ShamWoW Commercial (Original)

Summary

Vince introduces the ShamWow, a versatile towel that functions wet or dry, suitable for various surfaces including the house, car, boat, and RV. Made in Germany, it can hold up to 20 times its weight in liquid and is highly absorbent, making it an eco-friendly alternative to paper towels. With a special offer of a second set free if ordered within 20 minutes, ShamWow promises to save users money and make cleaning tasks easier with its vacuum-like absorption and easy washability.

Takeaways

• 🧽 ShamWow is a multi-purpose towel that can be used wet or dry and is highly absorbent.
• 🌊 It can hold up to 20 times its weight in liquid, making it suitable for various cleaning tasks.
• 🚗 Ideal for use in the house, car, boat, and RV, ShamWow is versatile for different environments.
• 🔪 Made in Germany, the product is associated with high quality and durability.
• 💧 It doesn't drip or make a mess, and can be easily washed in a washing machine.
• 💨 ShamWow can be cut in half to use as a bath mat or for dish drying, offering multiple uses.
• 🏅 Used by Olympic athletes as a towel, ShamWow is endorsed for its drying capabilities.
• 🧶 The towel can absorb liquids from spills like cola, wine, coffee, and even pet stains effectively.
• 🍾 It acts like a vacuum, quickly absorbing liquids and leaving surfaces virtually dry.
• 💰 The product is positioned as a cost-saving alternative to paper towels, with a long-term value proposition.
• 🎁 A special offer is available for a limited time, providing a second set of ShamWows for free with the initial purchase.
• 🔒 Comes with a 10-year warranty, indicating confidence in the product's longevity and performance.

Q & A

What is the main feature of the ShamWow towel?

The ShamWow towel is highly absorbent, capable of holding 20 times its weight in liquid, and can be used wet or dry.

In what situations is the ShamWow towel recommended for use?

The ShamWow towel is recommended for use in the house, car, boat, and RV, making it versatile for various cleaning tasks.

What is unique about the ShamWow towel compared to a regular towel?

The ShamWow towel is unique because it doesn't drip and doesn't make a mess, unlike regular towels.

How is the ShamWow towel manufactured?

The ShamWow towel is made in Germany, known for producing high-quality goods.

Can the ShamWow towel be used for more than just drying?

Yes, the ShamWow towel can also be used for cleaning spills, drying wet items like sweaters, and removing stains.

How does the ShamWow towel work on spills like cola, wine, or coffee?

The ShamWow towel acts like a vacuum, quickly absorbing spills and lifting the liquid away from surfaces without much pressure.

What is the suggested retail price for the ShamWow towel?

The suggested retail price for the ShamWow towel is $19.95.

What is the special offer mentioned in the script for purchasing ShamWow towels?

If you call within the next 20 minutes, you get a second set of ShamWow towels absolutely free, making it eight towels for the price of one set.

What is included in the ShamWow purchase?

The purchase includes one ShamWow for the house, one for the car, and two for the kitchen and bathroom.

What warranty comes with the ShamWow towel?

The ShamWow towel comes with a 10-year warranty.

Why is the ShamWow towel a better choice over paper towels according to the script?

The script suggests that ShamWow towels are more cost-effective than paper towels, as you would spend $20 every month on paper towels, which are disposable.

Outlines

00:00

🧽 ShamWow - The Versatile Super Absorbent Towel

Vince introduces ShamWow, a multi-purpose towel that functions like a sponge and chamois, suitable for various surfaces including the house, car, boat, and RV. It is highly absorbent, capable of holding 20 times its weight in liquid, and can be used wet or dry. The ShamWow is made in Germany, known for its quality products. It's easy to clean and can be cut in half for different uses, such as a dish drainer or a bath mat. The script showcases ShamWow's effectiveness in cleaning up spills like cola, wine, coffee, and even pet stains, emphasizing its ability to absorb quickly and leave surfaces virtually dry. The product is promoted as a superior alternative to paper towels, saving customers money in the long run.

Keywords

💡Sham Wow

Sham Wow is the name of the product being advertised in the video script. It is a versatile cleaning towel that is designed to be highly absorbent and can be used in various settings such as the house, car, boat, or RV. The term 'Sham Wow' is used repeatedly throughout the script to emphasize the product's effectiveness and to create a memorable brand name that the audience will associate with the product's benefits.

💡Absorbency

Absorbency refers to the ability of a material to take in and hold liquids. In the context of the Sham Wow, it is highlighted as a key feature, with the product claiming to hold up to 20 times its weight in liquid. This is a central selling point in the video, as it demonstrates the towel's superior performance compared to regular towels, especially when dealing with spills or wet surfaces.

💡Versatility

Versatility is the quality of being able to be used in various ways or for various purposes. The Sham Wow is presented as a multi-purpose tool, suitable for use in different environments and for various cleaning tasks. The script mentions its use for the house, car, boat, and RV, showcasing its adaptability and making it an appealing product for a wide range of consumers.

💡German Quality

The script mentions that the Sham Wow is 'made in Germany,' which is used to imply a high standard of quality and craftsmanship. The association with German manufacturing is a marketing strategy to convey the product's reliability and durability, as Germany is often recognized for its engineering and precision in product manufacturing.

💡Warranty

A warranty is a guarantee provided by the manufacturer that the product will be free from defects for a certain period. The Sham Wow comes with a '10-year warranty,' which is a significant selling point in the script, as it assures potential buyers of the product's long-lasting quality and the company's confidence in its durability.

💡Vacuum Effect

The vacuum effect is a term used in the script to describe how the Sham Wow works to absorb liquids quickly and efficiently. It is likened to a vacuum, which is known for its ability to suck up dirt and debris. The script demonstrates this by showing the Sham Wow absorbing a cola spill, emphasizing its effectiveness in cleaning up liquids.

💡Promotional Offer

A promotional offer is a marketing strategy used to encourage sales by providing special deals or incentives. In the script, a limited-time offer is presented, stating that if the audience calls within the next 20 minutes, they will receive a second set of Sham Wows for free. This creates a sense of urgency and increases the perceived value of the product.

💡Demonstration

Demonstration is the act of showing how something works or is used, often to illustrate its features and benefits. The Sham Wow video script includes several demonstrations, such as absorbing liquids, drying a wet sweater, and cleaning up spills, to visually convince the audience of the product's effectiveness and practicality.

💡Cost-Effectiveness

Cost-effectiveness refers to the value for money that a product or service provides. The script argues that the Sham Wow is cost-effective by suggesting that consumers will save money by not having to buy paper towels anymore. It positions the Sham Wow as a long-term investment that will save on recurring expenses.

💡Environmental Benefit

Although not explicitly stated, the environmental benefit can be inferred from the script's mention of reducing the need for paper towels. By using a reusable product like the Sham Wow, there is a potential reduction in waste, which aligns with environmentally conscious consumer preferences.

💡As Seen on TV

The script implies that the Sham Wow is an 'As Seen on TV' product, a category of consumer goods that are typically marketed through infomercials and are known for their innovative or unique features. The mention of Olympic athletes using it as a towel adds to the product's credibility and appeal, suggesting that it is endorsed by high-performance users.

Highlights

Vince introduces ShamWow, a versatile towel that works wet or dry, suitable for various surfaces like the house, car, boat, and RV.

ShamWow's unique ability to hold 20 times its weight in liquid, showcasing its superior absorption capacity.

The towel is made in Germany, implying high quality and durability.

Demonstration of ShamWow's no-drip feature and ease of cleaning with a washing machine.

ShamWow can be cut in half, with one piece used as a bath mat and the other for drying dishes.

Olympic divers use ShamWow as a towel, highlighting its quick-drying capabilities.

ShamWow's effectiveness in absorbing liquids like cola, wine, coffee, and even pet stains.

Real-time demonstration of ShamWow's absorption and 'vacuum-like' action on a spill.

Vince emphasizes the convenience of ShamWow, stating it eliminates the need for paper towels.

ShamWow is recommended for car washing and other vehicle cleaning tasks.

The cost-effectiveness of ShamWow, with a one-time purchase replacing the need for monthly paper towel expenses.

Introduction of the mini ShamWow for everyday use, highlighting its practicality and convenience.

A special offer for a limited time: buy one set of ShamWow and get a second set free.

The ShamWow set includes multiple pieces for various uses around the house and comes with a 10-year warranty.

The ShamWow is priced at $19.95, with a current promotion for an additional set free with a timely purchase.

A call to action for ordering ShamWow, emphasizing the limited time offer and the product's value.

Transcripts

hi it's Vince with Sham wow you'll be

saying wow every time you use this towel

it's like a shammy it's like a towel

it's like a sponge a regular towel

doesn't work wet this works wet or dry

this is for the house the car the boat

the RV sham wow holds 20 times its

weight and liquid look at this it just

does the work why do you want to work

twice as hard doesn't drip doesn't make

a mess ring it out you wash it in the

washing machine made in Germany you know

the Germans always make good stuff you

can cut it in half use one as a ba mat

drain your dishes with the other one use

one as a towel Olympic di they use it as

a towel look at that completely dry put

a wet sweater roll it up it dries your

sweaters here's some Cola wine coffee

Cola pet stains not only is the damage

going to be on top there's your Milo

that is going to smell see that the most

absor we're going to do this in real

time look at this put on The Spill turn

it over without even putting any

pressure 50% of the cola right there you

following me camera guy the other 50%

the color starts to come up no what the

towel is going to do that it acts like a

vacuum and look at it's virtually dry on

the bottom see what I'm telling you sham

wow you'll be saying wow every time I

can't live without it I just love it oh

my gosh I don't even buy paper towels

anymore if you're going to wash your

cars or any kind of vehicle you'd be out

of your mind not to own one of these all

I can say is sham wow you're going to

spend $20 every month on papay for

towels anyway you're throwing your money

away the mini sham Wows are for

everything for everyday use this last 10

years this last a week I don't know it

sells itself the Sham W sells for 1995

but you get one for the house one for

the car two for the kitchen and bathroom

but if you call now within the next 20

minutes cuz we can't do this all day

we'll give you a second set absolutely

free so that's eight sham Wows for $1

19.95 comes with a 10-year warranty

here's how to

order