Apple's Environmental Corporate Social Resonsibility
Summary
TLDRApple, a tech giant valued at $750 billion, is making strides in sustainability and corporate social responsibility. The company claims to power its facilities with 100% renewable energy, with 66% generated by Apple-owned projects like its solar-paneled headquarters. The remaining energy is sourced through direct purchases and renewable energy certificates (RECs). Despite these efforts, only 2% of Apple's carbon footprint is offset by renewables, with 74% stemming from manufacturing. Apple's recycling initiative, featuring robots like Daisy, recovers materials from iPhones for future use. However, with a rapid product cycle and high repair costs, critics argue that Apple prioritizes profits over environmental concerns. Consumers are encouraged to recycle old devices to reduce e-waste.
Takeaways
- 🍏 Apple is a 750 billion dollar company focusing on innovation and sustainability.
- 🌿 Corporate Social Responsibility (CSR) involves a company's impact on the environment, community, workplace, and marketplace.
- 🏢 Apple claims that 100% of their facilities are powered by renewable energy, with 66% from projects they own.
- 🔋 Apple's headquarters in Cupertino, California, is entirely solar-powered, producing 17 megawatts of power.
- ♻️ The remaining 34% of renewable energy comes from direct purchases and Renewable Energy Certificates (RECs).
- 🌐 Apple's total carbon footprint is only 2% from their facilities, with 74% coming from product manufacturing.
- 🤖 'Daisy', Apple's recycling robot, can disassemble 200 iPhones per hour, recovering valuable materials like gold and cobalt.
- 📱 The recovered materials from recycled iPhones are used in future Apple devices.
- 🔄 Despite Apple's environmental efforts, they continue to release new products frequently, contributing to e-waste.
- 🔧 Apple's repair policies and pricing may encourage consumers to purchase new devices rather than repair old ones.
- 🌱 While not perfect, Apple is making significant strides in renewable energy use and reducing e-waste through initiatives like Daisy.
Q & A
What is the current market value of Apple as mentioned in the script?
-Apple is valued at 750 billion dollars.
What does the term 'corporate social responsibility' refer to in the context of the script?
-Corporate social responsibility is a framework that describes how a corporation addresses societal impacts, focusing on the environment, community, workplace, and marketplace.
How does Apple claim to power its facilities with renewable energy?
-Apple claims that 66% of the renewable energy for its facilities comes from projects they own, such as their headquarters in Cupertino, California, which is 100% powered by solar panels and biogas fuel cells. The remaining 34% is a mix of direct purchasing from renewable utilities and buying renewable energy certificates (RECs).
What is the role of the robot 'Daisy' in Apple's recycling efforts?
-Daisy is a robot designed by Apple to disassemble iPhones, recovering materials like gold, cobalt, plastic, and tin, which are harder for traditional recyclers to extract. This helps in the reuse of these materials in future Apple devices.
What percentage of Apple's total carbon footprint is accounted for by their facilities' energy usage?
-Apple's facilities' energy usage accounts for only 2% of their total carbon footprint.
According to the script, what is the majority of Apple's carbon emissions attributed to?
-The majority of Apple's carbon emissions, around 74%, come from the manufacturing of their products and third-party facilities.
What is the significance of the 'True Tone' feature in relation to Apple's repair policies?
-True Tone is a feature that adjusts the screen's brightness based on ambient light. Apple has implemented a system where if a non-certified screen replacement is detected, the True Tone feature gets disabled, potentially encouraging users to purchase new devices rather than repair.
How does the script suggest that Apple's product release cycle impacts the environment?
-The script implies that Apple's frequent product releases, on a one to two-year cycle, contribute to environmental concerns by promoting a cycle of constant consumption and disposal, which can lead to increased electronic waste.
What steps can consumers take to support Apple's recycling efforts, as suggested in the script?
-Consumers can support Apple's recycling efforts by returning their old Apple devices to Apple for recycling, ensuring that precious materials are recovered and repurposed.
What is the script's overall assessment of Apple's environmental efforts?
-While acknowledging that Apple is not perfect, the script gives credit to Apple for making significant strides in renewable energy and recycling efforts, particularly with the use of their robot Daisy. However, it also points out that the company's focus on profits, as seen in their repair policies, might be at odds with their environmental claims.
Outlines
🌿 Apple's Environmental Commitment and CSR
Apple, valued at 750 billion dollars, focuses on innovation and personalized tech while emphasizing sustainability. The concept of Corporate Social Responsibility (CSR) is introduced, which encompasses the environment, community, workplace, and marketplace. Apple's environmental efforts include powering their facilities with 100% renewable energy, with 66% generated from their own projects like the solar panels at their Cupertino headquarters. The remaining energy comes from direct purchases and renewable energy certificates (RECs). However, these efforts only account for 2% of their total carbon footprint, with 74% coming from product manufacturing. Apple's recycling initiatives include 'Daisy,' a robot that disassembles iPhones to recover materials like gold and cobalt, which are used in future products. Despite these efforts, Apple's frequent product releases and high repair costs suggest a focus on profits over environmental concerns, with only a small percentage of electronic waste being recycled globally.
🔄 Apple's Environmental Efforts and Repair Policies
While acknowledging that Apple is doing more for the environment than most companies, the paragraph highlights the company's use of serial number checks to discourage third-party repairs and encourage new product purchases. Despite the impressive strides in renewable energy and the engineering marvel of 'Daisy,' the repairability of iPhones is questioned due to Apple's profit-driven approach. The paragraph concludes by urging consumers to consider e-waste and the importance of recycling old electronic devices, suggesting that individual actions can make a difference in environmental sustainability.
Mindmap
Keywords
💡Corporate Social Responsibility (CSR)
💡Renewable Energy
💡Renewable Energy Certificates (RECs)
💡Carbon Footprint
💡Recycling
💡E-Waste
💡Repairability
💡True Tone
💡Daisy (Robot)
💡Circular Economy
Highlights
Apple is valued at 750 billion dollars and is known for its continuous innovation in personalized tech.
Apple claims to innovate in sustainability, focusing on environmental, social, and corporate responsibility.
Corporate social responsibility encompasses the environment, community, workplace, and marketplace.
Apple's facilities are powered by 100% renewable energy, with 66% from projects owned by Apple.
Apple's headquarters in Cupertino, California, is fully powered by solar panels and biogas fuel cells.
Apple can send excess power back to the grid during low occupancy times.
The remaining 34% of renewable energy comes from direct purchases and renewable energy certificates (RECs).
RECs are carbon credits for renewable energy, balancing out non-renewable energy use.
Apple's renewable energy efforts only account for 2% of their total carbon footprint.
74% of Apple's carbon emissions come from product manufacturing and third-party facilities.
In 2019, Apple admitted to emitting 25.2 million metric tons of carbon dioxide.
Apple has developed a robot named Daisy that can disassemble 200 iPhones per hour for recycling.
Daisy recovers materials like gold, cobalt, plastic, and tin from iPhones for reuse.
Recycled materials are used in future generations of iPhones and other Apple devices.
Apple's product release cycle and limited recycling contribute to electronic waste issues.
Only 12.5% of electronic waste is estimated to be recycled globally.
Apple's screen repair prices are high, potentially encouraging new phone purchases over repairs.
Apple has implemented serial number checks for screens and batteries to control repairs.
The repair industry has found workarounds for Apple's serial number checks.
Apple is making strides in environmental responsibility, particularly with renewable energy and recycling.
Daisy, Apple's recycling robot, is a significant engineering achievement, preventing e-waste.
While Apple cares about profits, they have made efforts to improve the environment and device reliability.
Consumers are encouraged to recycle old electronic devices to reduce e-waste.
Transcripts
apple has become a 750 billion dollar
company
that constantly innovates and
personalized tech for the masses
they claim to be innovating in regards
to sustainability
today i will be addressing those claims
by talking about
apple's environmental corporate social
responsibility
what is corporate social responsibility
it is a framework that describes the way
a corporation addresses societal impacts
regarding four key areas which include
the environment
community workplace as well as the
marketplace
so what is apple doing to better the
environment
apple claims that their facilities are
powered by 100
renewable energy but how is this even
possible
aren't there retail stores powered by
the normal power grid
well yes in fact they are 66 percent of
the renewable energy
comes from projects that apple owns
themselves picture here to the left is
apple's headquarters in cupertino
california
this building is 100 powered by solar
panels
that produce 17 megawatts of power
along with biogas fuel cells that
produce an additional 4 megawatts of
power
power can also be sent back to the grid
during low times of occupancy
in the building
what about the other 34 percent it's a
mix of direct purchasing
from renewable utilities and buying
renewable energy certificates
also known as wrecks wrecks are
essentially a carbon credit for
renewable energy
if you buy them from a utility somewhere
in the grid the equivalent amount of
renewable energy will be
created so theoretically
apple could be using a percentage of
fossil fuels in the energy mix
but this is made up elsewhere in the
utility grid by generating the
equivalent amount of energy with
renewables
all of these together as apple admits
only accounts for two percent of their
total carbon footprint
the majority of apple's carbon emissions
some 74
come from the manufacturing of their
products and third-party facilities
in apple's 2019 environmental report
they claim to have admitted
25.2 million metric tons of carbon
dioxide
apple is taking recycling of their
products to a new level
this is daisy a robot that can take
apart 200 iphones per hour
daisy is apple's second generation robot
that was preceded by a previous robot
named liam daisy was built from some of
the same parts that liam had
daisy is able to recover materials that
other recyclers
can't easily recover such as gold
cobalt plastic and tin from within the
iphones
this is what will become of your iphone
if you return it to apple
the materials that are recovered from
these iphones will be used in future
generations of iphones
as well as other apple devices
to make apple shareholders happy apple
needs to try and produce record profits
year after year
it is somewhat laughable to think that
apple claims to care about the
environment so much
when it keeps pumping out new products
on a one to two year cycle
it is estimated that only twelve and a
half percent of all electronic waste is
actually recycled globally
a majority of iphones probably don't
even make it back to apple to be
recycled
you however can make a difference by
bringing your old apple devices to apple
to have them recycled what if your phone
just needs to be
repaired perhaps you need a new screen
listed here to the left are the prices
that apple charges for a screen repair
these prices are higher than they should
be for a reason
apple wants you to buy a new phone
instead of repairing your iphone for you
i've been repairing iphone since 2012.
apple doesn't want me to repair iphones
in the last two years apple has
implemented a check in the iphone's
operating system
ios that reads the serial number of a
screen
if a new screen is on the phone that
apple or certified apple repair shop
did not perform a feature called true
tone will be disabled on the phone
true tone essentially adjusts the
brightness of your screen automatically
based on ambient light that is around
you
with the upcoming release of ios 14
apple is now putting a warning on the
screen that will pop up for 15 days
in the settings that will state if you
have an unauthorized screen on your
phone
thankfully for us in the repair industry
we came up with a bit of a workaround i
have a device that can read the serial
number from an old screen
and bring it onto a new screen that way
the phone thinks
that it is the same screen other
components such as the battery
now have similar serial number checks as
well
apple is doing much more than most other
companies are
in regards to the environment apple is
not perfect
but at least they are trying to make
some strides and making the world a
better place
the strides they are making with
renewables is phenomenal
and their robot daisy is an absolute
marvel of engineering
that is saving precious components from
ending up in landfills
the repairability of their iphones and
other products
however show that they ultimately care
the most about profits
all in all though i have to give them
credit they've built devices that are
reliable for the most part that most of
us can't live without
as consumers we definitely need to think
about e-waste and where it ends up
hopefully you'll make an effort to have
your old electronic devices recycled
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