5 Event Trends (with Examples)

Summary

Julius Solaris reports from MPI's WEON event in Newport Beach, California, showcasing the latest trends in the events industry. He emphasizes how small, intimate gatherings are becoming more impactful for engagement. The video highlights unique event strategies like pre-event activities, boutique destinations, and personalized experiences to foster deeper connections. Solaris interviews event planners about creating memorable interactions, leveraging local partnerships, and embracing smaller, less chaotic destinations. The event combines fun activities like guacamole competitions and personalized welcome parties, showing how content and connection are the keys to successful modern events.

Takeaways

• 🌟 Small, intimate events are becoming more popular for creating real engagement and connections.
• 📍 Newport Beach is an ideal destination for small gatherings, offering unique venues like airports for exclusive experiences.
• 🎉 Events now start before the main event, with activities like welcome desks, tequila activations, and scavenger hunts that break the ice for attendees.
• 🤝 Connecting attendees is key, with fun activities like guacamole-making competitions and one-to-one speed dating-style business meetings.
• 🌎 Boutique destinations are on the rise, providing intimate environments compared to larger, more chaotic venues.
• ✈️ Proximity to major metro areas like Los Angeles makes destinations like Newport Beach appealing for events, offering both convenience and exclusivity.
• 💼 Collaboration with local CVBs (Convention and Visitors Bureaus) can streamline event planning, offering personalized support and destination expertise.
• 💡 Incorporating a mix of engaging content, hands-on experiences, and networking opportunities is essential to modern event success.
• 🤩 Tier 2 or boutique destinations provide a more personalized and immersive experience, making attendees feel like locals and ensuring deeper connections.
• 🎶 Partnering with destinations early in the planning process can unlock additional perks, enhance attendee experiences, and save on budgets.

Q & A

What is the main focus of the video?

The video focuses on trends in the events industry, showcasing ideas for organizing successful events, especially small, intimate gatherings, and how to enhance attendee engagement.

Why are small events becoming a big trend in the event industry?

Small events are gaining popularity because they foster deeper connections and engagement. Intimate gatherings provide a more personalized experience, making it easier for attendees to network and build relationships.

What role does the venue play in small events?

Venues for small events are crucial for creating a memorable experience. For example, in Newport Beach, venues like an airport with a backdrop of planes can enhance the event atmosphere, creating unique opportunities for attendees to connect.

How has the concept of event timing evolved?

The event now starts before the official opening. Organizers are engaging attendees from the moment they arrive, with activities such as welcome desks, pre-event networking opportunities, and icebreaker activities like scavenger hunts or group outings.

What is the importance of creating connections during events?

Creating connections is a central part of modern events. Activities like guacamole-making competitions or one-to-one business meetings help attendees engage with each other in a fun, yet purposeful way, enhancing both social and business interactions.

What are 'Boutique destinations,' and why are they trending?

Boutique destinations are smaller, often more intimate locations that provide a unique and personalized event experience. Unlike large, chaotic destinations, they allow for more meaningful interactions and are ideal for smaller, exclusive gatherings.

How can partnerships with CVBs (Convention and Visitors Bureaus) benefit event planners?

Partnering with CVBs helps event planners streamline their planning process by providing local expertise, venue recommendations, and even incentives that can reduce costs and enhance the attendee experience.

What are some examples of event activities mentioned in the video that promote engagement?

Examples include scavenger hunts on Duffy Boats, personalized coconut drinks, ice cream stations, and guacamole-making competitions. These activities promote interaction among attendees in a relaxed and enjoyable setting.

How does using tier 2 destinations benefit event organizers?

Tier 2 destinations, like Newport Beach, offer a more authentic and intimate experience for attendees. These locations are less crowded and more budget-friendly, while still providing high-quality services and venues that foster closer connections.

Why is it important to engage with a destination early in the event planning process?

Engaging with a destination early allows planners to leverage local expertise and resources. CVBs can help secure incentives, recommend suitable venues, and suggest activations that align with the event's goals, leading to a smoother planning process and better attendee experiences.