Instagramâs Algorithm CHANGED?! đ The EASY Way To GAIN FOLLOWERS on Instagram in 2024
Summary
TLDRThis video script reveals six key changes to adapt to Instagram's new algorithm update for increasing reach and followers. It introduces the 'Notes' feature, emphasizes the importance of using trending sounds, and highlights the need for high engagement through shares, comments, and avoiding negative interactions. The script also advises remixing successful content, frequent collaborations, and crucially, incorporating clear calls to action to maximize follower growth. Sponsored by ManyChat, it offers strategies to boost engagement and monetize Instagram presence effectively.
Takeaways
- đ Instagram has released a new feature called 'Notes' which allows private comments visible only to close friends or followers, and using this feature can increase post reach.
- đ To effectively use trending sounds, ensure they meet four criteria: a trending arrow, between 10,000 to 50,000 posts, alignment with content format, topic, and length, and recent viral usage within the last 72 hours.
- đ¶ Discover trending sounds by checking competitors' recent audio usage or through the professional dashboard's 'Trending Audios' and 'Inspirational Posts' sections.
- đ Encourage three types of engagement: notes, shares (which can significantly boost views), and comments, with a focus on starting conversations and responding to comments to increase time spent on the post.
- â Avoid negative engagement such as swiping away from content or directing people to external links, as Instagram deprioritizes such posts.
- đ€ Collaboration posts are crucial for growth, with at least one to two per week recommended, as they expose your content to non-followers and trick the algorithm into promoting it further.
- đ Remixing, reposting, or recreating successful content can lead to more views than constantly creating new content, as it leverages proven audience interest.
- đč Stitching or remixing viral memes within your niche can create new content with minimal effort and potentially high engagement.
- đ 40% of your content should not be new; instead, focus on remixing, reposting, or recreating to ensure audience interest and algorithm favorability.
- đ The Instagram algorithm favors content that keeps viewers on the platform longer, so strategies that increase time spent and engagement are key to growing followers.
- đ A strong call to action (CTA) is essential for converting views into followers, and it should be clear and singular to maximize compliance and growth.
Q & A
What is the main focus of the video regarding Instagram's algorithm update?
-The video focuses on six key changes that users need to adapt to in order to increase their reach and followers on Instagram after the algorithm update.
What is the new feature called 'Notes' and how can it help increase reach on Instagram?
-Notes is a new Instagram feature that allows users to leave private comments on posts visible only to their close friends or followers. Encouraging people to leave notes on your content can increase its reach, as it signals to the algorithm that the content is engaging.
How can users effectively use trending sounds on Instagram?
-To use trending sounds effectively, users should ensure the sound has the trending arrow, is associated with 10,000 to 50,000 posts, is part of several videos in the same format and topic, and has been used in viral videos within the last 72 hours.
Why is it important to get shares on Instagram and how does it affect the reach of a post?
-Shares on Instagram are crucial because one share can equal up to 400 extra views. When content is shared, it brings people back to Instagram, increasing ad views and revenue for the platform, which in turn prioritizes such content for more visibility.
What are the three types of engagement that Instagram users should focus on according to the video?
-The three types of engagement users should focus on are notes, shares, and comments. Each of these actions signals to the Instagram algorithm that the content is engaging and valuable, leading to increased reach and follower growth.
How can users avoid negative engagement on Instagram?
-To avoid negative engagement, users should not prompt actions that lead to people swiping away from their content or directing them to external links, as these actions can cause the algorithm to deprioritize their posts.
What is the significance of remixing, reposting, or recreating content on Instagram?
-Remixing, reposting, or recreating content that has already proven successful ensures that the posts have an established audience, which can lead to more views and followers. It's a strategy to leverage existing engagement rather than relying solely on new content.
Why is collaboration important for growing an Instagram account?
-Collaboration is important because it exposes your content to a new audience, including non-followers. When a collaboration post is shared on multiple feeds, it tricks the algorithm into promoting the content to more non-followers, potentially increasing your follower count.
What is the role of a call to action in maximizing follower growth on Instagram?
-A call to action is essential for directing viewers to take a specific action, such as following the account or visiting a link. Having an effective call to action can significantly increase the number of followers gained for every thousand views on a post.
How can users find trending sounds to use in their Instagram content?
-Users can find trending sounds by checking the recent sounds used by their competitors or by visiting the professional dashboard where trending audios and inspirational posts are listed.
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