Rings of Power is Doing WORSE Than The Acolyte, at FIVE TIMES the COST! | Amazon Stock
Summary
TLDRThe script discusses the significant decline in viewership for Amazon Prime's 'The Lord of the Rings: The Rings of Power', with a 51% drop in watch time by the third week, placing it in the same league as 'The Acolyte'. Despite a higher episode runtime and substantial investment, the show failed to maintain audience interest, with only 63.2 million minutes watched in its third week. The speaker speculates on Amazon's commitment to the series, despite the poor reception and financial implications, comparing it unfavorably to other streaming shows like 'Stranger Things' and 'House of the Dragon'.
Takeaways
- 📉 The viewership of 'The Lord of the Rings: The Rings of Power' on Amazon Prime declined by over 51% in its third week, falling into the same territory as 'The Acolyte'.
- 📊 According to data analytics company Luminate, the show only garnered 372 million minutes watched in its third week, down from 7646 million in the second week.
- 📈 Despite releasing three episodes right off the bat with a total runtime of 204 minutes in the second week, the show did not see a significant increase in watch time.
- 🕒 The first week's watch time was exceptionally high at 7646 million minutes, but the show was only available for a single day during this period.
- 📺 The show failed to chart in the top 10 and was instead 37th on Luminate's chart in its first week, which is considered a significant underperformance.
- 💰 Amazon has invested heavily in 'The Rings of Power', spending $250 million just for the rights to use the 'Lord of the Rings' name, not including other production costs.
- 🚧 The production faced challenges, including moving the entire set to another location after the first season, indicating a substantial financial commitment from Amazon.
- 🔥 The show's decline in viewership is seen as a major financial mistake, potentially one of the worst in television history, given the high budget.
- 📺 The show's runtime in the second week should理论上 have attracted more viewership, but it did not meet expectations, suggesting a smaller audience than 'The Acolyte'.
- 🔍 The script suggests that Amazon may have anticipated a drop in viewership, as evidenced by the strategic release of additional episodes to boost initial numbers.
Q & A
What was the initial watch time for 'The Rings of Power' in its first week on Amazon Prime?
-The initial watch time for 'The Rings of Power' was 7,646 million minutes in its first week.
How did the watch time for 'The Rings of Power' compare to 'The Acolyte' in terms of episode length?
-The average episode length for 'The Acolyte' was around 35 to 40 minutes, whereas 'The Rings of Power' had episodes that were a full hour long.
What was the percentage decline in watch time for 'The Rings of Power' in its third week?
-The watch time for 'The Rings of Power' declined by over 51% in its third week.
According to the transcript, what was the total watch time for 'The Rings of Power' in its third week?
-The total watch time for 'The Rings of Power' in its third week was 372 million minutes.
What was the position of 'The Rings of Power' on Luminate's chart in its first week?
-In its first week, 'The Rings of Power' was ranked 37th on Luminate's chart.
What was the runtime for the second week of 'The Rings of Power' release?
-The runtime for the second week of 'The Rings of Power' was 204 minutes, as three episodes were released right off the bat.
How much did Amazon reportedly spend just to acquire the rights to use the name 'Lord of the Rings'?
-Amazon reportedly spent $250 million just to acquire the rights to use the name 'Lord of the Rings'.
What was the reported watch time for the premiere of 'The Rings of Power' in comparison to the second season premiere?
-The premiere of 'The Rings of Power' reportedly had 1.2 billion minutes watched, while the second season premiere had 7,647 million minutes watched.
What was the reported audience decline from the premiere to the second season of 'The Rings of Power' according to Samba?
-According to Samba, the audience for the premiere of 'The Rings of Power' was 1.8 million households over the first four days, while the second season premiere had 92,000 US households over the first five days.
What is the comparison in audience retention between 'The Rings of Power' and 'Stranger Things' as mentioned in the transcript?
-The transcript suggests that 'Stranger Things' has a better audience retention and is able to pull in higher viewing numbers season after season, unlike 'The Rings of Power'.
What is the significance of the runtime being 50% longer in the second week of 'The Rings of Power' release?
-The significance of the 50% longer runtime in the second week of 'The Rings of Power' release is that it should理论上 have resulted in a higher watch time, but it did not, indicating a potential decline in audience interest.
Outlines
📉 Declining Viewership for 'The Rings of Power'
The first paragraph discusses the significant drop in viewership for 'The Rings of Power' on Amazon Prime. It notes that despite the release of three episodes in the second week, the show's total watch time declined by over 51% in its third week, putting it on par with 'The Acolyte' in terms of viewership. The data from Luminate shows a stark contrast to the first week's 7 million minutes watched, dropping to 372 million minutes in the third week. The paragraph also compares the runtime of 'The Rings of Power' episodes to 'The Acolyte', suggesting that the former should have garnered more viewership given its longer runtime, but it did not, indicating a possible smaller audience size. The financial investment in the show by Amazon, including the cost of rights and production, is highlighted as a potential risk given the viewership numbers.
🚀 Amazon's Bold Commitment Despite Low Viewership
The second paragraph continues the discussion on 'The Rings of Power', emphasizing Amazon's commitment to continue the show despite the low viewership numbers. It mentions that Amazon is planning to produce up to five seasons, which is seen as a significant financial risk given the current viewership trends. The paragraph contrasts 'The Rings of Power' with 'Stranger Things', noting that the latter has a lower budget but higher viewership. It also points out that the show's initial high viewership did not translate into sustained interest, with many viewers not finishing the first season. The comparison with 'House of the Dragon' on HBO Max is made, highlighting the different release strategies and their impact on viewership. The paragraph concludes by suggesting that Amazon's decision to continue with the show is a costly mistake.
📊 A Sharp Decline in Viewer Engagement
The third paragraph focuses on the sharp decline in viewer engagement for 'The Rings of Power', using data from Samba to illustrate the point. It notes that only 92,000 US households tuned in for the premiere over the first five days, which is a significant drop from the 1.8 million that tuned in during the first four days of the series premiere two years prior. The paragraph also touches on the show's inability to maintain audience interest, with a high percentage of viewers not finishing the first season. It ends by sarcastically congratulating Amazon for having more viewers than the 'The Acolyte' petition on change.org, highlighting the show's struggle to meet expectations despite its high production values and budget.
Mindmap
Keywords
💡Prime Video
💡Amazon Studios
💡The Rings of Power
💡Viewership Data
💡Luminate
💡Runtime
💡Streaming Originals
💡Financial Mistake
💡Zeitgeist
💡Petition
Highlights
The second week of 'The Rings of Power' should have seen a significant increase in watch time due to the release of three episodes.
The average episode length of 'The Acolyte' is 35 to 40 minutes, compared to the full hour of 'The Rings of Power'.
Viewership data shows a 51% decline in total watch time for 'The Rings of Power' in its third week.
According to Luminate, 'The Rings of Power' only garnered 372 million minutes watched in its third week.
The show was only available for a single day in its first week, garnering 63.2 million minutes watched.
'The Rings of Power' failed to chart in the top 10, instead ranking 37th in its first week.
The show's total runtime in the second week was 204 minutes, significantly more than the average 'The Acolyte' episode.
Despite the longer runtime, 'The Rings of Power' did not achieve the expected viewership numbers.
Amazon has committed to producing multiple seasons of 'The Rings of Power' despite the viewership decline.
The cost of 'The Rings of Power' is considered a significant financial risk for Amazon.
Viewer retention was a problem for 'The Rings of Power', with many not finishing the first season.
The show's viewership decline is compared to the success of 'Stranger Things', which costs significantly less.
Amazon's strategy of releasing multiple episodes at once did not yield the desired viewership increase.
HBO Max's 'House of the Dragon' maintained a consistent weekly release schedule, unlike 'The Rings of Power'.
Amazon's capital allows them to continue investing in 'The Rings of Power' despite the decline.
The number of US households tuning in for 'The Rings of Power' premiere has significantly decreased from the previous season.
Despite the decline, 'The Rings of Power' managed to garner more support on change.org than 'The Acolyte'.
Transcripts
the second week should have gotten
significantly more watch time because
Prime video and Amazon Studios released
three episodes right off the bat if this
is plugging the same kind of numbers as
the acolyte you got to remember those
average acolyte episodes were like 35 to
40 minutes this was a full hour
on the rings of power on Amazon Prime
speaking of streaming failures this is
one for sure viewership data is now
showing uh that Lord of the Rings the
rings of power total watch time declined
by over 51% in its third week it's
already in accolite territory which is
just incredible this is from that
parkplace.com uh new viewership data
from Luminate reveals that Lord of the
Rings the rings of Po total watch time
for its third week declined by over 51%
data analytics company Luminate reports
that Lord of the Rings rings of power
only garnered
372.00 less than the show's second week
where it garnered
7646 7 million minutes watched in its
first week the show only garnered 63.2
million minutes watched although it was
only available to watch for a single day
a variety reported that the show failed
to chart in the top 10 but instead was
37th on luminates chart in its first
week which is stunning I'm really
interesting to really interested to see
if the neelon numbers in in several
weeks will will confirm this data I mean
we we've seen them confirm Luminate data
in the past um but it's absolutely
terrifying to think how far this thing
has fallen off and this would be right
here on the streaming Originals chart um
I mean this is this is where it has to
wind up it's in the fourth position
372 uh uh million minutes watch now as
far as the runtime they get to this next
and this is what's
important the second week should have
gotten significantly more watch time
because Prime video and Amazon Studios
released three episodes right off the
bat had a total runtime of 204 minutes
the fourth episode uh that came out in
this week had a run time of 65 minutes
the fifth episode 61 minutes now I want
to give you an idea uh just right there
how bad this is if this is
plugging uh the same kind of numbers as
the acolyte which it is very similar
around you know 3 to 4 350 to 400
million minutes watched you got to
remember those average acolyte episodes
were like 35 to 40 minutes this was a
full hour this is significantly longer
this is you know 50% is longer uh than
than the acolyte meaning that if the
acolyte pulled in 370 million minutes if
you had the same set of eyeballs on a
full 1H Hour episode like this you
should at least be looking at 500
million minutes but it's not is it
possible is it truly possible we have
reached a point and it seems
feasible that the rings of
power has a worse
audience than the acolyte actually has a
smaller audience than the accolite if
you start adjusting for runtime it's
scary it really is now Amazon has talked
about how they're going to keep plotting
ahead with this show uh that apparently
a lot of people don't like or most
people just flat out do not care they're
not even watching it but when you when
you look at it from that perspective you
really have to scratch your head and
wonder uh you know is Amazon that
desperate do they really have that much
money sunk in the ground on this thing
that they can't back out that they
absolutely abely can't back out and it's
it's it's incredible to me remember $250
million just to buy the rights to use
the name Lord of the Rings and a couple
of footnotes from AAR napkin or whatever
the case was that tolken scribbled on
one time 100 years
ago um not to mention all the money that
they sunk into costumes to sets to props
uh everything that they've built and and
now you know they they built the set in
one location for the first season seon
then they moved the entire production to
another location did all this stuff
again they're still going to proceed
with a third season they're still
talking about trying to get out five
seasons of this
show I I think this is one of the worst
mistakes that Amazon has ever made this
is this is probably the worst Financial
mistake ever in the history of
Television this show especially with the
kind of money they're
spending this should be pulling some of
the highest television viewing numbers
that exists week to week uh in terms of
eyeballs and it just doesn't seem like
that uh when you look back at season 1
and you were seeing like billion minutes
in all this kind of stuff on a week- toe
basis in many cases for Lord of the
Rings it had a it had a big TuneIn
Factor early on uh but most people
didn't stick around to watch to the end
of the show because it wasn't that good
uh and and people either tuned in out of
curiosity they tuned in because they
were Lord of the Rings fans many of whom
then got disappointed roughly half of
them or two-thirds of them I can't
remember what it was most people that
started the show didn't finish the first
season because it just lost them um but
I mean this is the kind of show that
should be pulling in you know season
after season stranger things kind of
numbers right in stranger things cost
significantly less than this show uh and
which which is even crazier uh this show
is just not getting into the Zeitgeist
whatsoever at least again in nowhere
near the numbers that they require to
justify this kind of radical budget and
that's that's the bottom line for it um
it's yeah 63% never finished I see some
people mentioning in the chat um it's
just it's unfathomable that this is how
this went down and it's continuing to go
down in this fashion um
the fact that the second week uh hit
only a peak of
7647 million has to be disastrous for
Prime video given that neelon reported
back in 2022 the first week of the shows
two episode premiere raak in 1.2 billion
minutes the first two episodes only had
a runtime of 132 minutes so again the
premiere of season 2 204 minutes right
again almost 50% more runtime available
in that first seven to eight days based
on when they released it and when
Luminate does captures uh which they
start on a Thursday or Friday I can't
remember I think it's a Friday um so
they would have they would have captured
a little bit of of that first weekend
but point is is that even with more
available
runtime um it's not getting the traction
they hoped and I think Amazon knew this
going in and I think that's why they
added the third episode um they added
the third episode to pad the available
runtime for the premiere to run up the
numbers in places like Luminate and
neelon because they they must have
clearly had some kind of indication that
this was not going to go their way look
at look at HBO Max right now look at
what they did with House of the Dragon
right one episode per week that's it
they didn't change for season 2 right as
far as I remember we got one episode
each and every week they they did that
consistently it was appointment viewing
and and mostly because first of all
obviously it's premiering still
primarily on a broadcast network or a
linear delivered Network which is HBO
over
cable it's not a streaming show it's not
an HBO Max show it's an HBO show so
that's part of it uh but they didn't
change the dynamic they went with one
episode per week because they knew okay
we're not going to have as many people
tune in for the first episode of season
two is season 1 but uh it wasn't this I
think they they it was something like 19
or 20% lower uh than the than the
premiere of season 1 but that audience
built in season two week over week they
kept up pretty well they got through to
the end I know people were a little bit
more disappointed in the end they wanted
a little bit more before the season
break but they were overall pretty
satisfied and again that show probably
cost half of what they're spending for
rings of power so this this is just bad
news for Amazon all the way around but
understand that Amazon unlike a lot of
these other places like HBO Max Amazon
unlike uh uh Disney plus they've got
Capital to burn not that they want to
but they've got extra Capital to burn to
close this out with um with uh rings of
power here a couple of things I wanted
to bring up and I I posted this on
Twitter uh when when this came out uh
last week
92,000 us households according to Samba
tuned in for the
premiere over the first five days two
years ago and I brought up samba's own
tweet from two years ago it was double
that it was 1.8 million tuned in
to the to the series premiere of rings
of power over the first four days so I
mean it's this is a sharp sharp decline
everybody is measuring and here it is uh
1.8 million over the first four days
this is a disastrous decline season over
season i' like I would like to
congratulate them Valiant you're you're
a uh glass half empty kind of guy when
it comes to the poor rings of power
folks over to Amazon I am utterly
stunned that they managed to get more
eyes on this than the acolyte petition
to renew season 2 so go for go for the
gold there Amazon you've done it you
beat acolyte petitions on change.org you
did well they they beat acolyte
petitions but like we talked about
before it's they may actually have a
smaller audience than the acolyte that's
well that's true but you know what glass
glass half full I'm here to help you
Amazon I'm here to find the win it's not
easy but uh there you go that's the best
I've got for you you beat change.org
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