Facebook Ads Scaling Strategy (Stage 2) For Indian Dropshipping · Bizathon 10 · EP7

Summary

This episode dives into the intricacies of scaling advertising campaigns, emphasizing the importance of careful planning and data analysis before scaling. It outlines stages of scaling, including testing different interests, setting budgets, and monitoring delivery percentages to ensure profitability. The speaker shares insights on managing customer inquiries, maintaining an active Facebook page, and adjusting strategies based on fluctuating results, ultimately aiming for a cost of purchase below a set threshold for successful scaling.

Takeaways

• 📈 Start with a clear understanding of what scaling involves and the steps to take before, during, and after scaling.
• 💰 Keep a close eye on your ad spend, especially in the early stages, to ensure that your budget is used effectively.
• 🔧 Stage 2 scaling is crucial for testing different interests and determining the best performing ones for your product.
• 🎯 After identifying successful interests, expand your ad sets to include 7-10 different interests, keeping the top two performing ones.
• 🚀 Set your ad budget approximately 2-2.2 times your margin to account for the increased spend on multiple ad sets.
• 📊 Use testing during stage 2 scaling to understand the power of your product and its potential for profitability.
• 🛍️ Implement an 'open interest' campaign with no specific targeting to capture a broader audience and test engagement.
• 📝 Keep detailed records of customer interactions and prepare standard responses for common inquiries to streamline customer service.
• 📉 Monitor the delivery percentage closely as it significantly impacts profitability and make decisions based on this data.
• 📉 Ensure your cost of purchase is low and your margins are high to maintain profitability even with a higher rate of returns.
• 👥 Prepare your team with a standard operating procedure to handle increased customer inquiries and orders as you scale.
• 🌐 Regularly update your Facebook page with posts to signal activity and reduce the risk of your page being flagged by Facebook.

Q & A

What is the main focus of episode 7 of the video series?

The main focus of episode 7 is to explain how to scale ads effectively, including considerations before, during, and after scaling.

What is the significance of stage 2 scaling in the ad campaign?

Stage 2 scaling is significant as it helps determine the product's potential and involves testing with a wider range of interests to identify which ones perform best.

How many additional interests are recommended to test during stage 2 scaling?

It is recommended to test with approximately 7-8-10 more interests during stage 2 scaling.

What is the suggested budget multiplier for ad sets during stage 2 scaling?

The suggested budget multiplier is approximately 2-2.2 times the margin.

What is the purpose of creating an open interest campaign during stage 2 scaling?

The purpose of creating an open interest campaign is to test the product's performance without specific targeting, which can provide insights into its broader appeal.

What should be the cost of purchase after scaling to ensure profitability?

The cost of purchase after scaling should be less than Rs. 100 to ensure profitability, assuming a margin range of 350-500.

How does the speaker determine the success of a product in stage 2 scaling?

The success of a product in stage 2 scaling is determined by consistent results, delivery percentages, and the overall profitability calculated using the profit calculator.

What is the importance of monitoring the cost per purchase during the scaling process?

Monitoring the cost per purchase is crucial to ensure that the scaling is profitable and to make adjustments to the ad budget and strategy accordingly.

Why is it necessary to maintain activity on the Facebook page while running ads?

Maintaining activity on the Facebook page is necessary to signal to Facebook that the page is active and legitimate, reducing the chances of the page being flagged or banned.

What is the recommended approach for managing Non-Deliverable at Requested Time (NDR) orders?

The recommended approach for managing NDR orders is to use the bulk action feature in the 'manage orders' page to reschedule and update details in a systematic way.

What is the significance of having a standard operating procedure (SOP) for scaling?

Having a standard operating procedure ensures that the team is prepared to handle various situations, such as customer inquiries and order management, efficiently during the scaling process.

Outlines

00:00

📈 Introduction to Ad Scaling Strategy

The speaker introduces Episode 7, focusing on the strategy for scaling ads. They discuss the importance of careful planning and execution before, during, and after scaling ads. The speaker emphasizes the significance of monitoring spending and ensuring that the ad budget is used effectively. They also introduce the concept of stage 2 scaling, which involves testing different interests to identify the most effective ones for the product. The budgeting strategy is discussed, with a recommendation to set the initial budget at 2-2.2 times the margin. The episode promises to guide the audience through the scaling process, from initial testing to understanding the product's potential and managing the ad sets effectively.

05:01

🔍 Analyzing Performance and Scaling Stage 2

This paragraph delves into the specifics of stage 2 scaling, where the product's market potential is tested with a broader range of interests. The speaker recommends adding 7-10 new interests to the initial two that showed promise, totaling 10 interests. They explain the importance of testing to determine the best-performing interests and the product's market strength. Additionally, the introduction of an 'open interest' campaign without specific targeting is discussed, with a suggested budget four times the margin. The speaker provides insights into the importance of monitoring delivery percentages and return-to-origin (RTO) rates to assess profitability, emphasizing the need for this data before proceeding to stage 3 scaling.

10:03

📊 Profitability Assessment and Cost Management

The speaker discusses the importance of profitability assessment in the scaling process. They highlight the need to ensure that the cost of purchase is less than Rs. 100 to maintain a healthy margin, which they estimate to be between 350-500. The speaker provides a detailed example of their own campaign for a product called '4-polo,' explaining the ad set strategy and the importance of monitoring cost per purchase. They also discuss the significance of delivery percentages in calculating profits and provide a detailed breakdown of orders, including delivered, RTO, and pending statuses. The speaker emphasizes the importance of understanding these figures to make informed scaling decisions.

15:06

🛒 Preparing for Scaling: Team, Inventory, and Customer Management

This paragraph focuses on the preparatory steps necessary for successful scaling. The speaker advises creating a standard operating procedure for Indian Dropshipping, covering order management, NDR management, and customer communication. They stress the importance of training the team to handle various customer inquiries and situations effectively. Additionally, the speaker discusses the need to ensure inventory availability with the Clout supplier and to manage NDR orders efficiently. They also provide a tip on maintaining Facebook page activity to avoid negative signals from Facebook and reduce the risk of account bans.

📉 Monitoring and Adjusting Scaling Efforts

The final paragraph discusses the importance of monitoring scaling efforts closely. The speaker shares a tip from a Facebook ad agency about the importance of keeping the Facebook page active with regular posts to signal legitimacy to the platform. They also emphasize the need to check ad performance frequently to ensure cost per order is decreasing and to adjust the budget and ad sets accordingly. The speaker provides a sneak peek into stage 3 scaling, promising a more in-depth discussion in the next episode, and encourages the audience to refer to the provided resources for a to-do list and checklist on scaling.

Keywords

💡Scaling

Scaling in the context of the video refers to the process of increasing the size or scope of an advertising campaign. It is integral to the video's theme as it discusses how to effectively expand ad campaigns to maximize returns. The script mentions scaling in various stages, emphasizing the importance of careful planning and monitoring during this growth phase.

💡Stage 2 Scaling

Stage 2 Scaling is a specific phase in the scaling process described in the video. It is defined as the point where the product is tested with a broader range of interests to determine its potential for success. The video emphasizes the significance of this stage in validating the product's market power and the importance of testing different interests to find the best performers.

💡Interests

In the script, 'interests' are the categories or topics on social media platforms that are used to target ads to specific audiences. The concept is central to the video's theme of ad scaling, as expanding the number and type of interests is a strategy for reaching a wider audience and enhancing ad performance.

💡Budget

The term 'budget' in the video pertains to the allocated funds for advertising campaigns. It is a key concept as the script discusses how to set and adjust budgets during different stages of scaling. The video provides examples of increasing the budget in relation to the number of ad sets and the performance of the campaign.

💡Cost of Purchase

Cost of Purchase is the amount spent to acquire a product for resale. In the video, it is a critical metric for evaluating the profitability of an ad campaign. The script discusses how the cost of purchase should decrease as scaling progresses to ensure profitability.

💡Return to Origin (RTO)

RTO stands for 'Return to Origin,' which is a term used in the video to describe orders that are returned to the seller without delivery. The script uses RTO as a key performance indicator for e-commerce businesses, highlighting its impact on profitability and the importance of monitoring RTO rates during scaling.

💡Delivery Percentage

Delivery Percentage is the proportion of orders that are successfully delivered to customers. The video discusses its importance in assessing the success of an ad campaign, as a higher delivery percentage correlates with better returns and profitability.

💡Profit Calculator

The Profit Calculator is a tool mentioned in the video used to estimate the profitability of an ad campaign. It factors in variables such as cost of purchase, delivery percentage, and RTO rates to determine potential profit margins. The script emphasizes the necessity of using this tool to make informed scaling decisions.

💡Inventory

Inventory in the video refers to the stock of products available for sale. It is a crucial aspect of scaling, as the script advises ensuring that there is sufficient inventory to meet the demand generated by the ad campaign, thereby avoiding stockouts and maintaining customer satisfaction.

💡NDR Management

NDR stands for 'Non-Delivery Report,' which is a report generated when a delivery attempt fails. The video discusses the importance of managing NDRs effectively to minimize failed deliveries and improve customer service. It provides a method for bulk processing of NDRs to streamline this process.

💡Standard Operating Procedure (SOP)

SOP in the video refers to a set of standard procedures or protocols followed by a team to ensure consistency and efficiency in their operations. The script highlights the importance of having an SOP for Indian Dropshipping, covering aspects like order management and customer communication, as a prerequisite for successful scaling.

Highlights

Introduction to scaling ads and the importance of understanding the process from beginning to end.

The necessity of careful financial management during the initial stages of ad scaling.

The significance of stage 2 scaling in determining the product's potential and testing different interests.

Recommendation to expand ad targeting to 10 interests and maintain a budget 2-2.2 times the margin.

The role of testing in stage 2 scaling to identify the best-performing interests for a product.

The strategy of running an open interest campaign without specific targeting to engage shoppers.

The importance of starting stage 2 scaling immediately after the testing phase with a strong product.

The need to monitor consistent results and delivery percentages over a period before advancing to stage 3 scaling.

The calculation of profit using a profit calculator considering delivery percentages and cost of purchase.

The requirement for a cost of purchase under Rs. 100 before proceeding to stage 3 scaling.

The analysis of product performance, such as the 4-polo, and the decision-making process for scaling or discontinuation.

The importance of understanding and managing customer communication and inquiries effectively.

The creation of standard operating procedures for Indian Dropshipping to handle different customer scenarios.

The necessity of ensuring inventory availability with the Clout supplier before scaling up.

The use of analytics to monitor product delivery status and manage NDR orders effectively.

The advice on maintaining Facebook page activity to avoid negative signals and reduce the risk of getting banned.

The approach to managing cost per order and making adjustments to ad budgets and strategies accordingly.

The anticipation of fluctuating results during initial scaling and the importance of stabilization for regular profitable sales.

Transcripts

The scaling has started.

Welcome to episode 7.

Today, I am going to tell you how we are scaling our ads.

What you've to keep in mind before scaling and while doing scaling.

And what are the things to be done after scaling.

Scaling doesn't just work in isolation, there's a lot going on around it.

I am going to tell you everything in this episode.

It is going to be fun.

Come with me, I'll show you.

See, the day has just begun and we've already spent $95.

And this is just the beginning guys,

we may change some things in between because we feel it is not working well.

So it is a matter of great care because our money is going

and we have to make sure that our money is used properly, okay?

Let's start the episode.

First of all we will start with what things you've to take care of before scaling.

Welcome to stage 2 of scaling.

Now, stage 2 scaling is an important section.

Here, you will come to know whether this product is actually powerful.

You are focusing on a very important metric called stage 2 scaling.

Till now, you were playing with test interest.

Stage 2 scaling means you bring it to a slightly different level.

You try more interest.

What do you do is, you bring approximately 7-8-10 more interest.

I recommend that the initial two who were bringing good results, let them continue.

Make 8 more on top of that, then you are targeting the total of 10 interests.

And those can be different types of interests

that are related to your product.

And there will be 1 interest on each ad set and you can set your budget accordingly.

I kept my budget approximately 2- 2.2X the margin.

Because now you are running 10 ad sets, then your budget will be spent more.

We want to see what are our actual good interests?

And how will we know?

By doing the tests.

Stage 2 scaling also leads to testing.

In a way, you get to know what interests perform best for your product.

And you also come to know how much power it has and how much you can pull it.

There are two more things that you need to do in stage 2 scaling.

Your 10 ad sets are already running and on top that,

you'll make a campaign called open interest.

You do not have to do any targeting within the open interest.

At the most you can engage shoppers.

That's it and you'll continue it.

When you will run this ad set,

this will be one campaign, one ad set, and one ad.

If you have created multiple ads for the same product,

so you can also put multiple ads inside that campaign, inside that ad set.

There is no problem.

For that, keep the budget like 4X the margins in the beginning.

So, 11 ad sets are running in total.

You have to start stage two scaling as soon as possible.

As soon as your testing phase is over, your strategy is 1x2.

You've a feeling it's a strong product, a winning product. ​

You have taken that product to stage 2 scaling.

You'll stay on stage 2 scaling for a few days.

There's a reason for it.

You'll start seeing consistent results.

On top that, your delivery will start.

Suppose when you sold an item today,

and it takes 1-1.5 weeks to deliver that product.

So you'll have to give a period of 1 week, suppose you started the ad on 1st June.

By 7th or 8th June, you will know according to which its RTO and delivery % will sit.

You will not have exact numbers even then.

Because it takes a total of 15 days to complete the whole cycle.

But still, you will have a decent idea because

70 to 80% of the orders would have been RTO or delivered by then.

You'll get a rough idea that your delivery % will be in this range.

You start the stage 2 scaling and you get 100 orders a day.

Stage 2 scaling is going on and wait for 7-8 days.

By 7-8th day, supposedly, you see 50 orders are delivered out of 100.

30 orders are RTO.

20 orders are still left.

Chances are that majority of those orders will be RTO.

But you can assume that out of those 20, around 5 orders,

will be delivered and we have taken a small amount.

Your overall delivery % will be 55%, okay?

Your delivery % will range between 55-60%.

Then, you will put it in the profit calculator,

you know the numbers of cost of purchase, you know the delivery %,

then you'll know how much profit you are going to make.

This data is very necessary,

because we have to be confident before we do the scaling.

That this is definitely give us a good profit.

Do not scale-it up before looking at the delivery %.

This is not in your hands.

Only do the scaling when you get the hands on this data.

That is why stage 2 scaling is important.

After scaling, your cost of purchase should be less than Rs. 100.

I'm going to assume that the margin you've put on the Clout,

supposedly, your total margin amount ranges between 350-500.

If it is like that,

then in this case, cost of purchase should be minimum Rs. 100.

Only then, we'll do stage 3 scaling.

I'll give you the update about what's going on.

I'll show you the data from 31st to 6th.

31st is the day we launched our first campaign for 4-polo.

I'll update that.

We tried other products like,

Ice roller was not sold at all, there were a few sales for Aero container.

Actual sales are a little more than this but

with $4 cost of purchase,

I would have made a small break even or a small profit, not much.

That is, it is not scalable.

This press-juicer is still fine because it is getting decent sales.

I think the sales were 50 plus.

But the cost of purchase is overall 2.5$ but in this also,

there is a slight profit and infact

the cost of purchase was high in the starting but now it is coming down.

As of today, the cost of purchase is 1.20.

I can see the progress in this.

That is why, I continued this and closed the rest.

Let's talk about 4 Polo's, the main product which we are currently advertising.

I'll show you the campaign and we launched many ad sets in stage 2.

Top, t-shirt, polo-shirt,

outer wear clothing, outfit of the day, street fashion, office,

we did all of these and only one ad is running for all of them.

In this, it is showing 1.11 but it is 1.05-06 based on actual purchases.

Consider it almost 1$ that is around Rs. 85.

We ran this ad set for many days.

As you can see, this ad set is off for 4 polo's

because I duplicated it in stage 3 and did it on a higher budget.

But I started with $20 in the beginning.

This campaign was open and 120 purchase has come till now.

In last one week.

And it was doing well in 20$ and the cost of purchase is around 1.1.

It was also running decently.

It is showing more because on the 1st and 2nd day we gave a little spend to this video.

Which did not perform well.

That's why we closed it and focused on image ad.

If we see that the saturation of this image ad is coming,

then we can make the variations for image ad very easily.

Because this image ad is working.

So now, you have got both these things.

So, you know now that

basically the whole point of looking at Facebook ads is to figure out cost per purchase.

That is, we can also cost per order.

We will come to know the true cost of purchase only after going here

in Clout analytics.

If we look at the same data, actually, most of the orders are not yet delivered.

I'll show you guys.

Today is 8th and out of the orders dated 31st May,

we will focus on the t-shirts, okay?

6% are delivered, 3 are RTO, and we don't know the status of the rest 3 orders.

So chances are that one of them may be delivered

or two may be RTO or all three RTOs.

If we focus on the second, very few orders came on the first day.

If we look at the data of June 1st.

In this, 111 orders came on that day, out of which 50 are delivered and 15 are RTO.

So, a total of 65 orders out of 111.

Now, 65 out of 111 means, we have received the data on 58% orders.

But see, after all these days, majority of the orders which are left,

now, there are 55 orders which are yet to be delivered.

You can say that majority of those orders will be RTOs only.

This delivery % will drastically change when all our orders will be cleared/delivered.

As you can see here, 48% are delivered and 23% are failed delivery.

But this for orders which have been confirmed.

94% orders are confirmed, 2% are pending, and 4% are cancelled.

2% pending is orders that are failed to sync or any other issue.

Or they are not yet shipped or for whatever reason.

118 orders are confirmed out of 125 and out of that,

48% are delivered and 23% are failed.

9% out and 5% picked-up.

I am showing you the data of the 1st.

Now the second date, the third date, all have different data.

If I show you the total data, from 31st to 6th, we also saw on Facebook ads.

You can see, like,

there are 766 orders here, out of which 147 have been delivered and 43 are RTO.

And as you can see 52% orders are in picked-up status.

More than 50% orders are in picked-up status, they are not out for delivery yet.

Means they are in-transit after being picked up, but in-transit is not shown here.

According to Clout, picked-up means in-transit.

It'll show picked-up even if its in-transit or picked-up.

It shows out for delivery when it is actually out for delivery.

And it shows failed delivery when it is NDR.

Bear in mind, we still have very little data.

But still, the data is decent enough.

I feel that overall our delivery will be around 55%

which gives me a little confidence that I think I can go around stage 3.

And the reason is

if we calculate in the pricing calculator

then the price is 999 and the Clout price is 622

and currently our cost of purchases around 85 to 90.

I will show you, for now, consider it as 90.

Always assume a little more.

Now, we considered the RTO percentage as 45% and GST is 5%

You'll see my net profit after all of this.

You'll say you are selling an item worth Rs 622 for just Rs 999.

What is your margin?

Margin is around 39-40%.

How are you able to make this much profit in that margin?

Well, the cost of purchase is very less and the delivery % is more than 50%.

That is why.

So, in isolation, any one number does not matter.

When you look at the numbers, you'll look at it altogether.

Just because I sold something worth 622 for 999, does not mean its a wrong idea.

If I sell something worth 622 for 799

and my RTO % would be 10% even then I would have earned profit.

Are you guys able to understand?

The numbers do not work in isolation, all the numbers combined should work.

If I am selling something worth 699 for 999, I can see that its 45,

even it becomes 50%, okay?

That is 50% RTO and 50% are delivered.

47% delivered because 3% cancelled.

Still my profit comes to Rs 139.

But the scene is different here.

If we do the scaling,

if our cost of purchase becomes 120.

That is cost of purchase comes around $1.5.

Even then my profit remains around 7-8% like 87% of 999.

But remember that this is on delivered orders.

Means 47% of the orders which are delivered,

on those orders my profit is 87 per order.

RTO charges are deducted from it so this is our net profit.

So that is why,

I hope you got some clarity looking at these numbers as to how this business is done.

And we will talk about the numbers going further.

Because E-commerce is a numbers game.

The more you understand the numbers,

what are the important numbers you need to be careful about in your business,

and then you'll do even better.

Things you need to take care of before doing scaling.

First of all, your team, people around you, or yourself

you should know that comments, messages, or WhatsApp chats that'll be coming,

all the things that are about to happen,

communication from customers towards your store

that can be handled.

And that can be handled in a proper way.

We have been running ads for so many days,

so we have an idea of what questions the customers are asking.

Take an example of a Polo Ad.

Many people ask whether this size is available or not.

Is pocket available in it or not?

What other colors are available in this?

I know what the common questions are.

Now we have made standard answers to those questions.

If you scale up, even more will be asked.

So, there should be common responses for that.

Beyond that, let's say you've hired a customer support agent.

So he should know that if any question other than standard question is asked

then how to answer it.

Suppose, a customer leaves a comment on Facebook that

place the order and this is my address.

If the customer support agent doesn't know what to do in this case

what will he do then? He can't do anything.

He'll probably respond as

thank you for your message we will get back to you soon or just a random reply.

They need to know how to respond in all these cases.

Maybe he'll have to say

Sir please don't publish your address here.

Please contact us on WhatsApp using this number and then we'll create an order for you.

They should know such standard messages.

There is a way to do this standardization.

You've to make sure that you and your team know how to handle different situations.

I'll recommend you to make a standard operating procedure for Indian Dropshipping.

n this, from order management, NDR management, comment-WhatsApp handling,

everything is covered according to their different roles.

How to handle in what situation.

When this is ready, you know that you are ready for scaling.

So the first step was the standard operating procedure.

Your team is ready and trained through standard operating procedure.

That was the second step.

The third step is that the data has to make sense.

You have to try by putting different variables in the pricing calculator.

If the RTO percentage becomes this much

or the cost of purchase increases, which will increase

when you are doing scaling and let's say your cost of purchase is Rs. 70.

If you do the budget five times or six times,

then it can go from Rs. 70 to 100-120 and maybe even 150.

So you have to take care of all these numbers.

And start putting different different figures in the pricing calculator

and see how far you can go till you are comfortable.

That yes, you are comfortable even on this scale.

Then you have to make sure that your Clout supplier has the inventory.

And your Clout's camp, that is your key account manager,

he knows you are doing the scaling for this product,

so text him once that 'Sir, I am scaling this product,

please make sure that you have the inventory for it'.

You can also request inventory under manage products in Clout.

If you can see that the inventory is less.

If you need more inventory based on the scale at which you are doing.

So you can use the request inventory feature.

Once all of this is done, you will start scaling but how will you do the scaling?

Let's talk about that.

You get a lot of data on the analytics page of Roposo Clout.

How your products are being delivered, how many are RTO and out for delivery.

Apart from that, you also get a product-wise breakdown.

You can set the preference and everything.

Come, I will show you.

The logic of this delivery % calculation,

this you can apply on all orders or on all closed orders.

If you apply it on on all closed orders then it'll be applied on delivered, RTP+return orders.

If you apply it on on all orders then it'll be applied on all synced orders.

Now, delivery takes time.

If the order has come today, it will be dispatched in a day or two

and then it is in-transit, then in NDRB, and there's a long period before RTO happens.

2 weeks are completed as soon as the data of all the orders is received.

But if you wait on all delivered orders then you need to wait, okay?

But if you see on all orders

then you can estimate that out of the total orders, this much has been delivered.

And these many orders are still pending.

So, you will know.

Both these preferences are important at their respective places.

Based on the data you want to see.

Another thing you have to keep in mind is how you are doing NDR management.

For NDR management, when you go under 'manage order's' page

click on shipped orders and then again click on failed delivery, okay?

As you go under failed delivery, click on manage NDR orders,

over there, you will see all the products which are under failed delivery.

And in that, you can reschedule and update details.

For bulk action, you have to click on take action bulk.

There, you have to upload a file where their preferred delivery date and AWB number are mentioned.

And if you upload that, all your NDRs will be processed in bulk at once.

So, this was a straightforward way in which you can manage all your NDRs.

I want to give you one more tip which was given to me by Facebook ad agency.

They told me that when you are running your Facebook ads,

and your page is a very important asset.

We often forget about the page after setting it up and uploading a profile picture.

But they told me it is not right to do it.

You have to regularly upload posts on your page.

The reason being Facebook organically wants to see that your page is active.

It is very necessary for them to see this.

If you are just running the ads and there are no posts on your page,

then Facebook might get a negative signal that this page can be a scam.

So, it does not pay much attention to that page.

And your chances of getting banned also increase.

I would recommend you start scheduling your posts under Meta business feed.

Start posting about your products or a upload a picture of your product.

Upload a video related to your product.

Start publishing something out of the products that you have in your store.

Schedule posts related to each product and it'll be uploaded every other day.

You can check my OKP page, I scheduled a lot of my posts.

Every two days, a post was published.

So, my Facebook page was active during the entire Bizathon 10.

It is very easy to do and it reduces your chances of getting banned.

So when I started my stage 2 scaling,

as always, it is to be expected that initially your results will fluctuate a little.

Because you are spending more on ads than you were doing earlier.

But what happens is it slowly starts to stabilize.

In my case, as you can see the data for June 9

and I can tell you that the data of June 10th got better and so on...

But sales start coming regularly and at a profit.

Then you've to determine a number that you want your cost of purchase below this number.

You may initially feel that your cost per order is high.

But your cost per order should start decreasing with each passing day.

But if you can see that it is still high,

then it is very necessary for you to take the action.

You do not want that your cost per order keeps going high.

So, check your ad two to three times a day.

And whether the trend of cost per order is going up, below, or is stable.

And then decide what you want to do in the future.

Scaling is not that difficult,

you just have to decide that you do not have to spend more than that amount.

One per order, on Facebook.

And on the basis of that you've to decide whether the budget should be more or less.

Whether to use ad sets more or less.

Everything will determined around that number.

As always, you'll get all the resources in the description.

You will get the to-do list and check-list on how to do scaling.

I will give the update about leader-board under pinned comments.

Had a lot of fun doing stage 2 scaling but the real fun is in stage 3 scaling.

When we take things a level higher and start spending lavishly.

So, we will talk about that in episode 8, see you.