I Make $1M/Year As An Introvert

Summary

In this video, Marcos, the CEO of Birdhouse, shares his journey of building a successful ghostwriting business from scratch. As an introvert, he found his niche in writing and scaled his business to $65,000 a month in just one year. Marcos discusses his strategies for finding and retaining clients, the importance of focusing on monetization, and the power of consistency and discipline. He also shares tips on how to get started in ghostwriting and the tools he uses to run his business effectively.

Takeaways

• 😀 Marcos, the founder of a Twitter ghostwriting agency, made $1 million a year by leveraging his introverted nature and focusing on writing.
• 💼 He discovered ghostwriting as a lucrative business model, particularly for coaches, consultants, and educational companies, by helping them grow their online presence and sales.
• 🚀 Marcos scaled his business from $0 to $65,000 a month in just one year, aiming to reach $1 million annually.
• 💡 He initially struggled with various business models until he found success with ghostwriting, focusing on delivering results that monetize for his clients.
• 📈 Marcos used a combination of cold, warm, and hot DMs (Direct Messages) to acquire clients, emphasizing the importance of content creation and engagement.
• 💼 He invested heavily in learning and growing his skills, even spending all his savings on a $112,000 course that significantly boosted his business.
• 📊 The business model involves repurposing client videos, writing tweets, threads, and long-form posts to maximize viral potential and drive sales.
• 🔧 Marcos emphasizes the importance of conviction in sales, believing in the service provided, and being genuine and human during client interactions.
• 🛠️ He uses various tools like Google Docs, Canva, Hemingway, HypeFury, and Notion to manage and operate his ghostwriting business effectively.
• 🏆 To differentiate from competitors, Marcos focused on monetization as the primary goal, rather than just growing followers, ensuring client satisfaction and retention.

Q & A

What is Marcos' business model?

Marcos runs a Twitter ghostwriting agency called Birdhouse, where they write tweets, threads, repurpose clients' videos, and create content to help clients go viral, gain views, and make sales.

How did Marcos transition from various business models to ghostwriting?

Marcos tried numerous business opportunities like dropshipping, affiliate marketing, crypto, day trading, and blogging before discovering ghostwriting through Twitter. He realized he could help busy individuals like CEOs and influencers by outsourcing their content creation.

What was Marcos' first significant milestone in his ghostwriting business?

Marcos' first significant milestone was signing his first client for $1,000 a month after investing in a course that taught him the ins and outs of ghostwriting.

How did Marcos scale his business to $65,000 a month in revenue?

Marcos scaled his business by focusing on delivering good results for his clients, which led to referrals and inbound leads. He also invested in himself by purchasing a more expensive course that helped him land a $3,000 per month client.

What is the 'Closer framework' mentioned in the script?

The 'Closer framework' is a strategy Marcos used to help him, as an introvert, to close deals with clients. It involves having a structured approach during calls to understand the client's needs and convincing them of the value his services provide.

How does Marcos differentiate his ghostwriting service from competitors?

Marcos differentiates his service by focusing on monetization rather than just growing followers. He positions his service as a monetization solution that helps clients make more money than they pay him for the service.

What tools does Marcos use to run his ghostwriting business?

Marcos uses tools like Google Docs, Google Sheets, Canva for design, Hemingway for writing assistance, HypeFury for scheduling tweets, and Notion for CRM and client management.

How does Marcos find and hire good team members for his business?

Marcos finds team members by posting on Twitter and giving potential candidates a prompt to write a Twitter thread. He selects the best writer and also considers cultural fit, treating them as partners rather than employees.

What advice does Marcos have for someone starting out in ghostwriting?

Marcos advises aspiring ghostwriters to either start by studying successful content on Twitter and using themselves as a case study or to invest in a course and follow it diligently. He emphasizes the importance of doing the work and building a personal brand.

What is Marcos' daily routine like as a ghostwriting business owner?

Marcos themes his days for different activities. Mondays are for meetings, Tuesdays for editing and sourcing new clients, Wednesdays for calls and content creation. He also emphasizes the importance of having discipline and sticking to one's strengths.

What was the biggest struggle Marcos faced while building his business?

Marcos' biggest struggle was dealing with shiny object syndrome, where he felt the urge to chase after new and seemingly better opportunities, which he overcame by focusing on his strengths and staying disciplined with his chosen business model.