How a Joke Changed Rollerblading. What's the Hardest Thing About Rollerblading…?
Summary
TLDRThe video script explores the rise and fall of rollerblading in the '90s, highlighting its peak as the fastest growing participation sport with 29.1 million enthusiasts. It delves into the impact of a homophobic joke on rollerblading's image and how it was overshadowed by skateboarding and snowboarding. The script discusses the evolution of rollerblading from its yuppie roots to an aggressive, risk-taking sport, and the eventual backlash it faced from societal attitudes and media portrayals, leading to its decline in popularity.
Takeaways
- 🛹 In the '90s, rollerblading experienced a rapid surge in popularity, becoming a fast-growing participation sport and cultural phenomenon.
- 🎥 The rise of rollerblading was closely followed by its depiction in movies, TV shows, and competitions like the X Games, which further boosted its mainstream success.
- 💡 Rollerblading's initial image was associated with wealthy yuppies and a fitness trend, but it later evolved into an aggressive, extreme sport aimed at the youth market.
- 🤸♂️ The sport's growth was fueled by a shift in marketing策略, with a focus on risk-taking, danger, and a rebellious attitude that resonated with teenagers.
- 🏆 Despite its initial success, rollerblading eventually lost traction due to a variety of factors, including a homophobic joke that became widely associated with the sport.
- 🎽 The joke 'What's the hardest thing about rollerblading? Telling your parents you're gay' significantly impacted rollerblading's image and deterred many from participating.
- 🚴♂️ Skateboarding and snowboarding, which also had aggressive marketing strategies, managed to maintain their popularity and even achieved mainstream success in the Olympics.
- 🤔 The stigmatization of rollerblading was partly due to its association with a lack of authenticity and a superficial image, in contrast to the DIY, punk roots of skateboarding.
- 📉 The decline of rollerblading was also influenced by a lack of a deep historical or cultural foundation, making it vulnerable to negative perceptions and stereotypes.
- 🤼♂️ Rollerblading's focus on hyper-masculinity and extreme stunts alienated some participants and contributed to its eventual decline in popularity.
- 🌐 Despite the decline, a dedicated rollerblading community remains, and the sport continues to evolve and find new directions.
Q & A
In the '90s, which sport was overshadowed by rollerblading in terms of participation numbers?
-Skateboarding was overshadowed by rollerblading in terms of participation numbers, with rollerblading having 29.1 million participants compared to skateboarding's 4.5 million.
What was the impact of a homophobic joke on rollerblading's image and societal perception?
-The homophobic joke that关联 to rollerblading significantly tarnished the sport's image, making it less appealing and leading to a decline in its popularity. It also affected attitudes within the rollerblading community and perpetuated a stigma that still has lasting effects today.
How did the Olsen brothers contribute to the early development of inline skating?
-The Olsen brothers, Scott and Brennan, were hockey enthusiasts who wanted to do ice hockey training out of season. They discovered the Chicago inline skate from the 1960s, modified it, and came up with a modernized solution, which eventually led to the creation of the popular brand Rollerblade.
What was the role of Rob Dyrdek in the promotion of aggressive inline skating?
-Rob Dyrdek played a significant role in the promotion of aggressive inline skating by targeting the carefree yuppies in California and effectively marketing the sport to a broader audience, leading to a boom in inline skating in the second half of the 1980s.
What was the significance of the video 'Dare to Wear' in the evolution of rollerblading?
-The video 'Dare to Wear' was significant because it mocked the previous image of rollerblading as a trend for wealthy yuppies and showcased a new lifestyle and attitude. It marked a clear departure from the past and was one of the first prop skate videos, helping to define a new culture around aggressive inline skating.
How did the media and popular culture contribute to the decline of rollerblading?
-Media and popular culture, including movies, songs, advertisements, and TV shows, often portrayed rollerblading in a negative light, using it as the punchline of jokes and reinforcing stereotypes. This widespread negative portrayal made rollerblading less appealing to the youth, leading to a decline in its popularity.
What was the role of the X Games in the growth of extreme sports, including rollerblading?
-The X Games played a crucial role in the growth of extreme sports by providing a high-profile platform for athletes to showcase their skills. The success of inline skating at the X Games was a driving force behind the inclusion of skateboarding and BMXing, further capitalizing on the popularity of these sports.
How did the brand Senate influence the perception of rollerblading?
-Senate, founded by Arlo Eisenberg and Brook Howard Smith, marketed itself with an edgy and rebellious image. Their controversial campaigns and slogans, such as 'destroy all girls,' attracted media attention and resonated with the angry youth culture, making Senate a symbol of aggressive inline skating and contributing to the sport's image.
What was the impact of the homophobic joke on the marketing strategies of skateboarding and rollerblading?
-The homophobic joke negatively impacted the marketing strategies of rollerblading by associating the sport with homosexuality, which was seen as uncool and not masculine. This led to a decline in rollerblading's popularity, while skateboarding, which also used aggressive marketing, managed to distance itself from the joke and continued to grow.
How did the perception of masculinity in extreme sports affect rollerblading?
-The perception of masculinity in extreme sports, which valued danger and risk-taking, led rollerblading to focus heavily on aggressive, high-amplitude stunts to prove its worth. This hyper-masculine approach alienated some participants and contributed to the sport's decline in popularity.
What are some ways the rollerblading community has evolved since the '90s?
-Since the '90s, the rollerblading community has become more diverse, with a broader focus on different styles of skating, and has developed a tight-knit, supportive culture where members come together to support one another. The community has also progressed in different directions, with remnants of the aggressive skating style still present but not dominating the scene.
Outlines
🛼 The Rise and Fall of Rollerblading
This paragraph discusses the rapid rise of rollerblading in the '90s as the fastest growing participation sport, with over 29.1 million participants. It highlights the excitement around rollerblading, its peak during the X Games, and its overshadowing of skateboarding and snowboarding. However, it notes that despite the initial success, it was skateboarding and snowboarding that achieved mainstream success and recognition in the Olympics, leaving rollerblading behind. The paragraph sets the stage for exploring the factors that changed rollerblading's trajectory, including the impact of a homophobic joke on the sport's image and attitudes within the rollerblading community.
🎮 From Fitness Fad to Extreme Sport
This paragraph delves into the origins of rollerblading, tracing its momentum back to hockey enthusiasts in the '80s and the marketing strategies that transformed it into a fitness trend among yuppies. It then describes the shift in the '90s when rollerblading became associated with a more aggressive, rebellious image, driven by a desire to differentiate from the previous decade's trends. The paragraph also touches on the impact of media and pop culture, including movies and TV shows, on the popularity of rollerblading and its eventual association with a counterculture of young, risk-taking individuals.
🏳️🌈 The Phobic Joke That Changed Everything
This paragraph examines the homophobic joke that became synonymous with rollerblading and its damaging effects on the sport's image and community. It provides context on the targeted audience of aggressive inline skating and skateboarding, which were primarily teenage boys seeking to assert their masculinity. The paragraph discusses how the joke played into broader societal attitudes towards homosexuality in sports and how it contributed to the stigmatization and decline of rollerblading. It also reflects on the regret expressed by some within the skateboarding community for their role in perpetuating this harmful stereotype.
📉 The Shift in Extreme Sports Culture
This paragraph explores the cultural shift within extreme sports, particularly the rise of skateboarding and the decline of rollerblading. It discusses how skateboarding's deep-rooted, authentic culture and its connection to surfing and punk scenes gave it an edge over rollerblading. The paragraph also speculates on the reasons behind rollerblading's drop in popularity, including the impact of homophobia, the association with negative stereotypes, and the eventual exclusion from the X Games. It concludes by noting the resilience of the rollerblading community and the sport's evolution into more diverse directions.
🌐 The Lasting Impact of Prejudice
The final paragraph reflects on the long-term effects of the homophobic joke on rollerblading's perception and the broader societal attitudes towards LGBTQ+ individuals in sports. It acknowledges the progress society has made since the '90s and the diminishing relevance of homophobic internet warriors. The paragraph ends by expressing gratitude to the video creator's supporters and promoting other related content for viewers to explore.
Mindmap
Keywords
💡Rollerblading
💡Homophobic Joke
💡Skateboarding
💡Snowboarding
💡X Games
💡Aggressive Inline Skating
💡Yuppies
💡Counterculture
💡Marketing
💡Authenticity
💡Stereotypes
Highlights
In the '90s, rollerblading was the fastest growing participation sport, with 29.1 million participants.
Rollerblading's popularity was overshadowed by skateboarding and snowboarding, which achieved mainstream success and made it to the Olympics.
A homophobic joke changed society's view of rollerblading and affected attitudes within the sport, leading to its decline in popularity.
The Olsen brothers, who were hockey enthusiasts, modernized inline skating by creating the brand Rollerblade.
Inline skating boomed in the '80s, becoming synonymous with the trends of the time, including bright colors, tight spandex, and neon.
The youth wanted to take rollerblading in a different direction, focusing on tricks and a more aggressive style.
The video 'Dare to Wear' marked a shift in rollerblading culture, showcasing a new lifestyle and attitude.
The '90s saw the rise of aggressive inline skating, with a focus on risk-taking and a masculine image.
Skateboarding and rollerblading had a tense relationship, with skateboarders viewing rollerblading as inauthentic and tied to yuppie culture.
The homophobic joke 'What's the hardest thing about rollerblading? Telling your parents you're gay' became widespread and damaging to rollerblading's image.
The stigma around gay athletes in sports made the homophobic joke particularly harmful and long-lasting.
Rollerblading's rapid rise to mainstream attention meant it lacked a deep history or culture to fall back on when targeted by jokes and stereotypes.
As rollerblading's popularity declined, skateboarding saw significant growth, becoming the fastest growing participation sport.
The X Games removed rollerblading from their competition lineup in 2005, dealing a significant blow to the sport.
Despite the decline, rollerblading has continued to progress in various directions and maintained a tight-knit community.
The legacy of the homophobic joke still persists, with remnants of that time period affecting current rollerblading culture.
Society has largely moved on from the homophobic attitudes of the '90s, but the impact on rollerblading remains.
Rollerblading's focus on being tough, risky, and hyper-masculine has shaped its current state and community.
Transcripts
in the '90s rollerblading was the
fastest growing participation sport
there was loads of excitement around it
movies TV shows the X Games at its peak
there were 29.1 million participants
overshadowing skateboarding with 4.5
million and snowboarding with 3.8
million it looked like it was on course
to dominate extreme sports for years to
come but it was actually skateboarding
and snowboarding that went on to
mainstream success in the Olympics while
rollerblading was left behind now
there's many factors that altered its
trajectory and in today's video we're
going to have a look at how a homophobic
joke not only changed society's view of
rollerblading but also affected
attitudes within rollerblading and how
it still rears its ugly head today
almost 30 years later what's the hardest
thing about rollerblading telling your
parents you're gay one little homophobic
joke killed that entire F all the stunts
are performed by professionals do not
attempt this yourself to get the full
picture and understand where the joke
came from and how it had such an effect
it's back to the 80s Pac-Man was
munching pills Michael Jordan was named
NBA Rookie of the Year disco was
replaced with new wave leg warmers were
in spandex was bright hair was big and
inline skating was picking up pace
momentum started with hockey enthusiasts
Scott and Brennan olssen wanting to do
ice hockey training out of season they
discovered the Chicago an inline skatee
from the 60s tinkered about a bit with
it and came up with a modernized
solution and everything's the same
except for the ice
surface plus a handy brand name
rollerblade nice name marketing to
hockey players went pretty well and by'
86 the industry was bringing in $7
million pretty decent but there was a
bigger Market out there insteps robing
the agley with his Colgate smile and
plan of action let's get down to
California and Target the Carefree
yuppies they love a slice of any old
Trend and it worked an absolute treat
inline skating boomed in the second half
of the 80s it was everywhere Nagi and
the boys did so well with rollerblade
everyone started calling inline skating
rollerblading roller the Creator not the
imit with these homeboy you're going to
skate it became synonymous with all the
other trends at the time any bit of
flatland looked like an 80s mobile disco
and some of the inline skating fits
seamlessly transitioned from a cruise
down the broadwalk to the nightclub
there was lots of bright colors a fair
bit of tight spandex flying about a drop
of neon it was all fun happy gol lucky
but it was a little bit driving there
was absolutely zero Edge it was more for
wealthy yuppies with enormous mobile
phones who wanted to be a part of the
latest Fitness Trend or people who just
fancy the dance around you know when you
got to blow out some steam just going
invert it like bam but the youth had
other ideas and wanted to take it in a
different direction people started doing
tricks and when Chris Edwards did the
first grind on a rail in 1991 things
really kicked off individual Agra Rebel
Sport at its finest you know a new side
of inline skating was trying to make a
name for itself and they wanted nothing
to do with the ler and the dancing of
the80s they made a very clear point of
this by mocking it in 1993 in a video
called dare to wear which people site as
one of the first prop escate
videos the ad for it even said burn the
spandex sell the cones along with the
obvious dig at the past the video
showcased a different lifestyle and
attitude than what had been seen before
a whole new skill level was bursting
through it was far more risky and
dangerous and it actually had like a
little bit of
edge the same year Daily Bread magazine
started to come out it became the voice
of this new movement and a source of
information on this new culture which
was now commercially branded aggressive
in mind skating things continued to go
turbo the ' 80s provided the platform
while the '90s hoofed it out the parth
Hollywood Came Calling at the start of
the decade you had prayer for the roller
boys with Cory ha and Patricia aret then
there was Airborne which actually had
Chris Edwards as part of it hackers with
Angelina Jolie and Johnny Lee Min and of
course Brink when you woke up this
morning did you say to yourself today
I'm going to talk or today I'm going to
skate pop culture Hub MTV was all over
it there was televised competitions with
the N National inline skating seral in
1994 being a particularly pivotal one
the whole event was aired on ESPN and
was a huge success and what many people
don't know is the inline skating success
here was the driving force behind the X
Games this was all backed up with
participation numbers and the revenue
being generated according to National
Sporting Goods Association statistics
inline skating had 24 million
participants skateboarding had 4.5
million snowboarding 3.8 there was no
argument and that year inline skating
was pulling in six $50 million Q the X
Games in 1995 to capitalize off inline
skating success bringing skateboarding
BMXing with it the Staple Center is
going ballistic it was another stage for
skating a step further away from the
neon spandex of the80s and present
itself in this cool exciting
counterculture full of young kids that
can make a name for themselves oh my
goodness well over 10 ft High during
these years iconic skate videos mad beef
and the hoax and inline crime were
released which made up the birth of real
Street skating and propelled Arlo
Eisenberg and Brook Howard Smith into
notoriety these were followed by hoax to
Anarchy Across America which gave a
glimpse into roller blad's lifestyle and
showed the reach of skating as they met
fans touring from City to City at the
same time came one of the most iconic
brands in rollerblading Senate obviously
the reason we have the name Senate is
because we wanted a name it sounded
powerful but also that was corrupt and
also we want The Color of Money the
company was started by Arlo And Brook
with the help of Mark heiniken and they
were motivated by their anger towards
rollerblade and their poor quality
products they not making stuff that can
take what we dish out they presented
themselves as rebellious leaning into
the angry youth appeal which was
captured in their edgy and controversial
marketing campaigns the company's ads
often featured evocative images and
slogans and it was this angsty approach
that b the media retention but the motto
for this company has people saying
they've gone too far they slipped in a
slogan on their clothes that reads
destroy all girls so here's what all the
excitement's about they were tapped into
exactly what the youth wanted the more
parents and Authority heighted it the
more kids absolutely loved it and they
continued to feed off that when's the
last time when your mom said hey you
cannot buy this shirt anymore the kids
like yes Mom you are right this is
really ridiculous I don't want this
shirt no more it it just doesn't happen
the brand was shot into the stratosphere
it transcended rollerblading into
mainstream culture and once Bravo got
involved with their financial backing
they took Senate to cult-like status if
you walked into school in some Senate
gear everybody knew what you were about
Senate and rollerblading was a symbol of
angry youth they were selling an
attitude and a lifestyle and they were
doing well off it in 1996 97 we made
13.5 million at this point inline
skating was the fastest growing Sport
with 29.1 million participants it had
everything going for it videos magazines
competition stars and Brands all telling
the youth they can skate fast jump high
grind this SC that be extreme be
aggressive they were dealing boisterous
masculinity to a market absolutely
gagging for it doing dangerous stuff
maybe a little stupid but that was seen
as cool and as a kid in the '90s that
was a measure of success and
status not everyone was best pleased
about this this was skate
skateboarding's marketing strategy and
appeal as well but they had struggled to
get where they were by the ' 90s
skateboarding had been through the
ringer a fair few times its Origins can
be traced back to the late 40s 1950s
when Surfers in Southern California
wanted something for when the surf was
flat it was all very DIY to begin with
and this became ingrained in their
culture from the GetGo early Pioneer
Bill Richards was one of the first
people to attach roller skates to a
wooden board you remember the Chicago
skate that inspired the Olsen Brothers
it was the same Chicago skate company
that supplied bill with the axle holding
trucks and the wheels it got big but
crashed out in 1965 it rose again in
the' 70s which was popularized in 2005
film Lords of Dogtown yeah nice T nice
it saw another dip towards the80s but
this only hardened its core becoming
underground pushed its DIY routs it
became intertwined with the punk scene
and was the calling card of
anti-establishment culture frasher was
born and skateboarding developed a
really strong sense of style and image
really h on what it was authentically
all about a nightmare for parents and
corporations an absolute dream for
angsty kids if developing authentic you
appe and culture was a group project
skateboarding had put in all the hard
graph rollerblade and Cara came along
signed its name at the bottom and took
half the glory I'll take that
skateboarding didn't see rollerblading
as authentic to them rollerblading had
come from yupp clad and neon and was
gifted its place the whole hockey thing
was kind of forgotten about whereas
skateboarding came from from a DIY
mentality with connections to Surfin and
the punk scene they were very proud of
their roots and their underground
culture so a big part of what had push
rollerblading into the mainstream had
become a Target and as we've seen
rollerblading was already aware of this
insecurity it's for hard SK right like
me like me then came the joke what's the
hardest thing about rollerblading
telling your parents that you're gay
that one little joke the whole thing
went away I never understood it now that
Clips Bill Burr reflecting on his effect
prior to that you had aiz and zar take
on the joke on MTV's human giant in 2007
they say the hardest part of
rollerblading is telling your parents
you're gay and um I got to say I found
that to be true today there's examples
of it in chat forums way before this and
although it's hard to Source the origins
of it I remember it being thrown around
in the '90s and then from then on it was
just synonymous with rollerblading and
he's he's got roller blades on and just
a thorn he just rollerblading
like and I actually had to stop jogging
cuz I needed my whole body to [ __ ]
hate this guy with to understand why it
had such an impact and why it was even
considered an insult in the first place
needs a little bit more context the
target audience were both aggressive in
mind skating and skateboarding was
primarily teenage boys at that stage
you're trying to find yourself maybe a
little bit insecure and high school was
a Battleground it was your personal
1066 among the phrases getting thrown
around in the 90s like talk to the hand
or your mom jokes your mother's no
the worst thing he could be called was a
total posers or lame and if boys were
being particularly vicious they might
call someone a [ __ ] or gay stop you
[ __ ] it wouldn't be uncommon to hear
some boys egging each other on by going
do this don't be a [ __ ] interchangeable
with do this don't be gay it was
homophobia under the guise of dismissing
someone or something as undesirable
uncool not tough and not masculine it
doesn't make it acceptable but that was
the mindset for some kids and teenagers
in the '90s masculinity was proven by
doing more dangerous stuff than your
friends skateboarding and rollerblading
were branded as ways to do this so when
the masculinity of that comes into
question that part of the marketing
takes a hit and some would argue that
was a whole of aggressive inline
skating's marketing a section of
skateboarding lent into the homophobia
infamously seen in Big Brother's
magazine issue 69 called the worst issue
ever editor Dave Carney went hunting for
a rollerblader and his the scene
parading the crocodile hunter while
wrestling Arlo Eisenberg Arlo sportingly
took place in the video and an interview
all Lan to ridicule him and
rollerblading they sold fruit Bo
stickers and t-shirts that intertwined
with the Gay Pride flag and a
rollerblade in an interview with ski mag
Dave Carney cringes looking back at what
they did we probably took it too far we
took everything too far that was the
point as a teenager it's a lot easier to
say what you hate than what you love and
what you're about and I think a lot of
skateboarders it's horrible to say it
wasn't right but it was homophobia and
that's why everyone called them gay and
fruit booies and I don't think it's
incorrect to say that skateboarding Mo
rollering out of existence outside of
skateboarding you had songs like Do the
Hustle from gut mouth with lyrics like
you stupid FG rollerbladers roller
Wonderland guzzling fruit cake I hope
you break your hands targeting roller
beading became part of American popular
culture in Big Daddy Adam Sanders
character trips up a rollerblader in
Central Park former pro skateboarder Rob
deck would show rollerblading Bales or
Screaming BL on his MTV show oh
god there was a Dos eest guy the most
interesting man in the world just saying
no to rollerblading in a national TV
advert no even Sex in the City played
Into The Stereotype how do you even know
he's gay I've seen him rollerblading on
Eighth Avenue oh and of course Jacka
a cultural phenomenon making multiple
jokes about rollering over the years
inline skating had become an easy target
people wanted no association with it
Mike hatri the resident extreme skater
on Skate to ski training videos that
rollerblade produced became an executive
at K2 and recalls a snowboarder standing
up in a meeting screaming what the [ __ ]
are we doing selling inline skates
raging that K2 was even in that field
rollerblading quick rise to mainstream
attention meant it didn't have a deep
history or culture it could fall back
onto when it was targeted it was still
young unrefined even its stars were
awkward teens the best rollerbladers in
the videos and magazines look confident
and stylish but that's hard to achieve
it requires controlled body movements
rollerblading is easy to make look
clumsy you end up looking like you're
half steaming arms flying about the
place like you're at some hardcore gig
legs going all over the shop and that
doesn't feel cool rollerbladers had been
sold this aggressive tough image but
doing it for the first few times you
feel insecure and a little bit silly I'm
not going to lie guys I'm struggling I
don't know if I can do this you know I
really don't know if I can do this on
top of that you got popular culture
making a joke of it and playing off
those insecurities just to reiterate
it's not a few local skateboarders
cracking jokes it's in movies songs
adverts and TV of course viewing any of
these attributes is bad or indicative of
a specific sexual preference is utterly
ridiculous but that's how skate culture
in the '90s was framing it being tough
and taking risks was presented as
masculine anything outside of that was
seen as feminine and homosexual which is
totally Bonkers as a sign of the stigma
around gay athletes in sports it was
considered historic when Michael Sam
announced he was gay in
2014 making him the first openly gay man
to be drafted into the NFL within
skateboarding specifically legendary
skater Brian Anderson didn't come out
publicly until
2016 hid in the fact he was gay a fear
it would end his pro career he was aware
skateboarding's history could be traced
with homophobia he remembers hearing
homophobic slurs I'm thinking at a young
age it was really dangerous to talk
about because I was pretty freaked out
you know what I mean I was really scared
and people would have perceived it a lot
differently I think had I said this 15
years ago a sad theme across the stories
of athletes announcing they are gay is
how massive a consideration it was how
they were scared how they were advised
not to and how a lot of them waited
until until they left the sport to avoid
scrutiny leaving the '90s and into the
2000s rollerblading started to drop and
skateboarding started to rise
skateboarding saw 60% growth between
1999 and 2001 in a roll reversal it
became the fastest growing participation
sport while overall participation for
rollerblading still had the edge it was
males in the youth where skateboarding
took over age ranges specifically 12 to
17 and 18 to 24 of course this is
speculative interpretation there are
many reasons why rollerblading dropped
and skateboarding Roose but this was the
age range and gender both were trying to
appeal to and also those who would be
more likely to react to being labeled
gang the youth would be the driving
force in any extreme sports and their
presence was an indication of a healthy
scene Brands knew this and started to
drop out of rollerblading as the youth
moved away and Other Extreme Sports
didn't need much of an excuse to shoe
rollerblading out of the X Games which
happened in 2005 and was a huge blow get
out of my Pub understandably people left
because of the homophobia because of the
jokes because of the hassle and some
people didn't even start of course
people stayed with it as well but at
auge change within rollerblading
rollerblading doubled down on being
tough risky dangerous and Hyper
masculine and for some people they took
it very serious every picture in the
magazine was jump on slide down we
always made the joke look at how
heterosexual rollerblading is of course
with any extreme sport driven by the
youth there's going to be one upmanship
there's going to be ego there's going to
be people pushing the boundaries to see
where they can go with it but roller
belly went particularly turbo in This
One Direction the jokes weren't just
brushed off it felt like rollerblading
was trying to prove a point as if it
agreed to the Absurd notion that if it
didn't look and feel masculine if it
wasn't dangerous then it wasn't of value
anything skateboarding can do it was
going to do bigger and better the
amplitude went off the charts and of
course roll B in benefited from some
insane footage 4x4s leading the blind is
a stuntfest it's absolutely mental
Legends were made during this time and
although other styles did exist
aggressive rollerblading had a blinkered
focus on hammers aggressive
rollerblading turned on itself somewhat
any form of rollerblading that wasn't
Street skain was seen as embarrassing
even within aggressive skain if it
wasn't massively de defying if it wasn't
a massive hammer it was seen as just
supporting skateboarding's claim you
then get a generation of skaters
emulating what they see thinking that's
all skating is or is allowed to be but
how could you become the cool Street
skater without first being allowed
months maybe even years of being clumsy
having a narrow range of what was
acceptable and promoted in roller
beading wasn't sustainable especially
when there was no Financial backing just
having a skateboard was edgy and cool
but even skateboarding seen a drop they
expanded beyond the anti-establishment
Punk attitude marketing to become more
commercial even making it to the
Olympics the hamerson approach a roller
blade and didn't stop the drop off and
amplitude was being rewarded less and
less but this did positively open things
up for a broader focus and approach to
rollerblading and the smaller Community
became tighter knit there really is no
other community like the rollerblading
community in terms of when we need to
come together to support one another we
do it rollerblading has continued to
progress but in Far More different
directions there's still remnants of
that time period anytime a rollerblading
video breaks a certain threshold in
views you start to get the comments and
the jokes and that sadly speaks to the
longlasting effect of a homophobic joke
and how synonymous it was even within
Rollin you still have people saying
where are the Hammers referring to any
other type of skating as tap dancing or
a feminite as if that's a bad thing
people see wizard skating as a threat to
aggressive skating and that he's gay
there's certain attitudes in society
that would never change even making
these jokes and claims in the '90s was
absolutely absurd but thankfully Society
has moved on a lot since then and these
homophobic internet Warriors are seen as
dinosaurs that Society is Left Behind
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