Stand Out in Sales [free b2b sales course]

Summary

In this sales-focused micro course, Devin Reed, a sales rep turned content strategy leader, reveals five essential plays to break through the noise and engage buyers effectively. These strategies include crafting irresistible cold email offers, using humor to lower defenses during cold calls, leveraging Cunningham's Law to avoid being ghosted, employing disarming subject lines for executive engagement, and utilizing text messaging to build momentum with buyers. Each play is designed to stand out in the competitive attention economy and drive sales success.

Takeaways

• 📈 In the current digital landscape, traditional sales tactics are insufficient due to increased distractions and noise, necessitating new strategies to capture attention and win in the attention economy.
• 🔍 Successful sellers break through the noise by using specific principles, strategies, and tactics, which are not based on luck but on repeatable and effective methods.
• 💌 Sales Play 1: Make irresistible offers in cold emails to stand out and initiate conversations, rather than directly asking for meetings which are often ignored.
• 😄 Sales Play 2: Use humor and acknowledgment in cold calls to lower the prospect's guard and get permission to pitch, avoiding the common pitfalls of aggressive sales approaches.
• 👻 Sales Play 3: Apply Cunningham's Law by giving wrong answers to provoke responses from unresponsive buyers, leveraging the human tendency to correct misinformation.
• 📧 Sales Play 4: Use disarming subject lines like 'no action required' in emails to maintain engagement with busy executive buyers and keep deals moving forward.
• 📲 Sales Play 5: Utilize texting as a communication channel with buyers to build momentum and relationships, but do so respectfully and only after establishing consent.
• 🚫 Avoid cold texting prospects as it can be perceived as invasive and spam-like, which can harm the relationship before it begins.
• 📝 Devin Reed, a sales rep turned content strategy leader, shares these insights and strategies in a micro course aimed at helping sales professionals improve their outreach and conversion rates.
• 📚 The course includes practical examples and templates for cold emails and texts, providing actionable steps for sales reps to implement these strategies in their sales cycles.

Q & A

What is the main challenge faced by salespeople in the digital age according to Devin Reed?

The main challenge is getting the attention of prospects and buyers due to an overwhelming number of distractions and noise.

Why do traditional sales tactics fail in the current digital environment?

Traditional tactics fail because they do not effectively break through the noise and engage buyers throughout the sales cycle.

What is Devin Reed's professional background?

Devin Reed is a sales rep turned content strategy leader.

What are the five sales plays Devin Reed introduces in the micro course?

The five sales plays are: 1) Making irresistible offers in cold emails, 2) Lowering the guard for smoother cold calls, 3) Giving wrong answers to avoid getting ghosted, 4) Using disarming subject lines to keep execs engaged, and 5) Unlocking texting to build momentum with buyers.

How does Devin suggest changing the call to action in cold emails to stand out?

Instead of asking for a meeting, Devin suggests making an irresistible offer that provides value without expecting anything in return.

What is the purpose of using humor in the opening line of a cold call according to Devin Reed?

Using humor is meant to lower the prospect's guard and get permission to pitch, acknowledging the awkwardness of an unannounced call.

What is Cunningham's Law and how does Devin Reed apply it in sales?

Cunningham's Law states that the best way to get the right answer on the internet is to post the wrong answer. Devin applies this by providing common reasons for unresponsiveness, hoping the buyer will correct the wrong assumption.

Why does Devin Reed recommend using the subject line 'No action required' in emails to executives?

The subject line 'No action required' is disarming and hooks the reader by indicating low lift, making them more likely to open and read the email.

What are the three tactics Devin suggests for texting buyers without being invasive?

The three tactics are: 1) Sending an intro text before the first meeting, 2) Texting a post-meeting follow-up, and 3) Asking during next steps if it's okay to text for updates.

What is Devin Reed's stance on cold texting prospects?

Devin Reed advises against cold texting prospects because it can be perceived as spammy and rub prospects the wrong way.

How does Devin Reed's micro course aim to help salespeople?

The course aims to help salespeople by teaching them specific principles, strategies, and tactics to win in the attention economy, capture attention, and convert it into pipeline and revenue.