How To Sell GoHighLevel SaaS Like Frank Kern ($142,376 MRR in 47 Days!)

Summary

In this video, Jason Wardrop discusses strategies for scaling a SaaS business, inspired by Frank Kern's success in growing his business to over a hundred thousand dollars in monthly revenue. Wardrop emphasizes the importance of simplifying the sales process, leveraging existing databases, and using webinars for promotions. He also highlights the effectiveness of pre-built templates for landing pages and follow-up campaigns in generating leads and boosting business growth, all while maintaining a simple and user-friendly approach.

Takeaways

• 🎥 The video is a tutorial by Jason Wardrop on selling high-level SaaS (Software as a Service) models, inspired by Frank Kern's strategies.
• 📈 Frank Kern scaled his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue in about 40 days, which Jason Wardrop finds relatable and wants to share.
• 🤔 Jason emphasizes the importance of simplifying complex business concepts to make them easily understandable, similar to Frank Kern's approach.
• 💰 Frank Kern leveraged his existing database and used webinars to sell his software at a discounted rate, a strategy that Jason also recommends.
• 📅 The use of urgency, such as limited-time offers during webinars, is highlighted as an effective sales technique to drive immediate action.
• 🔄 Consistency in offers and follow-ups is key to making more money, as suggested by Frank Kern's multiple promotional strategies.
• 🏠 Jason's software targets real estate agents, focusing on solving their pain points of lead generation and effective follow-up systems.
• 📝 The script details the importance of simplifying the software demo process, ensuring it's quick and easy to understand for the audience.
• 📲 The use of mobile apps for notifications and the automation of follow-up campaigns are presented as solutions to manage leads efficiently.
• 📉 Addressing customer concerns preemptively, such as the ability to customize templates, builds trust and showcases the software's flexibility.
• 🌐 The script outlines a sales formula focusing on lead generation, follow-up, and closing deals, emphasizing the ROI of investing in lead generation.
• 🎁 Creating urgency through bonuses, like setting up the first lead campaign for the first 20 customers, is a tactic to boost conversion rates.

Q & A

What is the main topic of Jason Wardrop's video?

The main topic of Jason Wardrop's video is demonstrating how to sell high-level SaaS models, drawing parallels with Frank Kern's strategies for scaling a SaaS business to over a hundred thousand dollars in monthly recurring revenue.

Who is Frank Kern and what did he speak about at the Go High Level event?

Frank Kern is a well-known internet marketer and business coach. He spoke at the Go High Level event about his experience scaling his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue within about 40 days.

What is the significance of simplifying the business process as mentioned by Jason Wardrop?

Simplifying the business process is significant because it makes the complex aspects of business more relatable and understandable, allowing the audience to grasp the concepts easily and feel more confident about implementing them.

How did Frank Kern leverage his existing database to grow his business?

Frank Kern leveraged his existing database by conducting webinars, offering a sales presentation, and providing a discounted rate for his software during the webinar to encourage early sign-ups.

What is the concept of price anchoring mentioned in the video?

Price anchoring is a marketing strategy where a product is initially presented at a higher price, and then a lower price is offered as a discount during a special promotion, making the deal seem more attractive to potential customers.

What is the importance of following up with leads in the sales process?

Following up with leads is crucial because it helps in maintaining engagement with potential customers, increasing the chances of converting leads into sales, and building long-term customer relationships.

How does Jason Wardrop suggest simplifying the software demonstration for potential customers?

Jason Wardrop suggests simplifying the software demonstration by focusing on the core benefits, using pre-built templates, and showing how easy it is to set up campaigns with minimal steps, making it accessible even for those who are not tech-savvy.

What is the role of webinars in Frank Kern's strategy for scaling his SaaS business?

Webinars play a significant role in Frank Kern's strategy as they serve as a platform for presenting his product, offering time-sensitive discounts, and creating a sense of urgency that encourages immediate action from the audience.

How did Jason Wardrop adapt the concept of selling the vision to his real estate clients?

Jason Wardrop adapted the concept of selling the vision by showing his real estate clients a clear path to consistent income through lead generation and follow-up systems, demonstrating how the use of the software could transform their business and lifestyle.

What is the significance of creating urgency in the sales process as described by Jason Wardrop?

Creating urgency in the sales process is significant as it prompts potential customers to take immediate action, reducing the chances of them delaying or abandoning the purchase decision.

How did Jason Wardrop handle the challenge of offering a believable bonus to his customers?

Jason Wardrop handled the challenge by offering a bonus that was both believable and attractive. Instead of promising an overwhelming number of leads, he promised a consistent number of exclusive leads per month, managed by a lead generation expert, ensuring that the offer was realistic and valuable.