkap hingga akhirnya pada

satu masa Ia memutuskan untuk mendirikan

pasar modern pasar yang jamak ia lihat

sewaktu di Eropa pasar yang membuat

ekspatriat merasa nyaman berjual beli di

sana pasar modern itu lantas ia namai

kem chick sebagai pasar modern dengan

metode Swalayan quencik menjadi buah

bibir di kalangan ekspatriat penampilan

Bob yang unik dengan celana pendeknya

juga menjadi promosi tersendiri tanpa

perlu susah-payah beriklan usaha

swalayannya banyak menangguk untung kem

chick di masa awal berdirinya seperti

gerbang menuju ruang dan waktu yang

Iya desain nya yang bergaya Eropa

dilengkapi dengan produk-produk dengan

kualitas premium ini cukup kontras

mengingat tingkat konsumsi protein

masyarakat kala itu sangat rendah tahun

70-an konsumsi protein hewani masyarakat

Indonesia baru enam koma tujuh delapan

kilogram per kapita per tahun meski

secara langsung perankan Cipta terlihat

inisiatif Bob Sadino mengimpor bibit

ayam broiler sedikit banyak berpengaruh

pada perkembangan peternakan di

Indonesia Puncak perkembangan ternak

ayam terjadi di tahun 1996 saat itu

produksi daging ayam mencapai 926 ribu

Ton dan produksi telur ayam mencapai

630.000 ton produksi protein ayam dan

telur ini berpengaruh pada tingkat

konsumsi protein masyarakat

Hai gairah mendirikan pasar modern

diprakarsai oleh tiga Swalayan di

Jakarta yaitu Hero Gelael dan kem chick

ketiganya sama-sama menjual produk yang

variatif mulai dari makanan segar

makanan olahan hingga alat kebutuhan

rumah tangga semangat modernisasi kala

itu semakin membuat pasar swalayan Ini

mendapat tempat di hati konsumen ruangan

ber-ac produk yang variatif dan harga

yang pasti menjadi daya jual utama pasar

modern ini di awal berdiri ketiga retail

Berjalan seiring karena pangsa pasar

yang masih luas Hero dan Gelael kala itu

fokus pada kalangan menengah iklan dan

promosi yang gencar seiring dengan

agresifitas pembukaan cabang

Hai sementara itu kem chick yang

melayani ceruk pasar spesifik memilih

memusatkan diri pada pelayanan yang

maksimal

Hai kualitas produk dan pelayanan

menjadi perhatian utama

e-book Sadino bahkan rela menyapa setiap

tamu yang datang ke KMC begini karena

mereka itu paint irya diantara hari

Darmawan Park Kurnia dan Bob Sadino itu

adalah tiga cikal bakal ritel Indonesia

Tanpa beliau bertiga mungkin eh

lengket-lengket Indonesia tidak seperti

sekarang jadi mereka bertiga itulah yang

benar-benar mensetup eh membentuk ritel

Indonesia sekarang Mereka memberi

pelajaran yang sangat berharga buat kita

semua biaya untuk bisa belajar karena

untuk terjun diri tentu perlu pasien

yang sangat besar sekali disini seiring

kemudahan investasi muncullah retail

real kecil dengan format minimarket

mereka muncul bak cendawan di musim

hujan

Hai menjamurnya ritel retail kecil

sekelas minimarket bagaikan pisau

bermata dua di satu sisi membantu

perekonomian namun disisi lain menggerus

lahan pedagang kecil tradisional kem

Chicks sendiri memilih untuk tidak

agresif membuka cabang karena beberapa

alasan kemkid ini awalnya Saya ingin

hanya satu saja saya tidak mau

kembangkan ke lain-lain tempat sampai

kita ada satu posisi keterpaksaan ketika

bangunan cantik lama dibongkar untuk

mendirikan sebuah bangunan tinggi saya

cewe tempat di Pasifik please luas 2000

m akan yatimul cantik kedua tetapi tidak

akan lagi ada cantik selanjutnya

Hai cukup disitu aja ya ternyata seni

hidup ini bagaimana seorang bisa

menghargai cukup in aviciena di bisnis

ritel premium Bob tak perlu mengejar

volume penjualan ketika mutu terjamin

dan pelayanan memuaskan maka ia leluasa

mengambil margin keuntungan yang cukup

besar di situ kepercayaan yang diperoleh

juga menjadi kunci sukses bisnis

miliknya ini ini terbukti ketika wabah

flu burung merebak penjualan daging dan

telur di Cambridge grammar meningkat

hai ketika Anda mengatakan dari

penurunan orang belanja ayam

berbondong-bondong orang itu mencari

Ayah di tempat kita kenapa karena selama

ini yang kita layani mereka itu ada

problem macem-macem mereka merasa aman

beli ayam di tempat kita

Oh ya karena saya juga memantau siapa

pemasok kita bagaimana cara mereka

memelihara dan sebagainya ya itu kami

kami awasi jadi tidak akan terjadi hal

seperti itu bagi pemasok ayam dan telur

kepada kita gitu jadi ya orang ketika

ada flu burung semua orang takut beli

ayam tapi semua orang datang ke cache

untuk beli ayam kualitas produk yang

Prima dirasakan blog sebagai penuntun

menuju peluang demi peluang keputusan

Bop untuk mengekspor sayuran ke Jepang

juga diawali dari kepuasan pelanggan

akan produknya langganan Jepang memiliki

ke pagi ke tempat kita melihat ada ini

ada terung Jepang

Hai bahagia kemudian mengobrol kitab

Mari kita export ini Awalnya dia

mengajarkan kita bagaimana caranya lalu

itu pun mulai ekspor 50 kilo berikutnya

adalah 100 KB lagi 200 kilo sampai

akhirnya jutaan kilo saya ekspor ke ke

Jepang

hai hai

hai ketika Jepang dilanda gempa

permintaan akan ekspor sayuran semakin

banyak

hai hai

aku tanya bukan turun tapi melonjak

rendahkan gak punya makanan bukannya

punya makanan enggak punya jenis makanan

yang saya suku keberapa kepada orang

Jepang eh jadi panik orang Jepang

permintaan Nike

Hai nah sifat agrobisnis ini bukan

seperti industri lainnya bisa dipercepat

dan diperlambat

ini dia akan ikut hukum alam ya tomat

yang bisa dipanen sekitar 6065 hari

tidak baik bisa anda percepat jadi 30

hari

Hai andaaz nuwun menunggu sampai 65 hari

[Musik]

kini ritel premium tak hanya dikuasai

quencik di Jakarta saja berdiri beberapa

ritel berskala premium yang membuka

banyak cabang namun pengusaha berdarah

Jawa ini tak gentar cantik dikelilingi

oleh gajah gajah yang udah maha dahsyat

tapi dia tetap bertahan dia gak

mati-mati

Hai Nah kenapa dengan mati karena kita

mungkin mengkhususkan diri dalam bidang

makanan dan artinya sekarang saya

kebaikan lagi artis saya memperkenalkan

telur dan ayam di Indonesia dimana itu

atas betul makanan orang asing

Oh ya

Hai dikembangkan Bagaimana menemukan

garam Bagaimana mencegah mereka dari

orang asing saya dapat masukkan

bagaimana kita harus memilih daging

Hai bagaimana kita mengerat rap daging

Hai bagaimana kita membagi-bagi seekor

sapi menjadi bagian-bagian yang

masing-masing punya nama dan

masing-masing juga punya tujuan masa

tertentu ya Kan itu ada petanya ya jadi

bagian umpamanya

Hai di Indonesia hanya tahu ah adalah

lulur dalam dan luar

Hai yang bahasa Inggrisnya itu untuk

lulur dalam ditekan tenderloin dan lulur

itu sherloid itu hanya orangnya taunya

gitu loh ya kan lebih dia enggak tahu

pada Adobe masih banyak lagi nama-nama

gitu ya di dalam Keraton Keraton Keraton

Keraton seekor sapi itu yang untuk juga

sekaligus membantu dari pembeli Dia mau

membeli apa ketika dia ke pasar dan

untuk penjual daging dia akan tahu dia

akan menyembuhkan apa kepada permintaan

pelanggan

[Musik]

Hai Gejolak 98 memang tak sampai membuat

Bob Sadino bangkrut namun pengusaha

kelahiran Lampung ini menghadapi

kenyataan baru yang lebih menantang

dalam beberapa hal ia terpaksa mengganti

strategi usahanya ketidakpastian

keamanan kala itu membuat ekspatriat

banyak yang hengkang dari Indonesia gua

bilang sebelumnya fokus pada konsumen

asing ini mulai memikirkan cara menarik

minat konsumen lokal

Hai usai melatih langganan Indonesia

saya bagaimana memilih daging mengerat

daging menyimpan daging dan sebagai dan

sebagainya sehingga pada akhirnya yang

Hai warung kita itu di di ujung oleh

100% orang asing sekarang sudah menjadi

Hai itu adalah usah saya ketekunan saya

bagaimana sih ya dalam tanda petik ya

maaf mengajarkan dan mendidik orang

Indonesia

Hai makan makanan-makanan orang Eropa

hai ketika saya berhadapan ikriya itu

pada pertama kali memperkenalkan

budidaya Tambak tanah itu sekaligus saya

memperkenalkan anda tidak sadar bahwa

Sayalah yang merekam memperkenalkan

melon untuk pertama kali jagung manis

untuk pertama kali paprika brokoli Anda

segala sayur-mayur yang anda lihat di

camp itu

Hai tadinya sebelum tahu 70/10 tahun

apapun enggak dikenal

Hai tidak dikenal orang ya jenis-jenis

terong jenis timun macam-macam jenis

sayur-mayur Eropa dan jenis sayur Jepang

[Musik]

[Tepuk tangan]

[Musik]

dua tahun pasca kerusuhan 98 memang masa

yang paling sulit bagi semua pebisnis

ritel tahun 99 pemerintah mengeluarkan

aturan Pemerintah Nomor 69 Tahun 99

Aturan ini mencakup kewajiban label dan

iklan pangan berbahasa Indonesia Aturan

ini berlaku untuk melindungi konsumen

dan produk dalam negeri ini cukup

menohok sektor industri yang bergantung

pada impor makanan dan ini lebih terasa

lagi di KMC

Hai karena kalau itu produk yang dijual

didominasi oleh barang impor strategi

kemchick yang khusus menjual barang

impor premium mendapatkan tangannya

disini karena hanya membeli dengan

volume yang sedikit kem chick tak bisa

begitu saja memberikan syarat label

bahasa Indonesia kepada produsen di luar

negeri kini akibat peraturan itu impor

produk premium yang ada di kem chick

berkurang drastis kekosongan itu lantas

diisi oleh produk-produk lokal yang

kualitasnya baik konsumen lokal pun

mulai melirik Encik

Hai yang tidak disangka adalah pembeli

lokal malah lebih konsumtif dibanding

konsumer ekspatriat produk super premium

dengan harga selangit juga kerap dibeli

oleh konsumen lokal meski begitu kem

chick tetap konsisten melayani

permintaan orang-orang asing mulai dari

bumbu khas Eropa hingga daging kalkun

masih tersedia di tempat ini selama ada

permintaan kepada saya Saya akan selama

itu juga saya melayani lengan dan gitu

jadi situasi politik mungkin ada tapi

tidak saya rasakan serius ya mungkin ada

dan saya pikir juga betapa pentingnya

bidang usaha makanan ini karena setiap

orang asing sebelum dia datang ke

Indonesia pasti dia akan bertanya nanti

kalau sampai Kamis ya kalau saya mau

belanja makanan saya dimana

Hai jadi secara tidak langsung juga

sebetulnya kemchick punya pengaruh

terhadap

Hai orang pintar bilang investasi orang

asing di Indonesia

Hai idealisme Bob mungkin didasari

kepentingan bisnis namun diakui atau

tidak bisnis ritel terutama makanan

adalah salah satu pilar penting bagi

perkembangan ekonomi Indonesia

hai hai

hai hai

[Musik]

[Musik]

[Musik]