Keyword Intent For Local Businesses - Change The Intent & Get Hundreds Of Leads

Summary

In this video, Kurt from Based Media emphasizes the critical role of keyword intent in marketing for service-based businesses. He explains how targeting high buyer intent keywords can boost leads and revenue. The tutorial covers using SEMrush for keyword research, identifying transactional and informational keywords, and leveraging blog posts and videos for attracting potential customers. Kurt also discusses the importance of retargeting and dominating local search results with Google Ads and local service ads, ultimately aiming to fill business diaries with more clients.

Takeaways

• 🔍 The importance of understanding keyword intent for marketing service-based businesses is highlighted as it significantly impacts customer behavior.
• 🎯 Targeting high buyer intent keywords in marketing campaigns can lead to more leads and increased revenue.
• 📈 For service-based businesses, analyzing top pages on Google for relevant keywords can help determine the intent behind searches like 'loft conversion cost' or 'unblock a drain'.
• 📝 Content types are categorized into blog posts, product pages, videos, national lead generation pages, and local lead generation pages, with a focus on local leads for keyword research.
• 🔧 Using SEMrush, a keyword research tool, can help identify the intent behind keywords, such as transactional, informational, and commercial.
• 📚 Informational keywords often pull up blog posts or videos, indicating users are seeking information, while commercial and transactional keywords indicate users looking for local services.
• 🛠️ Blogging can be a valuable strategy for attracting potential customers by providing how-to guides and answering questions related to products or services.
• 📈 Retargeting is a marketing technique where potential customers are shown ads for products or services they have previously searched for, increasing the likelihood of conversion.
• 🌐 Creating a blog with useful content can help build online authority and improve search engine rankings, especially in the home service industry.
• 📌 Local keywords like 'Plumber near me' or 'Plumber London' are crucial for targeting local customers and should be used in Google Ads and other local service ads.
• 🏆 Dominating local and national search results with a combination of blog posts, videos, and targeted ads can provide a constant flow of leads and help grow the business.

Q & A

What is the main focus of the video script?

The main focus of the video script is the importance of understanding keyword intent for marketing service-based businesses, especially when running Google ads or driving targeted traffic to a website.

Why is keyword intent significant for service-based businesses?

Keyword intent is significant because it impacts whether a customer is just browsing or actively looking for a service, which in turn affects the effectiveness of marketing campaigns and the potential for generating leads.

Who is the presenter of the video?

The presenter of the video is Kurt from Based Media.

What is the recommended approach to finding high intent keywords?

The recommended approach is to perform a Google search, analyze the top pages, and use keyword research tools like SEMrush to identify keywords with high buyer intent.

What are the different types of keyword intents mentioned in the script?

The different types of keyword intents mentioned are transactional, informational, and commercial.

Why are informational keywords important even though they may not directly generate leads?

Informational keywords are important because they help attract attention to the website through blog posts or videos, which can indirectly lead to leads by providing valuable content associated with the products or services.

What is retargeting and how can it benefit a business?

Retargeting is a marketing strategy where potential customers who have previously interacted with a company online are shown ads for that company's products or services as they browse the web or social media. It benefits a business by keeping the brand top-of-mind and increasing the likelihood of conversion.

How can blog posts contribute to a service-based business's online presence?

Blog posts, especially how-to guides and tutorials, can attract thousands of potential customers to a business's website, establishing the business as an authority in its field and providing opportunities for retargeting.

What are some examples of local keywords that a plumber might target?

Examples of local keywords a plumber might target include 'Plum near me', 'Plumber London', and 'local plumber'.

What tools and strategies are suggested for dominating local and national search results?

The script suggests using Google Ads, Local Service Ads, Google My Business, and creating a blog with useful content to dominate local and national search results.

How can a service-based business use video tutorials alongside blog posts?

A service-based business can use video tutorials alongside blog posts to provide additional value and engage with potential customers more effectively, increasing the chances of attracting views and generating leads.