How to Increase Book Sales on Amazon KDP

Summary

本视频脚本提供了五个关键要素，以增加亚马逊上的书籍销量并触及更多读者。首先强调了书籍封面设计的重要性，其次是营销文案，关键词的运用，促销策略，以及获取更多书评的价值。视频还推荐了一些工具和服务，如Fiverr、Get Covers、MBL Art、Dibl Create和Publisher Rocket，以帮助作者提高书籍的可发现性和吸引力。

Takeaways

• 📚 封面设计至关重要：好的封面设计能显著提高点击率和吸引读者的注意力，对销售至关重要。
• 💰 预算有限时的封面设计选择：推荐使用Fiverr、Get Covers和MBL等平台，根据预算选择不同价位的设计服务。
• 🎨 作者自行设计封面的局限性：尽管有些作者具备设计能力，但大多数作者在设计封面时可能显得业余，建议寻求专业帮助。
• 📝 营销文案的重要性：书的描述应作为营销文案来写，以吸引潜在买家，避免仅作为故事概要。
• 🔑 创造吸引人的营销文案：包括不要透露所有细节、使用短小的钩子、避免大块文本、自然地编织关键词和以明确的行动号召结束。
• 🔍 关键词的作用：关键词帮助书籍在亚马逊上被发现，应合理分布在标题、副标题、系列名和书描述中。
• 🛠️ 关键词研究工具：推荐使用Dibl和Publisher Rocket等工具来研究和细化关键词。
• 📈 促销和推广的必要性：保持可见性，利用免费和付费的推广选项来增加销售。
• 📧 建立邮件列表：邮件营销对于作者来说简单且重要，可以与读者建立联系并推广作品。
• 🤝 作者合作：通过作者间的合作，如邮件列表交换和集体促销，可以互相帮助增加曝光度。
• ✅ 获取更多书评：书评是社交证明和第三方信誉的重要来源，亚马逊建议书籍应有至少15条评论以达到零售准备状态。

Q & A

为什么书籍封面设计对于在亚马逊上销售书籍至关重要？

书籍封面设计是吸引读者的第一步，如果封面设计不佳，大多数读者会忽略这本书。封面设计的质量直接影响到读者是否会点击广告或进一步查看书籍详情。

根据脚本，专业书籍封面设计与DIY封面设计相比，点击率有何差异？

脚本中提到的一项实验显示，除了一个细分市场点击率下降了9%外，其他细分市场平均点击率增加了64%，这说明专业封面设计对于吸引读者点击具有显著效果。

在Fiverr上寻找书籍封面设计服务时，价格范围是怎样的？

根据脚本，Fiverr上的书籍封面设计服务价格可以从5美元起，甚至可以高达几百甚至几千美元，具体取决于服务的质量和复杂性。

脚本中提到的'get covers'服务的价格范围是多少？

脚本中提到'get covers'提供10美元、20美元和35美元的书籍封面设计服务，具体价格取决于额外的附加服务。

为什么作者不应该自己设计书籍封面？

除非作者具有专业的平面设计能力，否则自己设计的书籍封面往往显得业余，可能会影响销售。专业的书籍封面设计可以提高书籍的专业感和吸引力。

脚本中提到的营销文案是指什么？

营销文案指的是书籍描述，这是说服浏览客户购买书籍的关键。它不应该仅仅是故事梗概，而应该提供足够吸引人的信息，促使读者进行购买。

在创建引人注目的书籍描述时，脚本建议避免什么？

脚本建议避免在书籍描述中给出所有细节，避免使用大块的文本，以及确保文本易于阅读和消化。

关键词在亚马逊书籍销售中扮演什么角色？

关键词使书籍更容易被发现，它们可以是简单的单词或短语，用于帮助读者在亚马逊上搜索相关书籍。

脚本中提到了哪些工具或服务可以帮助作者进行关键词研究和优化？

脚本提到了diblu create、publisher rocket以及使用人工智能服务如chat GPT来帮助作者进行关键词研究和优化。

为什么书评对于亚马逊上的书籍销售很重要？

书评提供了社会证明和第三方的可信度，根据亚马逊的数据，超过91%的顾客在购买前会阅读评论，而且拥有15条以上的评论被认为是零售就绪的。

脚本中提到的'publisher rocket'有哪些功能可以帮助作者进行亚马逊广告？

publisher rocket提供了亚马逊广告特征，可以推荐非常精确的广告目标，包括关键词、书籍、作者和类别，帮助作者手动定位广告。

Outlines

00:00

📚 书籍封面设计的重要性

本段讨论了书籍封面设计对销售的影响，强调了专业封面设计能显著提升点击率和销售。提到了rezy over rey.com的实验，显示专业封面设计在多数情况下能增加点击率。同时，提供了几种获取负担得起的封面设计的方法，包括Fiverr、getcovers和MBL，以及使用优惠券和个人网络获取反馈的建议。

05:03

📝 营销文案的撰写技巧

这一段聚焦于如何撰写有效的营销文案来提升书籍销售。提出了五个技巧：不要透露所有细节、使用短钩子、避免大块文本、有机地融入关键词以及以行动号召结束。还讨论了关键词的重要性，包括它们在标题、副标题、系列名和书籍描述中的应用，以及如何使用工具如chat GPT来帮助撰写。

10:03

🔍 关键词研究与应用

本段深入讨论了关键词在提升书籍可发现性中的作用，包括在标题、副标题、系列名和后台关键词中的应用。介绍了如何使用工具如dibl create和publisher rocket进行关键词研究和分析，并强调了选择正确的关键词对于提高搜索排名的重要性。

15:06

📢 促销与品牌推广

这一段强调了作者需要保持可见性以增加销售，并介绍了多种免费和付费的促销选项。讨论了电子邮件营销的重要性，以及如何使用服务如MailerLite、MailChimp和ConvertKit来建立邮件列表。还提到了作者合作、小自由图书馆、当地媒体和付费广告等促销策略。

20:07

🎯 精准定位的付费广告

本段讨论了付费广告的重要性，并推荐了通过Alliance of Independent Authors的Watchdog列表来选择服务。提到了使用Amazon广告的优势，以及如何通过小预算和高点击率来学习广告过程。还介绍了如何使用Publisher Rocket来优化广告定位，并强调了获取书评的重要性。

25:08

🗣️ 利用Storyad获取书评

最后一段提到了Storyad提供的数据库，其中包含超过40,000个可以用于获取书评的人、企业和服务机构。虽然没有详细描述Storyad的具体功能，但强调了获取书评对于提升书籍可信度和销售的重要性。

Keywords

💡书籍封面设计

书籍封面设计是吸引读者的第一印象。在视频中提到，如果书籍封面设计不佳，大多数读者会忽略这本书。封面设计是进入出版业的最大障碍之一，因为一个专业的封面设计可以显著增加点击率和销售量。例如，视频提到了一个实验，其中专业设计的封面相比于DIY封面，在多个细分市场中平均增加了64%的点击率。

💡营销文案

营销文案指的是书籍描述，其目的是说服浏览的顾客购买书籍。视频中强调，如果顾客没有购买，很可能是因为没有给出足够吸引人的信息。作者们常犯的一个错误是将书籍描述写成了概要或总结，而应该像营销文案一样写，给顾客一个购买的理由。例如，视频中给出了五个创建引人注目书籍描述的技巧，包括不要透露所有细节，用短小的钩子开头等。

💡关键词

关键词是识别浏览顾客在线搜索的术语或短语。视频中提到，关键词可以帮助书籍在亚马逊上更容易被发现。关键词可以是一个词，如'健身'，也可以是一个短语，如'在家健身训练'。关键词应该放在书名、副标题、系列名以及书籍描述中，以提高发现性。

💡促销

促销是保持书籍销售的关键因素之一。视频中提到，为了提高销售，作者需要尽可能地保持可见性。这包括利用免费促销选项，如社交媒体、电子邮件列表、作者合作，以及付费促销选项，如亚马逊广告、Fiverr服务等。例如，视频建议使用电子邮件营销，并通过作者合作来增加曝光度。

💡书评

书评是读者对书籍的评价，是社交证明和第三方信誉的重要来源。视频中指出，超过91%的亚马逊顾客在购买前会阅读评论，而且亚马逊建议为了零售就绪，书籍应该至少有15条评论。书评可以显著影响顾客的购买决策，提供购买前的信任感。

💡人工智能

在视频中，人工智能被提及作为一种工具，帮助作者在创建书籍描述时有机地编织关键词。例如，可以使用像Chat GPT这样的服务来帮助生成包含所需关键词的书籍描述，然后由作者进行编辑和调整，以确保自然和吸引人。

💡Fiverr

Fiverr是一个在线市场，提供各种服务，包括书籍封面设计。视频中提到，Fiverr上有众多设计师提供不同价格范围的封面设计服务，从5美元的电子书封面到更高端的设计服务。Fiverr可以作为寻找负担得起的封面设计选项之一。

💡Get Covers

Get Covers是提供书籍封面设计服务的公司，视频中提到它提供10美元、20美元和35美元的封面设计服务。这个服务被推荐为性价比高的选择，适合预算有限的作者。

💡MBL Art

MBL Art是提供高质量书籍封面设计服务的公司。视频中提到，尽管MBL Art的价格相对较高，但它提供的作品质量非常高，值得投资。作者还提到使用优惠码可以在MBL Art上获得折扣。

💡Publisher Rocket

Publisher Rocket是一个工具，用于关键词研究和亚马逊广告活动。视频中提到，Publisher Rocket可以帮助作者找到低竞争但高搜索量的关键词，并且有一个新的功能，可以推荐针对亚马逊广告活动的目标关键词、书籍、作者或类别。

💡Dale 10

Dale 10是一个优惠码，视频中提到使用这个优惠码可以在MBL Art上获得10%的折扣。这是一种激励措施，鼓励顾客尝试和使用MBL Art的服务。

Highlights

封面设计是吸引读者的关键，专业封面设计可以显著提升点击率和销量。

专业封面设计对比DIY封面在广告点击上平均提升了64%。

Fiverr和Get Covers提供价格合理的封面设计服务。

MBL Art提供高质量的封面设计服务，适合预算充足的作者。

营销文案对于转化点击为销售至关重要，应避免过多细节，使用短钩子吸引读者。

避免在书籍描述中使用大块文本，应使其易于阅读和消化。

关键词自然地融入书籍描述，提高可发现性。

使用人工智能如Chat GPT帮助生成包含关键词的书籍描述。

以行动号召结束书籍描述，简单直接。

关键词研究对于提高在Amazon上的可发现性至关重要。

标题、副标题和系列名中包含关键词可以提高在Amazon上的可发现性。

使用Dibl和Publisher Rocket等工具进行关键词研究和分析。

促销和推广对于保持可见性和增加销售至关重要。

建立电子邮件列表是作者营销的基础。

作者合作可以增加曝光度，例如通过新闻稿交换或团体促销。

利用本地媒体、图书馆和学校作为推广渠道。

Amazon广告是推广书籍的有效方式，特别是使用赞助产品广告。

获取更多书评可以增加第三方可信度和社会证明。

Transcripts

would you like to know how to actually

increase Book Sales on Amazon here are

five critical elements to selling more

books and reaching more readers the book

cover design is the barrier of Entry the

biggest barrier of Entry that you could

possibly have in this business because

if you do not have a good book cover

readers are going to pass on it I know

there are a fraction of some readers

that don't care they just want to read a

book and they're just going to be done

with it but the fact is if you have some

JoJo looking cover then chances are

super likely that a vast majority of

readers are going to pass so this is

where you got to get it really really

dialed in in fact there's a really good

piece by a company called rezy over

rey.com it's called can a professional

book cover double your sales and now

they ran this experiment with two ads

over a week for seven different niches

and both ads were identical except for

the cover image they had the original

one which was kind of a DIY one and then

they have the professional one now each

variant was served to over 1,000 users

from the same audience set now they

measured the success by the number of

clicks because here's the thing when it

comes to paid ads if someone doesn't

click on that ad chances are likely

first of all they're the wrong target

which that's is very likely or it's just

not enticing enough they need to see

something you know with imagery that

could really capture their attention and

Spark imagination and go I want to go

take a look at that now with the the

exception of one Niche with a 9% decline

in clicks the rest of the niches

averaged about 64% increase in clicks

showing that a professional cover design

made all the difference in the world I

know there are a lot of folks that are

working on a fixed budget or they just

love being creative so where can someone

find affordable options for cover design

now my recommendations go for a good

better best model here you can start out

with a good with fivr Fiverr has a ton

of different cover design gigs out there

in fact I've done a number of videos

about them in the past you could start

out for about five bucks for an ebook

cover going up even more into the

hundreds if not thousands if you wanted

to over on Fiverr now I've got a full

list of curated designers that I've

worked with so if you see that they're

on my list then chances are they've been

vetted and I wholeheartedly stand behind

them now the next one is get covers this

one I don't know what it is but a lot of

people are sleeping on it it's get

covers offers

$10 and I think it's $20 and then $35

that's like literally how much it costs

for the cover designs now you can get a

bunch of extra add-ons but $10 for an

ebook cover design it's really good and

I've done a number of videos about these

guys again get covers fantastic my

preferred one this is on the best model

it's a bit more pricey yes I understand

but boy oh you get the goods on it it's

MBL now they're pack I could just start

I know hanging there for about $220 or

more now side note if you use the coupon

code Dale 10 you can get 10% off your

next order but mble art does fantastic

work in fact so much so that I have them

doing my entire upcoming series here for

self-publishing with Dale and they just

did my latest publication more about

that here in a little bit and by the way

these aren't the only options I totally

understand that there are other options

out there that are worth exploring just

consider what your budget is and think

about it time versus money if you must

do it on your own lean on your network

or peers in the industry to give you

honest feedback to improve your cover

design heck over on Discord in my

community I have an entire Channel

devoted to that come on over at D

links.com Discord now while I'm not a

fan of authors doing their own book

covers I totally understand that it

might be cost prohibitive of or it's

just some authors really like to do it

they have a good eye for graphic design

my buddy Ross bran he's excellent at

graphic design I I've seen him create a

couple of cover designs and thumbnails

for YouTube videos and I think man

that's really good but that's usually

the exception to the rule by and large a

lot of authors know how to write like

maniacs they do great at that but as

soon as you put them behind some type of

Photoshop or or photo or any of

those other things or even using canva

for a cover design it comes out looking

very amateur you save yourself the time

and the heartache High out it is so

worth it number two marketing copy all

right here's the thing you hear me say

marketing copy it's in reference to the

book description this is where you need

to convince browsing customers to buy

your book so we got the greatest barrier

of entry in the book cover design we see

that people are clicking through and

they're taking a look at our product

page but if they're not buying then

chances are you have not given them

compelling enough information to buy

your book so this is where I see a lot

of authors struggling because they treat

their book descriptions as a synopsis or

a summary and it should not be that so

how should authors treat the book

description well like marketing copy as

I kind of mentioned before here you want

to get it to where you're giving a

compelling reason for them to do that

now here are five tips to create

compelling copy for your book

description first of all number One

never give all the details just tease

the details I see far too often people

are putting full names in there and

talking about the whole premise of the

story you got to hook them you need to

get it to where you entice them because

if you give everything to them they're

going to say ah it's probably not my

thing and speaking of hooking them lead

with a short hook and when I mean a

short hook we're talking no longer than

five to six words in a single line to

open up your book description I know

there are going to be some other experts

out there that like to do it other ways

but I found by and large a short Hook is

always the best type of a hook the next

one is avoid giant blocks of text if you

have a giant paragraph and there's no

line breaks there's no actual space in

between some of the stuff it's not going

to compel readers to stop and well read

it and so that's where you're going to

want to make sure you're breaking up

those blocks of text and you're getting

it to where it's easily readable and

easily digestible at just a quick glance

number four organically weave keywords

into your book description that way you

make your book more discoverable now

there's some type of a narrative here on

YouTube of some content creators going

out of their way saying that book

descriptions are not indexable over on

Amazon I'm not sure where they got their

information from but to my knowledge it

is fully indexable it is fully

discoverable and despite any any type of

you know specific split test that you've

tried on your own there is actually a

word cloud Associated to your book

description which will make it more

discoverable not to mention the fact

that anytime a browsing customer

searches up your book description let's

just say it didn't come up by the

keywords but the nice thing is having

those keywords within your book

description validates that customers

search that gives them the irrefutable

proof that your book is the right book

so organically weave those keywords into

your book to description now I typically

man I used to grind it out and just bang

my head against the wall trying to put

some keywords into a book description

without sounding too rigid or robotic

now this is going to sound crazy when I

recommend this but artificial

intelligence helps out on this big time

you can get some free service through

chat GPT 3.5 versions totally fine and

you can get some assistance with chat

GPT just load it up with any of your

previous book descriptions or book

descriptions that you like in the format

train it on that give it the keywords

that you want and all the relevant

details and say hey make this book

description for me I want you to include

these keywords and then let it run and

you can always just go in and edit it as

you see fit I always believe artificial

intelligence always needs human

intervention and last but not least

close out with a call to action keep the

call to action simple don't treat your

readers like they're idiots yes they

know they need to scroll up and they

know they need to hit the buy button

just keep it simple three words buy it

now that simple number three

keywords okay so keywords this is almost

always the the point of contention for

many people um but you will notice that

I didn't put it at the top of this list

because those two are the most important

is if you are discoverable but have a

garbage cover and garbage copy it

doesn't matter what happens you will not

be able to build any relevance in Amazon

algorithms if you are not getting the

sales so keywords are going to make you

more discoverable but make sure you get

those first two elements dialed in now

keyword got to bring it back to the

basics here it's a term or phrase that

identifies what browsing customers

search online so this means it could be

as simple as a word like Fitness or at

home fitness workouts see how it's short

and long those keywords can be anywhere

from a single term to an entire phrase

so where do keywords go now the top

spots to kind of put them in will be the

title subtitle or series name for

whatever reason there's magic that

happens when you put some keywords in

your title subtitle and series name it

makes it more discoverable in that

regard the next spot you're going to

want to put it in is well the book

description I've already kind of given

you an idea about book descriptions and

putting the keywords in there with

something like chat GPT another option

you can look into is one of my favorite

companies in dibl create they also have

a book description generator and they

also have some keyword analysis tools

that you can look into or you can just

bang your head against the wall till it

all fits in um yeah well good luck on

that one I wouldn't recommend it now the

other spot that we have is the seven

backend keywords now I'm going to break

it down very briefly just to give an

overview of what you want to do in two

of these spots you want to have category

specific keywords now I'm not not saying

that you take a category you select it

and you find one of the keywords within

it think about any keywords that would

be related to that something that would

be similar you know uh a synonym if you

will that you're going to end up putting

into there because you don't want to be

redundant if you're already inside a

category or have chosen a browse path

with specific keyword terms inside them

now publisher rocket I'm going to

mention them here in just a second is a

great resource because you can research

your categories and then in the category

themselves they have some keywords

associated with it in fact the

kindlepreneur Dave chassen was one of

the first people to recommend doing this

so that way when you selected a category

KDP would not reject you using that now

the other boxes are going to include two

to three exact match keywords meaning

that you put a keyword in there and

that's it so let's just say for instance

it's home workout plans for seniors you

just keep it there you don't put

anything else in there now the other two

to three you're going to do a broad

match keyword where you can kind of

stuff it up to the brim just look for

any type of keywords with overlap and

put them into the same blocks I would

not recommend putting nonlinear keywords

into a single box because that could

potentially confuse the Amazon

algorithms you want to get it to where

it's less confusion less friction two

great tools for keyword research and

refinement I already mentioned one of

them in dibl create they have something

that's called Amazon keyword analysis

and book analysis and literally all you

have to do is drop in a keyword and it

will bring up all the different books

and all of the different keywords that

are associated with that given book and

the same thing happens for a book

analysis if for some reason you have a

competitor or or peer within your Niche

that you want to figure out what they're

leveraging for keywords you just drop in

they're Asin and then boom dibl comes

right back with it now the other tool

that I like to use in tandem with create

is publisher rocket now publisher rocket

does come at a bit of a higher premium

but I'm telling you it's lifetime access

you get all the upgrades it's fantastic

I will take the keywords that I have

picked up from dibl create and I pop it

on into publisher rocket for proof of

concept I'm looking for those keywords

they're going to have low competition

but High search volume at least having

the high search volume and I'm looking

for something that's anywhere

above 200 searches per month potentially

1,000 searches per month it just depends

on how popular your Niche is even as an

established author understanding the

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neww authors number four promotions and

promoting all right so I think you've

heard me say this time and again that

you must stay visible if you expect to

get any type of sales being as visible

as possible is the name of the game when

it comes to marketing and promoting your

book and your brand a lot of people

think that you need to have money to do

this but the thing is there are so many

free promotional options out there heck

I've done so many videos about this over

the years just dip back into my my back

catalog I got like 900 videos here on

this channel the free promotional

options tap into those first I highly

recommend it the very first thing right

out the gate every author needs this

with no exception you can remove social

media that's fine I don't care about

that you don't need to go to all these

different forums and such but what you

do need is an email list email marketing

is dead simple it's really not as hard

as some people would make it out to be

even for newbies I'm going to recommend

a few of the different services and it's

up to you to kind of parse through what

makes sense for you I personally lean

into mailer light because they will

provide all you need to up to a th000

subscribers you hit a th000 subscribers

chances are super likely you'll be able

to monetize that and pay for that

upgrade so the part of Education though

if you're kind of reluctant on it mailer

light actually provides a free course

100% free free 99 if you will in fact

Dave chessen the kindlepreneur offers a

free course about mailer light as well

it is really simple even for those that

are not very techsavvy if you've made it

this far into this video on YouTube

itself then give yourself some credit it

is that easy you're just going to need

to take a little time to learn it and if

you don't learn it well you won't ever

be able to apply it and won't be able to

reap the benefits from something like

this MailChimp also offers uh a certain

amount of features up to a th000

subscribers and then more recently great

company uh convert kit they offer up to

10,000 subscribers they just unlocked

that recently like they just saw

everybody else doing a thousand

subscribers and they're like hold my

beer and they just put an extra zero on

there somebody somebody in the marketing

department over convert kit was just

like whoops did I put an extra zero

behind that and that's to say that

they're giving you as much as you need

to succeed and you'll be able to find so

many different tutorials whether through

mailer light MailChimp convert kit on

places like YouTube online forums even

through the services themselves so so

worth it and when you have an email list

you could start to work with author

collaborations now author collaborations

could be something as simple as a

newsletter swap where you will share

something of an author in exchange they

will share something of yours and

there's also group promos which is

essentially like newsletter swaps on

steroids where you guys all get together

for a giant promotion maybe it's like a

discount of all your ebooks and

everybody wins Big on something like

that there's also options like little

free libraries I had actually done a

full video about this where I took out

31 different books to 30 different

little Free Library locations throughout

my area here in Columbus and yes we

could make the argument that's not free

because you have to pay for the proof in

order to go ahead and deliver that but

chances are very likely if you've got

one book on hand and it's just sitting

there collecting dust um might I

recommend you put that into somebody's

hands and not just keep it for yourself

get it out there little free libraries

fantastic I've got a link to that video

down inside the description if you want

to go watch that because it's a really

fun little case study now speaking of

fun little case studies a former guest

of my podcast and also good friend Susan

Montgomery had shared in our Discord

Community recently how she's just

crushing it she landed radio interviews

she's been on podcasts this woman is

admittedly has said she's an introvert

she's not big into getting out there and

doing these type of things but when she

finally did it it was a rush for her so

re Rec L she published a book that was

very much cat themed if you will sorry

Susan if I got a little bit off but in

Bowling Green in her hometown there is a

cat rescue where she actually put

together a an event where it's going to

be an author signing and reading at this

cat rescue location so it didn't cost

her a dime and there promoting this

event for people to come in so this is a

win for everybody across the board think

about how you can reach out to any local

you know animal shelters if that's the

case or local businesses or even

libraries libraries are always looking

for workshops or even author signings or

even author readings if you're a

children's book author what are you

doing get over to the local libraries or

even schools uh local media also another

great option to to look into uh you're

going to want to reach out to any of the

radio stations TV stations anybody that

is relevant in your area that can get

you in front of more people the thing is

being an author is a very special thing

and all you need to do is share the fact

that you've got a book and it's

newsworthy information and especially if

you got good timing then getting

yourself in front of them is going to do

a great service to the news provider and

for you now there are other options you

can look into like blogs guest blogs

author interviews podcast interviews and

so much more but for the sake of keeping

things brief here let's switch over to

paid promotional options now there are a

number of options out there what I would

recommend to you very first thing right

out the gate this is off top of my head

here the alliance of independent authors

offers a service called Watchdog it's

the Watchdog list and you can get that

at D links.com

Watchdog and you can search through some

of these Services the paid promotional

options that are vetted and approved by

Indie authors because Alliance of

independent authors is run by Indie

authors for Indie authors they have your

best interests at heart and as long as

those companies are following the code

of ethics that Ally relies on then

they're going to get behind them so

you'll find certain companies like

written word media or crave books in

that list where they've been giving an

endorsement and I wouldn't say it's an

endorsement per se but more like it's

safe it's good to go so that is one

option and by the way I've used both

written word media and crave books

fantastic good results relatively

inexpensive now I've used Fiverr in the

past with some mixed results it's going

to vary from time to time I wouldn't

recommend putting a ton of money if

you're hiring somebody on Fiverr to

promote your book it's good to test out

some of it works some of it doesn't it

varies uh again I've already shared the

link for the Fiverr list that I have

there are a couple of those that I've

used in the past in that list now the

best option for paid advertising is

going to be Amazon advertising it is a

natively built you know service it is

perfect for that sure we could lean over

on Facebook ads or even Google ads of

some sort but Amazon advertising you are

going directly into the Amazon platform

where there is a warm audience an

audience that is ready to buy your book

and buy products I would recommend if

you're breaking into Amazon advertising

stick with a nice low budget when I say

low budget embarrassingly low $1 and

keep the cost per click very low I don't

know like 10 to 25 cents are you going

to get magnificent results no you're

just going to learn the process and

during that process of learning I highly

recommend that you take the Amazon

advertising certification courses

they're 100% free they're available

inside your dashboard and they're always

updating it every year and you can even

get yourself certified which is really

kind of cool now I would recommend you

start out with sponsored product ads you

could start it out with automated ads

which means the automated targeting you

let Amazon Take the Wheel when you're

doing that you're going to go through

and identify any low performing targets

or keywords or products and you're going

to put that onto a negative list and

then you're going to find any of the

targets like the keywords or products

and you're going to put that onto

another list if they are performing

really well if they're selling some and

then you can start to build out some

sponsored product ads with the manual

targeting which to me I believe manual

targeting is the best for best bang for

your buck uh or you could skip to the

manual ads with Publisher Rocket's

latest feature publisher rocket just

recently updated their Amazon

advertising feature and it's really cool

because you can take your Asin you plop

it into their little engine there and it

will recommend very laser focused

targets for your ad campaign it could be

something as simple as keywords it could

be books it could be authors it could be

categories and you can handpick those

things that's the thing that you need to

pay closest attention to is if you're

putting these ads together make sure

that you're not putting so many targets

together that the ad doesn't know where

to serve get it limited I mean we're

talking below 100 below 50 if you can

because the more specific you can be the

better that ad's going to perform number

five get more book reviews okay so the

value of book reviews every every body's

heard it time and again it's social

proof it's third-party credibility sure

you could tell the world that you are

the next best thing to slice bread and

peanut butter for crying out loud but

the thing is a lot of people are going

to look at that as being braggadocious

you're going to want to lean on readers

to do that and that's why book reviews

are so critical now if you've picked up

a copy of or read my latest book self

publishing for new Authors leave a

review at any major online retailer or

visit d links.com review self-pub all

right now that I've got the Shameless

self-promotion out the way why should

you be doing this third-party

credibility it is great but here's the

thing according to Amazon over

91% of customers on their platform read

the reviews before making a purchase and

they recommend in order to be retail

ready that you should have 15 reviews

and well hang on are you getting a sense

of deja vu if not check out this next

video where I explain the value of

getting reviews and what you need to do

to load up on as many reviews as

possible or check out this other video

where I shared how story ad provides you

with a database of over 40,000 people

businesses and services I'll see you in

either video