Wegrow interview BFM TV

Summary

In an interview on BFM Business, Vincent Tourel, CEO and founder of OuiGros, discusses his platform's mission to help large groups stop wasting resources by sharing and reusing best practices. Created from personal frustration, OuiGros integrates into existing tools like Microsoft Teams and Facebook to streamline access. Tourel emphasizes the importance of recognizing teams for reusing successful practices, which can lead to significant time and cost savings. With aspirations to save clients 100 million euros annually and global expansion plans, OuiGros is poised for growth.

Takeaways

• 🚀 **Wiggo's Mission**: The platform aims to help large groups stop wasting resources by sharing and reusing best practices within the company.
• 💡 **Innovation from Frustration**: The CEO, Vincent Tourel, created Wiggo after experiencing frustration as a marketing director in a large group, where a successful marketing practice was not reused across markets.
• 🌐 **Global Reach**: Wiggo is designed for multinational corporations and national giants, facilitating the exchange of best practices across different markets and subsidiaries.
• 📈 **Growth and Impact**: Since its creation in 2018, Wiggo has grown significantly, with its headquarters in Paris, a team of about fifteen employees, and a quadrupled turnover.
• 🤝 **Client Focus**: The platform targets large multinationals and national giants that operate across multiple markets, looking to share and benefit from best practices.
• 🏆 **Recognition Drives Engagement**: Wiggo emphasizes the importance of recognizing teams that reuse successful practices to motivate employees and foster a culture of efficiency and innovation.
• 🕊️ **Silos to Synergy**: By encouraging the reuse of best practices, Wiggo helps break down silos within organizations, leading to more collaboration and efficiency.
• ⏰ **Time Efficiency**: Reusing best practices saves time and resources, as teams do not need to reinvent the wheel, allowing for more effective operations.
• 💼 **Market Share Gains**: The reuse of successful practices can lead to significant market share gains and economic benefits for the group as a whole.
• 🔧 **Seamless Integration**: Wiggo integrates with existing digital tools like Microsoft Teams and Workplace by Facebook, avoiding the need for users to adopt yet another tool.
• 🌟 **Ambitions for the Future**: The CEO's ambitions include generating 100 million euros in savings for clients annually and expanding globally with a recent 2 million euro funding round to bolster the sales team.

Q & A

What is the primary goal of Ougiro as described by its founder, Vincent Tourel?

The primary goal of Ougiro is to help large groups stop wasting resources by sharing and reusing best practices within the company, which was inspired by Vincent Tourel's personal frustration during his time as a marketing director for a large group.

What was the initial motivation for Vincent Tourel to create Ougiro?

Vincent Tourel was motivated to create Ougiro after experiencing the inefficiency of not being able to reuse a successful marketing strategy that he implemented for a well-known ice cream brand in Brazil across other markets.

How does Ougiro address the issue of lost best practices within large groups?

Ougiro addresses this issue by providing an enterprise software that allows teams to share and especially reuse these best practices, ensuring they are not lost in the constant flow of information.

What types of clients does Ougiro primarily serve?

Ougiro primarily serves two types of clients: large multinational corporations and national giants, such as Cora and the Groupement Les Mousquetaires, who operate in multiple markets.

How does Ougiro motivate teams within its client companies to engage with the platform?

Ougiro motivates teams by recognizing and rewarding those who reuse best practices, which increases their involvement, breaks down silos, and fosters a culture of efficiency and resource optimization.

What are the three levels of results that Ougiro aims to achieve with its engagement strategy?

The three levels of results Ougiro aims to achieve are increased engagement from users due to recognition, time savings from reusing best practices, and significant market gains for the group through the efficient reuse of successful strategies.

How does Ougiro integrate into existing digital tools within a company to avoid adding another tool burden?

Ougiro integrates into platforms like Microsoft Teams and Facebook Workplace, allowing teams to access it without needing to log into a new tool, thus reducing the burden of additional tools.

What is the current size of Ougiro in terms of employees and revenue growth?

Ougiro currently has about fifteen employees, and its revenue has quadrupled since its establishment in 2018.

What are Ougiro's future ambitions as shared by its founder, Arnaud Sliva?

Ougiro's future ambitions include generating 100 million euros in savings for its clients each year and expanding globally, with a current focus on international clients.

How is Ougiro funding its expansion and growth plans?

Ougiro is raising 2 million euros to staff its commercial teams and support its global expansion plans.

What is the significance of the recognition system in Ougiro's approach to encouraging the reuse of best practices?

The recognition system is crucial as it motivates employees to perform well by acknowledging their contributions, which in turn enhances efficiency and resource optimization within the company.