CÓMO crear un PLAN de CONTENIDO para INSTAGRAM [Paso a Paso]📅

Sara Online

12 Sept 202407:07

Summary

TLDRIn this video, Sara Online teaches how to create a strategic Instagram content plan to achieve your goals. She advises defining your target audience, creating both 'star' content (monetizable) and 'auxiliary' content (high value, non-monetized), and establishing a content creation routine. Sara also emphasizes planning your content calendar monthly or weekly, considering holidays and trends, and setting objectives for each post. She offers a membership for a step-by-step content planning guide to streamline the process.

Takeaways

🎯 **Define Your Target Audience**: Identify who you're speaking to as it will determine the type of content you create.
🌟 **Create Star and Auxiliary Content**: Develop monetizable 'star' content and high-value 'auxiliary' content that aligns with your brand but isn't directly monetized.
📅 **Establish a Content Creation Routine**: Regularly review trends and take notes for content ideas or questions to address.
📈 **Set a Posting Frequency**: Aim for at least four posts per week to maintain visibility, but find a frequency that suits you.
📆 **Plan Your Content Calendar**: Consider holidays and special days that can be incorporated into your content strategy.
🎯 **Set Goals for Each Post**: Each piece of content should have a clear objective, whether it's for visibility, engagement, or promoting a new product.
📝 **Categorize Content by Objective**: Classify your content types based on what you want to achieve with each post.
🤔 **Overcome Content Creation Block**: If you're stuck, consider joining a membership that provides monthly content planning and inspiration.
🚀 **Stay Consistent and Original**: Aim to be consistent in your posting and strive for originality to stand out.
📉 **Organize Your Content Creation**: Dedicate specific days to creating visuals, writing copy, and scheduling posts for efficiency.

Q & A

What is the main topic discussed in the video?
-The main topic discussed in the video is how to create a strategic content plan for Instagram to achieve your objectives.
Who is the host of the video?
-The host of the video is Sara, who is also referred to as 'Sara online'.
What is the first step in creating a content plan as mentioned in the video?
-The first step in creating a content plan is to define the target audience, as it determines the type of content to create.
What are the two types of content discussed in the video?
-The two types of content discussed are 'content estrella' (main monetizable content) and 'content auxiliar' (high-value content not focused on monetization).
What is an example of 'content estrella' given in the video?
-An example of 'content estrella' given in the video is tips on social media, entrepreneurship, and growth, which can be monetized through courses, services, classes, and audits.
What is an example of 'content auxiliar' provided by the host?
-An example of 'content auxiliar' provided is mental health, well-being, and meditation, which align with the host's brand values but do not have specific products or services for sale.
What is the recommended frequency of posting on Instagram according to the video?
-The recommended frequency of posting on Instagram is at least four times a week to maintain presence, although there is no ideal frequency and it varies by individual comfort.
Why is it important to consider holidays and special days when planning content?
-It is important to consider holidays and special days when planning content because they can be incorporated into the content strategy to make posts more relevant and engaging.
What is the purpose of assigning objectives to each post in the content plan?
-Assigning objectives to each post helps in classifying the types of content according to their goals, such as increasing visibility, engagement, or promoting a new product.
What is the solution offered in the video for overcoming content creation block?
-The solution offered for overcoming content creation block is to join a membership program that provides a step-by-step monthly content calendar, including trends, templates, and challenges.
How does the host suggest organizing content creation?
-The host suggests dedicating one day to creating visuals such as cover images for reels and carousels, and another day to writing copy, which can then be scheduled for posting.

Outlines

00:00

📈 Content Planning for Instagram Success

The speaker, Sara, introduces the video with enthusiasm and clarifies the aim to teach viewers how to create a strategic content plan for Instagram. She emphasizes the importance of defining the target audience, which will influence the type of content to create. Sara distinguishes between 'star content', which is monetizable, and 'auxiliary content', which adds value but isn't the main focus for monetization. She gives personal examples, such as social media tips for monetization and mental health for auxiliary content. Sara also advises on creating a content creation routine, including staying updated with trends and setting a publication frequency. She suggests planning content monthly, taking into account holidays and special dates, and setting objectives for each post. The speaker encourages viewers to think about each piece of content with a specific goal in mind and to transform ideas into concrete calendar entries to avoid repetition and maintain originality.

05:02

🗓️ Streamlining Content Creation with a Membership

In the second paragraph, Sara discusses the benefits of a membership program she offers, which provides a monthly content calendar. This service is designed to save time and ensure that members always know what to post, with templates and trends included. She mentions that the calendar is highly adaptable and includes various examples. Sara also shares her personal content creation process, dedicating specific days to creating visuals and writing copy, which she then schedules for posting. The paragraph concludes with a call to action for viewers to visit the website she designed, sign up for the membership, and simplify their content planning process. The video ends with a reminder of the benefits of the membership and a prompt for viewers to like the video if they found it useful.

Mindmap

Keywords

💡Content Planning

Content planning refers to the strategic process of creating and scheduling content ahead of time to achieve specific objectives. In the video, content planning is central to the theme as it discusses how to create a content plan for Instagram. The script mentions defining the target audience and creating both 'star content' and 'auxiliary content' as part of the planning process.

💡Target Audience

The target audience is the specific group of people a brand or individual aims to reach with their content. In the script, defining the target audience is the first step in content planning, as it influences the type of content to create. The video script uses the term to emphasize the importance of knowing who you're speaking to in order to create relevant content.

💡Star Content

Star content is the primary, monetizable content that a creator focuses on. The video script introduces this concept by explaining that star content is what the creator can potentially monetize, such as courses, services, or classes. It's the main content of the account and is directly related to the creator's revenue streams.

💡Auxiliary Content

Auxiliary content is high-value content that supports the star content but is not the main focus for monetization. In the video, the creator gives an example of auxiliary content as mental health and well-being topics, which align with their brand values but do not have a direct product or service attached for sale.

💡Content Creation Routine

A content creation routine is a structured approach to producing content consistently. The video script describes a routine that starts with inspiration, taking notes on trends, and planning the frequency of posts. This routine is crucial for maintaining a regular posting schedule and ensuring the creator stays engaged with their audience.

💡Engagement

Engagement refers to the interactions between the content creator and their audience, such as likes, comments, and shares. In the script, the creator talks about setting objectives for each post, including increasing engagement by soliciting feedback in the comments, which helps in understanding audience preferences and fostering community.

💡Content Calendar

A content calendar is a tool used to organize and schedule content in advance. The video emphasizes the importance of creating a monthly content calendar, taking into account holidays and special events, to ensure that the content is relevant and timely. It helps in visualizing the entire month's content strategy at a glance.

💡Monetization

Monetization is the process of generating revenue from content. The video script discusses monetization in the context of creating 'star content,' which is directly tied to the creator's ability to earn income through courses, services, and other offerings. It's a key aspect of content planning for those looking to earn from their online presence.

💡Trending Content

Trending content refers to topics or formats that are currently popular or gaining traction on social media platforms. The script mentions reviewing trends on various platforms as part of the content creation routine, suggesting that creators adapt these trends to their niche to stay relevant and attract audience attention.

💡Inspiration

Inspiration in the context of the video refers to the initial phase of the content creation routine where the creator gathers ideas from various sources. It's about staying updated with what's popular and considering how to incorporate those ideas into their own content strategy.

💡Brand Values

Brand values are the guiding principles or ideals that a brand stands for. In the video, the creator discusses how auxiliary content should align with their brand values, such as mental health and wellness, even if it's not directly monetizable. This helps in building a consistent brand image and resonates with the audience on a deeper level.

Highlights

Introduction to planning content for Instagram to achieve goals.

Defining the target audience is crucial for content creation.

Differentiating between 'star content' and 'auxiliary content'.

Example of 'star content': Tips on social networks, entrepreneurship, and growth.

Example of 'auxiliary content': Mental health and well-being.

Importance of having a clear target audience for content creation.

Developing a content creation routine including inspiration and note-taking.

Setting a publication frequency that suits your comfort level.

Creating a monthly content plan considering holidays and special days.

Incorporating objectives for each post into the content plan.

Transforming ideas into concrete titles for the content calendar.

Addressing the frustration of running out of content ideas.

Recommendation to join a membership for a step-by-step content calendar.

The link to the membership is provided for interested viewers.

Organizing content creation into dedicated days for creativity and writing.

The process of creating content from ideation to posting.

Encouragement to use the provided resources to save time and streamline content creation.

Invitation to visit the website for more content planning resources.

Conclusion of the video with a call to action to like and subscribe.