8 Local Marketing Strategies To Boost Sales
Summary
TLDRIn this video, Kurt from One Based Media outlines eight effective local marketing strategies to attract new customers for local businesses. Key tactics include optimizing for the Map Pack, leveraging local SEO, creating localized content, running Local Service Ads, garnering reviews on multiple platforms, enhancing call-to-action on websites, utilizing social media for visibility, and employing a robust CRM system for lead management. The strategies aim to boost online presence, increase customer acquisition, and ultimately, grow businesses.
Takeaways
- đ Focus on ranking in the top three of the Map Pack for local visibility and to increase the chances of being discovered by potential customers.
- đ Include your core service and location in your business name to improve local SEO and ranking in the Map Pack.
- đ Prioritize having more and better reviews than competitors to boost your ranking in the Map Pack and gain customer trust.
- đŒïž Utilize high-quality images on your Google Business Profile to showcase your work and attract potential customers.
- đ Choose the correct primary category for your business on Google to ensure accurate representation and improve searchability.
- đ Implement a local SEO strategy by using tools like chat GPT to create a comprehensive SEO plan for your website.
- đ Build localized content, such as blog posts and case studies, to improve local SEO and provide valuable information to your audience.
- đŻ Use Local Service Ads to reach potential customers with a Google guarantee badge, enhancing trust and visibility.
- đłïž Collect local reviews on multiple platforms to establish credibility and improve search rankings for your business.
- đ Ensure clear and accessible call-to-actions (CTAs) on your website to facilitate easy contact and conversion of leads.
- đ± Leverage social media platforms to showcase your work, engage with the community, and attract new customers.
- đ Use a CRM system to effectively manage and track leads, improving conversion rates and business growth.
Q & A
What are the eight local marketing strategies mentioned in the video?
-The video mentions strategies such as getting on the map pack, implementing a local SEO strategy, building localized content, running local service ads, getting local reviews on multiple platforms, having clear call to actions on the website, using social media, and using a proper CRM to capture leads.
Why is it important to be in the top three of the map pack for local businesses?
-Being in the top three of the map pack is crucial because it increases the visibility of the business. If a business is not in the top three, potential customers have to click 'see more' to find it, which significantly decreases the chances of discovery.
What should a company name include to rank higher in the map pack?
-The company name should include the core service and location to improve its ranking in the map pack. For example, a loft conversions company in London should have 'Loft Conversion' and 'London' in its name.
How can a business ensure it has more and better reviews in the map pack?
-A business should aim to be the most positively reviewed company in its area. This involves getting a higher star rating and a greater volume of reviews than local competitors, which can significantly boost its ranking.
What role do high-quality images play in a Google business profile for local SEO?
-High-quality images on a Google business profile are important because they provide an aesthetically pleasing view of the completed work, which is more appealing to potential customers. This can improve the click-through rate from the map pack to the business listing.
How can a business use chat GPT to build its local SEO strategy?
-A business can use chat GPT to generate a full SEO strategy for its website, including the structure for local service pages and additional pages like about us, contact us, and blogs. This can be done by providing chat GPT with specific details about the business and its services.
What is the purpose of creating localized content such as blog posts for local SEO?
-Creating localized content helps to naturally include relevant keywords and enhance internal linking on the website. This strategy helps Google recognize the business's location and relevance, ultimately improving local search rankings.
How can a business use case studies to build localized content?
-A business can create detailed case studies for its blog by detailing property projects completed in specific locations. This provides an introduction, project overview, client information, scope of the project, execution details, and client reaction, which can be structured using chat GPT.
What is the significance of running local service ads and how do they work?
-Local service ads appear at the top of search results with a Google guarantee badge. They pull details from the Google business profile and are more effective if the business has many Google reviews. Setting up these ads involves providing insurance documents and other required information.
Why is it essential for a business to get local reviews on multiple platforms?
-Local reviews are crucial as they build trust with potential customers. Being the best-reviewed business in the area can significantly impact the visibility and perceived reliability of the business, leading to higher rankings and more leads.
How can clear call to actions (CTAs) on a website improve lead generation?
-Clear CTAs make it easy for visitors to contact the business immediately. By having contact information and other key sections always visible, and a prominent contact form accessible throughout the site, businesses can turn traffic into leads more effectively.
What role does social media play in local business marketing according to the video?
-Social media is a tool for content creation and drawing attention to the business. By documenting work and repurposing that content across platforms like TikTok, Instagram, and LinkedIn, businesses can increase visibility and convert viewers into customers.
Why is using a CRM system important for managing leads in a local business?
-A CRM system centralizes all leads coming through various channels, allowing for efficient management and nurturing. It helps in tracking the progress of leads, assigning value to jobs, and ensuring that inquiries are responded to promptly, which maximizes conversions.
What tool is recommended in the video for checking if a business is ranking on the map pack?
-The video recommends using a tool called Search Atlas to check if a business is ranking on the map pack. It shows where the business listing is ranking within a specified radius.
How can a business estimate its ad spend budget for local service ads according to Google?
-Google provides a cost calculator where businesses can enter their country, the number of leads needed per month, and their business category. By clicking on 'estimate budget', they can get an estimation of the monthly spend required to generate the desired leads.
Outlines
đ Boost Local Business with Marketing Strategies
This paragraph introduces Kurt from One Based Media, who offers eight local marketing strategies to attract new customers. It emphasizes the importance of appearing in the top three of the Map Pack for local searches, with tips on optimizing business names, gathering reviews, using high-quality images, and selecting the right categories on Google Business Profiles. It also introduces Search Atlas as a tool to check Map Pack rankings and suggests using Chat GPT to generate a full SEO strategy for a local business website, including service pages and other essential content.
đ Creating Localized Content and Case Studies
The second paragraph focuses on building localized content through blog posts and case studies to improve local SEO rankings. It advises on using Chat GPT to create a compelling case study structure for blog posts, detailing property extension projects completed in specific locations. The importance of including client information, project scope, objectives, and execution details in these case studies is highlighted. Additionally, the paragraph discusses the effectiveness of Local Service Ads, the impact of Google reviews on ad performance, and the use of Google's cost calculator to estimate ad spend budgets.
đłïž Maximizing Online Presence with Reviews and Social Media
This paragraph emphasizes the significance of gathering local reviews on multiple platforms to enhance a business's online presence and trustworthiness. It suggests targeting platforms like Google Business Profile, Checkatrade, Trustpilot, and Reviews.io for tradespeople. The paragraph also highlights the importance of clear call-to-actions (CTAs) on a business's website, such as visible contact information and a prominent contact form, to turn website visitors into leads. Furthermore, it recommends using social media platforms like TikTok, Instagram, LinkedIn, and YouTube to showcase work and attract potential customers.
đ Efficient Lead Management with CRM Systems
The final paragraph discusses the importance of using a CRM system for efficient lead capture and management. It recommends a specific CRM platform, High Level, for its seamless integration with Google Business Profile, Google Ads, and websites. The system allows for lead management through various stages, from initial contact to job completion, and assigns a monetary value to each job. The paragraph concludes by encouraging viewers to implement these strategies to generate high-quality leads, fill their diaries with customers, and grow their businesses, with a call to action for further assistance through a link provided in the video description.
Mindmap
Keywords
đĄLocal Marketing
đĄMap Pack
đĄGoogle Business Profile
đĄLocal SEO
đĄLocalized Content
đĄCase Study
đĄLocal Service Ads
đĄGoogle Reviews
đĄCall to Action (CTA)
đĄSocial Media
đĄCRM System
Highlights
Eight powerful local marketing strategies are introduced to attract new customers.
Importance of appearing in the top three of the map pack for local businesses.
Four key steps to rank in the map pack: including core service and location in the business name, having more and better reviews, high-quality images, and correct primary category.
Use of Search Atlas tool to check business ranking in the map pack.
Quick and easy local SEO strategy implementation using chat GPT.
Building localized content through blog posts to improve local SEO.
Creating case studies for blogs to showcase completed projects and attract potential customers.
Utilizing local service ads with Google guarantee badge for lead generation.
The necessity of having multiple Google reviews to improve ad effectiveness.
Setting up local service ads on Google's platform and the importance of responding to leads.
Capturing leads efficiently with a CRM system like High Level.
Getting local reviews on multiple platforms to enhance business credibility.
Clear and accessible call-to-action (CTA) on websites to improve lead conversion.
Using social media platforms like TikTok, Instagram, and LinkedIn for business promotion.
Documenting and repurposing work content for social media to attract customers.
The role of a CRM in managing and nurturing leads effectively.
Link provided in the description to solve lead generation problems quickly.
Encouragement for viewers to like, subscribe, and comment for more content.
Transcripts
are you struggling to get a consistent
flow of new customers into your business
well in this video I'm going to show you
eight powerful local marketing
strategies that will get your phone
ringing with a flood of new customers
now if you're new here hi I'm Kurt from
one based media and for over a decade
we've been helping local businesses get
more leads more customers and ultimately
make more money our videos reveal tips
for local businesses to boost their
online presence and also help agencies
and Freelancers streamline their
operations and get amazing results for
their clients so if you find our content
useful remember to like it and don't
forget to subscribe so you never miss a
video the first strategy is to get on
the M pack for instance if you have a l
conversion company in London you need to
show up here in the top three of the map
pack if you're not in the top three
people have to click on see more
businesses and find your company over
here this heavily decreases your chances
of being discovered by your potential
customer cuz no one clicks on this so to
end up over here on the M pack you need
to do these four things the first thing
you're going to do is to ensure your
company name includes your core service
and location for example if you have a
loft conversions company in London make
sure your business name reflects just
that as you can see all the three
businesses that are ranking in the mat
pack have Loft conversion in their name
while the location isn't mandatory
having the keyword and location in your
company name really helps in the ranking
second make sure you have more and
better reviews than your competitors in
the M pack you should be the most
positively reviewed company in your area
if you can get a higher star rating and
a greater volume of reviews than any of
your local competitors your chances of
ranking will Skyrocket now the third
ranking factor is to have high quality
images on your Google business profile
when people click through to your
listing they should see many high
quality images of your work use final
product images rather than just
construction shots if you must show work
in progress do a side by side before and
after shot comparison people prefer
seeing the completed work so ensure the
images are as aesthetically pleasing as
possible lastly use the correct primary
category if you don't know which
category to use just tou in your core
service and location over here for
example plumber in London and now you
can see the category most businesses are
using which is plumber Google allows up
to 10 secondary categories to use them
wisely to cover all aspects of your
services once you've applied all the
tips that I've just told you about your
business will start showing up on the
mat pack a great way to check if your
business is ranking on the M pack is by
using this tool called search Atlas I'll
show you how to use it so currently I've
put in the details of one of our clients
they're a Garden Room inst stall at in
Essex now below we'll put in the
keywords which will be our core service
and location so for this one it's Garden
rooms Essex and garden rooms installer
then we'll set a 5m radius of our city
and hit enter now this tool will show us
where our business listing is ranking in
the M pack in the 5 m radius and as you
can see our client is in the top three
everywhere in the M pack the second
strategy is to implement a local SEO
strategy for your business doing local
SEO to get your website to rank does
take a lot of effort and time but I'm
going to show you a quick and easy way
to implement this strategy for your
business for that we'll go to chat GPT
and put in this prompt I'm a plumber in
London my company name is your company
name I'm based in Chelsea but I cover
all the burrow in London my services
include put in your services my
telephone number is my website address
is build me a full SEO strategy for my
website including local service pages to
cover all of the burrowers now chat GPT
will generate the whole structure for
our website and show us how it should be
built it's laid out all the details need
to include while doing your SEO so we'll
go one step further and put in this
prompt just give me the pages now chat
GPT has outlined the structure for all
the pages on our website for our
homepage it's given us the title meta
tag and the description that we need to
use it's also generated all the service
pages that we need to include on our
website with the URL structure The Meta
tag and description and as we scroll
down chat GPT has given us the structure
for all our B specific Pages as well
it's covered all the bases and finally
it has generated an outline for the
additional pages on our website such as
about us contact us and the blogs this
is exactly how your website should be
structured so use this prompt to start
building your website the easy way the
third strategy is to build localized
content to improve your website's local
SEO you should focus on building
localized content blog posts are a great
way to start you don't need a lot around
10 high quality localized pieces of
content can significantly boost your
rankings for example if you're a
drainage company search for drainage
systems in London on Google and check
the people also ask section you'll find
questions like what is the London
Underground drainage system and does
London have a sewer system now you can
write blogs on these topics you can
write about the history of the London
sewage system and the types of drainage
systems that exist in the UK now you may
wonder how this is relevant to getting
leads but by creating localized content
tailored to your service and area you'll
naturally include relevant keywords and
enhance internal Linkin on your website
this strategy helps Google recognize
your business's location and relevant
ultimately improving your local search
rankings another effective way to build
localized content is through case
studies let's say you're an extension
Builder working in ess6 you can create a
detailed case study for your blog by
using chat GPT put in this prompt create
a compelling case study structure for
our blog detailing property extension
projects we completed in Essex now chat
GPT will generate a breakdown of the
case study that you can use to structure
your blogs your blog post should include
an introduction and project overview
with a brief description of the property
and location then you want to include
client information providing background
about the client their past struggles
and how long they considered the project
before hiring your company explain the
reasons for choosing your service
whether they found you online or were
recommended by friends and family then
give details about the scope of the
project and objectives including the
initial consultation design and
Architectural plans and preparation for
permits next you want to describe the
project execution with a step-by-step
breakdown of the construction process
process and the challenges faced finally
you want to conclude the blog with the
client's reaction and their review
repeat this process for about 10 of your
projects to build a healthy portfolio of
case studies the fourth strategy is to
run local service ads these ads appear
at the top of search results with a
Google guarantee badge local service ads
poor details from your Google business
profile and having Google reviews
significantly impacts their
effectiveness so it's important to have
as many Google reviews as possible to
set up local service ads go to Google's
platform and click on get started but
Buton now you'll need to provide your
insurance documents and other required
information then your ads will be up and
running in no time it really is that
easy Google also provides us with a cost
calculator to calculate our ad spend
budget simply enter your country the
number of leads you need per month and
your business category then click on
estimate budget to get an estimation of
how much you need to spend monthly to
generate these leads setting up local
service ads is relatively
straightforward however it's essential
to actively respond to the leads sent by
Google because if you don't Google is
going to penalize you and stop sending
you the leads alog together to keep
track of all the inquiries Google
provides a basic CRM system that links
to your phone allowing you to respond to
leads immediately in summary local
service ads are a highly effective way
to generate local leads and Google is
heavily promoting this service now the
fifth strategy is to get local reviews
on multiple platforms this is one of the
most crucial actions you can take I
can't stress that enough it's like when
you search for a hotel or any other
service online you always check the
reviews right the same principle applies
over here you want to be the the best
reviewed business in your area when
someone Googles your company name you
want your website and reviews on
different platforms to dominate the
first page of Google for local service
businesses like trades people the best
places to get reviews are Google
business profile Checker trade trust
pilot and reviews.io get as many reviews
on these platforms as you can this will
help your website rank higher and make
you look more trustworthy to potential
customers the next strategy is to make
sure you have really good call to action
or ctas on your website you want your CT
to be clear and easy to find for example
have your email address and phone number
at the top so people can click to call
or email you right away when scrolling
down your site ensure the navigation bar
sticks to the top so contact information
and other key sections are always
visible also have a prominent contact
form at the bottom of the page so
visitors can reach out easily no matter
where they are by making your contact
details and other ctas clear you
eliminate guest work for visitors if
they land on your page and can't quickly
find out how to contact you they might
get frustrated and leave clear ctas and
easy navigation help turn traffic into
leads making your website more effective
now strategy number seven is to use
social media as a business owner these
days one of your roles is content
creation you're either creating assets
for your website or creating content
that draws attention to your business
and converts viewers into customers for
local service businesses I recommend Tik
Tok Instagram and Linkedin if you want
to go all out with video content you can
consider YouTube as well you don't have
to create loads of different types of
content just document your work and then
repurpose that content by uploading it
on the different platforms so if we type
in Plumber London into Tik Tok we can
see this account London plumber he's
just documenting the work he's doing and
uploading it to Tik Tok you can see this
guy just sharing a day in the life of a
London plumber or how I earn money as a
plumber he documents the whole process
like soldering a pipe on a radiator and
then just posts it on his socials and
you can do the same for your business
when people see these kinds of short
work videos they'll see that you're
doing a good job and are more likely to
hire you if you've got good reviews High
website rankings and active social media
showing your work potential customers
will trust you more and like I said
before you can share the same kind of
content on Tik Tok YouTube shorts and
Instagram reals using social media is a
great way to get yourself and your work
in front of loads of people now the last
strategy is to use a proper CRM to
capture all the leads are coming in I
highly recommend using high level it's a
fantastic lead capture platform that
integrates seamlessly with your Google
business profile Google ads and your
website it ows you to centralize every
single lead that comes through your
business you can integrate it with your
phone and desktop so that all the leads
come into one platform when leads come
through you can manage them easily
within the system for example when leads
come in through a landing page you can
pull them into different stages like did
they answer or incoming call you can
also move them to stages such as pitched
or won the job and assign a price value
to each job this system helps you
nurture all your leads effectively a
great feature of this particular system
is that it allows you to manage all your
leads from your m mobile phone making
sure you're always on top of every
inquiry having a CRM like this allows
you to handle these efficiently and
maximize your conversions and that's it
eight marketing strategies and tips on
how to use them effectively thank you
for watching until the end I hope you
got a lot out of the video so our goal
here is to help you generate the best
quality lead you can fill out your diary
with more customers and grow your
business and that's it for me and by the
way if lead generation is a problem for
you right now then we've got a link in
the description that's going to help you
solve that problem in just under 3
minutes I want to say a big thank you
again for watching this video if you
want to see more like this please do
like and subscribe and also don't forget
to leave a comment in the comment
section we read and respond to all the
comments we get have a great day I'll
see you on the next one
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