SAATNYA BUAT PRODUK DIGITAL (apapun bisnis Anda) | CIAS Insights bersama Dr. Indrawan Nugroho

Summary

The video script discusses the optimal time for creating digital products, suggesting three approaches: digitizing existing analog products or services, enhancing digital offerings with new features, and introducing completely new digital products or services. It emphasizes that top-performing businesses focus more on innovation rather than just transitioning offline products online. The script also touches on strategies for funding new digital ventures, such as divesting from underperforming businesses to invest in promising digital products for short-term revenue or long-term growth.

Takeaways

• 😀 The current time is ideal for starting to create digital products.
• 📈 The first step in creating digital products is to digitize existing analog products or services, such as moving face-to-face training online.
• 💡 Adding new features to existing products can enhance the digital experience, like providing digital ebooks or automated reminders.
• 🚀 Offering completely new digital services or products, such as online courses, can lead to passive income opportunities.
• 📊 Top-performing businesses tend to focus more on creating entirely new digital services rather than just digitizing existing ones.
• 🔍 Companies should consider divesting from non-performing businesses to free up capital for investment in digital products.
• 💼 The decision to invest in short-term or long-term digital products should be based on comfort and feasibility.
• 🌟 Top-performing organizations are more aggressive in divesting and investing in digital products, which sets them apart from others.
• ⏰ The time to move towards digitalization and create new digital products is now, as it's a key strategy for top economic performers.
• 💭 The decision to invest in new digital channels, products, or services ultimately lies with the company's leadership.

Q & A

What is the most suitable time for starting to create digital products?

The script suggests that the current time is the most appropriate for creating digital products.

What are the three things one can do in relation to creating digital vitals?

The three things one can do are: 1) Convert existing analog products or services to digital, 2) Add new features to the digital transformation of existing products, and 3) Offer completely new digital services or products.

How can traditional training or professional trainers adapt to digital transformation?

Traditional trainers can adapt by shifting from face-to-face, on-site training to fully online digital training using applications like Zoom or Google Meet.

What additional features can be added to existing products to enhance their digital experience?

Features such as digital ebooks that can be filled out directly, or automated reminders can be added to enhance the digital experience.

What is an example of a completely new digital offering that was not previously available?

An example could be creating online courses using e-learning platforms and making them accessible anytime, anywhere, potentially leading to passive income.

Why do top economic performers focus more on creating new digital services or products?

Top economic performers invest more time and resources in creating new digital services or products because they recognize the importance of digital transformation and innovation.

What are the two types of divestments a company can make according to the script?

The two types of divestments are: 1) Stopping businesses that are not performing well, and 2) Withdrawing from businesses that have potential but are not yet digital.

How can the funds from divestments be utilized?

The funds from divestments can be used for investments in digital products or services, either for short-term revenue generation or long-term growth.

What distinguishes top performers from others in the industry regarding investment strategies?

Top performers tend to make more significant divestments and have a larger stock of capital available for investment, both in short-term and long-term strategies.

What decision does the script suggest for companies regarding their digital transformation?

The script suggests that companies should stop doing things that are not profitable and invest in building new digital products or services.

How can companies decide on the type of digital product to create based on the script?

Companies can decide to create digital products that are either short-term to generate immediate revenue or long-term for future growth.