How to design a logo with golden Ratio | Adobe Illustrator Tutorial
Summary
TLDRIn this tutorial, the creator demonstrates how to design a logo using the golden ratio with two methods. The first method involves creating the logo directly in Illustrator using golden circles, while the second uses a sketched concept refined with golden circles. The video provides detailed, step-by-step guidance on constructing shapes, aligning elements, and using the golden ratio for visual harmony. The tutorial concludes by adding gradients and shading to bring the logo to life. Viewers can download the provided files to follow along and create their own golden ratio-based logos.
Takeaways
- đą The golden ratio is a mathematical proportion (1:1.618) used to create aesthetically pleasing designs.
- đĄ The tutorial explains two methods for designing logos using the golden ratio: one directly in Illustrator with golden circles, and the second based on a sketch.
- đ” First, create a golden rectangle by using squares and aligning them, then rotate them to form the grid for golden circles.
- đŽ The golden circles are extracted by using the ellipse tool, creating perfect circles that align with the squares from the rectangle.
- đŁ The tutorial demonstrates creating a fish logo by overlapping circles to form the fish's body and tail, but emphasizes that this method isn't ideal.
- đ The recommended method is to sketch a logo concept first, then refine it using golden circles in Illustrator, ensuring geometric precision.
- đ¶ The tutorial uses a turtle logo sketch, showing how to grid it with golden circles, aligning the shell, head, and legs with different circle sizes.
- â« Smart guides and outline views in Illustrator help align the golden circles precisely with the sketch lines.
- đĄ The shape builder tool is used to remove unnecessary parts of the circles, refining the turtle's outline and merging the shapes.
- đą The tutorial concludes by applying gradient colors and shading techniques to bring the logo to life and make it visually appealing.
Q & A
What is the golden ratio, and why is it important in design?
-The golden ratio, expressed as 1 to 1.618, is a mathematical proportion that has been used throughout history to create visually appealing designs. It helps in achieving a sense of balance and aesthetics in design.
What are the two methods of designing a logo with the golden ratio, as mentioned in the tutorial?
-The two methods are: 1) Designing a logo with golden circles directly in Illustrator, and 2) Designing a logo using golden circles based on a hand-drawn sketch.
How do you create a golden rectangle in Illustrator?
-To create a golden rectangle, you start by drawing a square, duplicating it, and aligning the duplicates. Then, using a series of rotations and additions of smaller squares, you create the full golden rectangle structure.
What are golden circles, and how are they used in logo design?
-Golden circles are circles created using the golden ratio, extracted from the golden rectangle. They are used to guide the proportions and curvature of the logo design.
Why is it important not to resize the golden circles when aligning them with a sketch?
-Resizing the golden circles would disrupt the golden proportions, which are essential for maintaining the visual harmony provided by the golden ratio.
What tools in Illustrator are primarily used in this tutorial for shaping the logo?
-The primary tools mentioned include the Ellipse Tool, Rectangle Tool, Shape Builder Tool, Align window, Smart Guides, and the Pen Tool.
How does the shape builder tool assist in refining the logo design?
-The Shape Builder Tool helps merge and remove unnecessary parts of the shapes, allowing you to create clean and precise outlines for the logo.
What is the role of the sketch in the second method of logo design?
-In the second method, the sketch serves as a guide for the logo design. The sketch's rough geometric shapes are refined using the golden circles for accurate proportions.
How can you add colors to the final logo design?
-Once the logo's outline is completed, colors can be applied using gradients. The tutorial uses the Eyedropper Tool to select gradient colors for different parts of the logo, followed by fine-tuning using the Gradient Tool.
How does the transparency panel enhance the visual quality of the logo?
-The transparency panel allows the designer to change the opacity and blending modes, such as using the Soft Light mode, which enhances the depth and realism of the colors and shadows in the logo.
Outlines
đš Introduction to Logo Design with the Golden Ratio
This paragraph introduces the tutorial on designing logos using the golden ratio. The presenter mentions two methods for applying the golden ratio in design: using golden circles directly in Illustrator or based on a sketch. The golden ratio is defined as 1:1.618, a proportion used throughout history to create aesthetically pleasing designs. The process starts with creating a golden rectangle, then extracting golden circles to form the foundation of the logo. The steps involve duplicating and aligning squares in Illustrator, rotating them to form the golden rectangle, and then using the Ellipse tool to create circles from the squares.
đ Designing a Fish Logo with the Golden Ratio
This section demonstrates how to design a fish shape using the golden circles, showing how overlapping circles can form different logo shapes. The presenter explains that although it may seem random, the process relies on visualizing the final design and experimenting with circle overlaps. The fish logo is constructed by aligning large and small circles to form the body and tail. By duplicating and adjusting these circles, the presenter cuts out unnecessary parts using the Shape Builder tool, revealing the final golden ratio fish logo. However, this method is deemed less ideal than sketching first.
đą Creating a Turtle Logo from a Sketch with the Golden Ratio
In this part, the presenter demonstrates the correct method of designing a logo using a pre-made sketch of a turtle. The sketch is aligned with the golden circles to form a grid. The process involves adjusting the sketch to fit within the circles, ensuring that all lines are geometrically accurate. The presenter explains how to replace the sketch's lines with those formed by the golden circles and align them using smart guides and the outline view. By carefully placing and intersecting circles, the turtle's body and legs are formed with precision, resulting in a grid-aligned turtle logo.
đïž Refining the Turtle Logo and Adding Color
The final paragraph covers refining and adding color to the turtle logo. Using the Shape Builder tool, the presenter merges different parts of the turtleâs body, shell, and legs to finalize the outline. To smooth out sharper edges, smaller circles are aligned and merged. Once the outline is complete, the sketch is deleted, and gradient colors are applied using the eyedropper tool. Adjustments are made to the shellâs gradient for a more dynamic look, including soft light and opacity changes. The turtleâs shell is further enhanced with shadows, arcs, and rounded lines to give it more depth and realism. The video concludes with instructions for downloading the golden rectangle and logo files.
Mindmap
Keywords
đĄGolden Ratio
đĄGolden Rectangle
đĄGolden Circles
đĄIllustrator
đĄEllipse Tool
đĄShape Builder Tool
đĄLogo Sketch
đĄSmart Guides
đĄGradient Tool
đĄAlignment
Highlights
Introduction to designing logos using the golden ratio, with two methods: directly in Illustrator and based on a sketch.
The golden ratio is explained as the proportion 1 to 1.618, used historically for visually appealing designs.
First method involves making a golden rectangle, creating golden circles from it, and using them to design logos.
Step-by-step guide to creating a perfect square and aligning it to form the basis of a golden rectangle.
Using the golden circles for logo design by overlapping them and envisioning the final shape.
Example of creating a fish shape using golden circles, showing the importance of proper alignment and intersection.
The right approach to golden circle-based logo design is to create a logo concept first, sketch it, and then refine it using the circles.
Second method demonstrated with a turtle logo sketch and step-by-step instructions for using golden circles to grid the design.
Emphasis on maintaining the golden proportions by not resizing the circles when aligning them with the sketch.
Detailed walkthrough on creating body parts like the shell, legs, and head of the turtle using golden circles.
Using the shape builder tool to remove unnecessary parts of the circles and leave the clean turtle shape.
Adjusting the sharpness of the turtle's legs by aligning smaller circles for smoother ends.
Adding colors and gradients to the turtle logo to give it depth and visual appeal.
Using transparency settings and soft light to adjust gradients and highlights for a realistic effect.
Final steps involve creating shadows and finer details with the pen and arc tools, enhancing the turtle's appearance.
Transcripts
foreign
hello and welcome back to another
tutorial today I will show you how to
design a logo using the golden ratio I
will show you two methods of doing it
first one is designing a logo with
golden circles directly on illustrator
and the second method is designing the
logo with the golden circles based on a
sketch the golden ratio is best
understood as the proportion 1 to
1.618 it has been used throughout
history to create visually appealing
designs so first of all let's make the
golden rectangle and extract the golden
circles that we will use
select the rectangle tool
hold shift and make a perfect square
maintain out and drag it down to
duplicate it and make it aligned with
the old one
now with the rectangle tool maintain
shift and from the top left make another
square perfectly aligned with the other
two squares
now select everything and rotate it by
90 degrees
again select the rectangle tool hold
shift and make another square perfectly
aligned with the other squares
now select everything and rotate it by
90 degrees
again select the rectangle tool hold
shift and make another square perfectly
aligned with the other squares
repeat the same process until you are
satisfied with the result
now we got our golden rectangle now we
have to extract the golden circles that
we will use it to design our logo
select the ellipse tool
go to the center of the bigger Square
maintain shift and out and drag until
you make a circle in the same size of
the square
now repeat the same process to make a
circle for each Square
drag every Circle outside of the
rectangle
select all the circles together go to
the Align window click on horizontal
align Center option then click on
vertical align Center option
okay this is our golden circles
okay there is two way to design logos
with golden ratio you see people throw
circles here and there and you don't
understand anything until you see the
final result the truth is that they have
already experiment the opportunities
giving by overlapping the golden circles
and envisioned the result in their minds
so it become easy to make let's try to
make something that way
I will try to make a fish shape with the
golden ratio I Envision the shape of the
fish in my mind then I bring the bigger
Circle
now I bring the smaller one and align
them together
now I duplicate the big circle and let
it intersect with the other big one
and the smaller circle is the height of
the space between
okay this intersection make the body of
the fish now duplicate the two big
circles and drag them to the right side
of the fish body to make the tail now
bring the smaller Circle to cut the tail
select everything
select the shape Builder tool maintain
out and drag the cursor above the outer
shapes to take it off and let only the
fish shape
okay this is our golden ratio fish but
this is not the right method to use the
golden circles the right way is to come
up with a logo concept first then sketch
your idea on paper and after scan it you
grid it and refine it using the golden
circles this is what I will show you now
okay this is our golden circles and this
is the turtle logo sketch that I made
when sketching you have to make your
shapes as geometric as possible I mean
try to make every line rounded like it
is a part of a circle
okay overlap the sketch on the golden
circles right click go to arrange and
click on Center back
now resize your sketch to make it a bit
smaller than the big circle
now turn your sketch back to its place
now I will start gridding the sketch
with the golden circles maintain alt and
drag the big circle to the sketch and
make it aligned with the bigger
roundness of the body
okay this one is perfectly aligned
now maintain alt and drag the smaller
Circle and align it with the top of the
turtle's shell it is okay if it is not
exactly the same as the sketch but you
should never resize the golden circles
so you don't lose the golden proportions
now maintain out and drag the big circle
and align it with the bottom of the
turtle's shell
all the lines of the sketch should be
replaced with lines of the circles now I
will make the top line of the head
maintain out and drag the third circle
and align it with the headline
make sure that the smart guides are
activated and the snap to point checked
press control plus y to get the outline
view so you can perfectly align the
lines
this will be the head of the turtle
okay press Ctrl plus y again to get out
of the outline view now we will pass to
the turtle's legs
maintain alt and drag this circle and
align it with the left line of the front
leg
now maintain out and drag the smaller
Circle and align it with the right line
of the front leg
as I said it doesn't have to fit exactly
on the sketch we are just using it as a
guide now to make this Gap under the leg
maintain out and drag the same Circle
and intersect it with the old one like
this
now maintain alt and drag this circle
and align it with the left line of the
back leg
now maintain out and drag the smaller
Circle to make the right line of the
back leg
now duplicate this circle and intersect
it with the old one to make the Gap
under the leg
okay now we have every line if our
Turtle shape gridded with golden circles
select the sketch go to object lock and
click on selection
select all the circles then select the
shape Builder tool maintain out and drag
on top of the useless parts of circles
to take it off and let only the lines
that form the turtle
[Music]
now with the shape Builder tool selected
without pressing alt click and drag the
cursor on the body parts to merge them
together
now with the same technique merge the
parts of the shell
then merge the legs pasts
okay we have our Turtle outline now
I think we have to make the end of legs
less sharper
so maintain out and drag the smallest
Circle to make the end of the leg
press control plus y to turn on the
outline View and perfectly align the
circle with the leg line
same thing to the other leg
press control plus y to get out of the
outline View
select the legs and the circles together
select the shape Builder tool maintain
alt and drag to take off the useless
parts
go to object and click on unlock all
select the sketch and delete it
okay congratulation we made our golden
ratio Turtle logo now it needs some
colors to stand out
okay this is the outline of our golden
ratio turtle and this is two gradient
colors that I picked before you can
apply any color you want select the
shell and with the eyedropper tool pick
the darker gradient
maintain shift and select the legs and
the body of the turtle go to the
Pathfinder and click on Unite
select the eyedropper tool and pick the
light gradient select the gradient tool
and adjust your gradient as you want
the logo start to look better
okay maintain alt and drag the shell a
bit to the top left maintain shift and
select the old Shell select the shape
Builder tool
maintain out and drag on the external
part of the new shell select the new
shape go to the gradient window double
click on the right color stop and choose
the color white go to opacity and change
it to 60 percent double click on the
left color stop and change the color to
white then decrease the opacity to zero
percent go to the transparency panel and
change the color mode to soft light
with the gradient tool adjust the color
the way you want
now select the white shape maintain out
and drag it a bit to the top right
maintain shift and click on the old
shape select the shape Builder tool
maintain out and erase the outer part
the shell stands out now
select the pen tool click on the top
left Anchor Point of the shell
then click on the down right Anchor
Point and drag until you make a perfect
little rounded shape under the shell
like I did
close the shape
now maintain shift and select the new
shape and the body of the turtle select
the shape Builder tool maintain alt and
erase the useless part
select the new shapes
with the eyedropper tool pick the light
gradient
go to the transparency panel and change
the color mode to multiply and change
the opacity to 50 percent
select the arc tool make an arc from the
hand to the tip of the head
[Music]
with the direct selection tool click on
the Anchor Point of the arc and play
with the handles to make the arc
smoother
select the pen tool and close the shape
maintain shift and select the new shape
with the body shape and with the shape
Builder tool
erase the outer part
select the new shape
and with the eyedropper tool pick the
color of the Shadow under the shell
select the pen tool
click on the top Anchor Point of the Gap
under the front leg then click on the
bottom Anchor Point of the gap of the
back leg and drag to make a rounded line
close the shape
then maintain shift and select the new
shape with the body shape then with the
shape Builder tool
he raised the outer part
select the new shape and with the
eyedropper tool pick the color of the
Shadow
thanks for watching I hope you all
enjoyed this tutorial you will find in
the description the link to download the
golden rectangle file and the logo
sketch that I made if you want to use it
and I will link also the Final Logo file
if you find this tutorial useful like
the video and subscribe to my channel
and if you want to ask me anything you
can ask me in the comment section okay
then see you in another video
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