Objection handling

Summary

In this transcript, a salesperson discusses the benefits of a personal training (PT) course, emphasizing the importance of diet over exercise for better results. They offer a comprehensive package that includes business setup, highlighting the potential for financial success. The conversation explores payment options, with a focus on enrolling in a program despite financial constraints. The salesperson provides a free video to demonstrate the course's value, aiming to motivate the prospective student to commit to the full program. The dialogue also touches on strategies for client acquisition and the importance of nutrition knowledge in building a successful PT business.

Takeaways

• 💼 The conversation revolves around a potential business opportunity in the fitness and nutrition industry, with a focus on personal training and diet modification.
• 🏋️‍♂️ The speaker emphasizes that diet changes are often more effective and easier for people than exercise, suggesting that 'abs are made in the kitchen'.
• 💰 There's a discussion about financial commitment, with the speaker suggesting that potential returns on investment are significant enough to justify the initial outlay.
• 🏢 The program includes business training, aiming to create a functioning business and not just provide a certificate.
• 📉 The speaker acknowledges the struggle with finances and suggests starting with a more affordable option to get started in the program.
• 📈 The script mentions a high volume of inquiries and a waiting list, indicating a large market interest in the program.
• 📊 The speaker uses the analogy of a house purchase to illustrate the potential for return on investment in the program.
• 📆 There's an offer of a free one-hour video summarizing 50 nutrition studies as an initial step for someone who cannot afford the full program immediately.
• 🔍 The conversation highlights the importance of knowing the science behind nutrition to establish credibility and expertise in the field.
• 📝 The speaker outlines a strategy for maximizing current contacts and using specific methods to attract clients, suggesting a systematic approach to business growth.

Q & A

What is the main challenge most people face with PT courses?

The main challenge most people face with PT courses is that they struggle to maintain a consistent exercise routine, as it's too much of a struggle for them.

Why are diet modifications emphasized over exercise in the script?

Diet modifications are emphasized because they can yield better results and are easier to implement without the need for gym visits, as opposed to exercise which requires more commitment and struggle.

What is the importance of setting up a business in the context of the script?

Setting up a business is important because the script suggests that the goal is not just to obtain a certificate but to establish a functioning business that generates income.

What is the potential issue with deferring the business training part of the course?

The potential issue with deferring the business training is that the likelihood of taking action and following through with the business setup decreases significantly, as many inquiries are not converted into actual business setups.

What is the significance of the house analogy used in the script?

The house analogy is used to illustrate that if there's a significant potential for return on investment, people will find a way to gather the necessary funds, highlighting the perceived value of the course and its potential financial benefits.

What is the strategy suggested for maximizing current contacts for business purposes?

The strategy suggested is to use a particular method of communication that makes contacts 'chase after you' instead of just sending a simple message, which is more likely to get a response and generate interest.

What additional topics beyond basic nutrition are mentioned as part of the advanced training?

Advanced topics mentioned include chrononutrition, inflammation, gut health, the difference between prebiotics and probiotics, and understanding hormones related to hunger and fullness.

Why is the speaker offering a free video to Glenn?

The speaker is offering a free video to Glenn to help him get started, understand the course content better, and demonstrate the value of the training, hoping that it will motivate Glenn to commit to the full course.

What is the speaker's approach to following up with potential clients like Glenn?

The speaker's approach is to offer initial free resources and then follow up after a set period to check on the potential client's progress and interest in continuing with the full course.

What is the speaker's advice for Glenn regarding the timing of the course enrollment?

The speaker advises Glenn to start with the nutrition course as soon as possible and work on gathering the funds for the complete package, emphasizing the importance of taking action rather than waiting.