Wawancara pengusaha kuliner HD

Summary

The video script features an interview with Rusdianto, also known as Mas Biji, who shares the story of his food business. Initially struggling with low hotel wages, his wife started the venture with simple recipes. Over time, they innovated by incorporating customer feedback. The business gained popularity, even featuring in local media. Despite challenges like Merapi's eruptions affecting sales, they persevered. The interview includes insights on the favorite menu items, sourcing ingredients, and advice for aspiring entrepreneurs. A customer named Nabila praises the food quality and affordability, making it a popular spot for social gatherings.

Takeaways

• 👋 The interviewee, whose real name is Rusdianto, is commonly known as Mas Biji.
• 📉 He started his business out of financial necessity, having previously worked in a hotel with a low salary.
• 👩‍🍳 His wife initially started the business, experimenting with different food items.
• 🍲 The idea for 'hotdog Jawa' came from observing children enjoying snacks at school.
• 📰 The business gained attention when it was featured in a local newspaper, Tribun.
• 🍽 The most popular menu items are 'kodok' (a type of snack) and drinks like 'es campur' and 'capcin'.
• 🚀 The business has expanded to include other food items due to customer requests.
• 🏠 The main customer base includes children and university students.
• 🌋 The business faces challenges due to its proximity to Mount Merapi, especially during increased volcanic activity.
• 💼 Rusdianto emphasizes patience and persistence as key factors for young entrepreneurs, not just capital.

Q & A

What is the name of the interviewee and his business nickname?

The interviewee's name is Rusdianto, but he is often called Mas Biji.

Why did Rusdianto start his business?

Rusdianto started his business because he needed money. He used to work at a hotel with a low salary.

Who initially started the business and what was their role?

Rusdianto's wife initially started the business by trying out various recipes like toast and soto.

How did Rusdianto come up with the idea for his unique product?

Rusdianto got the idea for his unique product, hotdog Jawa, by experimenting with different ingredients like flour and creating something new that would appeal to children who like snacks.

How did the business gain media attention?

The business gained media attention when it was featured in the newspaper Tribun, likely because of the high number of customers queuing at the small shop.

What is the most recommended dish at Rusdianto's business?

The most recommended dish is the hotdog Jawa, especially when paired with drinks like es campur and capcin.

How does Rusdianto approach innovation in his business?

Rusdianto approaches innovation by traveling and observing trends, but he doesn't just follow trends blindly. He adapts based on customer requests, adding new ingredients like chicken and beef.

Does Rusdianto have other branches of his business?

Yes, Rusdianto has another branch in Degolan, north of Yogyakarta.

What is the primary target market for Rusdianto's business?

The primary target market is children and students.

What challenges does Rusdianto face due to the proximity to Mount Merapi?

One major challenge is the decrease in customers during heightened alert statuses for Mount Merapi, which significantly affects business revenue and staffing.

How does Rusdianto handle leftover ingredients?

Rusdianto does not stockpile ingredients. They make everything fresh and only prepare ingredients in small batches to avoid leftovers.

What is Rusdianto's message to young entrepreneurs?

Rusdianto's message is to be persistent and patient. He emphasizes that patience is more important than capital in business.

What are Rusdianto's business goals?

Rusdianto's goals include hiring more employees and giving everyone a chance to experience entrepreneurship.

How does Nabila Putri Miranti, the customer, feel about the place and the food?

Nabila finds the place good for hanging out and thinks the food is delicious, especially the hotdog Jawa. She also considers the prices to be affordable.