How copywriting gurus scam you

Summary

The video script exposes the lucrative yet deceptive tactics of 'copywriting gurus' who profit from selling courses to aspiring copywriters rather than earning through actual copywriting. It reveals how these gurus exploit the vulnerable with false promises of easy wealth, using social proof and certainty to entice buyers. The speaker advocates for free, accessible learning resources, cautioning against falling for get-rich-quick schemes and urging viewers to seek realistic, cost-effective paths to copywriting success.

Takeaways

• 💼 The speaker criticizes the practice of making money by selling copywriting courses to beginners, suggesting that it's unethical to exploit those seeking financial success.
• 💡 They reveal that many 'copywriting gurus' earn more from selling courses than from actual copywriting work, implying a focus on profit over education.
• 🚫 The speaker warns against falling for false promises of easy wealth through copywriting, emphasizing the hard work required to succeed in the field.
• 💰 They expose the high potential earnings from selling courses to a large audience, suggesting that gurus can make substantial income without needing to write copy.
• 🔍 The video aims to educate viewers on how to discern if someone's primary income comes from course sales versus successful copywriting.
• 💬 The speaker discusses the tactics used by gurus to lure in beginners, including free training and the promise of high earnings through copywriting.
• 📈 The script highlights how the proof of success provided by gurus can be exaggerated or even faked, questioning the validity of their claims.
• 💔 It points out the exploitative nature of targeting vulnerable groups, such as teenagers and those desperate for money, for course sales.
• 🌟 The speaker asserts that while copywriting can be a lucrative career, it's not as simple or as guaranteed as some gurus make it out to be.
• 🆓 The video concludes by encouraging viewers to seek free resources and to be cautious of costly courses that promise easy success in copywriting.

Q & A

What is the main focus of the video script regarding copywriting courses?

The video script focuses on the fact that many so-called 'copywriting gurus' make their money by selling courses rather than through actual copywriting work, and they often target beginners with unrealistic promises.

Why do copywriting gurus prefer selling courses over doing copywriting work?

Copywriting gurus prefer selling courses because it is easier and potentially more profitable than finding good paying clients and doing the actual work of copywriting.

What are the three things the video aims to reveal about copywriting gurus?

The video aims to reveal why gurus can make more money selling courses to newbies, how to tell if someone makes most of their money from selling courses, and the reality of what it's like to write copy for a living.

How does the video script describe the tactics used by copywriting gurus to attract students?

The video script describes that gurus use tactics such as offering free training, showcasing a luxurious lifestyle, and providing 'proof' of their success to attract students and sell their courses.

What is the video's stance on the legitimacy of the 'proof' provided by copywriting gurus?

The video suggests that the 'proof' provided by copywriting gurus, such as screenshots of earnings or testimonials, can be easily exaggerated or even faked.

How does the video script characterize the typical earnings of a copywriter?

The video script suggests that most copywriters earn between 2K and 8K a month, and very few actually achieve six-figure earnings.

What is the video's advice for those who are considering buying a copywriting course?

The video advises against spending money on courses, especially for those who are struggling financially, and encourages seeking free resources to learn copywriting.

Why does the video script consider targeting certain demographics for copywriting courses as exploitative?

The video script views targeting teenagers, people desperate for money, and those from less economically developed countries as exploitative because these groups are often vulnerable and may be more susceptible to false promises.

What are the characteristics of a copywriting guru who is being slimy and exploitative according to the video script?

A slimy and exploitative copywriting guru is characterized by targeting desperate individuals, focusing content on making money, overusing certainty in their claims, and having a course to sell.

How does the video script differentiate between legitimate course providers and those with exploitative intentions?

The video script differentiates by suggesting that legitimate course providers are upfront about their income source and the reality of success in copywriting, while exploitative ones target vulnerable groups and make false promises.

Outlines

00:00

💸 The Dark Side of Copywriting Gurus

The paragraph reveals the lucrative yet ethically questionable business model of some online copywriting 'gurus' who profit by selling courses to aspiring copywriters rather than earning from actual copywriting work. It critiques the practice of exploiting beginners' desires for financial success with false promises and emphasizes the availability of free, high-quality knowledge online. The speaker pledges to expose the tactics used by these gurus and to provide an alternative path for learning copywriting without falling for expensive course traps.

05:01

🚫 The Deceptive Tactics of Online Gurus

This paragraph delves into the deceptive strategies employed by online gurus to sell their copywriting courses. It discusses how these individuals capitalize on the dreams and vulnerabilities of their audience, particularly targeting those desperate for financial success. The paragraph outlines the allure of easy wealth through copywriting and how gurus use social proof, such as fake testimonials and exaggerated success stories, to entice potential buyers. It also touches on the ease with which these gurus can fabricate 'proof' of their success, questioning the authenticity of such evidence and the exploitative nature of targeting vulnerable demographics.

10:02

💼 The Reality of Copywriting and the Truth About Gurus

The final paragraph addresses the harsh realities of the copywriting industry, dispelling the myths perpetuated by some gurus. It outlines the typical earnings and work hours for copywriters, emphasizing that achieving a six-figure income is rare and requires significant effort. The paragraph also calls out gurus for targeting vulnerable groups, such as teenagers and those in financial distress, and for selling a distorted dream of financial freedom. The speaker encourages viewers to seek out free resources and to be wary of courses that promise easy success, concluding with a message of empowerment and a refusal to exploit those in need.

Keywords

💡Copywriting

Copywriting is the art of writing persuasive content, often for advertising or marketing purposes, to entice consumers to take a specific action. In the video, the speaker addresses the misconceptions about the potential earnings from copywriting, challenging the idea that it's a guaranteed path to high income. The video script references copywriting as the main subject, discussing the reality of earning a living from it versus the false promises made by some online 'gurus'.

💡Gurus

In the context of the video, 'gurus' refers to individuals who claim expertise in copywriting and sell courses or training programs to aspiring copywriters. The speaker criticizes these gurus for exploiting the desires of beginners to make money quickly, rather than genuinely helping them develop copywriting skills. The term is used throughout the script to describe those who profit from selling courses rather than from the practice of copywriting itself.

💡False Promises

False promises are misleading or exaggerated claims made by individuals or companies to entice customers. The video discusses how online gurus make false promises about the ease and profitability of copywriting to sell their courses. The script mentions that these gurus prey on the vulnerabilities of those desperate for financial success, offering a distorted view of what can be achieved through copywriting.

💡Financial Freedom

Financial freedom is a state where an individual has enough wealth to live without having to work actively for basic necessities. The video script critiques the notion that copywriting courses can lead to financial freedom, a claim often used by gurus to sell their programs. The speaker argues that such claims are misleading and that achieving financial freedom through copywriting is not as straightforward as it is portrayed.

💡Paid Courses

Paid courses are educational programs for which students pay a fee to gain knowledge or skills. The video script highlights how gurus make most of their income from selling these courses to beginners in copywriting, rather than from the actual practice of copywriting. The speaker suggests that the focus on selling courses is driven by the ease of profit compared to the harder work of finding and servicing copywriting clients.

💡Newbies

In the script, 'newbies' refers to beginners or novices in the field of copywriting. The speaker expresses concern about gurus targeting newbies with false promises of quick success and high earnings. The term is used to describe the vulnerable group that gurus exploit by selling them courses with exaggerated claims of success.

💡Proof

Proof in the video refers to the evidence or testimonials provided by gurus to substantiate their claims of success in copywriting. The speaker points out that such proof can be easily exaggerated or faked, and that real testimonials do not necessarily reflect the typical earnings of copywriters. The term is used to discuss the credibility of the success stories shared by gurus to promote their courses.

💡Certainty

Certainty in this context means the assurance or guarantee of success. The video script criticizes gurus for overusing certainty in their marketing, promising that their methods will guarantee success in copywriting. The speaker argues that such claims are manipulative and misleading, as they create an unrealistic expectation of guaranteed results.

💡Free Content

Free content refers to educational material provided at no cost, often as a way to attract an audience. The video script contrasts free content with paid courses, suggesting that gurus use free content to lure beginners and then upsell them to paid courses. The speaker promotes the idea of providing free content as a genuine way to help beginners without exploiting their financial vulnerabilities.

💡Investment

In the video, 'investment' refers to the money spent by individuals on copywriting courses, which is often presented as a necessary step towards success. The speaker challenges this notion, suggesting that such investments are often unnecessary and exploitative, particularly when targeting those who are financially desperate. The term is used to critique the pressure tactics used by gurus to sell their courses.

Highlights

The speaker criticizes the practice of making money by selling copywriting courses to beginners with false promises.

Copywriting gurus primarily earn money from selling courses rather than from writing copy.

The speaker aims to reveal how to access free online resources equivalent to paid courses.

The speaker's mission is to provide free content for beginners and paid content for experienced copywriters.

Most gurus target beginners with paid courses for higher profits.

The speaker will reveal the reality of making a living from copywriting and the difficulty of achieving it.

The speaker empathizes with the struggles of those seeking copywriting resources online.

Online gurus exploit the feelings of desperation and the desire for a better life.

Gurus often promise easy success and high earnings through copywriting to trap beginners.

The speaker explains how gurus justify the cost of their courses by claiming it's an investment in oneself.

The speaker discusses the financial incentives for gurus to sell courses over providing copywriting services.

The speaker challenges the authenticity of the 'proof' gurus provide to support their claims.

The speaker demonstrates how easy it is to fake proof of success in copywriting.

The speaker argues that many gurus target vulnerable groups, such as teenagers and the financially desperate.

The speaker provides criteria to identify exploitative gurus based on their content and sales tactics.

The speaker clarifies the realistic earnings potential for copywriters and the rarity of six-figure salaries.

The speaker emphasizes that no course can guarantee success in copywriting and that the market dictates earnings.

The speaker advises against spending money on courses if one is struggling financially and offers free resources instead.

Transcripts

I could make a million dollars a year by

selling a copyrighting course to people

who want to learn copywriting but I

don't in fact I don't think anyone

online should be making money by

targeting newbies with false promises

but they do and I'm going to show you

how they do

[Music]

it copyrighting gurus make nearly all

their money by selling courses and not

from writing copy which is why they

really don't want you to watch this

video but more importantly I'm going to

show you how you can find the same

quality of knowledge that are in their

paid courses for free online I copy that

for example our mission is to put out

free content that takes beginners from

zero to one and then we create paid

content that takes working copywriters

from one all the way up to 10 but as

I'll explain we'd make a lot more money

if we just targeted beginners with paid

courses instead and unfortunately that's

what most gurus do so if you're ready to

learn about the dark underworld of

copyrighting gurus let's

[Music]

begin by the end of this video I want to

reveal three things number one why gurus

can make way more money selling courses

to newbies than they ever can with

copyrighting number two how you can tell

if someone online probably makes most of

their money from selling courses and not

from writing copy and number three I

want to reveal the reality of what it's

actually like to write copy for a living

and how easy or hard it is to achieve by

the way if you're interested in six

figure years or 10K months you're

definitely going to want to stick around

for that part but before any of that the

first thing I want to tell you is I

think you're doing a great job look

you're probably not where you want to be

in life right now which maybe is why

you're searching for copyrighting

resources online maybe you don't have

enough money to look after your loved

ones properly maybe you're practically

broke and you're worried about paying

bills next month or maybe you just think

there must be more to life than the path

you're currently on believe me I get it

I've been there but hey you're going out

of your way to try and find a solution

and I respect the hell out of you for

that unfortunately those feelings are

also very easy to take advantage of and

online gurus know it you've probably

seen people on social media who claim

that your dream life is actually really

simple to achieve that they themselves

have done it they have a ton of students

who can prove that they're now making

10K plus per month and that copyrighting

is the key these gurus have probably

told you that businesses will pay a lot

of money to copywriters who can increase

their sales and they told you that

learning the right kind of copy is

actually quite easy so now you know that

there's a new line of work that you can

start immediately that can pay five

figures a month or more that has been

proven to work and that you're sure you

can succeed in and as luck would have it

the guru who's told you all this just so

happens to have some free training that

can tell you EX L how you can achieve

those things well it looks like there's

no excuse time to dive in right and

that's how they trap you I'm sure you've

seen it before long they'll throw a more

advanced version of the training at you

for $49 $190 more and they'll dress it

up as the only thing you need to succeed

or an inside access to a secret

Community but why the cost all of a

sudden well they'll tell you that they

only want people to join who are willing

to invest in themselves they tell you

that the money is simply proof of your

commitment and they tell you that it'll

pay for itself in no time since you'll

be pulling in 10k months anyway all of

all of a sudden that cost seems

justifiable so you type in your C

details and you have just paid an online

stranger for their copyrighting course

but what if another 20 100 500 students

do the exact same thing as you well

let's say that the guru is just charging

$29 a month for access to their Inner

Circle if just 500 people took them up

on that offer that Guru would end up

raking in

$174,000 per year from that alone and

when their free content is attracting

5,000 new people every week it's not

hard to see why the numbers can quickly

add up if only 1% of those 5,000 people

decided to sign up each week that would

be another $900,000 in annual revenue

for that Guru from one offer yes they

make $29 not seem like a lot for a

single person to invest but when

hundreds or thousands of people are

doing it it quickly adds up on the other

end that is why so many gurus sell

courses because there are so many people

looking for ways to make money online

and selling courses is simply the

easiest way to take advantage of that

and I've seen this time and time again

and you may be shock by what I'm about

to tell you I started copyrighting 7

years ago and it was the exact same back

then people are always going to sell

courses or access to Insider communities

that promise Financial Freedom and

that's never going to change the only

thing that changes are the names of the

people who are doing it I've seen a lot

of gurus come cash out and go over the

last seven years and you know what it's

hard to blame them new core sellers pop

up all the time and it's obvious to see

why why would they bother putting effort

and time into finding copyrighting

clients and doing something that's

actually kind of hard instead of just

selling the dream to people and making

money from newbies who don't know any

better you don't need the method to work

when your method works on others but

Alex you're being overly skeptical the

person that I watch proves that they do

it I've seen them ride on camera they've

shared loads of proof they've explained

their whole process you can't argue

against proof dude well in a moment I'll

show you why that proof may not be as

concrete as you thought in fact I'll

show you how to outright fake it but

first we need to ask why these gurus

even bother selling courses in the first

place if their copyrighting genuinely

does make them so much money why

wouldn't they just do copyrighting

instead well because it's much easier to

sell secrets to newbies than it is to

actually find good paying clients

yourself it's not that there are no

businesses that pay well there are it's

just that it's quite difficult to find

them and more often than not those

businesses expect more than just writing

a few words if you ever want to hit six

figures or more a year but people don't

want to hear that they want to watch

these videos of a guru pumping out a

200w email in 20 minutes and saying hey

I'm going to get paid 5 grand for that

is it possible yes is it likely no not

at all and if you're going into

copyrighting thinking that what you're

seeing from gurus is a reality you

really have to think again but starting

off a video with hey guys 99% of you

will never achieve this but please buy

my course anyway isn't the best selling

tactic the point is it's actually not so

easy for someone to earn six figures a

year just from writing copy or if it is

most of those people have to work a lot

of hours to achieve it and when you

compare that grind and the lower wages

is to our course selling calculations of

a million dollar a year it's easy to see

why so many gurus opt to sell courses

instead of write copy it just makes

sense they can earn a lot more from

selling you their course than they ever

could from their own copywriting

services but if they ever explained that

to you then the dream would crumble and

all of a sudden they'd have no platform

to stand on so they need you to believe

that copyrighting is the key to riches

so what about all this proof that gurus

provide for how well their system works

the truth is that a lot of it probably

is Not What It Seems you see there are

two types of proof that gurus use number

one is implicit proof and number two is

explicit proof implicit proof is proof

that suggests what they're telling you

is true for example if they're sitting

in a Dubai penthouse suite and telling

you that copyrighting made them Rich

you're assuming that well one they

probably are rich since they're in Dubai

and number two it must be copyrighting

that made them Rich cuz they just said

so that's implicit proof explicit proof

is when they show direct evidence of

their solution usually this is through

screenshots of bank account accounts or

testimonials from students anything

where they're showing you in order to

back up a claim they've just made the

problem is both of these types of proof

can be very easily exaggerated or

outright fak here's a photo of sha with

a Lambo and a bunch of models he could

have just said that these were all his

but in reality he just rented them for

the day we all know he's not that much

of a Chad here's a video of me using

canva really quickly just to edit the

screenshot of a bank account it's very

easy to do and here are screenshots of

some messages that I just ask friends to

send me whom I could also ask to record

videos saying how great I am none of

these are real testimonials so first off

it's hard to trust anything online

anyway because it can all be easily

falsified but also even for social proof

that is real it's not too difficult to

get your hands on if you've got such a

big free community and crucially the

amounts that the students in these

communities say they're earning is

actually quite a long way away from six

figures a year which is what the gurus

are claiming people earn here's a list

of real testimonials from the copy that

Discord I could quite easily change the

frame by suggesting that all of these

testimonials came from people who just

found out what copyrighting was last

week or they came from a specific

program that we run or they're talking

about amounts that are bigger than they

actually are the fact is if I change the

words that I'm saying around showing you

these testimonials they all of a sudden

come across very differently and

seriously what are the chances of you as

a viewer ever actually double-checking

any of this evidence Are you seriously

going to troll through each thing I'm

showing you just to check that it is

real proof and these people are genuine

they're not just my friends they haven't

been paid they're not part of an

affiliate scheme it's going to take too

long to check all of that so it's easier

just to believe it and lucky for the

guru that's what you want to believe

anyway you want to believe what they're

telling you is true because you want the

easy path we all do so when this proof

is being presented it's far easier just

to believe that copyrighting really can

achieve all of this when you already

want something to be true it's much

easier to accept the smallest amount of

proof as fact and look even if a guru

does own a penous suite in Dubai how do

you know that they got that Suite from

copyrighting and not from from just

selling copyrighting courses you don't

and that explains why so many

copyrighting gurus have popped up over

the last decade because it's super easy

to claim you make a load of money

through copyrighting and then just sell

a course to really make the money

believe me if copywriting alone earned

as much as they claim it does they would

not be selling courses they would be

doubling down on their copyrighting

services trying to get more clients or

building an agency out of it but I could

perhaps forgive everything I've just

spoken about if it wasn't for one

crucial thing a lot of copyrighting

gurus purposely Target teenagers and

people who are desperate for money that

is slimy and exploitative but

unfortunately these gurus don't care

they don't mind relying on the most

vulnerable groups to fuel their own

success under 18s who get their money

from crappy part-time jobs and

Christmases and birthdays people from

less economically developed countries

who save up what little they have and

people who are simply at a loose end and

are desperate for cash and a better life

if your business relies on selling these

kinds of people a distorted dream about

Financial Freedom you suck and if you

are in one of those groups I've just

described let me assure you you do not

need to spend any money on a course to

get success and to start earning money

so how can you tell who is being slimy

and exploitative well it's usually

pretty obvious one their content targets

people who are desperate for money by

continuously repeating Rags to Riches

stories and always explaining that

copyrighting and especially their method

is the only key to success two most of

their content relates back to making

money in some way 10K months six figure

years the fact is if most of their

videos are about how to make money it's

probably because they're trying to

justify the investment that you need to

make in their course three they overuse

certainty claiming that success is

guaranteed because after all their

ability to make money completely relies

on you 100% believing that you can they

don't want you to question their methods

or have any doubt about your success

they need you to believe that what

they're saying is Gospel and four they

have something to sell now of course not

everyone who's selling a course is a

get-rich quick douchebag we love people

who openly admit that they don't have

all the answers and that there is no

guaranteed path to success and

information is a valuable commodity

after all if you have the ability to

teach people or show them a shortcut why

not charge for it but in our opinion at

least the difference comes in who you're

targeting and how upfront you're being

about the truth if you make a living by

selling a course on copyrighting you

should be upfront about it you should

also be upfront for what success

actually looks like for the vast

majority of copywriters and as promised

I want to reveal that reality to you

right now can you earn six figures a

year from copywriting probably not I've

seen thousands of wannabe copywriters

over the last seven years and for the

ones who did stick with it one of three

things tends to happen they do

copywriting for 20 to 40 hours a week

usually earning between 2K and 8K a

month most of them can live relatively

comfortably on that and usually it's

taking them a couple of years to get

there or they do freelance copyrighting

for 50 plus hours a week earn closer to

that 10K a month Mark but are often

stressed at juggling a bunch of clients

and having to do a lot of work or they

move Beyond just copyrighting and

embrace marketing strategy and

consultancy end up earning Beyond six

figures and being able to set their own

hours but there's more to that than just

copyrighting of course you also get a

few wild cards who go on to start their

own business or work with the top

copyrighting companies in the world but

that is not the majority of people we're

talking about very small numbers here

only about 1% of people who watch videos

on how to make money as a copywriter

actually end up making money as a

copywriter the majority of freelance

copywriters will never earn six figures

a year and no system and no course is

ever going to change that it's just how

the market works at this point if you

were really hoping that a specific

guru's course was going to be the answer

to everything you wanted then you're

probably tempted to say screw this guy

he doesn't know what he's talking about

my Guru who showed me loads of proof and

explained the system logically I'm going

go buy his course I die a little bit

inside whenever I do that impression I'd

simply suggest that you ask yourself is

the best person to listen to about the

reality of copyrighting a guru whose

income depends on you buying their

course about copyrighting if something

sounds too good to be true it probably

is but ultimately you're free to do what

you want and to spend your money however

you wish I just want to leave you with

one simple message if you are struggling

for money and you want to pursue

copyrighting for whatever reason you do

not need to spend money on a course to

land clients or find paying gigs there's

enough free material on this channel and

from other creators to land your first

client do not let anyone tell you that

you need to buy their stuff to succeed

and do not let anyone entice you with

false promises before you can

comfortably afford an investment if

you're young if you're desperate for

cash if you're in any of the guru Target

markets please do not allow yourself to

become just another $100 in a rich

guru's PayPal account yes copyrighting

is one of the best careers on the planet

and it opens up so many doors including

the door for Financial Freedom but it is

not that simple and no single course

will take you there if you do want a

realistic view on what copywriting is

like without having to pay any money

click here to go through our

copyrighting 101 playlist where we break

down all of the basic that you should

know before you get into copyrighting

and definitely before you start spending

money on any courses or click the links

in the description to see our other free

resources for getting started we promise

we will never push a course on anyone

who can't afford it if you're looking

for something different and you don't

want to be blindsided by having to pay

for the next level of training why not

give it a go hope you enjoyed this video

and I can't wait to see your success

[Music]

oh

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