Konsep Gila Bob Sadino | Satu Jam Lebih Dekat 1/4
Summary
TLDRIn this engaging dialogue, Bob Sadino, a renowned entrepreneur, shares his unconventional journey to success. The conversation reveals his unique approach to business, which contrasts mainstream practices. He recounts how he left a comfortable life, worked as a taxi driver and construction worker, and later became the first to introduce eggs and broiler chickens in Indonesia. With humor and candid insights, Sadino reflects on his experiences, the challenges he faced, and his unorthodox methods, all while wearing his signature shorts—a symbol of his personal freedom and disregard for societal expectations.
Takeaways
- 😀 Bob Sadino is a highly influential figure, known for his unconventional approach to life and business.
- 🥚 He returned from Europe and saw differences between eggs in Indonesia and Europe, which inspired him to start his egg-selling business.
- 🚚 Bob initially struggled, working as a taxi driver and construction worker before finding success in the egg and chicken business.
- 📚 Despite not following traditional business education, he learned from industry magazines and by doing things practically.
- 🐔 Bob introduced the concept of selling eggs and chickens to the Indonesian market, becoming a pioneer in this field.
- 💡 His business methods were unconventional, such as packaging eggs with orchids to make them more appealing to buyers.
- 🎯 Bob did not believe in long-term plans; instead, he reacted to opportunities as they appeared, emphasizing the importance of spontaneity.
- 👖 Bob was known for his casual style, wearing shorts to formal meetings, even to the point of being criticized by members of the Indonesian parliament.
- 🗣️ He was openly critical of business consultants, claiming they often give advice without real-world experience.
- 💼 Bob Sadino's story highlights the value of creativity, independence, and breaking away from conventional norms in both business and personal life.
Q & A
Who is the central figure discussed in this transcript?
-The central figure discussed is Bob Sadino, a well-known Indonesian entrepreneur.
What is Bob Sadino known for in Indonesia?
-Bob Sadino is known for being the first person to introduce eggs and chicken farming to Indonesia and for his unconventional business philosophy.
What controversial aspect of Bob Sadino's philosophy is mentioned?
-Bob Sadino is known for his lack of belief in making plans, stating that he doesn't believe in setting plans, and often operates spontaneously.
What was Bob Sadino’s view on consultants?
-Bob Sadino believed that many consultants offer advice on things they have never personally done, which made him skeptical of their real value.
How did Bob Sadino’s entrepreneurial journey start?
-Bob Sadino's journey started after returning from Europe. He noticed the difference in eggs between Indonesia and Europe, leading him to start importing chickens that could lay eggs.
What was Bob Sadino’s first business venture?
-His first business venture involved selling eggs in Indonesia. He started small, delivering eggs door-to-door, mostly to foreigners living in Kemang.
How did Bob Sadino show creativity in his egg business?
-Bob Sadino added a creative touch to his egg sales by placing an orchid flower with every kilo of eggs he sold, which he learned from his observations in Europe.
What led Bob Sadino to take on various jobs before becoming an entrepreneur?
-After returning to Indonesia, he suddenly decided to quit his comfortable job and took on various roles such as a taxi driver and a construction worker before starting his business.
Why did Bob Sadino wear short pants, and how did this become part of his persona?
-Bob Sadino became known for his habit of wearing shorts, even in formal settings, as a reflection of his carefree and non-conformist personality. He was even criticized for this by politicians.
What was the reaction of the public and media to Bob Sadino’s unconventional appearance?
-The media and public were divided. Some criticized him for disrespecting formal dress codes, while others praised him for being authentic and staying true to himself.
Outlines
😀 A Humorous and Inspiring Introduction to Bob Sadino
The host introduces the show, highlighting the guest, Bob Sadino, a well-known Indonesian entrepreneur famous for his unconventional lifestyle and ideas. The introduction sets a light, humorous tone with playful banter about Bob Sadino's casual attire, which contrasts with societal norms. The discussion briefly touches on Sadino's controversial beliefs, like his disregard for planning and his unique approach to business. He also humorously addresses his eccentric choices, such as preferring to appear undressed, adding a comedic element to the serious nature of his achievements.
🚕 Bob Sadino's Early Struggles and Unconventional Career Path
This section dives into Bob Sadino's early career journey, marked by significant changes. After returning from a comfortable life abroad, he chose to quit his job suddenly and became a taxi driver, then a construction worker earning just Rp100 per day. He recalls the moment he began his entrepreneurial journey selling eggs, knocking on doors in the Kemang area, where no local Indonesians were interested in buying from him. However, foreign residents did buy, which marked the beginning of his success. His unconventional marketing strategy, which included adding orchids to his egg packages, helped him stand out.
Mindmap
Keywords
💡Bob Sadino
💡Business without a plan
💡Eggs and chickens
💡Unconventional mindset
💡Freedom
💡Spontaneity
💡Controversy
💡Creative marketing
💡Failure and persistence
💡Consultant criticism
Highlights
The speaker introduces someone they consider an inspiring figure with significant contributions to society.
The guest is revealed as Bob Sadino, a well-known figure in Indonesia.
Bob Sadino humorously mentions how he has been dressing the same way for 25-40 years, wearing casual clothes, and people still ask about it.
Sadino is recognized for his unique approach, where he dismisses traditional business planning and embraces spontaneity.
He explains that business success doesn’t always require theoretical plans but can come from practical observations, such as his realization that eggs in Indonesia differed from those in Europe.
Bob recounts his experience transitioning from a stable life to becoming a taxi driver and then a construction worker after returning to Indonesia.
His entrepreneurial journey started with selling eggs, even though no one in Indonesia initially wanted to buy them.
Bob shares how he introduced a creative touch by adding orchids to egg packaging, which helped his business gain traction.
Sadino highlights his role as one of the first to introduce eggs and chicken meat to the Indonesian market, fundamentally shaping the industry.
Despite his contributions, Bob humorously recalls being criticized and even expelled from a meeting with the DPR (Indonesian parliament) for wearing casual attire.
He reflects on the contrast between his casual approach and the formal expectations of politicians, comparing their attire to his self-made identity.
Sadino humorously critiques consultants, suggesting they often provide advice they can’t implement themselves.
His philosophy centers on personal freedom and individuality, resisting mainstream business norms and choosing his own path.
Bob emphasizes the importance of experience and action over formal education or theoretical knowledge in business.
He is a self-made entrepreneur, who learned from direct experience and built his business through practical methods, making him an unconventional but highly successful figure.
Transcripts
09.00 udah 31 jam sudah kita akan
mendekatkan diri dengan satu orang yang
menurut Kami adalah orang yang memiliki
inspirasi luas dan jasanya memprogram
satu jam lebih dekat menghadirkan mereka
yang memiliki arti penting bagi kesemua
karena mereka sudah menempuh perjalanan
yang luar biasa sepanjang hidup mereka
malah hari ini siapa dia saya ajak anda
untuk melihat sesuatu ke bawah yaitu
[Musik]
mudah-mudahan ada tahu siapa orang yang
pake celana sedih saya Beliau adalah
Pak sebab Sadino hahaha
[Musik]
tak hanya Hahaha ayo cepet merasa
seperti orang telanjang berusaha nggak
salah Kok balik pakai gini nggak ngasih
apa-apa ya Ya udah berapa tahun kan gini
udah 25-40 tahun begini terus
ngomong-ngomong anda merasa seksi begini
Kok Anda tanya sih
nggak mau
ngobrol Oke saya merasa anda adalah
seorang tokoh yang sudah ketahuan Siapa
anda tetapi saya menemukan kontroversi
dibalik seorang Bob Sadino
anda dalam buku yang saya baca
tidak percaya Namanya rencana Anda
berdoa Kalau bisa masuk neraka Anda
berharap jadi miskin Apa tujuan anda
melakukan Kusumo sebetulnya sebelum saya
jawab ya saya mau tanya sama ini balik
Hai Kalau Anda berdagang itu ya Apa yang
anda cari jadwalnya rata-rata
Kalau saya bilang sama in design dagang
cari rugi itu masuk akal Kalau Suaka
masalah-masalah Enggak ini
Hai saya lanjutkan ya
Hai orang dagang cari untung turun nggak
Oh bisa untung Terus kalau dia untuk
bilang gitu kan sama aja Endi sebetulnya
Duh
ribet nggak mungkin saja itu tidak sama
dengan arus utama atau mencret sadar
tapi apa saya normal gitu Apa saya harus
ikut orang-orang itu saya punya
kepribadian sendiri ini buaya adalah
orang yang merasa memiliki satu aset
yang luar biasa tinggi nilainya abortus
kebebasan
beriden Kalau Anda kemudian bergerak
lebih dan bisnis anda sudah terbukti
berhasil
tapi anda bilang tidak punya rencana
lalu ketika anda melakukan itu semua
Tanpa Rencana
ia rencana itu ia rata-rata untuk
adik-adik ini kan sifatnya teoritis
sekali Kanya
padahal datangnya karena datangnya
Rencana tidak harus selalu dari otak ke
kertas dan sebagainya
kita bisa juga tiba-tiba mata kita
melihat sesuatu kemudian kita lakukan
contohnya saya pulang dari Eropa ke
Indonesia
maka Selly tuh telur di sini Kok beda
sama telor di sana ya
secara spontan saya ambil secarik kertas
nulis surat sama teman-teman at Tolong
dong kirimin ayam-ayam yang bisa
bertelur tanpa saya tahu ayam Apa itu
tapi bedanya di Eropa majalah-majalah
kejuruan tuh banyak sekali kemudian
dengan bersama-sama Anda kirim anak-anak
ayat kalah kirimkan majalah kejuruan
majalah tentang memelihara ayam Saya
belajar dari majalah itu tidak belajar
bisnis ya
Hai ah Untuk apa sini jual telur masih
belajar biasanya tuh
pramujo telur Belajar bisnis itu namanya
bila individu Hahaha
kamu banget mau jual telur harus belajar
bisnis kan nanti dimarahin sama
consultant konsultan bisnis loh ya saya
enggak pergi pernah truk konsultan Apa
sih artinya ini tempat orang berkostum
semua konsultan itu dia memberikan
konsultasi kepada orang yang dia sendiri
tidak bisa lakukan Dia jadi Gosokkan
banget
kalau dia bisa melakukannya
gantung-gantung
itu pengertian konsultan buat saya dia
nggak bisa
Apakah juga sebuah kecelakaan kalau
misalkan sebelumnya pak Bob pernah
menjadi karyawan Unilever kemudian
pernah menjadi karyawan sebuah pelayaran
sempat tinggal di luar negeri
bertahun-tahun dan sedang jualan ayam
goreng Oh ya
begini di
sebelumnya kehidupan saya tuh sangat
nyaman di Saya mau apa hari juga saya
bisa tak punya saya pulang ke Indonesia
tiga bulan saya masih bekerja pada
perusahaan itu 1malaysia bilang sama SMA
Besok enggak mau kerja
tiba-tiba Kalau begitu tiba-tiba ngomong
gitu
Hai besoknya saya jadi supir taksi kasih
sudah tak situ ketubruk saya nggak punya
uang Saya juga nggak mikir panjang saya
jadi kuli bangunan di Kemang gajinya
Rp100 perhari makan gado-gado telor
gado-gado telurnya cukup setahun ini
nah sampai pada akhirnya saya cuma kasih
melihat rukun Nih keluar nih beda Nah
itulah saya meletus di situlah saya
yang namanya mulai usaha tuh disitu
keluar tuh Arema kilo istri bahwa dua
kilo saya bag 3 kilo dia ke karena
mengetuk rumah pintu orang di Kemang
rindu dikutuk tidak ada satupun orang
Indonesia mau beli telur saya eh telur
ayam saya hahaha
hahaha
Waduh yang beli siapa dongo dongo
skillnya dikembangkan udah ada beberapa
orang asing cukup banyak yang begitu
ketok pintu rumah orang asing udah dia
selalu melihat nah disitulah awal
sebetulnya usaha saya kelas Minggu kita
mengatakan selama Tebet udah deh book
kamu di rumah aja entar saya datang
kerumah kamu Nah disitu dia nah Mbak
garamnya dong Bob beritanya dong Bos
videonya itu gejala toko itu rumah kita
yang 50 M2 jadi warung Saya pernah baca
juga Pak bab ketika berjualan telur itu
dalam telurnya diisi Anggrek itu
kreativitas jadi saya tahu di Eropa
Amerika dinilai sebuah Anggrek begitu
tingginya orang beli Anggrek hanya untuk
dipersembahkan kepada pacarnya ya bukan
warning bukan luar anggrek bulan sekali
jadi disetiap kilo telur dulu juga
enggak seperti gini bungkusnya pakai
kantong plastik ya saya cantumkan
sekuntum Anggrek sih sampai itu tersebar
seluruh dunia kamu kalau beli telur di
Indonesia kita juga telah cuman saya aja
hahaha
jangan kasih Anggrek ya tuh info diskon
nih Kamu dapat Anggrek dari situlah
koplo Rita sekitar mulai itu ular noh
tabrak tahun 70-an
Hai pada tahun 70 jadi
sayalah orang pertama yang
memperkenalkan telur kepada bangsa ini
hebat kali ini yakin iklimnya nih ada CK
ya oh ya
ngomong-ngomong
pada saat jualan telur sudah celana
pendekan gitu Dia sudah sana pengin hati
kalau saya menyerah ayam nanti anda bisa
bayangkan kan pagi-pagi saya dan ibu
harus kasih makan ayam nanti buang
kotoran-kotoran ayam nah Ketika saya
sudah beberapa minggu kemudian saya
manuia ayam petelur
Hai sudah itu saya bisa kirimkan ayam
yang bisa dimakan dagingnya anak ayam
pedaging yang namanya enggak tahu apa
dulu sangat tahu nah disinilah lagi-lagi
saya jadi orang pertama yang
memperkenalkan telur dan ayam untuk
orang Indonesia dan bangsa ini
wow Saya tertarik Ketika pak Bob sudah
bercelana pendek pernah diusir sama DPR
Ya iyalah Hani padahal sudah
memperkenalkan telur ke orang Indonesia
memperkenalkan ayam pedaging skor
Indonesia karena dprd.kab punya kuping
jadi dia mau The Dead Age saya supaya
cerita Gita Loh apa kemajuan-kemajuan
nya Bob Sadino acaranya 08.00 saya
tungguin Kong Kowloon aja nih jasmina
belum bilang aja nih
terus nah sudah itu menjelang mau 10.00
ada orang saya seorang detail dasar saya
cabup tadi kepencet nekat pagi nggak
mungkin bisa pulang lagi nggak udah
ganti baju gih mesti muasal naga
salju bersama wartawan besok paginya
koran yang pro dan kontra ribut yo yo
koran yang kontra bilang buat senyum ada
orang yang paling kurang ajar melecehkan
rumah setiap hormat Indonesia dan
sebagai dan sebagainya
dia datang bercelana pendek tidak tahu
sopan santun Asmat hidup sebagai seorang
bunyi itu sebagian koran yang pro saya
dia bilang apa
loh bab dipanggil Jeddah contoh sama
pakaian dinasnya
Hahaha cuman ada bedanya Bob Sadino
pakai pakai dinas terakhir dirinya
sendiri orang DPR pakai pakaiannya duit
negara
hahaha
udah gak perlu percaya bahwa Sadino yang
nyeleneh ini sesaat lagi bisa lebih
dekat
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[Tepuk tangan]
[Musik]
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Как же я ненавидел школу
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