Quanto Investir no Tráfego Pago para VENDER TODOS OS DIAS

Summary

In this video, Thiago Tesma explains how to define an ideal budget for paid traffic campaigns, emphasizing the importance of starting small, testing, and gradually scaling. He advises against unrealistic expectations, stressing that results take time as platforms like Google and Meta learn from your campaign data. Thiago introduces the concept of 'war money'—a testable budget you can afford to lose without going bankrupt. The video also highlights the necessity of patience, effective targeting, and proper campaign optimization for long-term success in paid advertising.

Takeaways

• 😀 Start with a small daily budget for paid traffic, such as R$1 per day, to test the waters without significant risk.
• 😀 Paid traffic platforms like Google Ads and Meta (Facebook) allow for daily budget adjustments, so avoid committing to a monthly or weekly budget upfront.
• 😀 Be patient during the learning phase, which typically takes about 7 days for Google and Meta to gather enough data and optimize your campaigns.
• 😀 Don't expect immediate results. It can take up to 90 days for campaigns to reach their full potential and generate significant results.
• 😀 Gradually scale your budget based on the results. Start small, and if your campaigns show a positive return, increase your daily budget incrementally.
• 😀 Treat the money you invest in paid traffic as 'war money'—an amount you're comfortable potentially losing while testing and optimizing.
• 😀 Avoid investing large amounts early on, especially if you're new to paid traffic. Instead, focus on learning and improving your campaigns gradually.
• 😀 Aiming for at least a 100% return on investment (ROI) should be the goal. If you invest R$1,000, expect to generate R$1,000 in profit (after expenses).
• 😀 If you're new to paid traffic and don’t have a large budget, consider working as a traffic manager for other businesses to gain experience and funds.
• 😀 The smaller your budget, the more precise your targeting should be. For small local businesses, targeting a specific region can improve results.
• 😀 Paid traffic is not a gamble. It requires strategic planning, testing, and adjustments to build a successful campaign over time.

Q & A

How should you define your paid traffic budget?

Paid traffic budgets are typically set on a daily basis. Google and Meta platforms allow you to control your daily budget, making it easy to adjust and optimize your spend depending on the results. You should not think of your budget as a fixed monthly or weekly amount.

What is the 'learning period' in paid traffic campaigns?

The learning period refers to the time it takes for platforms like Google and Meta to collect enough data on your campaign's performance and audience. Typically, this takes about 7 days and 50 conversions on Google. During this period, the platforms optimize your campaign to improve results over time.

How long should you run a paid traffic campaign before expecting results?

It’s essential to give your campaign time to mature. You should ideally run a campaign for at least 90 days to see meaningful results. This period allows you to gather data, optimize your campaign, and improve your ad targeting.

What is 'war money,' and why is it important?

'War money' is the amount of money you are willing to invest in paid traffic without the expectation of immediate returns. It’s essentially money set aside for testing and experimentation. It’s important because it allows you to test and refine your campaigns without the fear of significant financial loss.

How do you determine how much to invest daily in paid traffic?

You should start with a small amount that you can afford to lose. For example, if you can invest R$300 per month, this would amount to R$10 per day. This 'little' investment allows you to test and gather data without risking a large amount of money. As you see results, you can adjust and scale your budget.

What happens if your paid traffic campaign doesn’t generate results in the first month?

If you don’t see results in the first month, it doesn’t necessarily mean you should give up. Your campaign may still be in its learning phase, or there could be issues with your website, ad copy, targeting, or offer. It’s essential to analyze and make adjustments as needed.

How can you scale your budget after seeing good results from a campaign?

Once you see good results, you can gradually increase your budget. For example, if R$300 per month gave good returns, you could increase your budget to R$400 or R$600 per month. The key is to scale incrementally and monitor how changes impact your results.

What is the recommended starting budget for a business running paid traffic campaigns?

The recommended starting budget is between R$600 to R$1,000 per month. This amount gives you enough to gather data, optimize your campaigns, and start seeing meaningful results. A smaller budget may limit the effectiveness of your campaigns.

Why is it important to focus on targeting when you have a smaller budget?

When you have a smaller budget, it’s crucial to focus your targeting. For example, if you’re advertising a local business, targeting a specific region is more effective than casting a wide net. The more precise your targeting, the better your chances of generating results with a limited budget.

What should your return on investment (ROI) look like after a few months of paid traffic?

After a few months, your ROI should be at least 100%. This means if you invest R$1,000 in paid traffic, you should aim to make at least R$1,000 in net profit. A higher ROI indicates that your campaigns are becoming more effective and efficient over time.