4 Big Bets for 2024 in the Letter from Neal Mohan

Summary

In this video, Ileane Smith discusses significant updates from YouTube's CEO, Neal Mohan, focusing on four key 'bets' for 2024. Emphasizing AI's role in enhancing creativity, recognizing content creators as modern studios, and targeting the living room as the next frontier with subscriptions, the letter outlines YouTube's commitment to the creator economy. Ileane also explores the YouTube Shopping affiliate program and encourages viewers to share their interest in learning more about it. She stresses the importance of platform transparency and the unique position of YouTube in the content landscape.

Takeaways

• 😀 The speaker, Ileane Smith, discusses various aspects of content creation, social media, and YouTube updates.
• 📜 Ileane emphasizes the importance of a recent letter from YouTube's CEO, Neal Mohan, outlining key strategies for 2024.
• 🤖 The first key strategy mentioned is the use of AI to empower human creativity, positioning YouTube as a platform ready to embrace AI challenges.
• 🎥 The second strategy is recognizing creators as the next generation of studios, highlighting YouTube's commitment to supporting content creators.
• 🛋️ The third strategy focuses on the living room as YouTube's next frontier, emphasizing the growth of YouTube on TV screens and the importance of subscriptions.
• 🔒 The fourth strategy is about protecting the creator economy, which is foundational to YouTube's business model and community.
• 🛍️ Ileane talks about the YouTube Shopping affiliate program as a new way for creators to monetize their content, though it's currently limited to certain creators in the US.
• 📈 The script mentions impressive statistics, such as YouTube Shorts averaging over 70 billion daily views, showcasing the platform's massive reach.
• 📺 Ileane shares her personal experience with YouTube, including her early adoption of Chromecast for streaming YouTube to her TV.
• 💡 She encourages viewers to think about the bigger picture and consider how YouTube's strategies can influence their own content creation and monetization.
• 🚫 Ileane addresses the topic of spam on YouTube, advising creators not to overwhelm their audience with too many affiliate links or choices.

Q & A

Who is Ileane Smith and what does she discuss in her live streams?

Ileane Smith is a content creator who discusses topics related to content creation, social media, live streaming, and podcasting. In the provided script, she is focusing on discussing YouTube, its changes, and the CEO's vision for 2024.

What is the significance of the 'letter from the YouTube CEO' mentioned in the script?

The 'letter from the YouTube CEO' is a communication from Neal Mohan outlining YouTube's vision and strategies for 2024. It is significant because it provides insights into the platform's future direction and the opportunities it presents for content creators.

What are the 'four big bets for 2024' that the YouTube CEO is focusing on according to the script?

The 'four big bets for 2024' are: 1) AI will empower human creativity, 2) Creators should be recognized as Next Generation Studios, 3) YouTube's next Frontier is the living room and subscriptions, and 4) Protecting the Creator economy is foundational.

How does Ileane Smith feel about the YouTube platform and its community guidelines?

Ileane Smith appreciates the YouTube platform for providing a free space for content creators to find an audience. She also respects YouTube's community guidelines and believes in the importance of respecting the platform and each other.

What is the YouTube Shopping affiliate program and why is it significant for content creators?

The YouTube Shopping affiliate program is a monetization opportunity for content creators where they can earn money when viewers tap on a tag that links to a shopping portal for a specific product. It is significant as it offers creators additional ways to generate income from their content.

What is the role of AI in empowering human creativity according to the YouTube CEO's vision?

According to the YouTube CEO's vision, AI is seen as a tool to empower human creativity, not as a replacement for it. It suggests that AI will be used to enhance and support content creation, making it more efficient and effective.

What does Ileane Smith suggest about the importance of stepping outside one's bubble when considering content creation strategies?

Ileane Smith suggests that content creators should step outside their own bubble and consider the bigger picture, such as the overall direction of platforms like YouTube, to improve their content creation goals and strategies.

How does Ileane Smith view the role of YouTube in the 'Creator economy'?

Ileane Smith views YouTube as a foundational part of the 'Creator economy', emphasizing its importance not only for creators but also for advertisers and the ecosystem as a whole.

What is the significance of the living room as YouTube's next frontier according to the CEO's letter?

The living room is considered YouTube's next frontier as it represents the expansion of YouTube beyond just a platform for individual consumption to a family and shared viewing experience, especially with the rise of YouTube on TV and devices like Chromecast.

How does Ileane Smith feel about the YouTube Premium subscription service?

Ileane Smith is a supporter of YouTube Premium, having subscribed since its inception as YouTube Red. She appreciates the ad-free experience it offers and is willing to pay for it, despite the recent price increase.

What advice does Ileane Smith give regarding the use of affiliate links in content creation?

Ileane Smith advises content creators to be considerate of their audience and not to overwhelm them with too many choices or links, as this could be perceived as spammy behavior. She suggests limiting the number of affiliate links and considering the context of the content.

Outlines

00:00

📢 Introduction to YouTube's Future and Creator Culture

Ileane Smith introduces herself and the topic of discussing YouTube's recent developments, referencing a letter from YouTube CEO Neal Mohan outlining 'four big bets for 2024.' She emphasizes the importance of these changes for both content creators and consumers, highlighting YouTube's transparency and commitment to a supportive creator culture. Ileane also mentions her experience with YouTube since 2009 and her focus on helping others navigate content creation across platforms.

05:11

🛍️ Monetization Through YouTube Shopping Affiliate Program

The speaker addresses a personal challenge faced by many content creators on YouTube, which is the new monetization avenue through the YouTube Shopping affiliate program. This program is currently available to select US creators and has certain eligibility requirements. Ileane invites viewers to share their interest in learning more about this program, either by commenting or reacting during the live stream.

10:17

🎥 Embracing AI and the Evolution of Content Creation

Ileane discusses the first of Neal Mohan's 'four big bets,' which is the empowerment of human creativity through AI. She appreciates YouTube's unique position in leveraging AI to enhance content creation and consumption. The speaker also shares statistics about the success of YouTube Shorts, with over 70 billion daily views, and the growth in channels uploading this content format.

15:18

🏆 Recognizing Creators as Next-Gen Studios

The speaker elaborates on the second 'big bet,' which is the recognition of creators as next-generation studios. Ileane reflects on her own journey and goals as a content creator, emphasizing the importance of helping others grow their channels. She discusses the need for creators to earn money to produce better content and the various monetization tools provided by YouTube.

20:21

📺 The Living Room: YouTube's New Frontier

Ileane talks about the third 'big bet' focusing on the living room and subscriptions as YouTube's next frontier. She shares her personal experience using Chromecast to enhance the viewing experience on TV and predicts a trend of creators returning to YouTube from other platforms like TikTok, which are adapting to include longer-form content.

25:23

🛡️ Protecting the Creator Economy as a Foundation

The final 'big bet' discussed by Ileane is the protection of the creator economy as fundamental to YouTube's business. She reads from Neal Mohan's letter, emphasizing the platform's commitment to providing high-quality content and maintaining viewer and advertiser confidence. Ileane encourages creators to consider the bigger picture and integrate these priorities into their content strategies.

30:31

🔗 The Fine Line Between Promotion and Spam

Ileane addresses a question about the potential for creators to be considered spam if they excessively promote affiliate links. She defines spam as off-topic or irrelevant self-promotion rather than the number of links in a video description. The speaker advises creators to consider their audience and not overwhelm them with too many choices, maintaining relevance and value in their content.

35:38

🍦 The Importance of Choice and Content Niche

In the final paragraph, Ileane uses the analogy of a restaurant with an overwhelming menu to discuss the importance of staying within a niche when creating content. She emphasizes the value of not overwhelming viewers with too many options and the benefits of focusing on a specific type of content to cater to a dedicated audience.

40:44

👋 Closing Remarks and Future Engagement

Ileane concludes the live stream by thanking viewers for their participation and expressing her appreciation for their engagement. She reiterates key points from the 'four big bets' and encourages viewers to stay tuned for future content, signing off with her signature sign-off, wishing viewers to 'stay beautiful.'

Keywords

💡Content Creation

Content creation refers to the process of producing various forms of digital content such as videos, blogs, podcasts, and social media posts. In the video's context, it is the core activity of the speaker and her audience, as she discusses strategies and updates relevant to those who create content on platforms like YouTube.

💡Social Media

Social media encompasses online platforms that enable users to create and share content or participate in social networking. The speaker mentions social media as one of the areas she discusses, indicating its importance alongside YouTube for content creators to reach and engage with their audiences.

💡Live Streaming

Live streaming is a form of media where content is broadcast in real-time via the internet. The script mentions live streaming as part of the speaker's repertoire, highlighting the immediacy and interactive nature of the format, which is a significant aspect of her content creation.

💡YouTube CEO

The term 'YouTube CEO' refers to the Chief Executive Officer of YouTube, who is responsible for the platform's strategic direction and operations. In the script, the speaker references a letter from the YouTube CEO, Neal Mohan, indicating his influence on the platform's future and the content creation landscape.

💡AI (Artificial Intelligence)

AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The speaker discusses AI's role in empowering human creativity on YouTube, suggesting that AI technologies will be a significant factor in shaping the content creation process in the future.

💡YouTube Shorts

YouTube Shorts is a feature that allows users to create and watch short, vertical videos on YouTube. The script mentions the success of Shorts, with over 70 billion daily views, indicating the growing importance of short-form content on the platform and its impact on creators' strategies.

💡Monetization

Monetization in the context of digital content refers to the process of generating revenue from content. The speaker asks for feedback on the YouTube Shopping affiliate program, which is a monetization strategy that allows creators to earn money through product links in their videos.

💡Community Guidelines

Community guidelines are the rules set by online platforms to ensure user-generated content adheres to certain standards. The speaker mentions the importance of respecting YouTube's community guidelines, emphasizing the need for creators to follow the platform's rules to maintain a healthy community.

💡Chromcast

Chromecast is a device that allows users to stream content from their mobile devices to a TV. The speaker discusses Chromecast, particularly the 4K version, as a way to enhance the viewing experience of YouTube content on larger screens, which is part of the broader trend towards consuming content in the living room.

💡Creator Economy

The creator economy refers to the ecosystem of individuals who create content and the platforms, tools, and monetization methods that support them. The script mentions the importance of protecting the creator economy, which includes not only content creators but also advertisers and viewers, underlining the interconnected nature of the digital content landscape.

Highlights

Introduction of Ileane Smith discussing content creation, social media, live streaming, and podcasting with a focus on YouTube's recent developments.

Emphasis on YouTube's transparency and its commitment to a clear vision for content creators, as outlined by the CEO's letter.

Discussion of YouTube's unique position in the market, contrasting it with other platforms regarding community guidelines and treatment of underrepresented entities.

The launch of the YouTube Shopping affiliate program as a new monetization opportunity for creators.

YouTube's commitment to empowering human creativity through AI, as highlighted by Neal Mohan, the CEO of YouTube.

Statistics on the immense consumption of content on YouTube, including the significant growth of YouTube Shorts.

The recognition of creators as Next Generation Studios and the investments YouTube is making to support them.

The importance of monetization tools for creators to produce better content and the role of YouTube in this ecosystem.

The shift of content creation trends from platforms like TikTok back to YouTube, emphasizing long-form content.

YouTube's strategy to dominate the living room through subscriptions and the integration of YouTube Premium.

The significance of protecting the Creator economy as a foundational aspect of YouTube's business model.

The impact of third-party app limitations on Facebook groups and the contrast with YouTube's approach to community.

Guidance on avoiding spammy behavior by considering the viewer's perspective and the importance of not overwhelming them with choices.

The personal experience of Ileane with YouTube since 2009 and her perspective on its evolution and importance.

A call to action for viewers to consider the bigger picture and integrate the insights from the CEO's letter into their content strategy.

Final thoughts on the indispensability of YouTube in the content creation landscape and its superiority over other streaming services.

Transcripts

I need to talk to you this is super important this  

is super important first of all  let me do a little adjustment

here my name is Ileane Smith and if this is your  first time here just know that I talk about all  

things about content creation about social  media media and live streaming and a little  

bit of podcasting but today we are going to talk  about YouTube and some of the cool things that are  

going on with YouTube these days and so forgive  me for just one moment I should grab my second

device [Laughter] oops sorry for shaky cam  all right so in today's live stream I want  

to talk to you about YouTube and some of the  changes and improvements and enhancements and  

the way forward according to the CEO of  YouTube he wrote a letter to all of us on  

the 6th of this month and so this is February  2024 and um it's very encouraging it's very  

uplifting it goes it speaks to the culture of  YouTube and how YouTube is so vastly different  

from other platforms and in terms of their  transparency in terms of putting out there a  

Clear Vision of what we can expect and what we  as content creators can do to help improve our  

content and so forth and so on so I just want  to do a quick check and make sure all is well

so in this letter and I'm calling it a letter  because that's what it's called letter from  

Youtube CEO four big bets for 2024 and I  really want you to pay attention to this  

even if you're not a content creator even if  you are someone who consumes content or enjoys  

consuming content on YouTube I still think  that these things are important even to you

so he starts off this letter really basically  giving a bit of an overview of YouTube and his  

experience um and like I said this is a quotes  from Neal Mohan uh since the very first upload  

YouTube has opened up a new way to tell stories  suddenly anyone with the story could find an  

audience and YouTube has definitely um provided  that for myself and millions of other YouTubers  

you know just the name itself like we really  have to stop and think about it's YouTube so  

we have our channels it it really gives us a  platform and the fact that the platform is free  

maybe there's a little catches here and there  that we do have to abide by their Community  

guidelines and we do have to respect the platform  and respect one another on the platform which I  

think is an absolutely good thing uh because some  of the other platforms are not as stringent with  

their Community guidelines and things like that  and as as far as um their treatment of children  

or any other rep under represented entities and  so so let's just double check something because  

one thing I did was I looked at my phone but for  some reason it didn't show that I was live there  

you go I see that ring around me now that shows  that I'm live all right good good good good good  

okay so here's the thing I wanted before I get  into the um the crux of his letter I do have a  

quick ask of you I would like for you to leave  me a comment and let me know here's something  

that is happening for me personally and a lot  of other creators here on YouTube and that's  

the newest way that we can monetize our content is  through the YouTube Shopping affiliate program and  

I want to know because right now this program  is only rolled out to certain creators in the  

US and you have to have a certain requirements  I don't want to say what the requirements are  

because they change so frequently but what  I want to know from you and you could just  

leave me a simple yes I want to hear more or no  I don't care a comment and you could even leave  

it in the chat now or or if you're watching a  replay leave a comment on the video and let me  

know if you're interested in me doing a video  about the YouTube affiliate shopping program or  

maybe it's the YouTube shopping affiliate program  I'm not sure of the order of that but it's that  

program that we can make money when people tap  on a um a tag that links to um a shopping portal  

for a specific item product okay so here we go  here are four we're at a key moment in history  

and I'm excited about what lies ahead today I'm  sharing how we're thinking about these changes my  

vision for you for 2024 and four big bets we're  making across YouTube so this is Neal Mohan for  

those who just tuned in not coming from me coming  from Neal Mohan all right so one more thing I want  

to check okay I wanted to make sure my volume was  levels were okay all right and so you can't start  

any conversation about content without using  these two letters and so he does it right on  

his number one AI (AI's been the buzz word for a few years now) AI will empower human creativity  

and I love the fact that he comes right out and  embraces AI because you know if anything YouTube  

is uniquely positioned for any of the challenges  that AI presents in terms of content in terms of  

content creators and in terms of society in  general YouTube is very uniquely positioned  

because you know they are like the the platform  that uh where a lot of content is being consumed  

and some of those numbers he got to throughout  this letter about all the different um how much  

content is being consumed on YouTube and I don't  remember everything off top my head maybe I'll  

come across it in my notes but there are more  people um or should I say more time is being  

spent watching YouTube than any other streaming  service that includes all your Netflix and your  

Hulu and your Apple TV and your Disneys and all  that stuff YouTube on TVs okay and so don't quote  

me on the exact um parameters of that but I hey  let me just stop by saying you know I've been on  

YouTube since 2009 I've been a huge fan of YouTube  when the Chromecast device first appeared on the  

scene I got it right away and I started using  Chromecast to cast YouTube to my TV so I've  

been doing this for years but now it's turned into  a total experience so I I gotta say I'm an early  

adopter because I even have some videos on this  channel here about Chromecast that go back years  

and I meant to look that up but I'll put the link  in the description if you want to see it and um  

and I've had done done one recently because  there's an updated chomecast a chomecast 4K  

which is even cooler because it lets you not just  watch YouTube but you could also connect it with  

all of your other apps like Netflix and Hulu and  Disney and Apple TV and um Amazon Prime and TikTok

Pluto Plexi all that good stuff all right  so anyway let's get back to Neal Mohan because  

you know I don't know if he's more excited about  YouTube than I am yeah he probably is because he  

making a big box all right so he's talking about  the I to power human creativity and I think the  

overall tone of that because I want you to really  read this letter to your for yourself I'm not  

going to read the whole thing but I think the  overall concept that he's trying to get across  

to everyone is the embracing of AI and using it to  empower you not thinking of it as taking over or  

um being a detriment to your content creation or  to society all right so uh here's just a little um  

snippet of Statistics shorts is averaging over 70  billion daily views you know some people thought  

shorts wasn't going to work on YouTube but shorts  is averaging over 70 billion daily views and the  

number of channels uploading shorts has grown  50% year over-year are you one of those people  

who started uploading shorts in the last year or  so let me know how long have you been um uploading  

shorts to your Channel or how often do you watch  shorts okay so number number two on his list I  

love this we should all love this Creators should  be recognized as Next Generation Studios yes

Neal and you know we've been taking a back seat  for all these years and you know when I say we of  

course there's big time or should I say creators  that have a huge volume of followers subscribers  

views and all that stuff but my goal has always  been on this channel is to help you become one  

of those creators I never really went set out to  be one of those creators it it's just to help you  

to navigate all these different platforms YouTube  being the primary one but all other platforms as  

well and to help you create the kind of content  that could blow your channel up or your page or  

or whatever that's always been my goal and I you  know the first time I should say years ago years  

ago let me say it this way years ago when I first  got started on this channel like I said since 2009  

I've been on YouTube and I was doing always doing  tutorials always did and one day I saw a fellow  

content creator repeating back the same exact  thing that I know that they learned from my video  

I know they did they were on my video commenting  saying how oh I didn't know that and then you know  

and they didn't give me credit and I was a little  like they could at least said e told me and then  

like I had to sleep on it and I thought about it  and I was like that that's not the point it's not  

the point of of me getting the glory the point is  like I said is to help you because people learn  

in different ways in different formats and from  different people some people can relate to my  

style of teaching that may not be able to relate  to someone else and so I had to like humble myself  

and also always just remember that whenever I  see that happening and believe me it has happened  

Time After Time After Time in this whole content  creation game for me that people will take what  

I've learned and because I I have such a casual  way of communicating that when once they take it  

in it's theirs I want you to be that one I want  you to be that person too don't think I'm going  

to feel some type of way because I'm not I'm over  it I told y'all that I've been over it for more  

than a decade I want you to take that in and think  of it as being your thought and your view of a a  

certain thing or topic or a way of doing things so  that that just next whenever I see that happen now  

I just like say oh one of my little grasshoppers  has um has learned has learned from the

master all right so he has talked in this  section about us being recognized as Next  

Generation Studios he goes on to talk more about  the Investments that they're making and helping  

us to earn money yes you know we have to be able  to earn money not just to live and to survive and  

to eat that too but also to hey Neil how are you  thank you so much don't forget the E on the end i l  

e a n e but I know it probably was the iPhone  that just like cut off the a so oops sorry no  

problem so we also need to make money so that we  can make better content so it it only it serves  

it's like the winwin win right it serves them  to provide us with tools that we can monetize  

so not only can we you know eat and survive but  also so that we can make better content but also  

that when we think about all these choices of  all these places where we can make content the  

first one that comes to mind is YouTube okay so  I know a lot of y'all abandon ship and went over  

to TikTok and all that other stuff but guess  what y'all gonna come back home I know I know  

this because look at what TikTok is doing  now now they want vertical video they want  

horizontal video I'm sorry they want horizontal  video they want longer videos they want 30 minute  

videos they want so it's okay it's all right you  know YouTube is probably just like what I was  

saying about my myself earlier YouTube is probably  like yeah grasshopper long form content it's the

way all right so YouTube has all these fan funding  features and the YouTube shopping affiliate  

program is one of their latest and of course  they've got the AdSense uh you know and there's so  

many ways that that shopping program can work and  that's why I do want you Al leave me a comment if  

you want to know more about it because I you know  I realize that everybody doesn't qualify for the  

program but it doesn't hurt to learn about it so  that when you do qualify you know what to do all  

right but I want you to leave me a comment I want  you to leave me some feedback about that all right  

so all right number three on Neal Mohan's list of  his big bets for 2020 4 is YouTube's next Frontier  

is living room and subscriptions hey Neil I am  with you on that that's what I was saying earlier  

that using Chomecast to cast from my phone or  from my PC it doesn't matter a lot of times I  

just want to be on the big screen especially as  someone who sits kind of like at the computer all  

the time it's nice to be able to just be able to  get away from the computer I don't have a mouse  

in my hand I can cast it to my TV I might have the  remote in my hand or you know or sometimes just a  

whole total lay back or lean back experience where  I'm watching a live stream or I'm watching one of  

those videos that I had had in my watch later  list or I'm just sometimes you know even now  

especially with the Chomecast 4K I can even scroll  through shorts now for those of you who have older  

TVs like I do you'll know that you hear people  talking about scrolling through shorts on their  

TV you can't do that if you have an older TV but  unless you get that Chromecast 4K which is very  

inexpensive it's under like 60 bucks depending  upon when you buy it where you buy it from and  

once you get that you can go to YouTube and you  can just scroll through you can scroll through  

TikTok if you want as well and Neil says agreed  I use the Apple TV for watching most of my YouTube  

watching okay yes and so Apple TV and chomecast  are like the same thing except chomecast a whole  

lot cheaper than Apple TV but you got to get the  4K chomecast and since you're already straight  

with your Apple TV but Neil if you have extra  TVs in your house that don't have the Apple TV  

connected to it or if it's an older TV or maybe  you have relatives that have older TVs get that  

chomecast because first of all it's cheaper and  you still have all the same apps Hulu Netflix of  

course YouTube Prime video and I will leave a link  in the description because I was going to tag this  

video but it for some reason it wasn't working  but that's okay I'm new to the whole YouTube  

shopping affiliate program and I don't know if  it was just because it's my first time doing  

it on my phone uh tagging on my phone or I don't  know what happened but it's okay I'm I'm GNA let  

that stop the show all right so being in the Liv  living room YouTube's next floor Frontier is the  

living room and subscriptions so it's not just  that people are you know casting and all that  

good stuff he also threw in their subscriptions  subscriptions to YouTube premium look I've been  

a subscriber back when it was YouTube Red okay the  day they announced it and was available for me I  

signed up and it's like I don't I don't know how  people could stand it sometimes because at work  

we don't have it so you know I work from home but  I'm logged into the other YouTube channel for my  

work and I forget because you know I rarely go  over there let's let's say maybe once every two  

weeks I'll look for something something to share  on the social media for my day job and I'll go  

over to YouTube and it's like oh well first the  thing first thing pops up is you want to give it  

a trial every time you want to give a try so  I say no and then and then I gotta sit there  

and sometimes I forget what I'm doing because  I'm working right and I'm multitasking hi the  

dreamers life hello how are you um thank you for  joining and so I get super annoyed when I have  

to look at ads on YouTube when I'm logged into  that other account so I know some people that's  

just they just in their head it just like I'm not  they're not paying to be adree but I'm the other  

way around let me be yeah free here you go I will  pay for it they increased the price recently and  

I was like no problem okay here you go here's my  credit card Neil So anyway the the living room is  

the next Frontier and so dreamers since I'm not  sure when you joined I am just going over some of  

the points that were made in the letter from the  Youtube CEO four big bets for 2024 and Neal Mohan  

is the CEO of YouTube currently uh for years  it was Susan Wijitski and she retired and or or  

she she left I I'm not sure if want to say retired  but she left and then Neal stepped in but Neal was  

already you know it wasn't like they bought him in  from outside because you just can't do that with  

YouTube he's still he he stepped in and stepped  up the pace of rolling out these new features  

and new products and I absolutely love love love  what he's been able to do so in this um letter  

he's also giv shoutouts to different creators  and for you know as examples of some of the  

things that he's talking about so I'm just going  to go to number four really quickly protecting  

the Creator economy is foundational so I want  to read a little bit of this as we work across  

all of these priorities our number one commitment  is to responsibly protect the YouTube Community  

our business as a streaming service relies not  just on engagement but on giving viewers and  

advertisers confidence that they can count on us  to deliver high quality content protecting the  

Creator economy is foundational to everything  we do and it's good for business so that's you  

know I want you to think about like look at this  letter I want I'm going to leave a link in the  

description I really want you to step out of your  own little bubble and thinking about like what  

your specific goals are because we're always told  think about your goal goals and your strategy but  

I want you in order to improve your goals and  your strategy to step outside and take a look  

at this letter from Neal Mohan and think about  the bigger picture think about why YouTube is so  

essential in this whole Creator economy and why  YouTube should pce play such a big role in your

content okay because he's talking about  not just us he's saying protecting the  

Creator economy the Creator economy  is not just creators it's also the

advertisers I mean even though I was talking  minute ago about chomecast and about YouTube  

premium and not having ads the advertisers still  need to be here because there's always going to  

be way more people that don't have YouTube premium  than do and even with um not seeing or interacting  

with ads we also now have this YouTube shopping  experience so this is another way you know when  

he says advertisers he's not just talking about  the ones that run ads it's those um brands that  

they've partnered with to make products available  through this YouTube shopping affiliate program  

okay so there's there would be a little tag and I  mentioned earlier the little tag just didn't work  

for me today but I will be using it going forward  all right and so the dreamer's life says I'm glad  

I joined in this morning I'm so glad you joined  in as well and you know I I really would love to  

hear if you have any feedback Neil if you're  still here I'd love to hear your feedback as  

well and even if you don't feel like typing it in  right now come back and leave it as a comment on  

the replay and you know I wanted to just give you  guys a moment to sort of digest and think about  

some of the things that are addressed in this  letter and also how are you going to integrate  

how does that um let me say it this way think  about Communications that you get from other  

platforms for example recently we learned that  you that Facebook I didn't mean to say YouTube  

that Facebook has plans to deprecate their  Facebook groups API and thirdparty developers  

won't be able so that means we won't be able  to live stream to our groups unless we find  

some kind of workaround you won't be able to  schedule post to your groups so this impacts  

the creators is also impacting all of those  thirdparty apps and Developers right all in one

swoop and to top that off they're not telling  us why there's probably some kind of reason  

they got a reason I'm sure they have a reason  right because this is a major decision it's  

not something that somebody just you know rolled  over and said yeah let's just shut off the third  

party apps API uh the dreamer's life said Is it  true that a Creator could be considered spam if  

the Creator pushed out affiliate links too much  please when you say pushed out affiliate links  

there's the key terminology there what do you mean  by pushed out if you are trying to post affiliate  

links on someone else's Channel like leaving a  comment with an affiliate link or talking about  

an off-topic conversation so that you can share  an affiliate link and it could even be your own  

programs or Services because I see people do that  all the time they get involved in a conversation  

just so then you know they may say a couple great  things and then all of a sudden yes just like  

this program I have and that was their goal all  along was to just talk about their program talk  

about themselves yeah that's spam yep it is and  description boxes and various other posts no no  

problem it's your channel so I'm I'm just talking  YouTube here in YouTube you can put there's no  

limit to the number of links you can put in your  description and I'm not talking shorts because you  

know you can't put links in shorts however always  think about your viewers and your audience right  

so if you did a three minute video it doesn't  make sense to put 25 links in the description  

C the video was only for three minutes now if  you did a longer video where you talked about  

products because I've done this before I've gone  live with Amazon and then multistream to YouTube  

and I may do this going forward I will talk about  oh here's this microphone as a matter of fact the  

microphone that I'm speaking with right now  I actually have two of them and I planned on  

talking about this today and it's a Samsung q2u  microphone sorry is backwards but I'm going to  

leave a link to this in the description if I had  a merch store if I had a merch store sure I could  

talk about my merch it would makes sense to do  that and when you say other post I'm assuming  

you mean like the community tab because that's  really only the other posts that we could leave  

links on sure but like I said think about your  viewers think about yourself if you were going  

to someone's video like what would you consider a  spam in their description box think about it that  

way it it's really you don't want to give people  too many choices anyway any kind of marketing or  

promotions that you do um just across the board  in general you don't want to give people too  

many choices because then they choose nothing now  if I'm doing a product showcase where everybody  

knows oh she's gonna talk about all her gear so I  start talking about my mic I start talking about  

my light lights I talk about my computer I you  know my stream deck people know okay and you put  

time stamps in there okay at the 10- minute Mark  she talked about the stream deck at the five so  

that's that makes sense because you talked about  each one of those products I hope that answers  

your question and you know I don't want you  to spend too too much time worrying about that  

and hey Jay [Music] JFK Productions hey fist bump  high five yeah I don't want you to waste too much  

of your time thinking about whether you're being  spammy or not your quick your quick um way of the  

dreamer's life of making that determination  is am I giving my viewers too many choices

and other question you can  ask yourself if I saw that  

on someone else's video would I think that was

spam now if you put 25 links in the description  and nobody ever clicks on none of them YouTube  

don't [Laughter] care you know some people never  even read descriptions now on a Comm Community tab  

post I would definitely limit the number of links  me personally this is my personal view I would  

definitely limit the number of links to one maybe  two if there was something really really important  

that I wanted to cover or that people asked about  okay so yeah you know it there is a thin line are  

too many choices a bad thing I know it isn't with  ice cream but see that's just one choice JK you're  

talking J JFK you're talking about ice cream now  you might be talking about different flavors but  

you're only talking about the one thing but if  you talk about ice cream apple pie croissants

muffins macaroni and cheese see starting to sound  like uh what's that restaurant that has the huge  

menu oh gosh you all know the restaurant I'm  talking about they're famous for having this  

menu that's like 25 Pages or maybe is even more  than that so many choices I don't go there anymore  

so that's why it's not top of mine but it's  a very popular chain restaurant but at least  

people know they're going there for food but they  have American Cuisine Italian chin ches all that  

in the same place and so but ice cream yeah it's  nice to have choices when it comes to ice cream  

because a lot of people don't know nothing about  butter PE can because that was my favorite but  

you know what I don't even eat ice cream I cannot  tell you the last time I ate ice cream we took my  

grandson to an ice cream parlor that's like some  kind of new age trendy kind of thing where they I  

don't even remember all the stuff that they did  that everybody's so into this ice cream place  

I have not one drop but I was so happy that he  enjoyed it sounds like a buffet I guess it's cool  

to stick to a niche with videos I know I found  my fave Choice oh good good for you and and I I  

so much appreciate you and I so much appreciate  your feedback and I just wanted to wrap things  

up so I am going to try to to quickly go through  these four big bets for 2024 from Neil Mohan who  

is the CEO of YouTube and number one is AI will  Empower creativity number two creators should be  

recognized as Next Generation Studios number three  YouTube's next Frontier is the living room and  

subscriptions YouTube you already already been in  my living room my bedroom my living room my um let  

me stop protect number four protecting the Creator  economy is foundational and I've always said that  

YouTube is the most sophisticated platform on  the internet and I still say that and I believe  

me I use a lot lot of Big Time software you know  I won't even name names of of um software that I  

use at work not related to content creation  and stuff like that and I see so many points  

of failure and so many places where the UI can be  improved and when I come to YouTube I just feel

like this is so cool this is one of the cool this  is one of the coolest apps ever I agree with all  

except the AI bit and yes YouTube already controls  our living room my mom watches YouTube more than  

Netflix yes and I can I can guarantee you I  watch YouTube way more than Netflix because  

guess what I don't even have Netflix and guess  what I don't even need Netflix I don't have a  

fear of missing out I don't care stuff comes  on Netflix I'll wait for it to come on regular  

cable I do have regular cable I'll wait for  it to come on cable and if it don't I'm all

right I got YouTube if somebody took my  YouTube away I would I would be so hurt  

I I would have to try to find a way around that  but Netflix I don't care Hulu never never cared  

about that you know they make charge you  and make you watch commercials what for TV

what that's so crazy to me at this point  our cable is just for local news yep yep  

and you can even with the chomecast  I was talking about earlier you can  

even catch some local news I forget how  to do it but I so so so appreciate each  

and every one of you for joining live and  for also watching the replay and as always  

it's your girl Miss eileene saying stay  beautiful I'll see you in the next video