Our Agency uses these reports for SEO Strategy | Umar Tazkeer

Umar Tazkeer

31 Jul 202420:07

Summary

TLDRThe video script discusses the process of creating an SEO strategy, starting with auditing and analyzing reports to understand website rankings and keyword performance. It introduces a tool, SEMrush, offering a 14-day trial for practice. The script guides through identifying the current position of a website, keyword gaps, and backlink profiles, emphasizing the importance of competitive analysis and actionable insights for improving search engine rankings.

Takeaways

📝 The video discusses the initial steps of creating an SEO strategy, emphasizing the importance of analyzing various reports to understand the current status of a website's ranking and keyword performance.
🔍 The speaker introduces a tool called 'SEMrush' for extracting reports and suggests taking a 14-day free trial to practice the techniques discussed in the video.
🌐 The first report analyzed is about identifying the current ranking of a website, including which keywords it ranks for and which web pages are contributing to these rankings.
🔑 The concept of 'keyword gap' is introduced, which is about discovering the difference between the keywords a competitor ranks for and the ones the viewer's website is missing out on.
🤔 The video encourages viewers to determine the type of traffic they want, whether it's commercial intent or informational intent, and to focus on relevant queries for their business.
🔄 The importance of analyzing backlink profiles is highlighted to understand the strength and quality of the backlinks that both the viewer's website and competitors have.
📈 The script mentions using SEMrush to analyze organic search traffic, including the volume of traffic and the performance of specific queries, to identify opportunities for improvement.
🛠️ The video provides guidance on how to use SEMrush's dashboard to manage and export reports, which can help in strategizing and identifying areas that need work.
🔑 The script discusses the importance of identifying branded and non-branded queries, navigational queries, and the traffic they generate to better understand the website's audience.
📊 The video explains how to use SEMrush to compare the backlink profiles of competitors to identify areas where improvements can be made and opportunities to gain an advantage.
🚀 The final takeaway is an encouragement to practice using the insights from the video and the SEMrush tool to develop a robust SEO strategy for one's website.

Q & A

What is the initial step in creating an SEO strategy according to the script?
-The initial step in creating an SEO strategy is to analyze the reports and understand the data from different perspectives to determine the current status of the website and its ranking for various keywords.
What tool is mentioned in the script for extracting reports for an SEO strategy?
-The tool mentioned in the script for extracting reports is 'Date,' which seems to be a placeholder for a specific SEO analysis tool that the speaker uses.
What is the significance of identifying branded and non-branded queries in an SEO audit?
-Identifying branded and non-branded queries helps in understanding the traffic sources and the areas where the website ranks well or needs improvement, which is crucial for an effective SEO strategy.
How can one determine if the keywords a website is ranking for are meaningful or not?
-One can determine if the keywords a website is ranking for are meaningful by analyzing the type of queries those keywords are associated with and whether they align with the intended traffic and business goals.
What is the purpose of analyzing the backlink profile in an SEO strategy?
-Analyzing the backlink profile helps in understanding the quality and quantity of backlinks, their sources, and how they contribute to the website's authority and search engine rankings.
What does the script suggest for identifying gaps in keyword rankings?
-The script suggests using a 'keyword gap' report to identify the gaps in keyword rankings, which can help in discovering new opportunities for ranking on keywords that are not currently targeted.
How can one assess the competition's backlink profile according to the script?
-One can assess the competition's backlink profile by comparing it with one's own, looking at the quality and sources of their backlinks, and identifying areas where they might have an advantage.
What is the importance of understanding the search volume of keywords in an SEO audit?
-Understanding the search volume of keywords is important because it provides insights into the popularity and demand for those keywords, which can guide the optimization efforts for better visibility and traffic.
How can the script's approach to SEO strategy help in improving a website's ranking?
-The script's approach to SEO strategy helps in improving a website's ranking by providing a comprehensive analysis of current performance, identifying areas of opportunity, and suggesting actionable steps to optimize the website for search engines.
What is the recommended starting point for someone new to using 'SEO Rash' as mentioned in the script?
-The recommended starting point for someone new to using 'SEO Rash' is to take advantage of the 14-day free trial, which allows users to practice and familiarize themselves with the tool's features and capabilities.
What does the script suggest for optimizing content based on keyword analysis?
-The script suggests that based on keyword analysis, one should identify high-potential keywords, understand the current content's performance, and make improvements where necessary to better capture the intent and increase the visibility of those keywords.

Outlines

00:00

😀 SEO Strategy and Reporting

This paragraph discusses the initial steps in creating an SEO strategy, emphasizing the importance of analyzing reports from a strategic point of view. It introduces a tool called 'SM Rush' for data analysis and offers a 14-day trial for practice. The speaker explains the process of identifying current website rankings, analyzing keywords, and understanding the type of traffic the website is receiving. The focus is on determining whether the traffic is from branded or non-branded queries and the importance of identifying meaningful keywords to improve SEO efforts.

05:01

📊 Analyzing Organic Traffic and Keyword Performance

The second paragraph delves into the analysis of organic search traffic, discussing the volume and the queries that the website ranks for. It explains how to use the 'Date' tool to understand the traffic's intent and to identify specific keywords generating traffic. The speaker provides insights into assessing the search volume for different keywords and the importance of distinguishing between branded and non-branded queries. The goal is to understand the current position of the website and identify opportunities for improvement in SEO strategy.

10:02

🔍 Competitor Analysis and Keyword Gap Identification

This paragraph focuses on competitor analysis and identifying keyword gaps. It describes how to use tools to extract competitor data and understand their keyword rankings. The speaker talks about comparing one's own website with competitors to find gaps in keyword coverage and suggests strategies to improve rankings for untapped keywords. The importance of cross-verifying competitor data for accuracy is highlighted, along with the need to analyze the entire root domain to understand the full scope of competition.

15:02

🛠 Backlink Analysis and Strategy Development

The final paragraph discusses backlink analysis, emphasizing the importance of understanding the backlink profile of a website and its competitors. It explains how to use tools to audit backlinks, assess their quality, and identify areas for improvement. The speaker mentions the significance of analyzing the distribution of backlinks, including the types of links, their sources, and the authority scores. The goal is to develop a comprehensive backlink strategy that enhances the website's SEO performance and competitiveness.

Mindmap

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website in search engine results. In the video's context, it is the main theme, focusing on strategies to improve a website's ranking. The script discusses various reports and tools used in SEO to analyze and enhance a website's performance.

💡Reports

Reports in this video refer to the analytical data sets that are generated to assess a website's SEO performance. They are essential for identifying areas of improvement and tracking progress. The script mentions extracting data from reports to understand keyword rankings and traffic sources.

💡Keyword Ranking

Keyword Ranking is a term used to describe the position a website holds in search engine results for specific keywords. The video script emphasizes the importance of identifying which keywords a website is ranking for and which ones it is missing out on to strategize better SEO efforts.

💡Competitor Analysis

Competitor Analysis involves examining the strategies and performance of competitors to identify their strengths and weaknesses. In the script, it is used to determine what competitors are doing well in terms of SEO and to find opportunities to outrank them.

💡Backlink Profile

A Backlink Profile refers to all the links from other websites that point to a particular website. The video discusses analyzing the backlink profile to understand the quality and quantity of backlinks, which is crucial for SEO as it can influence a site's credibility and ranking.

💡Organic Traffic

Organic Traffic denotes the visitors that come to a website through unpaid search results. The script mentions analyzing the amount of organic search traffic a website is receiving as part of the SEO audit process.

💡Query

In the context of SEO, a Query is a term or phrase that users enter into search engines to look for information. The video script talks about analyzing which queries are driving traffic to a website and how to optimize for those queries.

💡Intent

Intent refers to the purpose or goal of a search query made by a user. The script discusses identifying the intent behind different queries to better align the website's content and improve its relevance to user searches.

💡Branded Queries

Branded Queries are search terms that include a specific brand name. The video mentions branded queries as part of the analysis to understand the traffic coming directly to a website due to brand recognition.

💡Non-Branded Queries

Non-Branded Queries are search terms that do not include a specific brand name and are more generic in nature. The script highlights the importance of these queries for attracting new customers who are not already aware of the brand.

💡SEO Strategy

An SEO Strategy encompasses the set of actions and approaches taken to improve a website's search engine ranking. The video script outlines the process of developing an SEO strategy based on the analysis of reports, keyword rankings, and competitor analysis.

Highlights

Introduction to the importance of strategy in SEO projects.

Explanation of how to extract and analyze data from reports for SEO strategy-making.

Use of Date, i.e., Basic AM Rush tool for identifying current website rankings and keywords.

Importance of understanding the type of traffic and queries that a website is ranking for.

Differentiating between branded and non-branded queries for traffic analysis.

Identifying the current stage of the website and its ranking for meaningful keywords.

The significance of keyword gap analysis in determining areas for improvement.

How to determine the scope of work for an SEO project based on keyword and competitor analysis.

Importance of backlink profile analysis in assessing a website's current SEO standing.

Discussion on the quality and quantity of backlinks and their impact on SEO.

How to compare backlink profiles with competitors to identify gaps.

The role of organic search traffic analysis in understanding user queries and website performance.

Use of specific tools to manage and optimize the columns for SEO analysis.

Importance of segmenting branded and non-branded queries for targeted SEO strategy.

How to filter and select specific queries for detailed analysis in SEO.

The process of identifying top-ranking queries and their potential for traffic generation.

Discussion on the importance of improving content and acquiring better backlinks for SEO.

How to utilize the data from reports to devise a comprehensive SEO strategy.

Encouragement to practice using SEO tools and to take advantage of free trials.

Conclusion emphasizing the value of understanding and applying the discussed SEO strategies.