Winning Strategies in Real Estate Influencer Marketing
Summary
TLDRThis video explores the concept of influencer marketing as a hybrid of native ads and referral marketing, particularly in the real estate sector. It discusses the impressive ROI of influencer marketing, with businesses earning $520 for every $1 spent. The video offers insights on how to select genuine influencers, measure ROI, and increase campaign success. It also compares influencer marketing's cost-effectiveness to Instagram ads and provides tips for real estate agents to enhance their influencer marketing strategies, including the use of tools to find the right influencers.
Takeaways
- đ€ Influencer marketing is a hybrid of native ads and referral marketing, where content is naturally integrated into marketing channels.
- đ° Businesses earn an average of $520 for every $1 spent on influencer marketing, which also improves lead quality.
- â ïž Key challenges in influencer marketing include avoiding fake influencers, measuring ROI, and finding the right influencers.
- đ Micro-influencers are recommended for real estate campaigns due to their lower costs and more targeted audience.
- đŻ Aligning the influencer's audience with your target market is crucial for effective real estate influencer marketing.
- đ Clear goals and objectives, such as lead generation or brand awareness, should be set before starting an influencer campaign.
- đ Tracking and analyzing campaign performance is essential, which can be facilitated through dedicated landing pages or phone numbers.
- đ€ Building long-term relationships with influencers can lead to frequent collaborations and better campaign outcomes.
- đ A successful influencer event marketing story involved inviting influencers to stay at luxury properties for content and promotion.
- đ§ Tools like Grin, LTK, Affluence, Creator, Influence City Tracker, New Reach, Effable, and Clear can help find and analyze real estate influencers.
Q & A
What is the relationship between native ads, referral marketing, and influencer marketing?
-Influencer marketing is described as a hybrid of native ads and referral marketing. Native ads are advertisements that blend seamlessly into their surrounding environment, while referral marketing involves promoting products or services through word-of-mouth or recommendations. Influencer marketing combines these elements by leveraging the trust and reach of influencers to promote products or services.
What is the average return on investment for businesses investing in influencer marketing?
-According to the script, businesses make on average $520 for every $1 they spend on influencer marketing.
How does influencer marketing affect lead quality?
-Influencer marketing positively affects lead quality, with 51% of marketers stating it helps them acquire better customers.
What are the key aspects to consider when measuring the success of an influencer marketing campaign?
-The key aspects to consider are avoiding fake influencers, measuring the ROI, and finding the right influencers.
What is the cost range for a sponsored post from a micro-influencer?
-The cost for a sponsored post from a micro-influencer ranges between $100 and $500.
What is the typical organic reach rate for a micro-influencer with 10,000 followers?
-The organic reach rate for a micro-influencer with 10,000 followers can be between 1% and 10%.
How does influencer marketing compare to Instagram ads in terms of lead cost?
-Influencer marketing can be more cost-effective than Instagram ads. For instance, the script mentions that with influencer marketing, one might pay $150 per lead or appointment, whereas with Instagram ads, the cost per lead could be around $14.70 based on an average cost per click.
What are some tips to increase the success rate of influencer marketing in real estate?
-Six tips include using micro-influencers, aligning the influencer's audience with your target audience, setting clear campaign goals, tracking and analyzing performance, building long-term relationships with influencers, and trying influencer event marketing.
What is an example of a successful influencer marketing event in real estate?
-A successful example is from Alvaro Nunes Alfaro, the founder and CEO of the Super Luxury Group, who built a team of 100 global influencers by organizing an influencer marketing event and inviting them to stay at his luxury properties for content and promotion.
What tools are available to find influencers for real estate marketing?
-Some tools mentioned in the script to find influencers for real estate marketing include Grin, LTK, Affluence, Creator, Influence City Tracker, New Reach, Effable, and Clear.
Why is it important to ensure the influencer's audience does not consist of other realtors?
-It is important because real estate influencers who target other real estate professionals may not effectively reach potential home sellers or owners, which is typically the target audience for real estate agents.
Outlines
đ Influencer Marketing in Real Estate: Benefits and Statistics
This paragraph introduces influencer marketing as a hybrid of native ads and referral marketing, emphasizing its seamless integration into various marketing channels. It highlights the effectiveness of influencer marketing in real estate, with businesses earning an average of $520 for every $1 spent. The paragraph also discusses the importance of avoiding fake influencers, measuring ROI, and finding the right influencers for successful campaigns. It compares the cost-effectiveness of influencer marketing to Instagram ads, suggesting that with the right influencer and proper measurement, influencer marketing can be more cost-effective, with an example calculation showing how a sponsored post from a micro-influencer could lead to a relatively low cost per lead or appointment.
đ Enhancing Influencer Marketing Success in Real Estate
The second paragraph offers six tips to enhance the success of influencer marketing campaigns in real estate. These tips include using micro-influencers for more targeted and cost-effective campaigns, selecting influencers with audiences that align with the brand's target audience, clarifying campaign goals and objectives, tracking and analyzing campaign performance, fostering long-term relationships with influencers, and utilizing influencer event marketing. The paragraph also shares a success story from Alvaro Nunes Alfaro, who built a team of global influencers by organizing an event and inviting them to stay at his luxury properties for content and promotion. Finally, it mentions tools and resources, including a free course, to help real estate agents find the right influencers and define their target audience more effectively.
Mindmap
Keywords
đĄInfluencer Marketing
đĄNative Advertising
đĄReferral Marketing
đĄROI (Return on Investment)
đĄMicro-Influencer
đĄOrganic Reach Rate
đĄLead Conversion
đĄLanding Page
đĄCost per Lead
đĄInfluencer Event Marketing
Highlights
Influencer marketing is a hybrid of native ads and referral marketing, creating a natural and integrated marketing approach.
Native advertising is designed to blend seamlessly into various marketing channels, appearing as natural content.
Referral marketing is a familiar concept that combines with native advertising to form influencer marketing.
Influencer marketing can significantly reduce lead costs compared to traditional Instagram ads when executed properly.
Businesses earn an average of $520 for every $1 spent on influencer marketing, positively impacting lead quality.
51% of marketers report that influencer marketing helps them acquire better customers.
Key considerations for influencer marketing include avoiding fake influencers, measuring ROI, and finding the right influencers.
Micro influencers are recommended for real estate campaigns due to their targeted audience and lower costs.
Choosing an influencer with an audience that aligns with your target market is crucial for campaign success.
Setting clear goals and objectives before starting an influencer marketing campaign is essential.
Tracking and analyzing campaign performance with dedicated landing pages or phone numbers can simplify ROI measurement.
Establishing long-term relationships with influencers can lead to frequent and successful collaborations.
Influencer event marketing can generate leads and identify ideal influencers for future campaigns.
Organizing performance tracking for influencer event marketing can be challenging due to multiple influencers involved.
A success story from Alvaro Nunes Alfaro demonstrates the power of influencer marketing in real estate.
There are various tools available to find influencers for real estate, such as Grin, LTK, Affluence, Creator, and more.
It's important to ensure that the influencer's audience does not consist mainly of other real estate professionals.
Defining your target audience can help in selecting the right influencer for your real estate marketing campaign.
Transcripts
if native ads and referral marketing had
a child it would be influencer marketing
you know native advertising is this type
of marketing that blends perfectly into
different kinds of marketing channels it
feels natural and integrates well into
the content it's all these amazingly
sounding articles you want to click on
well-known news sites they have
headlines like doctors couldn't believe
when they saw this and then you have
refer marketing which I'm sure you are
familiar with and when both come
together boom you have a child and it's
influencer marketing and in my today's
video you will learn some pretty
fascinating stats about influencer
marketing for Real Estate also how it
can beat the lead costs of regular
regular Instagram ads when done right
how you can increase your success rate
with influencer marketing for Real
Estate an influencer marketing
campaign success story in real estate
and how you can find these influencers
so let's get right into the stats I
found for this video businesses make on
average $520 for every $1 they spend on
influencer marketing and it also seems
to positively affect lead quality 51% of
marketers state it helps them acquire
better customers however there are also
some things you want to keep in mind
it's avoiding fake influen ERS measuring
the ROI and finding the right
influencers so it's safe to assume that
when you manage to measure the ROI don't
fall for The Fakes and find the right
influencer you will reap the benefits of
this type of marketing finding the right
one and measuring Roi go hand inand
because the right one will make it
possible for you to measure your
campaign results more about where you
can find influences for Real Estate
later so stay tuned now let's crunch
some numbers and see how influencer
marketing compares to Instagram ads you
pay between $100 and $500 for a
sponsored post from a micro influencer
that's according to this source and the
lowest number of followers for an
influencer like that is 10,000 think all
of these 10,000 followers followers will
see a sponsored post from you not
exactly there is something that's called
organic reach rate it depends on how
engaging is your post but it can be
between 1% and 10% usually this number
decreases over the years but let's stay
positive it means that from the micro
influencer with 10,000 followers 1,000
would see your sponsored post which you
paid $500 for from another statistic I
also know that 87% of followers take a
specific action on a post with product
information
that's a stat you find in my article
about influencer marketing for Real
Estate by the way on my website hacking
real estat marketing.com this action can
be visiting your Real Estate website
following your Instagram account if you
have one or making a purchase well in
the case of real estate this would be an
appointment or email subscription so
from this 87% of followers only a
portion will translate into a lead
conversion this depends on your landing
page and how well you have have it
optimized for conversions let's be
optimistic and you used my real estate
conversion rate optimization analysis
for your landing page and you get your
conversion rate up to 5% 1,000 followers
from the micro influencer with 10,000
followers see your sponsor post from
these 1,000 followers 87% may visit your
landing page and 5% may make an
appointment that's 870 visitors to your
landing page and 43.5 making an
appointment so you would have paid $500
for
43.5 leads or appointments that's
$150 per lead or appointment that's not
bad at all when you compare it to the
lead costs for Instagram ads in
2023 the website wordstream states that
the cost per click on Instagram is
between 50 cents and 95 cents when we
use the average it's 7
3.5 that's basically the cost you pay
per visit to your landing page and with
the 5% conversion rate I used earlier
earlier you would need 20 clicks to
generate one lead that would be
$14.70 per pointment or lead as you can
see influencer marketing could be the
cost per lead of Instagram ads in this
scenario but again all stands and faults
with working with the right influence
and being able to measure the ROI of
this specific influencer marketing
campaign now how can you increase your
success rate with influencer marketing
for Real Estate here are six tips one
use preferably micro influencers for
your campaign to better Target a more
narrow audience and have lower costs two
choose an influencer who whose audience
aligns as best as possible with yours
this is provided that you know your
target audience of course three before
you start running the campaign get clear
on your goals and objectives for the
campaign do you want to do lead
generation or increase brand awareness
four try as best as you can to track and
analyze the performance you can do this
with dedicated landing pages or phone
numbers this makes measuring your Roi
easier five try to create a long-term
relationship with the influencer so you
can work together frequ quently well
this is provided the campaign brings the
desired results six try influencer event
marketing it's organizing events to
invite various influencers to share this
event with their followers this is
something where you could kill two birds
with one shot you get exposure to
generate leads but you can also find the
ideal influencer for future campaigns
however the main challenge will be to
organize the performance tracking of the
campaign why well it's not just one
influencer but various who will share
your property information or your
service information on their social
media channels you may need a crazy
number of dedicated landing pages phone
numbers email addresses Etc I have also
a success story for this influencer
event marketing for real estate for you
it's a success story published on
entrepreneur that involved the founder
and CEO of the super luxury group Alvaro
Nunes Alfaro they sell high-end
properties he successfully built a team
of 100 Global influencers by organizing
an influencer marketing event and he
invited them to stay at his luxury
properties in exchange for content and
promotion well I didn't get his
performance numbers but let's say let's
believe the article and let's say it was
a success the article say so now how and
where can you find these influencers for
Mar for for Real Estate there are tools
I have collected for you link in the
description by the way another Link in
the description is a free course you can
use that reveals the Overlook Foundation
factor for your real estate Legend
success okay back to the influencer
tools there is grin ltk affluence
creator. influen City tracker new reach
effable and clear most of these tools
will will inform you about the
influencers type of audience and their
number of followers oh and if you are a
real estate agent you want to make sure
that their Their audience doesn't
consist of other real of other Realtors
why well yes you may find real estate
influencers but these are often real
estate coaches who don't Target
potential home sellers or owners but
other real estate professionals so based
on how well they match your target
audience you can make an educated guess
about which influencer you want to
approach for your campaign if you find
it challenging to Define your audience
you may want to check out my free CSE
that helps you find your ideal real
estate Niche and when you found your
ideal real estate Niche finding your
ideal audience becomes much easier Link
in the description below also check out
my video on real estate marketing Trends
in 2024 and and how you can avoid
getting taken away by different Hypes
thank you and
bye-bye
Voir Plus de Vidéos Connexes
Influencer Marketing Strategy: Do THIS To Grow Your Business in 2024
How to Grow Your Brand With Influencer Marketing - Dave Schneider
LTST body
Jak ogarnÄ Ä Influencer Marketing? Kamil Bolek [Strategiczne PiÄ tki #61]
Blogapalooza - Fireside Chat
How Influencers Have Transformed Modern Marketing | Rachel David | TEDxVancouver
5.0 / 5 (0 votes)