Top Occupational Niche Idea for Etsy and Print on Demand | Etsy for Beginners

Summary

This video offers a comprehensive guide on identifying and designing for niche markets within the medical professional industry. The host shares strategies for discovering specific medical niches using Etsy and Erank, and emphasizes the importance of idea validation through market research. The tutorial also covers the process of brainstorming, listing top medical professionals, and validating niches by assessing Etsy's bestsellers to ensure designs cater to in-demand products. The aim is to help viewers understand how to delve deeper into the healthcare market, beyond just nurses, to find unique and profitable design opportunities.

Takeaways

• 🔍 The video discusses strategies for identifying niches within the medical professionals market for designing products.
• 👩‍⚕️ It emphasizes that while nurses are a significant category, there are many other medical professional careers to consider for design inspiration.
• 💡 The presenter suggests using Etsy to search for medical-related terms to find inspiration and identify different types of medical professionals.
• 🔑 The video introduces using Erank's free version to find specific medical niches by searching for phrases like 'healthcare worker gifts'.
• 📝 It recommends creating a list of ideas, especially when focusing on a certain niche within the medical profession.
• 🔑 The presenter shares a personal approach to brainstorming niches by using tools like Google, Etsy, and Erank to find and validate ideas.
• 🌟 The importance of not jumping from one niche to another is highlighted, suggesting to spend enough time understanding a niche's preferences before moving on.
• 🎨 The video encourages testing different designs, patterns, colors, and mockups within a niche to see what resonates with the audience.
• 📈 It stresses the need to validate niches by checking for bestsellers on platforms like Etsy to ensure there is demand for the products.
• 📚 The presenter shares personal experience as a nurse to provide deeper insights into the medical industry and suggests similar research for others.
• 🔄 The video concludes by reiterating the process of using various tools and methods to find, validate, and focus on niches within the healthcare industry.

Q & A

What is the main topic of the video?

The main topic of the video is about identifying and designing for niches within the medical professionals industry, specifically focusing on various career paths beyond just nurses.

What are the three key things the video presenter will show in the video?

The three key things the presenter will show are: how to search for medical professional careers on Etsy, how to use the free version of Erank to find specific medical niches, and how to brainstorm ideas for designing in a certain niche.

How can one find inspiration or ideas for designs in the medical professional niche on Etsy?

One can find inspiration by searching terms like 'Healthcare gifts' or 'Healthcare workers' on Etsy and observing the different types of products and niches that appear in the search results.

What is Erank and how can it be used to find niches in the medical professional industry?

Erank is a tool that can be used to find specific niches within an industry. The presenter suggests using Erank's keyword tool to type in phrases like 'Healthcare worker gifts' and to look for lower competition keywords that indicate a specific niche.

What is the importance of focusing on specific sub-niches within the medical professional industry?

Focusing on specific sub-niches allows for more targeted design efforts, potentially increasing the appeal to a particular group of medical professionals and standing out in the market.

How does the presenter suggest validating whether a niche is worth designing for?

The presenter suggests validating a niche by searching for it on Etsy and seeing if there are existing bestsellers related to that niche, indicating that there is a market for those designs.

What is the presenter's strategy for brainstorming ideas for medical professional niches?

The presenter recommends creating a list of all potential niches and sub-niches by using resources like Etsy, Erank, and Google searches, and then narrowing down to focus on a few specific niches to study and design for.

Why is it a mistake to create only a few designs for a niche and then move on?

It's a mistake because it doesn't give enough time to understand the niche's preferences and to improve the designs based on feedback and sales data. It's important to test various designs to see what works best in that specific niche.

How can one find more specific types of nurses to design for, according to the video?

One can find more specific types of nurses by using Etsy's search function with terms like 'nurse sweatshirt' and looking through the results for specific mentions of different nurse types, or by using Google to search for 'top nursing specialties'.

What is the significance of using Google to find ideas for medical professional niches?

Using Google allows the presenter to find a broader range of medical professionals beyond just nurses, providing a more comprehensive list of potential niches to explore for design ideas.

What is the final step the presenter suggests after listing all the potential niches?

The final step is to go back to Etsy and type in those niches to see what is available and what is selling well, which helps in understanding the market demand and potential for each niche.

Outlines

00:00

🔍 Exploring Medical Professional Niches on Etsy

The speaker introduces a video focused on identifying niche markets within the medical professionals' industry for design inspiration. They mention the broad category of nurses but also emphasize the potential in other medical careers. The speaker outlines a three-part approach: using Etsy search to find specific medical niches, utilizing the free version of Erank to discover niches, and brainstorming ideas for designs within these niches. They demonstrate how to search Etsy for terms like 'Healthcare gifts' and 'nurses' to find inspiration from existing products, suggesting that designs can be adapted beyond just apparel to various items.

05:00

📝 Utilizing Erank and Google for Niche Discovery

This paragraph delves into using Erank's keyword tools to identify specific medical niches with lower competition. The speaker guides on how to input phrases related to healthcare workers and filter results to find more targeted niches, such as IVF nurses. They also recommend using Google to research top medical professionals to uncover a wider range of potential niches beyond nursing, like physician assistants, physical therapists, and speech therapists. The speaker shares personal insights as a former nurse to provide a deeper understanding of the medical industry's diversity and suggests compiling a list of niches for further exploration.

10:02

🎨 Validating Niches and Design Strategy

The final paragraph discusses the importance of validating niches before investing design efforts. The speaker advises against spreading efforts too thin across niches and emphasizes the need to understand each niche's preferences. They recommend using Etsy to search for specific niches, observing bestsellers, and identifying successful design elements. The strategy involves selecting a few niches to focus on, creating various designs with different patterns and mockups, and testing to see what resonates with the target audience. The speaker also mentions a follow-up video that will provide a full listing tutorial for those who need further guidance.

Keywords

💡Niche

In the context of the video, a 'niche' refers to a specialized segment of the market that caters to a specific group of consumers with particular interests or needs. The video's theme revolves around identifying a niche within the medical professionals market, which includes various healthcare workers beyond just nurses. The script mentions exploring different types of nurses and other medical professionals to find unique market segments for designing products.

💡Medical Professionals

This term encompasses a broad range of healthcare workers, including but not limited to doctors, nurses, and various specialists. The video focuses on the medical professionals niche as a target market for design ideas, emphasizing the diversity within this field and suggesting that there are many specific groups within it that can be targeted with specialized products.

💡Etsy

Etsy is an online marketplace for handmade, vintage items, and craft supplies. In the video, the speaker uses Etsy as a tool for researching and gaining inspiration for designing products for different medical professional niches. The platform is mentioned as a place to search for existing products and identify gaps or opportunities for new designs.

💡Erank

Erank is a free keyword research tool that helps in finding specific niches and understanding market demand. The video script describes using Erank to discover sub-niches within the medical professionals market and to identify lower competition keywords that could be targeted with designs.

💡Design Inspiration

The concept of 'design inspiration' refers to the process of gathering ideas and influences that inform the creation of new designs. The video discusses using Etsy and Erank to find inspiration for designs tailored to various medical professional niches, suggesting that observing existing products can spark new ideas.

💡Healthcare Workers

Healthcare workers is a term used to describe individuals who provide services in healthcare settings, such as hospitals and clinics. The video emphasizes that this category includes a wide array of professionals beyond nurses, like social workers and various types of therapists, all of whom could be potential targets for specialized designs.

💡ICU Nurses

ICU stands for Intensive Care Unit, and ICU nurses are specialized nurses who work in this high-intensity care environment. The script uses ICU nurses as an example of a specific sub-niche within the broader category of medical professionals, indicating that designs targeted at this group could be a viable market opportunity.

💡RN and LPN

RN stands for Registered Nurse, and LPN stands for Licensed Practical Nurse. These are two different levels of nursing professionals, each with distinct roles and responsibilities. The video script mentions both as examples of the various types of nurses that could be considered when designing products for the medical professionals niche.

💡Google Search

Google Search is used in the video as a method for conducting research to identify top medical professionals and discover additional niches within the healthcare industry. The script suggests using Google to find inspiration and validate niche ideas by understanding the breadth of professionals that exist.

💡Personalized Gifts

The term 'personalized gifts' refers to products that are customized to an individual's preferences or specific details. In the video, the speaker suggests that offering personalized mugs for graduating nurses as an example of how to stand out in a niche by providing tailored products.

💡Bestsellers

Bestsellers are products that are highly popular and sell well within a market. The video script mentions looking for bestsellers on Etsy as a way to validate the demand for designs targeted at specific medical professional niches, indicating that successful products can guide design decisions.

Highlights

The video discusses the medical professionals niche as a top area for designing products.

It includes not only nurses but also other medical professional careers.

The presenter will share how to search for these careers on Etsy.

Erank, a free tool, is introduced for finding specific medical niches.

The presenter will demonstrate a method for brainstorming ideas within a niche.

Etsy is suggested as a source of inspiration for different types of healthcare workers.

ICU nurses and staff are highlighted as a niche within the healthcare industry.

The importance of looking beyond just nurses to other healthcare professionals is emphasized.

Social workers are identified as another niche within the healthcare field.

Erank is used to find lower competition keywords within the medical niche.

The presenter shares a method for finding specific types of nurses, such as IVF nurses.

Personalized gifts for graduating nurses are suggested as a way to stand out.

Google is recommended for researching top medical professionals to find niches.

A variety of healthcare jobs beyond nurses are listed, such as physician assistants and therapists.

The presenter advises on the importance of focusing on a few niches before moving on to others.

A method for validating niches by checking for bestsellers on Etsy is shared.

The video concludes with a reminder to validate niches and not to spread efforts too thin.

Transcripts

in this video I'm going to be sharing a

top Niche that you should be designing

in and that Niche is the medical

professionals and yes when you think

medical professionals you're probably

thinking nurses and yes that's a big

category but I'm also going to show you

other Medical Professional careers that

you could be designing for so three

things that I'm going to be showing you

is I'm going to show you an ety how you

could be searching for this careers I'm

also going to be showing you on erank

using the free version how to find you

know a specific medical niches and the

third thing that I'm going to be sharing

with you guys is how I do dump of ideas

especially when picking you know a

certain niche in this profession so

let's just get right into it okay so

again I like to record on I got need the

windows on ety because when you came

searching searching on ety let's see who

then starts to survey the same type of

things to want to do you know get new

things to or new ideas yes so again when

it comes to like the medical

professionals Healthcare professionals

you can literally go on Etsy and search

like

healthare oh here we go you can do

Healthcare gifts Healthcare workare

gifts and then what you're going to do

is you're going to start squirreling and

looking for different type of people

that work in medical professions or

professions sorry so again you have like

ICU so this could be you know ICU nurses

ICU staff like you see this at the top

and again ignore the items because this

is the thing just because you're

designing for shirts or sweatshirts you

can't get inspiration or ideas from

other items because that could be

something new that you can bring right

so we see like ICU right that's a type

of healthcare worker that's a type of

nurse there's also you know other staff

that works in the

ICU so then you see nurses Han rn rn

register

nurse uh you see this heart so this

could be like maybe like a cardiac nurse

or somebody that works in the cardiac

unit

um again we keep

squirreling Healthcare nurses so you

keep saying obviously nurses is probably

going to be a really big niche in this

medical professional but I'm just trying

to show you that there are some other

niches too that are just not that are

not just nurses right so of course

nurses again nurse social workers you

know social workers work in patient care

you know so they are a niche that you

can you know that's not necessarily like

nurses but they are part of that healthc

Care Professionals again RN

nurses

nurses um

so oh here RN LPN LPN that's like you

know it's like another type of nurse so

you see just by doing this quick search

just typing up here healthcare worker

gifts you already getting ideas of

different type of

niches that are Healthcare professionals

or healthcare workers however you want

to say it that are not necessarily just

nurses right so then another way that

you can do that is you can go on E rank

you can sign up for E rank um account

you don't have to pay for this one and

once you sign up for it you just go to

tools click on keyword tools and here

again you just type in a phrase

Healthcare healthcare worker gifts

Healthcare work like anything you know

that you want to look up and then you

scroll here at the bottom sometimes it

will give you more idea sometimes it

doesn't then you can just go back and

just do healthcare workers let's do that

and see what happens again there not

serving you any other ideas

so uh let's just type nurses right

because you're trying to get more ideas

to see what other things pop up besides

nurses so here we go so then I'll click

this XC competition because we want to

find things that are like lower

competition and then you start looking

here on the left side to see what comes

up right that you could possibly be

designing for in that Niche um so here

we go you have IV IVF nurses see so

that's a a type of nurse right that's

not just like saying just like oh here

just designed for like nurses or you

know this is helping you get more

specific to different types of nurses

you could be designing for um and then

you just keep going this let's say nurse

week's ideas and I just this is how I do

it I just keep going looking on this

left side

to see um personalized mugs for nurses

that are graduating so here you go it's

another way to Stand Out by offering

like personalized gifts

so I you can use e rank to to help you

find other more specific niches or like

or more like specific like sub niches to

Des sign for in that um umbrella right

on that whole umbr umbrella of like

medical professional or even if you're

saying like nurses right like well

nurses is like it's all the nurses but

can you maybe find more specific nurses

like how we find the IV IVF nurse right

that's a lot more specific than just

designing for just like a nurse so you

can also use e rank the free version go

into the keyword tools and you type in

like a keyword here or a phrase and then

you scroll down here and you let this

give you ideas of other type of things

that you can design for that you might

have not thought about right and another

thing that I like to do is you can look

up like top medical professionals right

cuz this like let's say if you just like

have no idea about um medical

professionals like you don't know

besides nurses you don't know who else

Works in a hospital or like a clinic or

any type of healthcare you can literally

ask Google and like of course this one

is saying uh stop doctor but you can say

best healthcare jobs right and this will

literally tell you other type of

healthcare workers that are maybe not

necessarily just nurses Nurse

Practitioners okay well they're nurses

but they're like a type of nurse right

physician assistants right that's

another Medical Professional physical

therapists again going into this

therapist route there's physical

therapists there's occupational

therapist there's speech therapists

there's so many different types of

dentist right a

veterinarian obviously a physician is a

doctor orthodontist obviously there's

nurses here again so this is another

nurse anesthesis oh look speech language

pathologist a psychiatrist so this is

another automatc a pediatrician so by me

just doing this I guess basic Google

search of like the you know top medical

professionals I was able to find more

ideas of other um niches or other people

that also work in the healthcare

industry that are not necessarily nurses

so this is kind of how I do this and

guys again you're getting a little bit

more of like a deeper understanding

because I I was a nurse so I do know a

lot of medical professionals or a lot of

different type of people that work in

the medical industry that are not nurses

so I'm going to give you a lot more

ideas that maybe you wouldn't otherwise

think about so this is kind of how I

would do this even if I had no idea

right I would literally go on Google

like I just did go on E rank like I just

kind of showed you go on Etsy and then

also what I would do is what I love to

do all the time is like just dumb ideas

like I will create get a notepad or like

a Google Document or something and I

will literally start typing the niches

or the sub niches right like for example

we said so we're talking about medical

professionals right and excuse my

spelling okay but there's so many

different people that work in the

industry so let's say we're saying

nurses okay well can you think of

different type of nurses like on Iran we

found IVF nurses right I used to be a

niku nurse so there's niku nurses I used

to be also a pediatric Nur there's

Pediatric

there's labor and delivery so all the

different types of nurses you can think

of you can actually dump them in here

again if you're still like I don't know

what type of you know nurses are there

you can literally go back on Etsy and

you can literally type nurse let's say

nurse sweatshirt right and let's see

what Etsy comes up with let's see if

there's other more specific type of

nurses obviously all this ones just say

are in register nurse

nurse uh nurse Arn

Arn okay so Etsy is not giving me like a

specific type of nurse by just searching

this nurse oh right here emergency nurse

okay well that one is not on my list

right emergency nurse so that's how you

would do that right you see you go on

Etsy and you type in nurse sweatshirt

right and then you scroll and you see if

you can find any other type of nurses

that are not just you know saying nurse

if for some reason you're doing this and

you still like well I don't know again

go to Google and you type in top nursing

profession top nursing top nursing

Specialties right and Google will

literally tell you right here and it

will tell you the different types of

nurses that are out there that you can

you know what I mean that you can be uh

designing for right um so you can

literally go here you can click on any

of them because they will give you all

this different type of nurses right

clinical nurse specialist a flight nurse

right labor and delivery nurse an LVN so

these are neonatal nurse so all these

ideas that you find here I will

literally type them here

neonatal right neonatal nurse or flight

nurse like all these ideas I will type

them here right same thing when I did

the whole um top medical or top um

medical professional jobs best

Healthcare job like when I did that sech

search same thing I will write all those

that list I will write it in here too

physician assistant right whatever you

found physical therapist excuse my

spelling speech therapist so you will

type all those in um there's lobotomist

I can't spell right now guys um all the

different people that were social

remember we saw that social workers so

everything that you find you would

literally just dump all those ideas here

and when you feel like you have plenty

of ideas because this is the thing the

thing is not to go and get all these

ideas and say because I used to do this

and this is a big mistake and be like

okay I'm going to create five designs on

IVF nurses and then I'm going to move on

to the Nicki nurse and then I'm going no

because you're being all over the place

and again guys at the beginning it takes

a while for you to understand that Niche

for you to figure out what that Niche

likes what doesn't like colors patterns

fonts placements also your designing you

know like you only get better than more

that you do this so the your beginning

designs are not going to be that great

so if you only let's say you only do

five designs and Nick your nurses and

then you move on and then you're like

okay well this Niche doesn't work or

it's not selling for me you haven't

spent enough time on that Niche so I

will tell you that once you have this

big list what you will do next is I will

literally go back on Etsy because all

the answers are on Etsy and I will put

in those niches in there let's say nck

you nurses right I literally typing

niku nurse shirt sweatshirt whichever

one gives and I will literally go down

in rabbit holes and see what is out

there as far as niku nurses okay look

this is a bestseller niku nurse this one

bestseller bestseller so to me that I

already telling me that that Niche sells

like I literally did a quick type and I

already found four bestsellers so okay

so then you you be like okay well maybe

this is one I can design right so then

I'll pick let's say I'm going to do the

niku nurses right and then I say I'm

going to do pediatrics again you do a

quick search on that t

again uh P pediatric sweatsh or

pediatric nurse again oh I already see

all his bestsellers so then to me what I

would do next is I will literally say

I'm going to focus on the ncu I say I'm

going to focus on this niku nurses and

this Pediatrics and then with pediatric

you can do pediatric nurses or the

people that work in the Pediatric unit

and I will literally I'm going to study

this sub nites and study them and study

them and seeing what's working for those

you know the people that are having the

bestsellers or they're selling really

well on this Niche was working for them

and I would literally create so many

different types of designs with

different patterns and colors and using

different mockups and test and test and

test and see what works in that you know

in these two categories before I move on

and create something new so that's how I

will do this when it comes to this

occupation because the medical

professionals or healthcare workers is

such a big industry and there's so many

different angles you can go at it so I

will literally do it again like I showed

you I will go on Etsy typing healthcare

workers or medical professionals or if

you maybe you know already medical

professionals just type that on Etsy go

on - rank go on Google use Google to

help you and then I will list all those

ideas and then I wouldn't just stop

there because this is the thing just

because you found something on Etsy or E

rank or let's say on Google it's telling

you like oh this person let's say for

example IVF nurses I found that on

Google but then you go on Etsy and you

search it and nobody's buying those

items then okay I wouldn't spend my time

on those so you still have to validate

that people are wanting or are searching

for those type of items before you go

and create a bunch of designs in them so

I hope that looking at it from this

perspective of how to um not only find

the niches that work but how to validate

them I hope that this was helpful so you

made it to the end of this video and if

you're still struggling with how to do a

full listing tutorial then I'm going to

be linking this video next because in

that video I'll walk you through the

whole process step by step see you on

the next one