Digital Marketing Reality (Pros and Cons) Geekoutdoors.com EP950
Summary
TLDRIn this episode of 'Geek, Outdoors Comm,' the host, a digital marketer by profession, discusses the realities of digital marketing. Highlighting its high demand and adaptability, the host mentions the thousands of jobs available and the shift from traditional to digital marketing. They emphasize the flexibility of remote work and the ability to learn the skills for free. However, the host also warns of market saturation, the entrepreneurial challenges of freelancing, the necessity for continuous learning, and increasing competition. The video concludes with an offer for viewers to learn more about digital marketing through a free course link provided in the description.
Takeaways
- đ Digital marketing is currently in high demand, with thousands of jobs available on job sites like Indeed.com due to the shift from traditional to digital marketing methods.
- đŒ The nature of digital marketing allows for more flexible work options, including remote work and a variety of job opportunities in the field.
- đ Digital marketing skills can be acquired without the need for expensive college degrees, emphasizing the importance of practical experience and real-world skills.
- đ The constant evolution of digital platforms requires digital marketers to be lifelong learners, adapting to changes in algorithms and marketing strategies.
- đĄ Digital marketing offers the potential for entrepreneurship, but it also comes with the challenges of finding clients and managing a business without the safety net of traditional employment.
- đ As digital marketing grows in popularity, so does the competition, necessitating continuous skill refinement and value provision to stand out.
- đ The field of digital marketing is not static; it requires ongoing learning and adaptation to remain relevant and effective.
- đ The speaker emphasizes the value of digital marketing skills, which have enabled them to create content and connect with an audience on platforms like YouTube.
- đ The speaker suggests that taking a course in digital marketing can be beneficial, even though it's possible to learn the skills for free through various online resources.
- đ The script mentions a free resource for learning digital marketing skills, which is an affiliate link provided in the video description.
- đ„ The speaker invites viewers to engage with the content by sharing their thoughts on digital marketing in the comments section and encourages subscription for more content.
Q & A
What is the current demand for digital marketing professionals?
-Digital marketing is in high demand, with thousands of jobs typically available on job sites like Indeed.com, often over 20,000 jobs on a daily basis.
Why are businesses shifting from traditional to digital marketing?
-Businesses and even government institutions are moving to digital marketing due to its effectiveness and the shift in consumer behavior towards online platforms.
What are the advantages of digital marketing over traditional marketing?
-Digital marketing offers more options, the ability to work remotely, and the opportunity to learn the skills for free or at a low cost.
How can one learn digital marketing skills without a college degree?
-One can learn digital marketing skills through online courses, free resources, and by gaining hands-on experience, which is highly valued in the field.
What are some of the potential downsides of becoming a digital marketer?
-The field may become saturated, requiring more skills and experience to stand out. Additionally, freelancers may face entrepreneurial challenges such as finding clients and managing business aspects.
How does the constant change in digital marketing platforms affect professionals in the field?
-Digital marketers need to constantly learn and adapt to new algorithms and platform changes to stay relevant and competitive.
What does the speaker suggest as a way to gain digital marketing skills?
-The speaker suggests taking a paid course, which they believe is worth it, and also mentions the availability of free resources to learn digital marketing.
How does the speaker describe the work-life of a digital marketer?
-The speaker describes it as having the flexibility to work remotely but also warns of the entrepreneurial challenges and the need for continuous learning.
What is the potential impact of increased competition in digital marketing?
-Increased competition means digital marketers need to continuously refine their skills and provide value to stand out against competitors.
What is the speaker's opinion on the value of digital marketing skills?
-The speaker believes that digital marketing skills are highly valuable and expresses gratitude for having learned them, as they have enabled opportunities like creating YouTube content.
How can viewers learn more about digital marketing and content creation?
-Viewers can access free resources such as the mentioned course and join the speaker's 'Gold Content Creators Group' for additional content and guidance.
Outlines
đ The Booming Demand for Digital Marketing Skills
The speaker introduces the topic of digital marketing, highlighting its high demand in the job market. They mention that thousands of jobs are available on sites like Indeed.com, reflecting a shift from traditional marketing to digital platforms. The speaker emphasizes the enduring nature of marketing and sales, the flexibility of digital marketing jobs, including remote work options, and the availability of free learning resources for those interested in entering the field. They also note the importance of gaining real-world experience to distinguish oneself in the competitive landscape of digital marketing.
đ Opportunities and Challenges in Digital Marketing
In the second paragraph, the speaker discusses the potential saturation of the digital marketing field, suggesting that while there will always be a need for marketing, the job market may become more competitive. They describe the entrepreneurial challenges of freelancing or running a business in digital marketing, including the need to find and manage clients. The speaker also touches on the necessity for continuous learning due to the rapidly evolving nature of digital platforms and the importance of staying ahead of the competition by refining one's skills. They conclude by promoting a course they took to learn digital marketing skills and invite viewers to share their thoughts and join a community for content creators.
Mindmap
Keywords
đĄDigital Marketing
đĄYouTube
đĄHigh Demand
đĄTraditional Marketing
đĄRemote Work
đĄSkill Set
đĄFreelancer
đĄAlgorithm Changes
đĄCompetition
đĄAffiliate Link
đĄContent Creation
Highlights
Digital marketing is currently in high demand with over 20,000 jobs available on a daily basis.
Businesses and government institutions are shifting from traditional to digital marketing.
Digital marketing and sales are longstanding fields that are not going away.
Digital marketing offers more job options and the possibility of remote work.
One can learn digital marketing skills for free or through paid courses.
Real-world experience is what truly separates good digital marketers from the bad.
The field of digital marketing may become saturated, requiring more skills and experience to stand out.
Freelancing in digital marketing can be tough due to the entrepreneurial nature and lack of a safety net.
Constant learning is required in digital marketing due to its ever-changing nature.
The internet and its platforms are constantly evolving, necessitating continuous adaptation for digital marketers.
Increased competition in digital marketing means a need to constantly refine skills.
Digital marketing is a highly valuable skill set that has opened up opportunities for the speaker.
A paid course the speaker took is available for those interested in learning digital marketing.
The speaker offers a free resource for creative individuals interested in content creation on the internet.
The speaker invites viewers to join a group for creative geeks to access additional content.
The speaker encourages viewers to subscribe and engage with the content for more geek-related material.
Transcripts
hey welcome to another episode of geek
outdoors comm so if you spend any time
on my channel then you know that
obviously I am a youtube consecrate er
but you also know that I am a digital
marketer that's actually what I do for a
living and so today I'm going to be
talking about the realities of digital
marketing both the pros and the cons so
let's go ahead and start with the pros
the big Pro is right now digital
marketing is in high demand and so if
you go to a job site like indeed.com
you type in digital marketing you'll
probably see thousands of jobs normally
over 20,000 jobs available and that's
pretty much on an everyday basis and the
reason why that is so is because a lot
of businesses and even government
institutions they're actually starting
to move over from traditional marketing
and traditional marketing things like
your television commercials your radio
ads billboards newspaper ad stuff like
that they're all converting over to
digital marketing and so there's going
to be a lot of need for this type of
skill and it's not gonna slow down
anytime soon and the second thing is
it's marketing you know just like sales
these things have always been around
it's been here way before the internet
and sales and marketing is not going
anywhere and so that's another great
positive of digital marketing and then
another thing is you have more options
when it comes to digital marketing for
example if you actually wanted to get a
job in digital marketing as you stated
earlier there's plenty of jobs out there
the second thing is you can actually
work remotely which is what I do so you
can work on the Internet so obviously
you're gonna have some skills and
experiences that it's going to be
required for you to get to that level
but if you actually spend the time to
learn these skills then you have that
option to work in either place or maybe
even both and then the final thing that
I could think of as a big Pro is that
digital marketing you can learn all of
this basically for free if you wanted to
I myself actually went through a paid
course which i think is highly worth it
I'll leave that in description here
below if you wanted to see that but in
order for you to become a digital
marketer you don't need some very
expensive college degree because the
whole nature of digital marketing is
that
changes all the time and the best thing
that you could get out of getting
experience is to actually do it you know
that's really what separates the good
digital marketers from the bad digital
marketers the good ones actually do it
you know and so they have real-world
experiences so that's probably all the
pros that I could think of right now
there's probably many other but those
are the big ones now in terms of the
cons of being a digital marketer even
though there are a lot of jobs available
right now at some point it is going to
get saturated that doesn't mean that
there won't be marketing jobs available
because as I said earlier marketing is
always going to be something that is
needed it's just that you're gonna have
to do a lot more you know you're gonna
have to have more skills more experience
just like any other field in order for
you to stand out so that is the first
thing and the other con is that if you
do decide to do this as a freelancer or
as a contractor or as a business like
what I'm doing it could be pretty tough
and what I mean by that is you are now
becoming more entrepreneurial when you
go out there in your own and you don't
have a critical safety net from having a
job then you're gonna have to go out and
look for your own clients you know get
your own business and also manage a lot
of things that go along with that and so
that pretty much is something that
there's no way around and so if you are
the type of person who is thinking about
doing digital marketing and then working
online and you know having a business
well just realize that it's not always
going to be a straight up there's gonna
be a lot of ups and downs so just kind
of be prepared for that and then another
thing with digital marketing is so I see
it as a positive but it could be seen as
a con is that you're gonna have to
constantly learn because digital
marketing it changes all the time
practically every day in some cases I
mean just think about this YouTube
platform think about all the algorithm
changes or on social media like Facebook
or any other Internet platform the
Internet is constantly changing and
evolving and so if you are that type of
person who just likes getting a degree
and or whatever skill set then just like
not really having to learn much all the
time then this is not the field for you
and then the final thing is since there
are going to be more digital marketers
coming online well obviously there's
going to be more competition so you're
constantly gonna have to learn more
you're constantly gonna have to refine
your skills to make sure that you
provide the best value of versus your
competitors and so those are all the
main things that I could think of right
now when it comes to digital marketing
and the realities of being a digital
marketer but overall I think this is a
skill set that is highly highly valuable
and I'm actually very thankful that I
learned this skill because otherwise I
probably wouldn't be talking to you
right now on this YouTube video because
the digital marketing allows me to do
that and so as a this state a little bit
earlier if you actually wanted to see
the course that I took to actually learn
these digital marketing skills you could
get access to four free videos I will
leave that in description area below and
it is in affiliate link so if you didn't
want to help my channel you can check
that out there and so if you had any
thoughts on digital marketing whether
you are a digital marketer right now or
maybe you're interested in this field be
sure to leave that in the comments area
below and as always if you did get value
out of these videos share like and
subscribe hey geeks if you are a
creative geek like me and you wanted to
learn how to create content on YouTube
and other places on the internet then
check out my gold content creators group
where you get access to 30 videos plus
additional content for all the creative
geeks out there and the best part of it
is all of this is free simply head over
to the link below check out my page and
sign up for my gold content creators
group thanks for watching and I'll see
you on the other side thanks for
checking out this episode and as always
if you like these videos be sure to
click on a subscribe button and for full
written content audio content and
additional geek stuff head over to geek
out doors calm and I'll see you outdoors
on the very next episode
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