TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2024 (How To GROW On TikTok in 2024)

Summary

The video script discusses four key algorithm changes on TikTok that can significantly boost views and followers. It emphasizes the importance of engaging comments for SEO, the benefits of going live for increased visibility and monetization, and the need to stay updated with social media trends in 2024. Additionally, it suggests creating varied content lengths to cater to different viewer needs and highlights the impact of clip changes, green screen usage, and specific text colors on viewer retention and reach. Lastly, it advises on optimal posting frequency and content formats, including the strategic use of photos, to maximize TikTok algorithm benefits.

Takeaways

• 🚀 TikTok has introduced four major algorithm changes that can significantly boost views and followers if adapted to correctly.
• 🗣️ Comments are now more important than ever for SEO on TikTok, with a focus on meaningful conversation rather than random words or emojis.
• 🔍 TikTok is prioritizing videos that rank for search, which requires strategic use of keywords in comments, transcriptions, hooks, descriptions, and varied content lengths.
• 📹 Going live on TikTok is currently a key strategy for gaining followers, as it increases the visibility of all your content and allows for monetization.
• 🔥 Live streaming on TikTok is being pushed heavily by the platform, offering more placements and opportunities for viewer engagement and monetization.
• 📈 Keeping up with social media trends in 2024 is crucial for content reach, with social search becoming increasingly important over traditional search engines.
• 🎬 Video content should have frequent clip changes, ideally every 3-4 seconds, to reset viewer interest and prevent swiping away.
• 🖼️ Utilizing green screens or popular images can significantly increase engagement and views, as demonstrated by successful creators.
• 🌈 The use of specific text colors (black and white, red, blue and white) in videos is more likely to be pushed by the TikTok algorithm and thus should be prioritized.
• 📅 Posting frequency on TikTok should be limited to three times a day, with a break if a post goes viral, to maximize the algorithm's push of content.
• 📈 A mix of content types is recommended, with 70% being proven successful formats, 20% testing new ideas, and 10% being photo posts that meet specific criteria.

Q & A

What are the four massive algorithm changes on TikTok mentioned in the script?

The script does not explicitly list all four changes but discusses the importance of comments for SEO, the promotion of creators who go live, the use of green screens and other popular video elements, and the frequency and format of posting.

Why do comments matter more on TikTok now?

Comments matter because TikTok is now taking them into consideration when ranking videos for search engine optimization (SEO), and they can provoke further engagement with the keyword in the content.

What is the significance of having a conversation in the comments section on TikTok?

Having a conversation in the comments section can lead to the appearance of different search terms, which can help videos rank higher in TikTok's search results, thus increasing views and followers.

Why should keywords be included in the transcription, hook, and description of a TikTok video?

Including keywords in these areas helps the video rank for search on TikTok, making it more likely to be discovered by users interested in that content, which can lead to more views and followers.

How does going live on TikTok benefit a creator's reach and engagement?

Going live on TikTok can increase the time users spend on a creator's page, push out other videos, and make the creator more discoverable on the 'For You' page, which can lead to more followers and views.

What are the three best text colors to use in TikTok content according to the script?

The three best text colors to use in TikTok content are black and white, red, and blue and white, as these colors are pushed the most on the platform and are easier for viewers to read.

What is the recommended posting frequency on TikTok according to the script?

The recommended posting frequency is no more than three times a day, and if a post goes viral, it's advised to take a day or two off from posting to allow the platform to continue promoting the viral content.

Why should creators avoid uploading content with watermarks from other social media platforms on TikTok?

Uploading content with watermarks from other platforms may be seen as less original and could potentially reduce the reach of the content on TikTok, as the platform favors unique content.

What percentage of a creator's posts should be testing new formats or ideas on TikTok?

According to the script, 20% of a creator's posts should be testing new formats or ideas to keep the content fresh and engaging.

What criteria should be met when posting photos on TikTok instead of videos?

When posting photos on TikTok, they should be high quality, have text on the screen telling the story, and the description should be at least 200 words long to increase the chances of the content being pushed by the algorithm.

How can creators stay on top of social media trends in 2024 as mentioned in the script?

Creators can stay on top of social media trends in 2024 by downloading the free 2024 social media trends report from HubSpot, which provides insights into platforms, content creation with AI, and the types of content that brands are paying for.

Outlines

00:00

🚀 TikTok Algorithm Changes Boost Engagement and SEO

The first paragraph discusses major algorithm changes on TikTok that can significantly increase views and followers. It emphasizes the importance of engaging comments for SEO, suggesting that creators should foster meaningful conversations in the comment section with relevant keywords. This is because TikTok now considers comments when ranking videos for search. The paragraph also advises on the use of keywords in video transcriptions, hooks, descriptions, and the creation of varied content lengths to cater to different viewer needs. Additionally, it highlights the benefits of going live on TikTok, including increased visibility, follower growth, and monetization opportunities. Lastly, it introduces a 2024 social media trends report by HubSpot, which can help creators stay updated on the latest trends and improve their content strategy.

05:01

🔍 TikTok Content Strategy and Monetization Tips

The second paragraph provides actionable tips for leveraging TikTok's algorithm to maximize content reach and engagement. It suggests changing video clips every 3 to 4 seconds to reset viewer interest and prevent swiping away. The use of green screens and popular content formats is recommended to boost views. The paragraph also stresses the importance of using specific text colors (black and white, red, and blue and white) that are favored by TikTok's algorithm. It advises on posting frequency, recommending no more than three times a day, and taking breaks after viral posts to maintain algorithm favorability. The paragraph also covers content creation strategies, such as imitating successful content and testing new formats, and the importance of including photos with text overlays and lengthy descriptions to increase the chances of content being pushed by TikTok. Lastly, it offers a video that explains how to work one-on-one with the creator to grow on TikTok.

Keywords

💡Algorithm Changes

Algorithm changes refer to updates made to the underlying processes that determine content visibility and user engagement on platforms like TikTok. In the video, the speaker emphasizes the importance of adapting to these changes to increase views and followers, suggesting that the algorithm now values certain types of engagement and content features more than before.

💡Engagement

Engagement, in the context of social media, is the interaction between users and content, such as likes, shares, comments, and views. The script mentions that the type of engagement sought by TikTok has evolved, and creators need to adapt by fostering meaningful conversations in the comments section to improve their content's ranking in searches.

💡SEO

SEO, or Search Engine Optimization, is the practice of improving the visibility of content in search engine results. The video explains that TikTok now considers comments when ranking videos for search, implying that optimizing content for TikTok's search function is crucial for increasing reach.

💡Keyword

A keyword is a word or phrase that users type into search engines to find relevant content. The script advises incorporating relevant keywords into comments, video transcriptions, hooks, descriptions, and creating varied content lengths to optimize for TikTok search and increase the likelihood of ranking higher.

💡Live Streaming

Live streaming is a feature on social media platforms that allows users to broadcast content in real-time. The video highlights that TikTok is promoting creators who use live streaming, as it indicates higher engagement and can lead to increased followers and content visibility.

💡Trends

Trends refer to the current popular topics or styles in a particular area or activity. The script mentions the importance of staying on top of social media trends in 2024, such as the growing importance of social search, to create relevant and engaging content on TikTok.

💡Clip Changes

Clip changes refer to the frequency at which different video segments appear within a TikTok video. The video suggests changing clips every 3 to 4 seconds to reset the viewer's brain and prevent swiping away, which can help retain viewer attention and increase content reach.

💡Green Screen

A green screen is a technique used in video production where a green background is keyed out and replaced with other footage or images. The script provides an example of a creator using a green screen with a popular video, which has resulted in high engagement, illustrating the effectiveness of this technique in content creation.

💡Text Color

Text color in video content refers to the color of the text overlay used to convey messages or stories. The video emphasizes using black and white, red, and blue and white text colors, as these are pushed the most on TikTok and are easier for viewers to read, which can impact the reach of the content.

💡Posting Frequency

Posting frequency is the rate at which content is published on social media platforms. The script advises against posting more than three times a day on TikTok and suggests taking breaks after a post goes viral to increase the likelihood of continued algorithmic promotion of the content.

💡Photo Posts

Photo posts are a form of content on social media that consists of images rather than videos. The video mentions that TikTok is currently favoring photo posts, provided they meet certain criteria such as high quality, text overlay, and a lengthy description, which can lead to increased reach.

Highlights

TikTok has released four major algorithm changes that can significantly increase views and followers if adapted to.

Comments now matter more for SEO on TikTok, with a need for meaningful conversation in the comment section.

Engagement through comments can improve search rankings on TikTok, similar to traditional search engines.

Using keywords in comments, transcriptions, hooks, descriptions, and across various content lengths can optimize search visibility.

TikTok is prioritizing creators who go live, as it indicates higher engagement and time spent on their content.

Live streaming on TikTok can increase the visibility of all content and provide more monetization opportunities.

HubSpot's 2024 social media trends report offers insights on platforms, AI content creation, and high-paying content types.

TikTok is promoting content with frequent clip changes, ideally every 3 to 4 seconds to reset viewer interest.

Using green screens and popular images can boost engagement and views on TikTok.

Certain text colors like black and white, red, and blue are favored by TikTok's algorithm for better reach.

Posting frequency should be limited to three times a day, with breaks after viral posts to maintain algorithm favor.

Avoiding watermarks from other platforms and imitating successful content formats can improve content performance.

70% of posts should leverage proven successful content, while 20% should test new formats, and 10% should be photos.

Photos on TikTok should be high quality, accompanied by on-screen text, and have a lengthy description to increase visibility.

A one-on-one collaboration is offered to help creators grow their TikTok presence and monetize their account.

Transcripts

Tik Tok just released four massive

algorithm changes and if you adapt to

these it is going to Skyrocket the

amount of views and the amount of

followers that you're currently getting

on Tik Tok but I will warn you if you

don't adapt to these four changes like

the type of Engagement they currently

want you to get or the features they

want you to use well you're probably

already seeing a decrease in views from

that but all you have to do is adapt to

these four changes and it's going to

Skyrocket your reach just like this

Creator that's been able to gain over

100,000 followers since these changes

occurred and if you adapt to them the

same thing can happen to you

change number one is that comments

matter more than they ever have before

on Tik Tok and I'm not just talking

about getting people to comment random

emojis or random words instead there

needs to be a conversation actually

going on in the comment section of what

you're posting about them not sure if

you've seen before but in the comments

different Searchers are going to pop up

the reason for this is because Tik Tok

now taking comments into consideration

when they want to rank one of your

topics or rank one of your videos for

SEO if you don't know the difference

between search engine marketing and

social marketing here it is people used

to go to platforms like Google or Bing

and things like that and do searches for

them and obviously people still do that

but a growing number of people are now

just coming to things like Tik Tok or

coming to Instagram or coming to YouTube

in fact YouTube is the second largest

search engine and Tik Tok isn't that far

behind them so what people are doing now

is they go to Tik Tok and do a search

for things and if you want your videos

to be able to rank for search on Tik Tok

well you need to get people commenting

whatever the key keyword is that you're

talking about in your content or what

you could do is comment back that

keyword to other people now obviously

don't just randomly comment back the

keyword you want to comment back

something that is going to provoke them

to also say that keyword and their

comment back to you and this is going to

increase the odds that your content

actually ends up ranking for search on

Tik Tok which is going to get you one

more views two more followers and the

most important part is it's going to get

your content in front of the people that

actually matter on Tik Tok cuz you just

don't want to reach random people on Tik

Tok you want to raise to people actually

interested in whatever kind of content

you're creating and this is one of the

easiest ways for you to be able to do it

on top of that though there are three

other things that you need to make sure

that you're doing if you want to rank

for search on Tik Tok the first one is

that keyword also needs to be in the

transcription of your content and in the

hook of your content if it's not in

either of those two things you're not

going to get the reach that you want

secondly it needs to show up in your

description and then finally you need to

make sure that you upload several pieces

of content if you're trying to rank for

a specific keyword you should be

creating content that is short creating

content that is long and creating medium

length content trying to write for that

keyword because you don't actually know

which length is going to answer the

viewer's problem immediately and get

straight to the point sometimes it could

be a longer piece of content where you

have to provide more context and

sometimes it's a shorter video that

actually satisfies whatever they were

searching for and that is what's going

to lead to Tik Tok actually pushing that

piece of content out the second big

change that you need to make sure that

you're taking advantage of is Tik Tok is

pushing creators that go live more than

they're pushing anybody else in fact if

you go live you're one going to get more

followers on Tik Tok and the reason for

this is because Tik Tok is going to see

people are spending more time on your

page more time on your content and it's

going to push out all the other videos

that you create in addition to that when

you go live on Tik Tok guess what ends

up happening people see you on the for

you page they see your content on the

for you page and they're more likely to

spend way more time on your profile

secondly it's going to increase the

amount of views that you get the reason

that it increases the views you get is

because it makes all of your old content

get pushed even more and on top of that

you're going to show up in the live feed

on Tik Tok essentially Tik Tok lives

show up in way more placements than

anything else on Tik Tok and Tik Tok

lives are going to allow you to make

more money in fact you can monetize Tik

Tok lives like crazy right now and there

are literally thousands maybe even tens

of thousands of people that go live on a

regular basis on Tik Tok and actually

make a full-time living from this now

before we get into the last and two most

important algorithm changes that are

going to effect what kind of content

you're creating and how frequently

you're uploading on Tik Tok I need to

make sure that you're staying on top of

exactly what is trending on social media

in 2024 because if you're not it's why

you don't have the reach you want for

example how social search is becoming

more important than search engines or

how reposting the same content across

Tik Tok Instagram and YouTube isn't

going to work anymore in 2024 and lucky

for you HubSpot just released a 2024

social media trends report that you

could get for free at the pinned comment

below this report is going to share with

you things like what platforms are the

best to post on right now how to use AI

to create your content faster and it

even tells you what type of content

brands are paying the most money for

right now my favorite part about this is

the part about social search versus

search engines because I truly believe

that this is one of the biggest

opportunities for you to be able to grow

on Tik Tok get views on Tik Tok and

ultimately be able to monetize your Tik

Tok account if you're struggling with

what kind of content you should be

creating or you just want to stay on top

of the biggest social media trends in

2024 well please go to the pin comment

below and download this report right now

it's 100% free HubSpot helps me stay on

top of what's trending on social media

and you should be using them to do the

same exact thing now for algorithm

change number three I actually want to

go through and show you live examples of

the three biggest things that Tik Tok is

pushing right now the first thing that

Tik Tok is pushing like absolutely crazy

is what this video is doing right here

if we look that's one 2 3 and then four

so what happened there we saw four clip

changes in the first 4 seconds now you

don't have to change your clips that

quickly but what you do need to make

sure that you're doing is changing your

Clips at least every 3 to 4 seconds

because what this does psychologically

gets the viewer to have a reset in their

brain you need to think about this when

somebody is scrolling on Tik Tok if they

get bored what do they do they swipe

resets their brain gives them another

dopamine hit you can do that same exact

thing in your content so people don't

end up swiping away in fact you need to

be doing this in your content if you

want to get more reach the second thing

that you can be doing is what this

Creator is doing right here he has a

green screen here he's using the green

screen of another popular video but you

could also do this with a news article

or just any photo that you have and if

you look at this video it's gotten 1.9

million likes almost 9,000 comments and

14,000 people save this and all it is is

him reacting to a crazy video he found

within his kn and you can do the same

exact thing in your content to Skyrocket

the amount of views that you get but you

also need to make sure that you're using

the three best color text because if

you're not using these color text in

your content it's going to destroy your

reach the first text color that you need

to make sure that you using is going to

be black and white text the second is

going to be red text and then finally

blue and white text these three types of

texts get pushed the most on Tik Tok and

they're the easiest for somebody to

actually view I see so many people use

orange text use pink text and guess what

this might be aesthetically pleasing but

it's not going to end up increasing your

views because if you're using colors the

Tik Tok isn't used to pushing out guess

what ends up happening they classify

your piece of content is something they

don't have a lot of context in pushing

out and then boom you end up getting

less views on Tik Tok simply because you

use the wrong color text now this brings

me to the final and last change that you

need to be making with this current Tik

Tok algorithm and that is going to be

how frequently you're posting and what

formats you're actually posting Post in

for starters you should never post more

than three times a day on Tik Tok right

now and if you have a post going viral

please take one or two days off of

posting unless you posted about

something that was breaking news and

then something else happens and you can

create another piece of content on that

so ideally what you should be doing

you're trying to post three times a day

but once one of those post does really

well you stop posting and you skip the

next day of posting this is going to

increase the odds that Tik Tok continues

to push out your content for a really

long period of time and please try to

avoid deleting post on Tik Tok and you

should never be uploading content that

has the watermark of another social

media platform now when it comes to the

postage you're actually doing 70% of

your posts should be taking advantage of

one of two things either one something

that's worked on your account before in

the past or two something that is

modeled after something that is

currently working in your Niche and

here's the deal in order to actually

create good Tik Tok content you need to

think about it like this before you can

innovate you need to imitate what do I

mean by that you need to be modeling

your content after things that have ear

already worked before on Tik Tok this is

the easiest way for you to get views and

now 20% of your posts should be testing

new things these could be brand new

formats brand new links things that you

haven't seen before on Tik Tok but I

would not make that the majority of your

content 70% should be stuff that you

already know is going to work and things

that are going to get you a lot of views

with that 20% of post you can end up

testing things and then 10% of your

posts right now on Tik Tok should

actually be photos and not videos

because Tik Tok is pushing photos like

crazy so long as they hit the these

three criteria first and foremost needs

to be three high quality photos secondly

they need to have text on the screen

with the photos that are going to be

telling the story and then finally if

you upload photos on Tik Tok you need to

make sure that your description is at

least 200 words long as this increases

the odds that they actually end up

getting pushed out now if you're still

struggling to grow on Tik Tok and you

want to gain over 100,000 followers like

how I helped this Creator do well please

watch this video right here that

explains exactly how we could work

together one-on-one to help you get more

views more followers and ultimately be

able to make money from Tik Tok I'll see

you over there