If I Started Copywriting Today, I'd Do This First

Summary

In this video, Matthew, a successful online entrepreneur, shares a lucrative secret with Tony, a beginner copywriter. Matthew reveals that writing YouTube scripts is an untapped market with high demand and significant earning potential, especially for those looking to break into copywriting. He explains how YouTubers, who are making substantial incomes, are willing to pay high fees for quality scripts, creating a unique opportunity for new copywriters. Matthew emphasizes the importance of daily practice and the need for copywriters to stand out in this competitive niche.

Takeaways

• 🚀 Tony is a beginner copywriter aiming to earn a significant income by writing emails online.
• 💰 Matthew has made over a million dollars online and shares a secret about copywriting that Tony is unaware of.
• 🔑 The secret is to find an unsaturated route in copywriting, which can lead to faster success and less competition.
• 🚤 The metaphor of two boats is used to illustrate the difference between following conventional advice and taking a less crowded path.
• 🏆 The 'treasure chest' represents earning $10,000 a month as a copywriter, with the unsaturated route being a faster way to achieve this goal.
• 🌐 YouTube scripting is presented as a lucrative and currently underutilized opportunity within the copywriting field.
• 💸 Successful YouTubers are willing to pay high fees for well-written scripts, indicating a strong demand for skilled copywriters.
• 🏙️ Matthew's personal experience in Dubai led him to discover the high demand for YouTube scriptwriters among wealthy content creators.
• 🤝 By connecting beginner copywriters with these YouTubers, Matthew sees a win-win situation that can accelerate the progress of new writers.
• 🛠️ To capitalize on this opportunity, copywriters need to hone their skills, practice daily, and understand how to secure clients and stand out.

Q & A

What is the main goal of Tony, the beginner copywriter?

Tony aims to make his fortune by writing emails on the internet.

How much money has Matthew made online?

Matthew has made over a million dollars online.

What is the 'treasure chest' in the analogy used by Matthew?

The 'treasure chest' represents earning 10K a month as a copywriter.

Why is the route to the treasure chest in boat one considered less efficient?

Boat one's route is less efficient because it is a long, windy route with many other boats (beginners) competing for the same opportunity.

What is the unsaturated route that Matthew suggests for faster success?

The unsaturated route is writing YouTube scripts, which is a less crowded and more lucrative opportunity according to Matthew.

Why are YouTube scripts considered a lucrative opportunity by Matthew?

YouTube scripts are lucrative because YouTubers are making a fortune, and many are willing to pay high amounts for quality script writing to save time.

What is the monthly income of the business channel mentioned by Matthew?

The business channel mentioned by Matthew makes over $350,000 a month.

Why did Matthew move to Dubai?

Matthew moved to Dubai on a whim, believing it to be an ideal place to grow his business due to the presence of many YouTube creators and online business owners.

What was the turning point for Matthew in Dubai?

The turning point was joining a YouTube Mastermind group, where he discovered that successful YouTubers needed scriptwriters and were willing to pay well for it.

How much are successful YouTubers willing to pay for a script according to Matthew?

Successful YouTubers are willing to pay $11,000 for a script.

What additional services can a copywriter offer to YouTubers beyond scriptwriting?

A copywriter can offer services such as writing community posts, emails, Instagram content, and blogs to YouTubers.

Outlines

00:00

🚀 Introduction to Copywriting and YouTube Scriptwriting

The script introduces Tony, a novice copywriter, and Matthew, a successful online entrepreneur who has earned over a million dollars. Matthew reveals that there's a crucial secret about copywriting that Tony is unaware of. The secret is about choosing the right path to success in the copywriting field. Matthew uses the metaphor of two boats racing to a treasure chest, representing the goal of earning 10K a month as a copywriter. Boat one symbolizes the traditional, crowded route of following advice from copywriting gurus, while boat two represents a less-known, unsaturated path that leads to success more quickly. Matthew suggests that learning to write YouTube scripts is a lucrative opportunity, as YouTubers are currently making a significant income, and those who are familiar with the platform's content are well-positioned to capitalize on this. The script also hints at a personal story of Matthew's move to Dubai and how it led to the discovery of the high demand for YouTube scriptwriters among successful YouTubers.

Keywords

💡Copywriting

Copywriting is the art of writing persuasive content, typically for advertising or marketing purposes. In the context of the video, it's about crafting compelling text to drive sales or engagement, especially through email and YouTube scripts. The video emphasizes copywriting as a lucrative online career choice, with a focus on the potential to earn a significant income by writing effective scripts for YouTubers.

💡Treasure Chest

In the script, 'treasure chest' is used metaphorically to represent the financial reward or goal that copywriters are striving for, which is described as earning 10K a month. It symbolizes the successful outcome of choosing copywriting as a career path and the aspiration to achieve financial success.

💡YouTube Scripts

YouTube scripts are written content designed for video presentations on the YouTube platform. The video suggests that learning to write these scripts is a valuable skill because YouTubers are currently making a significant amount of money, and there is a high demand for skilled scriptwriters to help them create content. It positions YouTube scriptwriting as an unsaturated market with great earning potential.

💡Unsaturated Route

The term 'unsaturated route' refers to a path or strategy that is not crowded or overused, offering more opportunities for success with less competition. In the video, it contrasts with the traditional, crowded path of becoming an email copywriter and suggests that focusing on YouTube scripts is a smarter, less competitive choice for new copywriters.

💡Mastermind Group

A Mastermind Group is a collaborative peer-to-peer brainstorming session that helps members solve problems and achieve goals. In the script, joining a YouTube Mastermind group is what leads to the discovery of the high demand for YouTube scriptwriters, illustrating the value of networking and collaboration in business growth.

💡Dubai

Dubai is mentioned as the location where the speaker moved to grow their business, and it's portrayed as a hub for YouTube creators and online business owners. The city serves as a backdrop for the story, highlighting the global and cosmopolitan nature of the online business world and the opportunities it presents.

💡Private Coaching Community

A private coaching community refers to a group or network that provides specialized training and support, often for a fee. In the video, the speaker mentions having such a community for copywriters, which they propose to expand by adding training on YouTube scriptwriting, indicating a pathway for beginners to gain the skills and connections needed to succeed.

💡Script Writers

Script writers are professionals who create written content for various media, including videos. The video emphasizes the high demand and lucrative nature of scriptwriting for YouTube channels, where successful YouTubers are willing to pay substantial fees for quality scripts that can help them earn more through their content.

💡Instagram Content

Instagram Content refers to the material posted on the Instagram platform, which can include images, videos, and textual content. The video mentions that successful copywriters can also write for Instagram, suggesting that the skills transferable from YouTube scriptwriting can be applied to other social media platforms, expanding the opportunities for copywriters.

💡Stand Out

To 'stand out' means to be distinctive or noticeable, often in a competitive environment. In the context of the video, it refers to the need for copywriters to differentiate themselves from others in a crowded field. The video implies that understanding how to get clients and being exceptional at YouTube scriptwriting are key factors in standing out and succeeding.

Highlights

Tony is a beginner copywriter aiming to make a fortune writing emails online.

Matthew has made over a million dollars online and shares a key secret about copywriting.

Matthew introduces the metaphor of two boats to illustrate different paths to success in copywriting.

Boat one represents the traditional, crowded path of becoming an email copywriter.

Boat two symbolizes an unsaturated route with fewer competitors, leading to faster success.

Matthew reveals YouTube script writing as a lucrative and less saturated opportunity in copywriting.

YouTubers are making a fortune, and many are willing to pay for high-quality script writing.

Matthew's personal story of moving to Dubai and joining a YouTube Mastermind group.

YouTubers in Dubai have money but lack time to write scripts, creating a demand for scriptwriters.

Matthew proposes linking beginner copywriters with successful YouTubers through his coaching community.

A YouTuber willing to pay $11,000 for a script represents a significant income opportunity for copywriters.

Writing YouTube scripts can lead to additional opportunities like community posts, emails, and Instagram content.

The market for YouTube scriptwriting is untapped and offers a world of opportunities for skilled copywriters.

Matthew emphasizes the importance of daily practice and having the right tools to succeed in copywriting.

Understanding how to get clients and stand out is crucial for copywriters to capitalize on this opportunity.

Matthew's video aims to provide insights on how to make money as a copywriter in the YouTube scripting niche.

Transcripts

this is Tony Tony is a beginner

copywriter who plans to make his fortune

writing emails on the internet and this

is Matthew he's made over a million

dollars online and there's one key

secret that Matthew knows about

copyrighting which Tony doesn't Man Tony

is an idiot before I give you the secret

I need to set the scene for you

first if you're new to this whole make

money online thing and you've chose

copywriting as your game I can tell you

you've made an amazing decision but now

you have an even more important decision

to make all right let's

go let's say there are two boats trying

to get to the treasure chest but there's

a good we treasure chest in this case

the treasure chest is 10K a month as a

copywriter so let's say in boat one you

choose to follow all the other

copyrighting gurus advice and become an

email copywriter it'll take you a long

windy route to get there and there are

going to be a million other boats

clogging up the river that you go down

AKA other beginners simply put there

will be lots of other beginner

copywriters doing the same thing as you

but let's say in boat number two you

decide to go a new unsaturated route a

route where it's only you and a few

other enlightened beginners who know how

to get to the treasure a lot faster so

now you're thinking Matthew what is this

unsaturated route how do I get in boat

two and bypass all the other boats well

now I want to intr introduced to You

YouTube scripts now you're probably

thinking why YouTube scripts how is that

even copyrighting well learning to write

YouTube scripts is quite easily the most

lucrative copyrighting opportunity I've

seen in all of my years of copyrighting

because if you haven't noticed YouTubers

are making an absolute Fortune right now

even boring business channels like this

one from William Brown are making over

$350,000 a month and if you already

watch content on YouTube You'll Know lot

about what's going on in the space that

you watch so you're in the perfect

position to do this let me tell you a

quick story a few months ago I moved

here to Dubai on a bit of a whim I

didn't really plan anything I just knew

I needed to get out of Ireland and live

somewhere that would allow me to grow my

business the buy seemed like the ideal

place for me because every YouTube

Creator and online business owner seemed

to be moving here so I landed in January

and the first few months were insanely

difficult I really missed my family and

my friends and I was having to build a

completely new life from scratch which

is not easy I wasn't even meeting anyone

who had an actual business so this all

felt like I had made a massive mistake

moving here then one morning I joined a

YouTube Mastermind group to help me grow

my business I met up with a few

YouTubers that were inside it here in

Dubai and very quickly I realized they

all had one thing in common they all had

so much money but no actual time to

write their YouTube scripts so so they

would happily pay someone to do that for

them now these guys are making 50k a

month so they would gladly pay $11,000 a

script to a good script writer because

it would make them more money and I

realized that this is a massive

opportunity for anyone who's starting

out as a copywriter I mentioned to these

YouTuber guys that I was with that I

actually have a private coaching

Community for copywriters so if you want

to make money as a copywriter you join

this and we help you accelerate your

progress and I told them that if I put

some good trainings together on YouTube

script writing in that program I might

be able to link some beginner

copywriters with these big YouTubers and

everybody wins then the weekend passed

and on Monday morning I'm not even

joking every single person who was at

that Meetup had messaged me asking for

script writers it's insane if a YouTuber

can pay you $11,000 a script and he

makes four videos per month that's

$4,000 per month for writing YouTube

Scripts not to mention writing their

Community posts on YouTube their emails

their Instagram content their blogs

YouTube scripting is an ontop Market

which will also open the door and open

up a world of opportunities for you if

you're a good copywriter now I'll be

honest this is a massive opportunity but

only if you're prepared with the right

tools to succeed you have to be actually

practicing copyrighting every single day

and putting in the work now while this

is a mega opportunity for any anybody

starting out this information is

absolutely useless to you if you don't

understand how to get clients and stand

out from everyone else who's doing

YouTube scripts that's why you need to

watch this video if you want to stand

any chance of making money as a

copywriter where are the camels