How I Built A Community Of 28,000+ Members

Summary

In this insightful video, Z Rashik shares a three-step framework for building a sustainable online community around a passion, emphasizing the importance of a relationship-based mindset over transactional sales. He discusses the significance of a vision-driven product, the power of gamification and milestone rewards, and the necessity of reinvesting profits for community growth. Rashik invites viewers to a webinar for deeper insights, highlighting the potential of online communities to redefine education and create a profound impact.

Takeaways

• 😀 Building a successful online community requires a relationship-based mindset rather than a transactional one.
• 🤝 The speaker emphasizes the importance of starting a relationship with customers at the point of sale and maintaining it long-term.
• 🛠️ Product design should be aligned with community building, moving from a commodity-based approach to one that embodies a shared vision.
• 🌐 The speaker's vision is to redefine the broken education system by creating a new breed of teachers and leaders.
• 🎯 To build a community, one must identify a specific problem to solve and develop a product vision that resonates with that problem.
• 📝 A content plan is crucial for attracting the right audience; the speaker suggests generating 100 questions that the target market is asking and converting them into content pieces.
• 🔬 Utilizing AI for generating content ideas can be a powerful tool in the content marketing process.
• 🎙️ Conducting weekly sales webinars is a strategy for attracting the tribe, focusing on educating, engaging, and selling memberships, not commodities.
• 🏆 Gamification and milestone-based rewards are essential for nurturing the community and encouraging progress.
• 💼 Empowering leaders within the community by rewarding and recognizing their achievements can help facilitate growth and engagement.
• 🌟 Reinvesting profits back into advertising helps to scale the community and maintain its growth.

Q & A

What is the three-step framework shared by Z Rashik for creating wealth online?

The three-step framework includes understanding core concepts for building sustainable communities, designing a strategy to attract the right tribe, and nurturing the community.

What is the importance of having a relationship-based mindset in community building according to the script?

A relationship-based mindset is crucial because it focuses on maintaining a long-term relationship with customers beyond the point of sale, which is essential for building a loyal community.

How does Z Rashik differentiate between a transactional-based and a relationship-based approach in business?

Z Rashik explains that a transactional-based approach is solely focused on sales and closing deals without continuing the relationship post-sale, whereas a relationship-based approach starts at the point of sale and continues to foster the relationship for the long term.

What is the significance of selling the vision rather than just the product in community building?

Selling the vision creates a deeper connection with the customers, as they invest not just in the product but in the broader mission or goal behind it. This increases the likelihood of them sticking around and being part of the community.

Can you explain the concept of gamification and milestone-based rewards in community building as mentioned in the script?

Gamification and milestone-based rewards involve setting up challenges and rewards within the community to motivate members to achieve certain goals or milestones. This fosters engagement and a sense of accomplishment, encouraging members to remain active and committed to the community.

What is the role of content marketing in attracting the right tribe to a community?

Content marketing is used to generate and share content that addresses the questions and needs of the target market, pulling people towards the community by providing valuable information and demonstrating the community's expertise and vision.

How does Z Rashik suggest using weekly sales webinars to attract the tribe?

Z Rashik suggests conducting weekly sales webinars to educate the audience, engage with them, set expectations, and sell memberships to the community. The focus should be on selling the vision and providing access to a premium community.

What are the three steps Z Rashik outlines for nurturing a community?

The three steps for nurturing a community are conducting different challenges or implementation masterminds, rewarding achievers based on milestones, and empowering leaders by inviting them to facilitate sessions for other community members.

Why is reinvesting profits back into advertising important for growing a community?

Reinvesting profits back into advertising is important for scaling the community by attracting new members. It ensures continuous growth and expansion of the community, allowing the vision to reach a wider audience.

What is the ultimate goal of building an online community according to Z Rashik's vision?

The ultimate goal is to create a strong, supportive community that not only serves its members but also contributes to redefining the broader systems of education and employment, fostering a new breed of teachers, leaders, and facilitators.

How does Z Rashik define the success of his community building strategy?

Z Rashik defines the success of his community building strategy by the loyalty and stickiness of the community members, the ability to attract and retain members over time, and the community's contribution to the larger vision of redefining educational and employment systems.