Handwrytten Overview - August 2023 Webinar

Summary

La presentación es una introducción a Handwritten, una empresa que ofrece soluciones de mensajería personalizada a gran escala mediante notas manuscritas automatizadas. El CEO, David Wax, comparte su trayectoria y la necesidad del mercado que vio tras la venta de su anterior empresa de mensajería de texto. Destaca el alto rendimiento de las notas manuscritas en comparación con otros métodos de comunicación y anuncia nuevas funciones, incluyendo la creación de tarjetas personalizadas doblada y la integración con plataformas como Salesforce y Shopify. La sesión también incluye casos de estudio y un vistazo a los webinars futuros que abordarán temas específicos para sectores como bienes raíces y automoción.

Takeaways

• 🌐 La empresa Handwritten, fundada por David Wax, se enfoca en el envío de notas manuscritas a gran escala, con un enfoque en la automatización y facilidad de uso comparable a la de enviar un correo electrónico.
• 📝 Handwritten ha enviado más de 8 millones de notas y utiliza robots propios diseñados para escribir a mano, lo que les permite ofrecer una personalización única y una experiencia que resalta en un mundo cada vez más digital.
• 🌱 Handwritten se compromete con el medio ambiente, y por cada 100 tarjetas enviadas, plantan un árbol, lo que compensa el uso de papel y refuerza su compromiso con la sostenibilidad.
• 📈 Se destaca un alto rendimiento en las tasas de apertura y respuesta para las notas manuscritas en comparación con los materiales impresos, con incrementos en la tasa de respuesta de hasta 27 veces en algunos casos.
• 📅 Handwritten tiene un calendario de webinarios futuros que abordarán temas específicos para diferentes sectores, como bienes raíces, automotriz, no lucrativos y soluciones para plataformas como Salesforce y Shopify.
• 🎨 La plataforma ofrece una amplia selección de estilos de escritura y la capacidad de crear firmas personalizadas, lo que añade autenticidad y un toque personalizado a las notas.
• 📱 Handwritten cuenta con aplicaciones para iPhone y Android que permiten a los usuarios crear y enviar notas manuscritas desde sus dispositivos móviles, integrando así la funcionalidad en el flujo de trabajo diario.
• 🎉 Se anuncia un nuevo recurso en la plataforma: la capacidad de crear tarjetas dobables personalizadas sin la necesidad de intervención de un diseñador, lo que amplía las opciones de personalización.
• 🤖 Handwritten ofrece la posibilidad de implementar sus robots en instalaciones de terceros, lo que puede beneficiar a empresas de logística de terceros (3PL) que deseen integrar esta tecnología en sus operaciones.
• 💌 La empresa promueve el uso de notas manuscritas como una forma efectiva de hacer que los clientes se sientan apreciados, citando estadísticas que muestran que los clientes aprecian más las marcas que usan este método.
• 🔄 Handwritten ofrece una garantía de devolución de dinero y un período de prueba para sus planes de prepago, lo que demuestra su confianza en la satisfacción del cliente con su servicio.

Q & A

¿Quién es Grant Johnson y qué papel desempeña en Handwritten?

Grant Johnson es el jefe del éxito de clientes y la gestión de cuentas en Handwritten. Él es el anfitrión de la sesión de webinar de hoy.

¿Qué es lo que hace especial a Handwritten en el mercado de la comunicación con el cliente?

Handwritten se enfoca en enviar notas manuscritas a gran escala, utilizando tecnología para replicar la escritura a mano y personalizar las notas, lo que se destaca en un mercado abrumado de comunicaciones digitales.

¿Cuál fue el motivo principal que llevó a David Wax a fundar Handwritten después de vender su primera empresa?

David Wax se dio cuenta de que las personas estaban inundadas por mensajes y que los materiales impresos, en su mayoría, terminaban en la basura. Vio una oportunidad para hacer que las notas manuscritas, que tienen un impacto emocional, fueran una forma efectiva de comunicación.

¿Cómo ayuda Handwritten a mejorar las tasas de retención de clientes para Marley Spoon?

Handwritten ayudó a Marley Spoon a mejorar su tasa de retención un 5% al enviar notas personalizadas de Martha Stewart y el equipo de Marley Spoon junto con 25,000 cajas de mensajes.

¿Qué tan efectivas son las notas manuscritas en comparación con los materiales impresos o las comunicaciones por correo electrónico?

Las notas manuscritas tienen una tasa de apertura o respuesta tres veces mayor que las del correo impreso, y en el caso de algunos clientes de automóviles, han reportado una tasa de respuesta 27 veces mayor que la de los mensajes impresos.

¿Cómo se integra Handwritten con otras plataformas para facilitar el envío automatizado de notas?

Handwritten se integra con plataformas como Salesforce, Zapier y Make.com (antes Integromat), permitiendo a los usuarios automatizar el envío de notas manuscritas a través de estas soluciones.

¿Qué es la nueva función que Handwritten ha añadido recientemente a su plataforma?

Handwritten ha añadido la capacidad de crear tarjetas doblada personalizadas sin la necesidad de trabajar con un diseñador, permitiendo a los usuarios crear sus propias tarjetas con opciones de diseño completas.

¿Cómo ayuda Handwritten a mantener un impacto ambiental positivo a través de su modelo de negocio?

Handwritten se compromete a plantar un árbol por cada 100 tarjetas enviadas, lo que les permite compensar el uso de papel y contribuir positivamente al medio ambiente.

¿Qué tipo de eventos o casos de estudio se discuten en los webinars futuros de Handwritten?

Handwritten tiene previsto realizar webinars específicos para sectores como bienes raíces y hipotecas, automotriz, no lucrativos, y también se centrarán en temas como la integración con Blackbaud, el uso de Zapier para la automatización y una profunda investigación en Shopify.

¿Cómo se puede asegurar que las notas manuscritas sean entregadas a tiempo para eventos específicos como Navidad?

Handwritten ofrece un servicio de prospecting en el que los usuarios pueden dibujar áreas en un mapa y enviar notas a residentes y negocios en esa área, lo que ayuda a asegurar que las notas lleguen a tiempo para eventos específicos.

Outlines

00:00

🎤 Presentación del seminario y bienvenida

El seminario comienza con una introducción por Grant Johnson, jefe del éxito del cliente y la gestión de cuentas en Handwritten. Él presenta a David Wax, CEO y fundador de la empresa, quien tiene casi dos décadas de experiencia en el ámbito de la comunicación con el cliente. David comparte su trayectoria profesional y el inicio de Handwritten, así como los webinars futuros que se enfocarán en casos específicos de la industria, como bienes raíces y automotriz, y cómo integrar Handwritten con plataformas como Salesforce y herramientas como Zapier.

05:00

📝 Importancia de las notas a mano en un mundo digital

David Wax enfatiza el valor de las notas a mano en un mundo cada vez más digitalizado. Comparte un caso de éxito donde una nota a mano aumentó significativamente la tasa de apertura y aprecio por parte de los clientes. Además, menciona su experiencia previa en el sector de mensajes de texto y la percepción de que las notas escritas a mano tienen un impacto emocional que las comunicaciones digitales no logran igualar.

10:01

🌱 Iniciativa de sostenibilidad: Plantar árboles por cada nota enviada

Handwritten se compromete con el medio ambiente y anuncia su iniciativa de sostenibilidad, donde por cada 100 tarjetas enviadas, plantan un árbol. Esta medida compensa el uso de papel y se alinea con su compromiso de ser parte de la solución ambiental, en colaboración con la organización 'One Tree Planted'.

15:01

🤖 Tecnología de automatización de notas a mano

Se describe la tecnología de automatización utilizada por Handwritten para escribir notas a mano a gran escala. David Wax explica cómo su diseño de robot, desarrollado en siete años, permite una mayor calidad y eficiencia en el proceso de envío de notas, destacando su capacidad de integración y la utilización de visión por computadora para garantizar la precisión en el trabajo.

20:02

🎨 Personalización y estilos de escritura en Handwritten

Handwritten ofrece una amplia variedad de estilos de escritura, incluyendo la creación de firmas personalizadas y la imitación de la escritura de celebridades. David Wax destaca la habilidad técnica y artística requerida para recrear estilos de escritura y la atención al detalle en la creación de ligaduras y espaciado de líneas para que las notas parezcan hechas a mano.

25:02

🛍️ Herramientas y características adicionales de Handwritten

Se mencionan las herramientas adicionales que Handwritten ofrece para mejorar la experiencia del cliente, como la integración con plataformas CRM, la creación de tarjetas personalizadas y la garantía de satisfacción. También se anuncia la introducción de nuevas características, como la creación de tarjetas doblada sin la necesidad de la intervención de un diseñador.

30:03

📈 Casos de estudio y eficacia de las notas a mano

David Wax comparte varios casos de estudio que demuestran el impacto de las notas a mano en diferentes sectores, como la reducción de la tasa de rechazo en Marley Spoon, el aumento en la lealtad de clientes de una tienda de joyería y la mejora en las tasas de re-donation para organizaciones benéficas.

35:04

📆 Preguntas y respuestas sobre el proceso y la automatización

En la sección de preguntas, se abordan dudas sobre el tiempo de entrega de las notas, la automatización de envíos de tarjetas y el uso del personalizador de tarjetas en línea. Se proporciona información sobre cómo realizar envíos en masa y se ofrecen soluciones para la integración con plataformas como HubSpot.

40:04

📢 Invitación a futuros webinars y cierre del seminario

David Wax y el equipo de Handwritten agradecen a los participantes y promueven los próximos webinars específicos para la industria inmobiliaria. También animan a los asistentes a proporcionar retroalimentación y a dejar reseñas en G2.com para ayudar a difundir el servicio de Handwritten.

Keywords

💡Webinar

Un webinar es una sesión interactiva en línea, a menudo utilizada para capacitación, presentación de productos o discusión de temas específicos. En el video, el webinar es la plataforma para introducir y explicar los servicios de Handwritten, y se menciona que es el primero de una serie de eventos similares.

💡Handwritten

Handwritten es el nombre de la empresa cuyos servicios se presentan en el video. Se enfoca en el envío de notas manuscritas a gran escala, utilizando tecnología para simular la escritura a mano y personalizar mensajes para clientes.

💡Customer Outreach

El alcance al cliente se refiere a las estrategias utilizadas por las empresas para comunicarse con sus clientes y posibles clientes. En el video, se destaca la importancia de la customer outreach en el uso de notas manuscritas para establecer una conexión más personal y efectiva.

💡Zapier

Zapier es una plataforma de integración que permite a los usuarios conectar aplicaciones web y automatizar tareas. En el contexto del video, Zapier se utiliza para enviar automáticamente notas manuscritas a clientes, como se muestra en la historia del afinador de pianos.

💡Personalización

La personalización implica adaptar un producto o mensaje para satisfacer las necesidades individuales de un cliente. En el video, la personalización es clave en el proceso de creación de notas manuscritas, permitiendo a los clientes enviar mensajes únicos a sus destinatarios.

💡Integración de Salesforce

Salesforce es una plataforma de gestión de relaciones con clientes (CRM) ampliamente utilizada. En el video, se menciona que Handwritten tiene una integración con Salesforce, lo que permite a los usuarios utilizar sus datos de clientes para enviar notas manuscritas directamente desde la plataforma.

💡Aplicaciones móviles

Las aplicaciones móviles son programas diseñados para funcionar en dispositivos móviles y facilitar tareas específicas. En el video, Handwritten ofrece aplicaciones para iPhone y Android que permiten a los usuarios crear y enviar notas manuscritas desde sus dispositivos móviles.

💡Eficiencia ambiental

La eficiencia ambiental se refiere a la gestión sostenible de recursos naturales y la reducción del impacto ambiental. En el video, Handwritten demuestra su compromiso con la sostenibilidad al plantar un árbol por cada 100 tarjetas enviadas, compensando el uso de papel.

💡Integración de terceros

La integración de terceros implica la capacidad de una plataforma o servicio para trabajar con otras herramientas y servicios externos. En el video, se discute cómo Handwritten se integra con varias aplicaciones y servicios para facilitar el envío automatizado de notas manuscritas.

💡Tarjetas personalizadas

Las tarjetas personalizadas son mensajes impresos diseñados por el usuario, que pueden incluir elementos visuales y textuales específicos. En el video, Handwritten permite a los usuarios crear tarjetas personalizadas a través de su sitio web, lo que se presenta como una de las características solicitadas con frecuencia por los clientes.

Highlights

Grant Johnson introduces the webinar and Handwritten, a company specializing in personalized customer outreach through handwritten notes.

David Wax, CEO of Handwritten, shares his nearly two decades of expertise and the story behind the company's inception.

Handwritten's mission is to make sending handwritten notes as easy as sending an email, leveraging automation and technology.

The company has sent over 8 million notes and is committed to environmental sustainability, planting trees for every card mailed.

Handwritten provides a wide range of services, including planning, integration, note fulfillment, and end-to-end support.

The introduction of a new feature allowing for custom folded cards without the need for design team intervention.

Handwritten's robots are built in-house, increasing efficiency and reducing costs compared to competitors.

The company's user-friendly website facilitates easy card selection, customization, and bulk sending.

AI integration in note crafting, offering a unique and personal touch to messages.

Handwritten's guarantee assures customer satisfaction with a 100% refund policy if not happy with the service.

Case studies demonstrate the effectiveness of Handwritten's service in various industries, including increased response rates and customer loyalty.

The importance of handwritten notes in standing out in a digital world and their impact on customer appreciation.

Handwritten's system for automating birthday and anniversary cards, simplifying the process for clients.

The company's commitment to quality, with a dedicated team for quality assurance and the use of computer vision technology.

Details on the upcoming webinar schedule focusing on specific industries and solutions.

The option for third-party logistics to incorporate Handwritten's robots into their facilities.

Handwritten's tools for easy integration with various platforms like Salesforce, Zapier, and Make.com.

Transcripts

foreign

[Music]

good afternoon everyone thank you so

much for joining on as we embark on the

first of many upcoming webinars my name

is Grant Johnson and I am the head of

client success and account management

here at handwritten and I'm thrilled to

be your host for today's session

before we dive into today's discussion

allow me to introduce you to David wax

the CEO and founder of handwritten

with nearly two decades of expertise in

customer Outreach and engagement David's

Journey commenced with the establishment

of sell it the pioneering platform sent

out millions of text messages for some

of the world's largest brands

including Chicago Tribune Abercrombie

and finch and Sam's Club in 2012 salad

was later acquired by an interactive

marketing company and after spending two

years with the new owners David left and

started handwritten during this webinar

he will elaborate more on why

handwritten was started and with that

please allow me and join

please join me in welcoming David wax

thank you grant for that kind

introduction and a warm welcome to you

all

um all Partners prospects who have taken

the time to join us here today I'm truly

excited uh and uh to have the

opportunity to share insights

experiences and The Incredible Journey

that handwritten's been on

and hopefully answer some of your

questions too now this is the very first

webinar we've ever done so I want to

apologize in advance for any technical

hiccups we have or just general

nervousness there are a bunch of you on

the call which is great but this is our

first go at this

additionally I want to provide you an

overview of what to expect in future

webinars so if I can figure out how to

do that

we are going to go straight into there

So today we're doing a general overview

of handwritten we're going to provide

some case studies and some information

as to why I started the company the

market need I saw later this month we're

going to do a webinar specifically for

real estate and mortgage as so many of

you are in that industry we thought it

would make sense just to cover that

coming in September September 7th and

the 27th we have two more scheduled one

is custom cards and bulk uploads those

are two of our most commonly asked

questions on how to do that and then on

the 27th we will cover

um Solutions strictly for automotive

October we're going to talk about

Salesforce we do have a new plug-in for

Salesforce I believe we've been in the

the Salesforce Marketplace or the app

exchange for seven years but we're

coming out with a new app Exchange

add-in in short form it's already code

complete we're just waiting to get

approved by Salesforce and then we'll

also talk about how to automate

everything using zap here we're big fans

of zapier in fact I'm featured in a

commercial for zapier

um and we want to take the time to show

you how to use it to automate parts of

your business of course including

handwritten notes

November we're going to talk about how

handwritten works with non-profits

including our great new blackbaud

integration and we'll also talk about

birthday cards and prospecting come

December uh as you'll already be aware

uh bulk uploads hopefully you have all

your questions answered there we might

do a third webinar just on bulk uploads

to get you all ready for the holidays

but we will also cover our customer

Outreach survey results which has some

great insights in it as well as a deep

dive into Shopify so that's just a look

at what to expect moving forward on our

website there is now a tab under

resources where you can see the schedule

so no need to write it all down here and

then as we find the actual dates we will

provide registration links there too so

feel free to check back there and then

of course expect emails from our email

team on all of that

so before we begin I want to take you

through a very brief story this is

actually a true story comes from one of

our clients in Pennsylvania but it

really hits home for me and I hope it

hits home for all of you

imagine you're a piano tuner you only

need to tune someone's piano once a year

the piano stays tuned for the rest of

the year

calm and tuning their piano and thanking

them in person for the opportunity to

enter their home you then set up an

automation using zapier perhaps you were

on our webinar where we explained how to

do that where it automatically sends

that client a handwritten note thanking

them for the opportunity to tune their

piano

a year later when you come back to their

house imagine your surprise when you see

that very handwritten note not only open

not only of being read but actually

standing up on the piano

this is the experience our client has

time and time again with these notes not

only are they open not only are they red

but they're treasured and that's the

unique benefit of handwritten notes now

I came from the text messaging space

I'll talk about that in a little bit

we'd send millions of text messages I

highly doubt a single of those text

messages has ever been printed out

somehow and stuck to a piano or another

piece of furniture in what I call the

fancy room of the home you know your

most prized room in the home on your

most prized possession your piano so

it's just very unique handwritten notes

hold a very unique place in our hearts

and that's only becoming more so now

that everything's turning digital

so just a little bit about me I am the

father of two boys and two poodles I've

become a poodle lover

um I write for inc.com you can find my

articles there occasionally from time to

time and uh again I started my first

messaging company back in 2004. that was

for real estate it started with a

service called house for sale and then

we expanded into more general purpose

um customer retention marketing through

text messaging and I ran that company

until 2012 sold it and worked for the

new owners for two years and that's when

I really saw that I was a part of the

problem

so we're going to talk about that

problem in a second but I just want to

provide you an agenda and an overview

for today's meeting here

um first of all I want to provide uh an

overview of the current state of

messaging then we're going to talk a

little bit about handwritten we are

actually going to reveal on this webinar

a new and highly asked for feature I'm

not going to tell you what that is

you're gonna have to stay tuned to that

it has actually been live on the website

for a couple weeks now but we've never

announced it so you'll be the first to

fully know about that we will then

provide you a few case studies and then

in closing we will answer your questions

now on the right hand side of your

screen there is a q a button please feel

free to click that at any time ask your

question and then at the end of the

webinar Grant and I will answer those

questions for you

so what is the problem and why did I

start handwritten well I knew when I

left the owners of my old company you

know in 14 that were drowning in

messages and now these stats haven't

actually been updated since about 2015

2016. so I imagine this the state of the

industry is only worse but the average

office worker spends about 28 of their

time just managing their flood of emails

now I think it's probably worse now

thanks to all the automated individual

drip messages you get saying

just trying to pop to the top of your

inbox want to make sure you didn't miss

my last message why do people send those

messages because they aren't being read

um text message emails and texts are

flooding our inboxes and we just don't

have time to read them they're really

getting lost in the shuffle and when we

do get an email or a text message or a

tweet or a slack or a Facebook message

or whatever it's just really becoming

noise

additionally print material for the most

part and I'm talking glossy print

material is junk only about four percent

is ever responded to the rest is ditched

and honestly I think 4.4 percent is a

high number as I don't open 95 98 of my

uh material that I received from the

mail

that said handwritten notes really do

cut through the Clutter and they do

Drive results

we see a three times greater response

rate or open rate to uh for handwritten

envelopes compared to print envelopes we

have clients namely Automotive clients

that have shared their details with us

that see a 27 times 2700 percent

greater response rate to their

handwritten offerings versus printed

messages so what do I mean by this they

send for years and years and years these

Automotive dealerships would send out

letters to their clients inviting them

into be part of a sales event or trade

in their car when they replace those

letters with handwritten notes they saw

a 27 time greater response rate which is

astonishing when you adjust that for the

additional costs involved in Android

nodes and Android notes are more

expensive unfortunately there's no way

getting around that especially since we

put first class postage on there

they still get about a seven times

greater response rate to handwritten

notes first or seven times greater Roi

on the handwritten notes versus the

print so it's truly a very effective way

to reach your customers and engage them

that said nobody's doing it only about

one in ten Brands is reaching out to

their customers using handwritten notes

this stat comes from our consumer

Outreach survey results you can find

that survey on our website just go to

resources and download that and again it

will be the subject of a webinar but

this creates an opportunity for you all

um you know there's a a marketing Guru

named Joe polish and he's often quoted

as saying the at least used inbox is the

one at the end of your driveway and it's

more true now than ever before the

handwritten note really stands out

because nobody's doing it so if

everybody's pivoting digital pivot

analog to really stand out

um just one more quick stat from our

survey results 60 of consumers buy from

brands that make them feel appreciated

and the number one one way to make a

customer feel appreciated is to send

them a handwritten note so

um we feel there's a lot of power here

and kudos to you all for being on this

webinar

so what is the solution to sending these

handwritten notes at scale surprise it's

us you're on you're in the right place

um we started this company to make

sending handwritten notes as easy or

easier than sending an email the reason

I say easier is because of all our

automations and we will talk about those

in future webinars we were founded in

2014 we've sent over 8 million notes so

far we build our robots in-house and all

I have a slide on that shortly

um they're they're built using

plastic that we laser cut in 3D print

and conveyors and all the rest and we

actually invite you to our facility in

Tempe Arizona and see for yourself and

then uh this this staff this little bar

you see at the bottom of the screen

that's actually on our website but we're

proud to announce today for those that

didn't see the blog post that in

addition to these stats the latest stat

is

4956 which is the number of trees we've

planted so far

in April of this year so just a few

months ago we decided that in addition

to being a a part of the solution to the

messaging problem we also want to be a

part of the solution to the

environmental problems so how are we

doing that well for every 100 cards we

mail we plant a tree

um that comes out to a a replacement

rate of 23 trees for every one tree we

use according to the math we get here

so since April of this year we've

planted nearly 5 000 trees and you you

should expect to see many more moving

forward we'll try to publish those

numbers as we do it this is through our

partnership with one tree planted a

tremendous organization and I actually

give them a shout out later in this

presentation as well but I told the team

yesterday we're up to 49.56 and we're

excited to add about 1500 trees a month

moving forward

so in addition to writing notes yes we

write the notes of course we help you

write the notes but we do a lot more

than that because of our experience

because we're the oldest player in the

industry and the largest player in the

industry and if you look on g2.com we're

the best player in the industry we help

with the planning we provide the tools

being the website the iPhone app the

Android app Salesforce integration

zapier and all the rest we help you with

the integration so we have dedicated

technical staff that can help you

integrate our API or our zapier we help

you obviously with the note fulfillment

and any inserts you might want to send

or books you might want to send we help

you with that and then certainly we

provide you end-to-end support we have a

team of two customer support reps and

four account managers

um to really assist you here three

account managers my apologies three

account managers can really assist you

here so

um

got one of them at the beginning of this

webinar

no four four account managers I'm losing

track here so anyway

um

the way we do this is with our

proprietary robot design it's been in

the works for seven years

um we have 175 of them we bring new

machines online all the time lately our

work has been on quality assurance where

while we do have a dedicated team of

quality assurance experts

um we're actually adding a belt and

suspenders approach to the robot too so

the robot will do the first layer of QA

before handing it off to the QA experts

and we're using computer vision there

that's built directly onto the robot

this also allows us to deliver notes

faster and less expensive than the

competition because we do have so many

robots we're able to build them at

record speed if you are in the 3pl space

meaning third-party Logistics we would

be happy to work with you to put robots

in your facility as well we currently

have robot 35 robots scattered around

the world including several in Australia

Pittsburgh Pennsylvania other places in

Pennsylvania and then several locations

in Arizona but we are this is a push for

us there's a page on our website that

talks all about our robots and how they

can benefit your 3pl so please reach out

to us on that

um as hopefully most of you know we have

a great user-friendly website that's in

constant development you can choose from

hundreds of cards to send at any time

you can design your own you can send

cards in bulk we now have the

prospecting tool I hope you are aware of

that where you can actually draw on a

map and area do a filter and send notes

to both residences and businesses so

there's two tabs there now or you can

say I want to send notes to All

homeowners or home renters this is great

for realtors or you can say I want to

send notes to All dry cleaners in the

area or all restaurants and we partner

with a great data provider one of the

most reputable in the in the world to

power that solution so you don't even

have to have the addresses of who to

send to we take care of that for you

um finally one of the most asked for

features were birthday card and

anniversary uh automations and we have

what I think is the best of class system

two percent simple to upload your list

of clients

um and then we will automatically send a

birthday card or an anniversary card to

them and you can have different lists so

high net worth clients could get one

card or less valuable clients could get

another however you want to split it up

we make it very easy to manage that and

then we do we were the first company in

the space to leverage AI or note

um crafting and so now while we do

continue to have those templates

available to you more of our clients

seem to be using the AI generative

approach to come up with

mind-bogglingly good messages very

quickly so if you haven't played with

our AI assistant I recommend you give it

a shot it's just at the bottom of the

composition screen it doesn't cost

anything and it's a lot of fun you can

ask it to write limericks or poems and

it does that with a plum

so as far as writing styles we have

about 35 current Styles available for

you to choose from we also have hundreds

of styles that celebrities High net

worth individuals

um Etc use on their own and those are

private and we're happy to do that for

you too it is very much both a technical

feat and an art form feat it takes our

designers about a week to recreate that

style for you

um and so there's a one thousand to

fifteen hundred dollar fee depending if

you're doing block or cursive so feel

free to reach out to us if you feel

that's important just so you know I'm

the CEO of the company I don't even have

my own handwriting written there's a

style on the website called casual David

but it's not me but um if you're

interested in doing that please reach

out to us

um some things to note about our

handwriting

in addition to varying the letters which

we do throughout the documents so no two

o's look the same or L's or Z's Etc we

also

work on ligature combinations so how do

two T's look together do you cross them

with one crossbar or two how do you

connect two o's or do you connect two

o's we take all of that into account in

our service too and then in addition to

the characters and the ligatures we also

work on the line spacing and make sure

lines are close to being spaced the same

but not exactly space the same we Jitter

that a little bit and then humans don't

write perfectly straight down the left

margin of the page so we actually help

you with that too we vary that spacing

line by line just a little bit so it's

not a perfect line down the page and

then most recently we released our AI to

bend every line just a little bit now we

don't want the lines to look like

they're writing a Surf Wave we want them

to very just ever so slightly to create

that uni that very personal authentic

effect and we feel like we've

accomplished that

so please check out our handwriting if

you haven't seen it already you can

visit handwritten.com click the business

tab enter your information there and

then we'll send you a full kit with a

whole bunch of samples for you to review

in addition to handwriting Styles we

also allow signatures these are quick

and easy they're 250 dollars for us to

create and once we create the signature

you can use it over and over again uh I

am just astonished with how these look

you know I see casual David and Messy

Michael in our handwriting Styles over

and over again but when I see somebody's

personal style or their signature and I

actually see it come off the robot as

soon as it drops off the robot I'm still

astonished it was written by a robot I

mean it looks to me and of course I'm

biased being the founder of the company

but it looks completely real so again I

I highly recommend you get one of those

sample kits if you haven't seen it

already

so we have a ton of tools I would say

the best in the industry for using

handwritten notes in addition to the

bulk upload tool and the templates we

have all these Integrations to zapier

and make.com which used to be called

integromat I highly recommend checking

those two tools out if you don't see

your CRM or platform listed here as

through zapier and through make we can

often integrate with other tools very

easily if you have any questions please

reach out to one of our account

management team or customer service team

or sales rep that you work with and we'd

be happy to walk through the options for

integration we love when our clients

integrate with us because

as easy as we can make sending a note

whether it's a bulk upload or just

visiting our website and using the AI

assist tool if you have to do anything

these days it's often too much people

are just too busy and they might do it

for a week or two or a month or two at a

time and then it just drops off their

calendar because they're just too busy

but if you fully automate it you've kind

of insured compliance made sure

everybody has that wonderful experience

and

um stay consistent from client to client

so we do have the iPhone app and the

Android app I'm not going to focus on

these too much hopefully you've checked

them out they are quite easy to use and

they incorporate our signatures and your

custom handwriting Styles if you create

a card on handwritten.com that card is

available within our Android and iPhone

app and one thing I always want to

mention is we do have a handwritten

guarantee if you are not happy with the

quality of the notes or service we 100

refund your money if you've done a

prepaid plan with us you have up to 45

days to try out the service make sure

you like it and if you don't like it for

any reason we are happy to refund the

money so that gives you a full month and

a half to play with it and ensure you

enjoy the service before getting a

refund

so I spoke a little bit about

new features and I do want to talk about

that here in the spirit of the late

great Steve Jobs he said oh and one more

thing and he always had something super

cool for one more thing so our app does

it all and now it does even more one of

the most frequently asked questions on

our website were frequently requested

features was folded cards and making

custom folded cards without having to

work with a member of our design team

well I'm very very proud to announce

here we now do have this feature so I'm

going to do my best to demo that for you

now

let me just share my

screen

and uh Grant I just want to confirm

everybody can see my screen here

correct yeah

Okay so

here

um is our you know very friendly

handwritten interface and if you go to

customizable cards

you now have and we will try to improve

these so you can see a little bit better

but we do have the folded full bleed

card and the flat full bleed card this

has been here for a while and now we

have the full bleed folded A2 card and

an A2 is just a standard greeting card

size like all our other cards so if I

hit customize here you have a bunch of

options now I've pre-loaded an image

this is for our partner one tree planted

where we do the

um

23 trees for every one tree we use so I

will just put that on the front on the

back of the card

um I will actually

put their logo

and I can play with that sizing a little

bit so I will make that big and then

actually you can even put text or a logo

on the inside of the card excuse me so I

will do that as well and have the one

tree planted logo on the inside so you

will write on the bottom have the logo

on the top when they open it up

so once you do that you just hit save

card I will call it

and after a few seconds of saving this

high definition card to our system you

will then be able to use it just like

any other card you can use it within

zapier you can use it within make

salesforce.com Shopify or iPhone and

Android app Etc so

um that's one of the really cool

features of handwritten is once you

create a custom card it's available

everywhere so I'm just going to go to

take me there and show you our new

creation there it is

I can then look at the back of the card

here

and the inside unfortunately it doesn't

show you the the image at the top but

the one tree planted logo is on the top

part of that card so hopefully if

nothing else this was a reason to listen

to me ramble for an hour of your time

today

so let's just close that

and we will get back to the presentation

one moment here as I

okay

foreign

so

um case studies

I do have a few case studies I'd like to

share with you one is an inbox case

study for Marley spoon uh Martha

Stewart's involved in Marley's spoon and

they wanted to lower their churn rate

and I actually have another example of

this coming up but um they used us to

incorporate a custom note from Martha

and the Marley spoon team we included

that with 25

000 message boxes and an improved

retention five percent so just a quick

um case study there this is actually one

of my favorite case studies this is a

snack company that sends out snack boxes

to uh use uh to their clients so we

actually use it here at handwritten we

get a box in the mail every month with

some great delicious nutritious snacks

and we put that on display in the

kitchen and then employees can take

those as they as they wish one cool

thing about them is they tried you know

when they'd have an issue and they'd

accidentally send the wrong box

or perhaps have obstacle a while to get

out to the the customer they would send

that client a second box of snacks maybe

some swag and include a handwritten

apology in that box and what they found

was when they screwed up with a client

that client and that client received the

win back that client actually had a

higher lifetime value than clients that

were never messed up with in the

beginning

so what what I mean here is if the

client had a poor experience and then

received a handwritten note and swag and

I'm certainly sure the swag had

something to do with it that customer

stayed with the service longer than if

they never had a bad experience to begin

with so what is that client doing

or what is this snack box company doing

they're screwing up with everybody

by screwing up with everybody they're

raising all boats and improving Revenue

across the board so this is honestly my

favorite case study in the most

entertaining example of using our

service

we work with a number of non-profits

unfortunately while some of our

non-profits we can share on the phone

I'm not allowed to mention any

um on our webinars or website so I will

leave them off here

but this client's uh

helps rebuild communities after

disasters we are an ongoing part of

their service where after a disaster

after someone makes a donation we send

out a thank you note

um for the non-profit and that helps

raise redonation rates by 10 to 20

percent re-donation rates below 50

plague the nonprofit industry and we

have a whole uh presentation to do in a

few weeks on that

um but this is a example of how to

improve redonation rates very easily

just simply using handwritten notes and

it's been effective in the 10 to 20

percent range

for a jewelry store chain that was

opening up a new location we actually

used a company called nfocus which was a

database provider to find a list of

uh High net worth individuals that were

living around their new location we then

sent them a personalized invite to come

into the store and try the jewelry and

and get to know the brand if we were

doing this today we wouldn't have to

involve n Focus we could simply have the

client go on our website handwritten.com

and then use our prospecting tool to the

same results

this increased store traffic over 10

percent and coupon redemption rates from

this offer were two and a half times

greater than any other coupons the brand

sends so again as these notes get opened

and as they get read you are ending up

with response rates substantially higher

than any other sort of response rate

that the brands would would expect

for a handbag company also in the luxury

space

um what we were trying to do was improve

the online experience and make the

online experience as personal as the

in-store experience and in fact we

surpassed it you know the insert store

experience you get the benefit of

knowing who your sales rep is however

that sales rep is often very very busy

and at the end of the day it doesn't

have the time to sit there and write you

a handwritten note following up with you

they're too busy merchandising or

closing out the cash register Etc on an

online store you have the opportunity to

automate handwritten notes to everybody

that buys from your store and again

we're gonna have a whole presentation

about this but these stores are then

able to upsell and cross-sell offers

they're able to increase loyalty and

increase referrals so please stay tuned

for a webinar specifically on Shopify

and etail

um for another clothing brand this one

is a bespoke suit manufacturer out of

um Canada every year come Christmas they

work with us to send a Christmas card to

their highest value clients and every

year they tell us those Christmas cards

have the highest Redemption rate of

coupons included so they send out

coupons through the year through email

but then involve us at the end of the

year for a Android no coupon and that

coupon has a 16 plus Redemption rate

I always wonder why they don't use us

more often but

like anything else they're so used to

using email so uh we are happy to

surprise them year in year out with

their end of year offers so that's quite

exciting for us as well

um now what I'd like to do is open it up

for questions I'm going to have Grant

join us here to

um

ask any questions if if there are some

if there are any

all right so we did get a few questions

along the way one of them is what is the

typical turnaround time for mailers to

arrive and what is our processing time

look like

yeah that is uh absolutely a great

question here and sorry as I've turned

that off so we tend to nail our our

turnaround time for mailing is one

business day we are now saying due to

our growth and scale we're doing one to

two business days for single card orders

um the post office however has a much uh

more vague timeline of delivery if you

visit the post office's website

usps.gov I believe you can find the

turnaround time typically it's two to

four days with um from mailing so I

would give all of our orders at least

one full week from when you place the

order to when it will get delivered now

if you're doing big bulk orders

when you place those four quarters you

will receive guidance on how many days

it might take you but our our standard

is bulk orders under 500 we try to get

out next day

um or within two days if you're doing

many more than that it could add a few

days to the order so if you have any

questions it really boils down to how

many orders are in queue that day well

we do have 175 robots and we're adding

more as quickly as we can

um you know these notes often take two

to three minutes up to five minutes to

write and then we do put it through a

manual QA process as well and so that

might take a day or so

um you know so so please reach out to

our our customer service team if you

have any questions about the delivery

timelines on your order

great question anything else

uh the other question is

um I know that you briefly touched on it

at the beginning of uh this webinar here

but um is there an easy way to automate

sending cards

oh absolutely I mean I would say the

easiest method for automation well

there's there's two number one is please

check out our automatic birthday card

campaign system

um we will if we haven't done so already

and uh you know pardon my brain fog here

we might have already had a video about

that on youtube.com if we don't have a

video we will add one or stay tuned to

our next one of our next webinars where

we talk specifically about the birthday

card automation that's the easiest

automation you can do the second easiest

automation is using zapier and we will

have an upcoming webinar on that as well

if you have any questions about

automation overall please do visit give

us a call and we're happy to walk you

through those options

um zapier might sound scary at first

having to involve a third party but I

guarantee you anybody can pick up zapier

and it's dead simple and you will

impress all your friends once you get

going

perfect

um one other great question that was

brought up is for the online custom card

customizer we have does it cost the user

anything to create their own custom card

no

um now because we own our own we run our

own print press we actually have two

giant digital printers and all cards

come off those two printers whether it's

one of the Red Wagon cards you see or

it's one of your own custom cards we no

longer charge a premium for custom cars

they all follow the same flow so please

give it a shot let us know what you

think of that service if you have to

involve a designer here

so you're not able to just upload some

images and do it yourself if you have to

involve a member of our design team we

do offer

discounts if you place a big prepay

order with a sales rep

um otherwise we're happy to help you but

we have to charge you a per hour fee for

the graphic designers time

perfect

um and then another quick question here

was outside of the typical cards we

offer on the website do we do larger

larger cards or letters

we do larger cards and letters

um a couple things on those there is an

additional time associated with

um

with doing those larger orders and

because of that there could be some

additional cost as well

um so we we have successfully done long

letters Page Long letters we also offer

tri-fold cards and other sizes I would

recommend reaching out to your sales

reps about that we do try to standardize

on envelope size so what I mean is if

you're doing a folded A2 card which fits

in a roughly uh a four by five envelope

or whatever it is we can do a tri-fold

card that would fit in that same

envelope we try not to stock too many

different envelope sizes around here as

far as letters go we we have had success

with that and we can write out write out

full letters but I would ask you all to

think long and hard would consumers

really believe that you took the time to

write them a novel you know honestly in

the day and age of Twitter of 160

characters or whatever it is I would say

most people like to keep it short and

sweet and if you start writing

um a full page well sure we're going to

charge you a lot for it and make a

little money on it I don't think the

effectiveness is going to be there I

think keeping it short straight and to

the point is a much more effective way

in general to serve your need

perfect

um one question that I um have gotten a

few times now

is adding more cards to our card

selection page

um I do want to um just share on that

one a little bit we are constantly

adding more cards um to the card

selection

we're always open to ideas and sharing

those with our designers

um you know definitely if you have an

idea that you're not seen on the website

feel free to reach out

um by visiting contact handwritten.com

or using the little message Bubble at

the bottom of the card selection or

ordering Screen through the handwritten

website

yeah absolutely we we try to keep our

our card selection fresh and relevant

and when we see a number of Realtors

using the service we have real estate

cards if we're seeing

um companies try to hire we might add

employee recognition cards that type of

thing so we're always trying to stay on

Trend there and add more Red Wagon cards

to the platform we do use the term Red

Wagon that way nobody gives away the

secret we don't put handwritten branding

on most of our cards some of our less

expensive cards and these will usually

be

detailed out will say handwritten on the

back but only if they're provided at a

discount so

um we we do try to to keep all cards uh

generic in that regard but yes we're

always trying to add new cards reach out

let us know and who knows we might

feature your card category soon

perfect

um one other

um minor question that I have received

as well is placing both orders um how

how is that process done and um you know

what are the steps to place a book order

great question so bulk orders are a huge

part of what we do and what our account

management team assists with we are

happy to walk you through the process

when we assist you we want to teach you

how to fish we don't want to fish for

you additionally if you visit our

YouTube channel and you can find that at

the bottom of thehandrin.com home page

there's a link to our YouTube if you

click that YouTube channel

you will see a brand new video featuring

Yours Truly here walking you through the

two ways to do a bulk upload so there's

kind of the easy way in the way that's a

little bit more difficult although not

difficult but a little bit more

cumbersome that involves the Microsoft

Excel and the video walks through both

methods in detail so I would recommend

you check that out if you're still

having problems or you have additional

questions please reach out to our

account management team we're happy to

walk you through it ideally this would

be on a zoom or a teams meeting so we

can guide you through the process and

get you comfortable with it at the price

point we offer and the price point our

clients demand we do price this as a

self-service offering so we want to get

you up that curve help you out as much

as possible but then eventually have it

have you do it yourself as opposed to

have us do it every time which you never

know how that's going to go

perfect

and then if there's any other questions

I believe we have a few more minutes on

this

um

I do see a question here about HubSpot

so right now we do have plans to improve

our HubSpot to add HubSpot flows I

believe it's called or process flows

whatever that is I'm not a HubSpot

expert that is being worked on currently

however in the interim there's a video

on youtube.com again go to the bottom of

our website and look for that covering

how to use make which is very much like

zapier or maybe I do use zapier to do it

I think I actually might use zapper to

do it to do your HubSpot automations for

you so that would be HubSpot flows

um you know kind of the automated sends

as opposed to the one-off sends we are

working with HubSpot for better ways to

incorporate this directly into our app

um it is on the timeline for us we're

just trying to tick and tie some other

features before returning to that

um

if there's a lead account I'm just

reading here there's a question about

credit sharing the answer to that is yes

that is on the short-term plan so the

question here is if I have a pool of

credits how do I get that out to

multiple users we are looking to add

that too that is on the very short term

timeline hopefully I would say q1 of

next year we would have that that

feature

um if we need help setting up zaps

please that's another question from

Jonathan how do we set up zaps please

reach out to us we're happy to walk you

through it

um letters does it cost using the

customizer we answered that

and I think we covered the rest here so

I want to thank you all again for

sitting through our first webinar I hope

there wasn't too much technical glitches

as we clicked our way through it

um seemed to go pretty smoothly here I

want to thank grant for leading the

charge here and the handwritten team for

working every day to make our services

great as it is we are very open to your

feedback on both process turnaround time

no quality website features Integrations

Etc so please please reach out to us and

let us know what we can do better or or

even better what you like about us we

always love praise who wouldn't

um you know the purpose of this was not

to ask for reviews and ratings but if

you like our service please visit g2.com

and let let everybody know we are a

rather small business so we're always

looking for people to get the word out

if you can tell your friends about it we

much appreciate it and we might just

send you a little Swag Box and return

and um you know guys please tune in in

two weeks for our next webinar Just For

Real Estate and we look forward to

seeing you all then

right on everyone

have a great day everyone

foreign