Why Your Shorts Get Zero Views (and how to fix it)

Summary

This video script addresses the common frustration of YouTube short creators struggling with zero views despite their efforts. It outlines a three-pronged strategy to boost visibility: maintaining a consistent upload schedule, crafting compelling hooks to engage viewers, and ensuring content is high quality and viewer-centric. The speaker shares personal experience and offers a free channel review, encouraging creators to analyze successful shorts and improve their own, with a hint at a success story turnaround to be revealed.

Takeaways

• 📅 Consistent Upload Schedule: The importance of uploading short videos at the same time every day and not more than once to avoid being flagged as spam by the algorithm.
• 🔄 Avoid Re-Uploading: Re-uploading underperforming shorts can lead to shadow banning, which is detrimental to channel growth.
• 🔑 Importance of Hooks: Hooks are crucial for the success of shorts; they should be compelling to make viewers stop scrolling and watch the video.
• 🤔 Hook Criteria: A good hook should raise a question, convey the video's idea simply and quickly, and have a visual element that ties into the voiceover.
• 👀 Analyze Viral Hooks: By analyzing hooks from successful shorts, creators can learn what makes a hook effective and apply these insights to their own content.
• 🚫 Avoid Low-Effort Content: The algorithm favors high-quality content that is interesting and resonates with the target audience; low-effort content is less likely to be promoted.
• 🤷‍♂️ Stop Blaming the Algorithm: Instead of blaming the algorithm for lack of views, creators should take accountability and find ways to improve their content.
• 📈 Learn from Analysis: Analyzing successful shorts in one's niche can provide insights into what hooks people and how to create content that performs well.
• 🎯 Target Audience: Creating content that is interesting and relevant to the target audience is key to gaining views and growing a channel.
• 📈 Progress Through Strategy: Implementing a strategy of consistent uploads, analyzing hooks, and creating high-quality content can lead to significant growth in views.
• 💰 Offer of Assistance: The speaker offers channel reviews and a one-on-one program to help creators grow their YouTube presence, with a limited-time offer at a discounted price.

Q & A

Why might my YouTube Shorts not be getting views?

Your YouTube Shorts might not be getting views due to three main reasons: an inconsistent upload schedule, ineffective hooks, and low-effort content.

What is the most overlooked reason for poor performance of YouTube Shorts?

The most overlooked reason for poor performance of YouTube Shorts is the upload schedule. Consistency in uploading at the same time every day is crucial, especially for new channels.

Why should I not upload more than once a day on YouTube Shorts?

Uploading more than once a day on YouTube Shorts can be seen as spamming by the algorithm, which can lead to your content not being pushed by the algorithm.

What should I do if my Shorts are not performing well?

Instead of re-uploading your Shorts, which can lead to shadow banning, you should analyze what works in successful Shorts, improve your hooks, and create higher quality content.

How can I improve my understanding of effective hooks for YouTube Shorts?

To improve your understanding of effective hooks, analyze the hooks of Shorts that you stop to watch and think about what made you stop scrolling. Use this insight to improve your own hooks.

What are the three criteria for a good hook in YouTube Shorts?

A good hook should 1) raise a question in the viewer's mind that can only be answered by watching the rest of the Short, 2) convey the idea of the Short in a simple and fast way, and 3) have a visual hook that ties into the voiceover.

Why is it important to take accountability for the performance of my YouTube Shorts?

Taking accountability is important because it encourages you to analyze your content from a new viewer's perspective, understand if it's interesting, and find ways to improve it rather than blaming the algorithm.

How can I ensure my content is not considered low effort by the YouTube algorithm?

To ensure your content is not considered low effort, create high-quality content that is interesting and resonates with your target audience. Analyze successful Shorts in your niche to understand what hooks people in.

What strategy did the speaker use to turn around a new channel that was getting zero views on YouTube Shorts?

The speaker started uploading consistently every day, analyzed successful Shorts in the niche to understand what works, and created high-quality content that was interesting and resonated with the target audience.

What is the offer mentioned in the script for those who want more in-depth help with YouTube Shorts?

The offer is a one-on-one program where the speaker will guide you through your struggles on YouTube and help you grow, regardless of whether you are a beginner, intermediate, or Pro. The program is currently priced at $25 with limited spots available.

How can I get a free channel review and join the Discord community mentioned in the script?

To get a free channel review and join the Discord community, you should click the first link in the description, sign up for the service, and then DM the speaker with your channel for the review.