Email Marketing 2022: How To Write Emails That SELL! (Proven Email Copywriting Formula REVEALED)
Summary
TLDRThis video, part of the Email Marketing Rainmaker series, offers a formula for crafting compelling sales emails. It emphasizes knowing your target audience, email purpose, and desired action. The six-step formula includes creating a curious subject line, engaging leads, providing valuable content, transitioning to a call to action, being clear with the CTA, and using a PS to reiterate the offer. The video also provides 15 rapid-fire tips to enhance email writing, such as writing to one person, using power words, and keeping content simple. Finally, it suggests learning from experts by joining their email lists and hand-copying successful emails.
Takeaways
- 😀 The importance of knowing your target audience (the who), the purpose of the email (the why), and the desired action (the what) before writing.
- 📝 A six-step formula for writing effective sales emails: subject line, lead, meat (body), transition, call to action, and PS (postscript).
- 🔍 The subject line should pique curiosity to increase open rates.
- 📉 The lead should grab the reader's attention and make them want to continue reading.
- 📚 The meat of the email should convey the purpose and reason for the email, using stories, tips, or insights.
- 🔗 The transition should smoothly connect the body of the email to the call to action.
- 🎯 The call to action must be clear and direct, guiding the reader on what to do next.
- 📢 The PS can restate the email's purpose and reinvite the reader to the call to action, or build excitement for upcoming content.
- ✍️ Write to one person to make the email feel personal, and write as you speak to make it conversational.
- 📈 Keep the email concise, focusing on one big idea, and trim any unnecessary information.
- 🚀 Implement power words and strong calls to action to boost engagement and conversions.
Q & A
What is the main focus of the fourth video in the Email Marketing Rainmaker series?
-The main focus of the fourth video is on how to write emails that sell, providing a formula for crafting such emails.
What are the three essential things one must know before writing any email according to the video?
-The three essential things one must know before writing any email are: the target audience (who), the purpose of the email (why), and the desired action after reading the email (what).
How does knowing the target audience (the 'who') simplify the email writing process?
-Knowing the target audience simplifies the email writing process by providing direction and clarity on who you are speaking to, which is especially important if you have different types of people on your list.
What is the significance of the 'why' in email writing?
-The 'why' in email writing is significant because it establishes the purpose of the email and explains why the recipients should care about the content. It dictates what action you want the reader to take after reading the email.
Can you provide an example of how the 'who', 'why', and 'what' are applied in an email?
-Sure, an example given is targeting service-based business owners who want more clients (the 'who'), showing them how to get high ticket clients using LinkedIn (the 'why'), and after watching the video, the desired action is to click and watch a specific YouTube video on the topic (the 'what').
What is the six-step formula for writing emails that sell as outlined in the video?
-The six-step formula includes: 1) Subject Line, 2) Lead, 3) Meat (body of the email), 4) Transition, 5) Call to Action, and 6) PS (postscript).
Why is the subject line so critical in email marketing?
-The subject line is critical because it is the first thing the reader sees and it needs to create curiosity to entice the reader to open the email. If the email isn't opened, the rest of the content doesn't matter.
What is the purpose of the lead in an email?
-The lead, which is the first one to three sentences of the email, is meant to grab the reader's attention and compel them to continue reading the email.
How does the 'meat' of the email differ from the subject line and lead?
-The 'meat' of the email is the body where the purpose and the 'why' of the email are explained using stories, tips, tricks, or insights. It provides the main content that the reader is there to consume.
What is the role of the transition in the email structure?
-The transition connects the body of the email to the call to action. It helps guide the reader from understanding the purpose of the email to taking the desired action.
Why is it important to be clear in the call to action of an email?
-Being clear in the call to action is important because it directs the reader on what to do next, making it easy for them to take the desired action without ambiguity.
Outlines
📝 Introduction to Email Marketing Formula
The speaker welcomes viewers to the fourth video in the email marketing series, emphasizing the importance of a formulaic approach to writing sales-oriented emails. The video promises to cover essential prerequisites for email writing, a six-step formula for crafting effective emails, and additional tips. The speaker also mentions providing free email copywriting lessons and encourages viewers to explore previous videos for context.
🎯 Key Prerequisites for Effective Email Writing
The speaker outlines three crucial elements to consider before writing an email: identifying the target audience (the 'who'), clarifying the purpose of the email (the 'why'), and determining the desired action from the reader (the 'what'). These elements provide direction and simplify the email writing process. An example is given involving service-based business owners, with the aim of showing them how to attract high-ticket clients using LinkedIn.
🔑 The Six-Step Formula for Writing Emails That Sell
The speaker details a six-step formula for creating emails that encourage reader engagement and action. This includes crafting curiosity-driven subject lines, writing leads that capture attention, developing the email's body with stories or insights, using transitions to link the body to the call to action, being explicit with the call to action, and utilizing the PS section to restate the body and reinforce the call to action.
🔍 Examples and Explanation of Email Components
The speaker provides examples and explanations for each component of the email formula. They discuss the importance of subject lines in driving open rates, the role of leads in sustaining reader interest, and how to effectively use the body, transition, and call to action sections. The narrative includes a personal story about buying a steak from a butcher to illustrate the application of these principles.
💡 Rapid Fire Tips for Compelling Email Writing
Fifteen quick tips are shared to enhance email writing skills, such as writing to one person, writing conversationally, focusing on one big idea per email, reading out loud, trimming unnecessary content, using power words, providing value without giving away too much, and keeping language simple. The speaker emphasizes the importance of clear calls to action and leveraging personality in emails.
📚 How to Get Free Email Copywriting Lessons
The speaker advises on how to obtain free email copywriting lessons by subscribing to professional email lists, studying their strategies, and even hand-copying successful emails to internalize the structure and style. They recommend several email lists from renowned marketers and encourage viewers to model, but not plagiarize, their approaches.
🚀 Conclusion and Invitation to the Next Video
The speaker concludes the video with a recap of the discussed topics and teases the next video, which will focus on how to make a living by writing emails for clients. They invite viewers to join a Facebook group for further discussion on email marketing and encourage interaction in the comments section.
Mindmap
Keywords
💡Email Marketing
💡Curiosity
💡Subject Line
💡Lead
💡The Who, Why, What
💡Call to Action (CTA)
💡PS (Postscript)
💡Rapid Fire Tips
💡Handcopying
💡List Building
Highlights
Introduction to the email marketing rainmaker series video number four
Emphasis on the importance of knowing your audience, purpose, and call to action before writing an email
Explanation of the six-step formula for writing emails that sell
The significance of curiosity in crafting subject lines
How to write a compelling lead for your email
The role of storytelling and insights in the body of the email
The art of transitioning from the email body to the call to action
Clear instructions on creating a call to action
The utility of the PS section in an email
The importance of writing to one person to create a personal connection
Advice to write emails as if you are talking in a conversation
Tip to include only one big idea or point in each email
The recommendation to read emails out loud to improve flow
Advice to trim the fat and keep emails concise
The use of power words to make emails more impactful
The strategy of giving an appetizer, not the main course, in emails
The importance of writing at a fourth-grade level for clarity
Encouragement to not hide product or service plugs in the PS section
The significance of having a clear call to action
The technique of starting emails with a story or a question to grab attention
The role of transitions in pre-framing the call to action
The value of showing personality and having a strong opinion in emails
The suggestion to keep an inspiration file for email ideas
The philosophy that done is better than perfect when it comes to sending emails
Recommendation to get free email copywriting lessons by studying successful marketers' emails
The conclusion and预告 of the next video in the series
Transcripts
all right welcome to video number four
in the email marketing rainmaker series
this video is gonna be about how to
write emails that
sell my formula for writing emails that
sell so here's where we're at in the
series we're in video number four we
have only one more video to go after
this i hope you guys are getting value
out of this so far
if this is the first video that you're
seeing there should be three other
videos before this
linked somewhere on the side here that
you can watch before or after this video
so here's what i cover today first the
three things that you must know before
writing
any email and knowing these three things
is going to make it a lot easier and a
lot faster
with less stress and overwhelm writing
these emails right so many people just
try to sit down and try to wordsmith it
from scratch
and they try to come up with all these
fancy words and copywriting but if you
know these three things it's gonna make
your life so much easier when you're
typing out these emails
number two is the six step formula for
writing emails
that sell 15 rapid fire tips for writing
emails that sell how to get free email
copywriting lessons i'm going to show
you that at the end
ways that you can get free email
copywriting lessons and study the greats
so the three things that you must know
before writing any email
number one is the who so who are you
targeting who is the target market that
you are emailing
very important that you know who you're
speaking to especially if you have
different types of people on your list
the why why are you emailing them what
is the purpose why should they
care about what you have to say in that
email what
what do you want them to do next so
after reading your email what action do
you want them to take
so here's an example the who service
based business owners
who want more clients the why is to show
them how to get high ticket clients
using linkedin the what is after the
video i want
to click to watch a youtube video i made
on exactly how to do that
getting high ticket clients using
linkedin so very simple example
but if you have these three things and i
have a post that know right here on my
computer it says the who the why the
what and it says on the bottom here the
point
the point i want to make with my email
if you have these three things writing
the email itself becomes so much easier
you have like direction you have clarity
you know where you're going with the
email you're not just guessing okay
so let's dive into the actual formula of
writing the email right now
this is a six part formula for writing
emails that sell
number one is the subject line so this
is your headline this is what your
reader sees in
their inbox so this should be dripping
with curiosity
and curiosity is what's going to get the
open right so curiosity curiosity
curiosity that's what you want to focus
on
with your subject lines is don't reveal
all like within your subject line like
one of my best performing emails
the subject line is just cancelled
that's they're going to be like what's
canceled what's going on here so i'll
show you some examples in a second here
if your email isn't opened nothing else
matters right if they send it to the
trash or they click spam or they just
don't open it
nothing else matters you could have the
best copy in the world in your email but
if it doesn't get opened
then nothing matters so you want to have
good subject lines
number two is the lead so this is the
first one to three sentences
of your email the lead needs to grab
your reader's attention
and get them to read the next line i'm
going up here you should be going down
so the first one to three sentences
again i'll show you examples of all
these
uh but that's part two the meat this is
the purpose and the why
of your email so you can use stories you
can share some tips or tricks or
insights those work well
in the meat or like the body of your
the transition so the transition
connects
the meet the body of your email to the
call to action
and transitions they're a little tricky
you don't have to practice this and you
get better at it over time
but it transitions from the purpose of
the email to the action that you want to
take
next and when you get really good at
this right these transitions
you can take two things that are like
not related at all like let's say
broccoli and growing an online business
and you can connect those two things
with this transition right i i can't
even think of a way to do that right now
but that's
you get so good at this that you can
connect two seemingly unrelated things
to each other and you can tie all these
stories together number five is the call
to action
tell them what to do next be very clear
about that so check out your product
page book a call
read this article watch this video
register for this webinar
be very clear with your call to action
number six is the ps so this restates
the meet or the body of the email in a
different way then reinvites them
to the call to action so let's go
through each of these parts now and
break it down and show you examples of
each of these
the subject line so curiosity again is a
secret sauce here
you want your subject line to if you've
ever had that unscratchable itch right
it feels like it's on your back and you
try to scratch it and it's not there and
you try to go down here and you can't
get rid of it
that's what you want to think about with
your subject lines you want to create
that unscratchable itch
that they can only get rid of by opening
your email
okay curiosity is the key here so some
examples
this one thing is more contagious than
covid19 they're like what what one thing
i want to know what that is right the
internet multi-millionaire who works 10
minutes per day they're like what how
does he only work 10 minutes per day and
make multi-million
dollars per year so they have to open it
right
the butcher's secret to sales and i
should go back and say this you need to
know your market right this is not going
to work for
obviously every market it depends on who
your market is your niche is and who
you're emailing that's why it's so
important to know the who
right the butcher's secret to sales how
to get clients on linkedin without being
salesy this is like a timeless
formula here how to get result that they
want want without a thing that they hate
right how to get clients on linkedin is
the thing they want without being salesy
right they hate feeling salesy or sleazy
the biggest lie in email marketing right
the biggest lie the truth exposed
this revealed right those subject lines
always do well because it's just it's
like power words and it gets people
gets people's attention and it gets them
curious right that's why you see all
these new stations always using those
types of headlines
why content is not king so this is like
going against the grain
right it's like it's counterintuitive to
what most people are taught like content
is king post more value
post this if you say something that is
complete opposite of what is the norm
out there
and you follow up on that promise with
your subject line within your body
uh that's going to get their attention
right people are going to wonder like if
they're used to seeing that content is
king
and they see why content is not king
they're gonna be like what is this guy
talking about and they're gonna open up
the email
so as you can see here all
curiosity-based subject lines here
so that is the subject line now let's
talk about the lead
so the lead is the first one to three
sentence the first one to three
sentences of your email they're crucial
right it should be congruent with your
subject line
so you want to hook the reader in and
get them to continue reading each
line so here's some examples there's an
internet mentor of mine who makes
millions per year working just 10 measly
minutes per day
here's what his day looks like so this
builds on the internet multi-millionaire
subject line have you ever felt sleazy
trying to get clients on linkedin well
it doesn't have to be that way here's
what to do without feeling like a slimy
salesperson right
that's the linkedin subject line follow
us up on that
last night jackie and i had a couple of
prime cut rib eyes chef'd up on my
blackstone griddle
this was my first time buying a prime
cut steak from a local butcher and let
me tell you
the butcher sold the out of that
meat here's how it went
uh so this is more of a story driven one
that's actually not how i began this uh
it was actually
the first sentence was this is effing
fantastic
because i was basically saying the first
words that came out of my mouth when i
ate that steak
and this is the butcher's secret to
sales subject line follow-up
or lead so that was the lead the first
one to three sentences you want to hook
them in you want to follow up on the
subject line you should be congruent
with that
and get them interested get them reading
each line
the meat so this is the body of your
email the purpose and the why of your
email stories tips tricks insights work
well here so i'm just going to read this
to you
okay so here's what his day looks like
this is the internet multi-millionaire
email that did very well for our sales
number one he wakes up takes his dog on
a three-hour walk along the beach and
listens to audio books
number two he writes an email to his
list selling one of his products info
products books or membership
number three he writes fiction novels
for fun the rest of the day
sometimes on his three hour walks he
shoots short videos on business that he
packages up as products to sell
mr x has no team no paid ads to eat into
his costs
not even social media accounts just him
his computer his email list and his
products
this is a fantastic example of a biz
that is low cost high profit high
impact and ultra scalable if you want to
take this to eight figures he easily
could
now if that isn't a dream lifestyle i
don't know what is and if it seems
familiar it's because yes i'm working
towards having my business structure the
same way
why am i telling you this to show you
that a successful business doesn't need
to be this huge
complicated cache eating monster that
people think it is you don't need to
hustle till your eyes bleed you don't
need to make a huge investment to get
started and you don't have to sacrifice
every waking hour to work on your
business
you just need some direction some skills
some elbow grease and consistency on the
daily actions that will put cash in your
pockets okay
so this is the why of my email i'm
showing them an example of a guy who has
a very
low cost low stress high profit business
that he that makes millions per year
that he could scale to eight figures if
he wanted to and he lives like this
dream lifestyle okay so i'm getting them
interested here
and this is kind of like i would
consider this a story
so the transition i'm going to build
upon that i'm going to show you how to
transition
how the transition won in this email
here so again this is where you make a
smooth transit transition to connect the
meat
of the email to the call to action once
you get good at this you'll be able to
connect things that seem completely
unrelated remember my broccoli and
online business example
which is probably a bad example so it
took mr x years to get to this point the
same email by the way
but he always kept it simple and was
reaping the rewards to the tune of seven
plus figures per year
he focused on a specific problem or a
specific market isolated a painful
problem they had
and created offers to solve that problem
this simplicity is what we focus on the
tribe of profits we eliminate all the
bloat and laser target the only things
that will move you forward
okay so now we're tying it we're
transitioning from mr x and his cool
business
to my offer which is tribe of profits my
membership program
okay so you can see here we're returning
we're transitioning from
mr x and the main point of the email
we're transitioning away from him and
putting it back
on us now now the call to action
so you want to tell them clearly what to
do next it should give them the
opportunity to buy something
that you have to offer or at least lead
them on the path to doing so
so a good formula to use here is if then
and what i mean by that is
let me show you some examples if you're
looking to start a lean
online business selling digital services
then check out my ebook six
my ebook six figure drop servicing here
and we link to that okay so you see if
then if you'd like my personal help
setting up
without with setting up your linkedin
lead gen engine then click here to book
a time to chat okay this is my
agency consulting services if you want
to see my top five secret niches for
2020 then check out the youtube video i
just posted here
if you'd like us to write emails that
sell for you
then book a time book a call here to see
if we can help right so if then this
works very well
in most cases most businesses very easy
to roll out
you don't always have to use this if
then but if you're struggling trying to
figure out where to start
this is a very good proven formula here
the ps so the last section so the ps
comes after your signature
to restate the meat in a different way
and reinvite them to the cta
so it can also be used to build
excitement for something that's coming
soon
or to promote a complementary product or
service so i don't always use the ps
but it can be very useful when you mix
it in like maybe let's say every other
email or so
so here's some examples ps if you're
wondering we don't just cover marketing
messages we've got your entire business
plan covered
you want to know how to pick the
services that are virtually guaranteed
to sell or how to craft irresistible
offers that convert or how to close a
sale
yep all that's in there click here to
book a time to chat and this is for a
coaching program
ps this month i have a challenge that
i'll be rolling out helping you to start
and grow an email list that has the
potential to generate 100k per year
if you're interested in this challenge
click this link and you'll be tagged for
any future emails so this is building
excitement for a future product
and they click a link that tags them in
my email
my email service provider which is
activecampaign and they get put into a
sub list where
anytime i email about this specific
email list challenge
they're gonna get those emails okay so
those are examples of the ps all right
so now let's talk about 15 rapid fire
tips for writing compelling emails that
sell
talked about the formula now i want to
give you some rapid fire tips to really
help you spruce up and make
write more compelling emails that sell
so tip number one
write to one person don't say you guys
don't
say anything that implies that you're
speaking to a large audience right
make it focused on one person and people
we're just
as human beings are just naturally
selfish right whenever someone i read an
email and they say you guys or it sounds
like it's speaking to an audience
i kind of tune that email out or i just
don't even read it so
don't say anything that implies that
you're speaking to an audience even
though people know that they're on an
email list
they like to feel like they're being
spoken to directly like you're speaking
to one person
number two write like you talk and i
learned this from ben settle and matt
fury they say
write talk talk right it should read
like a normal conversation
right so what i do is i'll type up my
email maybe like half or so and then
i'll start reading it aloud and making
sure that it reads like a normal
conversation
like things that i would actually say in
a conversation
and if it doesn't if i'm using words
that i would not normally use
or if i'm using phrases that are too
long or words that are too big
i just take them out right so it should
read like a normal conversation
write like you talk number three
one big idea or one big point in each
email now if you're following the three
things the
the who the why the what in every email
you should be good to go but you want to
pick one idea
and focus only on that you don't want to
mix a bunch of different things together
right so if i go back to my linkedin
email example can you imagine if i
talked about how to get clients with
linkedin and facebook ads and email
all in one email it would be just it's
just overwhelming right so you want to
have
one big idea or one big point in each
number four read it out loud better yet
give it to your partner if you have a
partner or your kids or a kid
and have them read it out loud if you're
just getting started right you're gonna
spot the rough patches because they're
gonna have a hard time reading through
certain areas
and then you can trim it down from there
which leads me to number five which is
trim the fat
so you want to say more with less email
the great thing about email is you don't
have to write these really long novels
you don't have to write like 2 000 word
behemoths
you don't have to write these huge long
guides most of my emails are within the
200 to 600 word
um length sometimes less than that
sometimes i write like 100 word emails
or 150 words
so email the best thing about it it's
very conversational
it's very easy going they're not long at
all it doesn't take long to write these
so say more with less and as long as
you're you know you're writing to one
person you're writing like you talk
you're being conversational
and you're following the formula you're
going to be good to go it's not about
writing longer emails
it's about getting the point across with
actually as few words as you can
number six is to use power words you
know words like shocking
discovered reveal like those are
examples of power words they really hit
hard right so remove any unnecessary
adjectives and adverbs
you want to use power words and verbs
and nouns instead and those make your
copy a lot stronger and punchier number
seven
and this is a big one give the appetizer
not the main course so you want to think
of your email
like the appetizer if you're going out
for like a full course meal
and you're you're getting your first
dish the email is the appetizer and so
many people make the mistake of they
they cram
all of this information into their email
and they solve the problem for the
person in the email and the person
doesn't buy their product as a result
right they think they can just do it on
their own
so you want to think of your email as
the appetizer and the main course
is they have to they have to buy your
product or your service to get the main
course right that's
what the goal of the email is the goal
of the email is not to solve their
problem and
make them not buy your stuff it's to get
sales right and the way you do that
is you treat your email like the
appetizer and not giving them the entire
thing
number eight is fourth grade approved so
i have
an app called hemingway i think it was
twenty dollars for a lifetime license
when i first bought it and
basically what it does is you can type
out your i type out all my emails in
hemingway
and it grades it gives you a grade
school level of your writing
and most of my emails are in the third
grade level and at the highest they're
usually around fourth grade but usually
at the third grade level
and that's not to say that you're you're
dumbing anything down it's just
easy to read it flows nicely and you
want to try to stick at a fourth grade
level or less if you're using that
hemingway app that doesn't mean your
audience is dumb
right it just means that your your
writing is very clear and easy to read
and that's what you want if someone's
confused they're not going to buy if
they can't understand what you're saying
they're not going to buy if you're
making them feel dumb like you're using
big words that they don't understand
they're definitely not going to buy
right so you want to have it fourth
grade approved level or less
if you're using hemingway app it might
actually be free now if you check it out
number nine is don't hide in the ps and
people
are so afraid to plug their product and
service if your product or service can
actually
truly help somebody do not be afraid to
plug it in every email just
as the call to action plug your product
or your service
now can you imagine if you went to a
doctor right and you had debilitating
back pain like
really bad back pain and you went into
the doctor and the doctor's like you
know i have the solution to your back
pain but
i want to send you 20 free checkups
first i want to give you value first
right i don't want to pitch you i'm just
going to
i want to give you value what would you
tell the doctor i would tell them give
me that damn solution right now right
like
i need it right now so give it to me so
that's what you want to offer
give give your customer every
opportunity to buy in every email if you
have a good product or service it
actually helps people right
don't be afraid don't hide in the ps
have it as your call to action
at the bottom of every email number 10
is to be clear
in your cta make it clear exactly what
to do next
and have one main cta only right don't
send people to five different blog
articles or like to a blog article on a
video and to book a call and to buy a
product
have one main primary cta in each of
your emails
number 11 is to grab them with your
first line with your lead right so
one way you can do this is starting in
the middle of a story and having that
high drama built in attention
or asking a question those are great
ways to get them engaged with your first
align with your lead
number 12 use transitions to pre-frame
the call to action the cta
so the connection from the meet the body
of your email to the cta it should feel
natural right you want to get better at
this over time
but connecting like i said before
connecting two
you'll be able to connect two completely
unrelated things and make it feel like
it's completely natural like it totally
makes sense
and that's when the breakthroughs happen
when you can actually do that you'll
make a lot more sales because you're
gonna give
your your audience and your list that
aha moment and sorry for the noise
there's a plane flying over right now
tip number 13 show personality
so don't be afraid to be controversial
don't be afraid to have
a strong opinion on something and within
reason of course right don't
insult people like on purpose just to go
out of your way to do it
but if you have a strong opinion or
something or on something or a stance
like don't be afraid to share it
show them who you are right just show
your personality and don't be afraid
like don't
try to stay within the confines of like
never seen anything controversial and
being all a cookie cutter right
the people that go out of their way and
have opinions and
are sometimes controversial those are
the people with the strongest
most rabid audiences right the most
engaged lists and ben settle is a great
example of that he says some
some pretty controversial stuff number
14
tip 14 is to keep an inspo file an
inspiration file
you never know when a good story or some
email idea is going to hit you right so
i just have
on my phone my iphone i have the notes
app and anytime i have
an email id i have a certain document i
just write the email idea in there
you want to keep a file for them so i
never i'm never going to run out of
email ideas because every day
something new happens i've written an
email about a pen before buying a new
pen so you can turn
anything into an email and that's
another thing that i love about email
you can turn anything
any story or anything that happens to
you good or bad into an email
tip number 15 is done is better than
perfect so you're going to get better
over time
money loves speed so just get it done
right just focus on
sending out an email every day
especially if you already have a list of
people
send out an email every day just
imperfect action send out an email and
over time you'll get better at this and
better at this
and you're going to make more and more
money your list is going to continue
growing you're going to build that
relationship you'll make more sales
and you're going to get better at
actually sending out and writing these
emails faster and quicker and easier
now lastly let's talk about how to get
free email copywriting
lessons the best way to get free email
copywriting lessons
you'll probably guess what this is is to
get on people's lists
and watch what they're doing right
there's nothing stopping you from going
to someone's site and signing up for
their their free newsletter right
so sign up for their free newsletter go
to these sites these
well-known marketers or these brands and
see what they're doing
and even better buy their stuff just see
what they send to their customers and
you'll get different sequences being a
customer than you would just being on
their free list
so i like to go and do my research i'll
buy people's products just to see what
they send out
i'll stay on their list for free for a
little while to see what emails i get
that warm me up to becoming a customer
and then usually after a few weeks i go
and buy something
so that is the best way to do market
research and figure out what's working
and get a free lesson on email
copywriting
you're gonna get these great emails that
come into your inbox that you can read
and consume and learn from
and what what's been recommended before
from a guy named ian stanley he always
recommends
handcopying emails out and that kind of
creates a psychological imprint where
you start to understand the copy better
than if you were to just read it so
i did that in the beginning i actually
hand copied ian stanley and
ben settles emails to get better at that
and it
really did help so that's that's an easy
way to get better at your copy
is every day you know spend 30 minutes
or so handwriting and hand copying out
other people's emails that are
successful at email marketing
so a few of my favorite lists ben settle
of course i've mentioned him a bunch of
times now he's had a huge impact on the
way that i write
uh email copy especially ian stanley has
a great list as well he's an amazing
storyteller
i love his his emails that he sends out
that are story based
chris orzakowski has really solid stuff
on e-commerce and automated email
campaigns
matt fury uh i think this is who ben
settle learned from and he
he has both a marketing brand and he has
like a fitness company as well so
he is if you want to see both the
fitness side and the marketing side you
get on his list mattfury.com
justin brooke is the founder of ad
skills is a paid traffic guy but also a
fantastic email copywriter email
marketer
noah kagan is the founder of sumo.com
the it's like an app marketplace you've
probably heard of it before
stefan georgia i think he is one of the
top copywriters in the world right now
over 700 million grossed from his copy
he might be uh
number two behind a guy named craig
clemons but he has a great list as well
great storyteller justin goff uh this is
he's a he's
he's also a copywriter he's stephen
georgia his par partner in their
they have a mastermind group and he has
really good direct response
style copy in his emails and of course
mine off my email list right buy one of
my products
my ebook or whatever it is and you'll
get my emails
so this is a few of my favorite lists if
you get on these lists and you study
these people and study what they do
30 days if you just hand copy these
people's emails and of course hand copy
model don't just copy and paste and
steal and send it out to your list like
a
but if you do that you hand copy and you
study these lists you are going to get
better
at email copywriting there's no doubt
about it after 30 days
so model after what successful marketers
are doing
but do not steal do not be that person
okay
go out and write your first email then
let me know you did it in the email
marketing rainmaker's facebook group i
want to hear you
uh after you write your first email just
post in the facebook group that you
that you wrote your first email feel
free to post it in there as well
i want to get you guys going on this
train get the momentum rolling on this
so recap of what we covered this is a
longer one talked about the three things
you must know before writing any email
the who the why and the what the six
step formula for writing emails that
sell
the 15 rapid fire tips for writing
compelling emails that sell
and then how to get free email
copywriting lessons by signing up for
those lists
studying what they're doing handcuffing
some people's emails and looking at the
structure
and creating that psychological imprint
in your mind when you when you start
doing that or you get better at copy
start understanding it better
so next week is the last video in the
series how to replace your job and make
3 500
a month or more writing emails for
clients and this is how you do it as a
service as a done-for-you service
for clients so that's coming next week
and again make sure you join my facebook
group
go to emailrainmaker.com that will take
you directly to the facebook group
where you can join it's a free group
right now it's a private group
and we're going to be talking about all
things email marketing in that group
so that's it for this video if you guys
have any questions comments or concerns
please comment below and let me know
and i will see you in the next one
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