1ヶ月で効果が出る（かもしれない）マーケティング施策一覧

マーケティング研究所__雨と東京と株式会社

12 Nov 202318:41

Summary

TLDRIn this informative video, the speaker from the Marketing Research Institute introduces 26 marketing strategies that can potentially show results within a month. The speaker emphasizes that while there's no guaranteed method for immediate marketing success, some tactics can yield short-term results, while others require a longer-term commitment. The video covers a range of tactics from improving landing pages to leverage cost-effective advertising, affiliate marketing, native advertising, and article marketing. It also touches on influencer marketing, video ads, press releases, email marketing, trade shows, seminars, referral programs, direct mail, fax marketing, and more. The speaker encourages viewers to identify strategies that resonate with their business and invest in those for the best results. The video concludes with an invitation for free marketing consultations and a call to action for channel subscriptions and likes, highlighting the impact of viewer engagement on the channel's success.

Takeaways

📈 Focus on improving landing page conversion rates as it can significantly impact the overall results, even doubling the outcome if increased from 1% to 2%.
🔍 Listing ads, display ads, media advertising slots, and affiliate marketing are effective short-term marketing tactics to generate leads.
📝 Native advertising, such as integrating ads within articles, can be a less intrusive and potentially more engaging form of marketing.
📰 Article advertising and media contributions can provide free promotion opportunities by sharing your company's expertise with a wider audience.
🎥 YouTube collaborations and influencer marketing can be powerful for brand exposure, especially when partnering with the right influencers.
📱 SNS advertising on platforms like Facebook, Instagram, and Twitter can target specific demographics and is a common approach to digital marketing.
💌 Direct mail, including brochures and pamphlets, remains a surprisingly effective marketing method, especially in certain industries.
📧 Fax marketing, although considered outdated, is still relevant and effective in some sectors where it is highly utilized.
💌 Personal letters, even handwritten, can create a strong impression and are still used by some companies for high-impact communication.
📞 Telemarketing can be a proactive approach to reach out to potential customers directly, though it requires a strategic and respectful approach.
🤝 Referrals from existing customers can be a powerful marketing tool, leveraging existing relationships to gain new clients.
⚖️ Engaging industry experts as consultants can provide credibility and potentially open doors to new business opportunities through their network.

Q & A

What is the main topic discussed in the video script?
-The main topic discussed in the video script is the introduction of 26 marketing strategies that can potentially show effects within a month.
Why does the speaker mention that there is no guaranteed marketing tactic that always works?
-The speaker mentions that there is no guaranteed marketing tactic that always works because different strategies have varying effects depending on the context and the time frame in which they are implemented.
What is the significance of improving the landing page as the first marketing strategy suggested?
-Improving the landing page is significant because it directly impacts the conversion rate, which can lead to a substantial increase in leads if the page becomes more effective at converting visitors into customers.
What does the speaker mean by 'PDCA cycle' in the context of marketing strategies?
-The 'PDCA cycle' refers to the continuous process of Plan, Do, Check, and Act. The speaker suggests that for marketing strategies to be effective, this cycle should be as short as possible to allow for rapid adjustments and improvements.
How does the speaker categorize the 26 marketing strategies mentioned?
-The speaker categorizes the 26 marketing strategies into those that can potentially show results in the short term and those that may require a longer period to show effects.
What is the importance of identifying the right marketing strategy for one's company?
-Identifying the right marketing strategy is important because it ensures that the company's efforts are focused on tactics that are most likely to yield results, given their specific circumstances and goals.
Why does the speaker recommend starting with the improvement of the landing page before moving on to other strategies?
-The speaker recommends starting with the improvement of the landing page because it is a foundational aspect of online marketing that can significantly impact conversion rates and overall effectiveness of marketing efforts.
What is the role of listing advertisements in the context of the discussed marketing strategies?
-Listing advertisements play a role in increasing visibility on search engines like Google. They are part of the initial strategies that can potentially yield quick results by driving relevant traffic to the company's website.
How does the speaker view the effectiveness of display advertisements?
-The speaker views display advertisements as a viable strategy that can be effective when placed on relevant media platforms, as they can reach a broad audience and potentially lead to increased brand awareness.
What is the concept of 'influencer marketing' as discussed in the script?
-Influencer marketing, as discussed in the script, involves collaborating with influencers such as bloggers or YouTubers to promote products or services. This can be done through gifting or other forms of collaboration where the influencer agrees to feature the product in exchange for some form of compensation or gift.
Why does the speaker suggest that combining short-term and long-term marketing strategies can be detrimental to achieving quick results?
-Combining short-term and long-term marketing strategies can be detrimental because it may lead to a dilution of focus and resources. The PDCA cycle can become slower, making it harder to achieve the desired outcomes in a short period.

Outlines

00:00

📈 Introduction to Effective Marketing Strategies

The speaker, Inaho from the Marketing Research Institute, introduces the topic of the video, which is about 26 marketing tactics that can potentially show results within a month. Inaho acknowledges that while there's no guaranteed marketing strategy that always works immediately, there are some that can show short-term effects. The importance of understanding whether a marketing strategy is short-term or long-term is emphasized, as mixing them can dilute the effectiveness of short-term strategies. The video aims to help viewers select tactics that suit their company from a list of 26.

05:00

💡 Enhancing Landing Page Performance

The video suggests starting with improving the landing page as the first marketing tactic. It is compared to setting up a proper 'reception' for potential customers. The importance of Conversion Rate (CVR) is highlighted, explaining that even a small increase can significantly impact the number of leads generated. The video promises to provide characteristics of successful and unsuccessful landing pages to help viewers improve their own.

10:01

📊 Various Online Advertising Methods

The speaker outlines different types of online advertising, including Listing Ads, Display Ads, Media Ads, Affiliate Ads, Native Ads, Article Ads, and YouTube campaigns. Each method is briefly explained, with an emphasis on how they can be leveraged for marketing. The video also touches on the effectiveness of Article Ads and the potential of collaborating with influencers or media personalities through YouTube partnerships.

15:01

📢 Utilizing PR and Direct Marketing

The video discusses the use of press releases, particularly through services like PR Times, to quickly gain exposure and potentially lead to coverage by other media outlets. It also covers email marketing, leveraging house lists, and direct mail (DM) such as brochures or fliers. The effectiveness of fax marketing in certain industries is mentioned, as well as the use of telemarketing and direct mail letters. The video concludes with the recommendation of engaging advisors or industry experts to generate leads and the importance of free consultations for lead generation.

🤝 Building Partnerships and Offering Free Advice

The speaker explains the company's approach to offering free advice and insights on marketing strategies. The goal is to attract businesses that need practical help in achieving marketing results rather than just advice. The video emphasizes the company's desire to work with marketers who can actively produce results. It also encourages viewers to take advantage of the free consultation offer and to subscribe to the channel for more valuable marketing content.

Mindmap

Keywords

💡Marketing Strategies

Marketing strategies are methods or plans implemented by a company to promote its products or services. In the video, the speaker discusses 26 different marketing tactics that can potentially show results within a month, which is crucial for businesses seeking quick outcomes. The keyword is central to the video's theme as it encompasses the various approaches introduced for achieving marketing success.

💡Conversion Rate

Conversion rate refers to the percentage of visitors to a website that take an action such as making a purchase or signing up for a newsletter. The video script mentions improving the conversion rate from 1% to 2% as an example of a quick win in digital marketing, highlighting its significance in measuring the effectiveness of marketing strategies.

💡PPC Advertising

PPC stands for Pay-Per-Click, a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. The script discusses listing advertisements, which are a form of PPC advertising, as a strategy for obtaining leads. This keyword is relevant as it represents a common and potentially cost-effective method for driving traffic and generating leads.

💡Display Advertising

Display advertising involves using graphics or videos in banner form across various websites to attract potential customers. The video mentions display ads as a type of marketing that can appear on platforms like Yahoo, where banners promote products or services. This keyword is significant as it represents a visual approach to online marketing.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for each customer brought in by the affiliate's marketing efforts. The script refers to affiliate marketing as a way to leverage influencers, bloggers, and YouTubers to promote products through unique affiliate links, making it a key concept in the context of influencer-based marketing strategies.

💡Native Advertising

Native advertising is a form of advertising where the ad matches the form and function of the platform upon which it appears. It is called 'native' because it feels natural to the user experience. The video script includes native advertising as a strategy, mentioning how it can be integrated within article content, which ties into the broader theme of blending marketing messages seamlessly into consumer experiences.

💡Article Marketing

Article marketing involves writing and distributing articles to various online publications to promote a product or service. The video script highlights article marketing as a strategy that can be highly effective, with examples given such as leveraging PR articles to promote a brand or product. This keyword is integral to the video's narrative as it showcases the power of content marketing in generating leads and brand awareness.

💡YouTube Marketing

YouTube marketing encompasses a variety of strategies to promote products, brands, or services through YouTube videos. The script discusses two aspects: paid advertisements where a company pays to have their content featured, and collaborations where a company is invited to create content for a YouTube channel. This keyword is significant as it represents the growing importance of video content in marketing strategies.

💡Social Media Advertising

Social media advertising is the use of social networking websites to promote a product, service, or brand. The video mentions platforms like Facebook, Instagram, and Twitter as channels for advertising. This keyword is central to the video's content as it reflects the current digital marketing landscape where social media plays a crucial role in reaching target audiences.

💡Influencer Marketing

Influencer marketing is a type of marketing that involves partnering with influencers—a person with a strong following on social media—to promote a product or service. The video script discusses BtoC (business-to-consumer) influencer marketing and the concept of 'gift-gifting,' where influencers are given products with the hope of a promotion in return. This keyword is key to the video's theme as it highlights the leverage of personal endorsements in marketing.

💡Direct Mail

Direct mail refers to a type of advertising where businesses send out physical promotional materials, such as brochures or letters, to potential customers. The video script mentions direct mail as a legacy marketing technique that remains effective, with examples including the use of pamphlets and even fax machines in certain industries. This keyword ties into the video's exploration of both modern and traditional marketing methods.

Highlights

Introduction to 26 marketing strategies that can potentially show effects within one month.

There is no guaranteed marketing tactic that always works, but some methods can show short-term effects.

It's important to distinguish between long-term and short-term marketing strategies.

Landing page optimization can significantly improve conversion rates and is recommended as the first step in web marketing.

Improving the conversion rate from 1% to 2% can double the final results.

Listing ads, display ads, and media advertising are effective short-term marketing tactics.

Affiliate marketing and native advertising are strategies that leverage influencers and content platforms.

Article advertising involves promoting products through media articles for potentially high returns.

Publicity through media features or guest appearances can provide free promotion opportunities.

YouTube campaigns and collaborations can be costly but offer a chance for significant exposure.

Social media advertising on platforms like Facebook, Instagram, and Twitter can target specific audiences.

Influencer marketing in B2C and B2B contexts can be leveraged through gifting and collaborations.

Video advertising on platforms like YouTube can interrupt content viewing and capture attention.

Press releases can lead to high-speed effectiveness if picked up by other media outlets.

Email advertising through comparison media or house lists can be a direct method for lead generation.

Participation in trade shows and exhibitions can yield quick leads and networking opportunities.

Hosting seminars or sponsoring events can generate leads and showcase company expertise.

Free consultations or workshops can attract potential customers and build trust.

Direct mail, including brochures and fliers, remains a surprisingly effective legacy marketing method.

Fax marketing is still relevant in certain industries and can be a powerful tool for lead generation.

Telemarketing can be a proactive approach to reach out to potential customers directly.

Sending personalized letters, similar to the famous Nomura Securities' approach, can create a strong impression.

Hiring industry experts as consultants can provide valuable introductions and open doors to top sales opportunities.

The presenter emphasizes the importance of trying different strategies to find the best fit for one's company.

The channel offers free marketing consultations and encourages viewers to subscribe for more valuable content.