1.3.2 Create a new Google Analytics account and property - New GA4 Analytics Academy on Skillshop

Summary

This video tutorial guides viewers through creating a Google Analytics account and property. It starts with visiting analytics.google.com and selecting 'Start Measuring.' Users are then prompted to name the account, choose data sharing settings, and create a property with time zone and currency preferences. The video emphasizes selecting business objectives to tailor reports, offering the option to customize later. It concludes with account and property creation after agreeing to terms of service.

Takeaways

• 🔑 Start by visiting analytics.google.com to set up a new Google Analytics account.
• 📝 Name your account and choose data sharing settings during the setup process.
• 🏢 Most small to medium-sized businesses will have one account and one property, but you can create multiple properties if needed.
• 📍 Name your property and select the appropriate time zone and currency for your reports.
• 🏢 Answer basic questions about your business to tailor the analytics experience.
• 🎯 Choose your business objectives to generate reports that align with your goals.
• 📈 If unsure about business objectives, select 'Get Baseline Reports' and customize later.
• 📑 Correctly identifying business objectives ensures that reports are more relevant to your business needs.
• ✅ Agree to the terms of service to finalize the creation of your account and property.
• 🎉 Once completed, you'll have a new Google Analytics account and property ready to use.

Q & A

What is the first step to set up a new Google Analytics account?

The first step is to visit analytics.google.com and select 'Start Measuring'.

What should you do after selecting 'Start Measuring' on Google Analytics?

After selecting 'Start Measuring', you should name the account and choose your data sharing settings.

How many properties can you create under a single Google Analytics account?

You can create multiple properties under a single Google Analytics account, but most small or medium-sized businesses will have a single account and property.

What factors determine the need for multiple properties under one analytics account?

The need for multiple properties depends on the structure of things like lines of business, parent entities, and more.

What information is required when naming your property in Google Analytics?

When naming your property, you need to select the time zone and currency for your reports.

Why is it important to answer basic questions about your business in Google Analytics?

Answering basic questions about your business helps Google Analytics to generate reports that are specific to your business's needs.

What is the 'Get Baseline Reports' option in Google Analytics and when should it be chosen?

The 'Get Baseline Reports' option is for users who aren't sure about their business objectives. It generates basic reports that can be customized later.

Can you change the business objectives in Google Analytics after setting them initially?

Yes, you can change and customize the business objectives and reports later, even after initially setting them up.

What is the final step in creating a Google Analytics account and property?

The final step is to choose your business objectives, agree to the terms of service, and your account and property will be created.

What should a medium-sized business consider when setting up a Google Analytics account?

A medium-sized business should consider its business objectives, time zone, currency, and the structure of its lines of business or parent entities when setting up a Google Analytics account.

How does choosing the correct business objective affect the reports in Google Analytics?

Choosing the correct business objective ensures that the reports generated are more relevant and tailored to the specific goals and needs of the business.