What YouTube’s CEO Really Thinks About YouTube | The Circuit with Emily Chang

Summary

ビデオスクリプトは、世界最大のメディア企業の一つであるYouTubeの変遷とその現在のCEOであるニール・モハンのインタビューを通じて語られています。2005年に動物園でのビデオから始まり、YouTubeは今ではNetflixを凌駕するエンターテイメントの巨人となっています。モハンは、インターネット広告の先駆者であり、GoogleがDoubleClickを買収した初期に重要な役割を果たし、その後YouTubeの製品開発とユーザー保護に携わっています。彼は、プラットフォームをより大きなものにし、子どもへの影響や誤情報の問題を解決しながら、AIの課題にも対応しなければなりません。YouTubeは創造者経済を支えるためにも報酬を提供し、過去15年間で創造者に対して700億ドルを支払っています。モハンは、AIの進歩とその影響についても語り、YouTubeが未来に向けて何を目指しているかについて語っています。

Takeaways

• 🌟 YouTubeは2005年に動物園でのビデオから始まり、世界最大のメディア企業の一つとなりました。
• 🎥 YouTubeは現在、Netflixを上回るエンターテインメントの巨人であり、Googleの子会社として様々なメディアコンテンツを提供しています。
• 👤 ニール・モハンはYouTubeの変化を経験し、重要な役割を果たした人物です。彼はYouTubeの製品開発からユーザー保護までを担当し、2023年にCEOに就任しました。
• 📈 YouTubeは世界最大のストリーミングプラットフォームとして成長しており、その成長はまだ初期段階にあります。
• 🏆 YouTubeはアメリカ最大のストリーミングプラットフォームとして認識されており、広告パートナーからの評価も高いです。
• 💰 YouTubeはGoogleにとって大きな収益源であり、年間1500億ドル以上の収益を上げています。
• 📊 YouTubeは創造者経済を支え、過去3年間で創造者に対して700億ドルを支払っています。
• 🔧 YouTubeのアルゴリズムは常に変化しており、その目的はユーザーの興味を反映し、創造者を発見するのに役立ちます。
• 📹 YouTubeは Shortsという新機能でTikTokと競合しており、その成功は創造者への収益が毎月増加していることを示しています。
• 👶 子どもたちがYouTubeクリエイターになりたいという願望に対して、YouTubeは多様性があり、個々の興味に応じたコンテンツを見つけられる場所です。
• 🤖 AI技術の進歩により、YouTubeは創造者ツールを通じてその影響力を拡大し、誤情報を検出するのに役立ちます。
• 🗳️ 選挙における情報の公正性と自由な選挙の重要性を認識し、YouTubeは標識づけや信頼性の高い情報源の提供、不正行為の監視などを行うことで対応しています。

Q & A

YouTubeはどの年に始まったとされていますか？

YouTubeは2005年に始まりました。

YouTubeの創設者のうちの1人は誰ですか？

ビデオの動物園でのシンプルなビデオの男がその一人です。

YouTubeはなぜエンターテイメントの巨人として成長しましたか？

ユーザーがビデオをアップロードして共有する中心的なハブとなり、急速に成長しました。

Googleが所有するYouTubeはどのくらいの規模を持っていますか？

YouTubeはNetflixを上回るエンターテイメントの巨人として成長しており、Googleによると年間15億ドル以上の収益を上げています。

Neil MohanさんはYouTubeのどのポジションにいますか？

Neil MohanさんはYouTubeのチーフプロダクトオフィサーであり、2023年に最高責任者になりました。

Neil MohanさんはYouTubeの成長にどのような貢献をしましたか？

彼は新しい製品や機能の開発、ユーザーの安全確保など、多岐にわたる分野に貢献しています。

YouTubeはどのようにして視聴者のニーズに応えるために成長を続けていますか？

YouTubeは独自のメディアプラットフォームとして位置づけ、視聴者への価値を提供し続けることで成長を続けています。

YouTubeはどのようにして創造者経済を維持し、発展させていますか？

広告、チャンネル会員シップ、YouTubeミュージックやプレミアムなどのサブスクリプションビジネス、ファンからの直接資金調達など、多様な収益モデルを提供しています。

YouTubeのアルゴリズムはどのようにしてコンテンツを推奨するのですか？

アルゴリズムは視聴者の興味とプラットフォーム上で見たコンテンツの履歴を反映して推奨します。

YouTubeはAI技術をどのように活用していますか？

AIは主にコンテンツの推奨や創造者ツールとして活用されており、将来的にはさらに重要な役割を果たすでしょう。

YouTubeは子どもたちへの影響とスクリーンタイムの問題にどのように対応していますか？

YouTubeは親が子どもたちに適切なスクリーンタイムを設定できる機能を提供し、健康的な視聴体験を促進しています。

YouTubeは選挙情報や誤情報に関する取り組みはどのように行っていますか？

選挙情報に関するコンテンツには適切なラベリングを行い、権威のあるチャンネルのコンテンツを優先的に表示することで、選挙期間中の情報を適切に管理しています。

Neil MohanさんはYouTubeの将来についてどのようなビジョンを持っていますか？

彼はYouTubeを世界中の誰もがビデオを作成し共有する最高の場所とすることを目標としています。

Outlines

00:00

🌏 YouTubeの成長とミッション

YouTubeは2005年に動物園でのビデオから始まり、世界最大のメディア企業の一つとして影響力を拡大。Googleが所有し、クリエイターやニュース、TV番組、映画、スポーツなどを提供するエンターテインメントの巨人として成長。Neil MohanはYouTubeの変革を経験し、新製品開発やユーザー保護に貢献。CEOとして、プラットフォームの拡大と問題解決が任務。

05:00

📈 YouTubeの収益モデルと創造者経済

YouTubeはGoogleにとって大きな収益源であり、年間15億ドル以上の収益を上げる。過去5年間の変化から見ると、クリエイターの数と収益化オプションが増加。広告、YouTubeミュージック、プレミアム、チャンネルメンバーシップなどの収益モデルが拡大。クリエイターが成功するプラットフォームを維持し、視聴者のエンゲージメントを高める戦略が重要。

10:00

🔍 YouTubeアルゴリズムとコンテンツの多様性

YouTubeのアルゴリズムは視聴者の興味を反映し、常に変化。AIを活用してコンテンツ推薦を改善し、クリエイターの発掘を助ける。いくつかのYouTuberがプラットフォームを離れる理由としてアルゴリズムの変更や疲れを挙げているが、多様なコンテンツに対応し、ショーツ機能も成功している。

15:02

👨‍👧‍👦 親と子のスクリーンタイム管理とAI技術の影響

スクリーンタイムと子どものメンタルヘルスへの影響が懸念される中、Neil Mohanは家族でのスクリーンタイム管理の重要性を語る。また、AI技術の進歩とそれに伴う新たな可能性、誤情報の拡散への対処方法についても議論。YouTubeはAIを活用して創造者ツールを強化し、誤情報と戦う。

20:03

🗳️ YouTubeの民主主義と情報の公正性

選挙年における情報の公正性と選挙の自由さを確保するために、YouTubeは新たなポリシーを導入。信頼できる情報源を優先的に表示し、統一詐術や国家行為者の詐術を監視。Neil Mohanは危機対処における冷静さを誇示し、YouTubeの将来ビジョンを語る。

Keywords

💡YouTube

YouTubeは世界で最も影響力のあるメディア企業の一つであり、2005年に設立されました。ビデオ共有プラットフォームとして急速に成長し、現在ではNetflixを上回る規模のエンターテインメントの巨人となっています。ビデオのアップロードや共有の中心地として、様々なクリエイターやニュース、テレビ番組、映画、スポーツなどを提供しています。

💡クリエイター経済

クリエイター経済とは、YouTube上で活動するクリエイターが自らのコンテンツを通じて収益を得る経済システムです。YouTubeは彼らが成功するのを支援するプラットフォームとして、広告やチャンネルメンバーシップ、YouTubeミュージックやプレミアムへの購読など、多様な収益化モデルを提供しています。

💡広告ビジネス

広告ビジネスはYouTubeの主要な収益源の一つであり、Googleの広告ビジネスの拡大に寄与しています。ネイル・モハンはインターネット広告の先駆者であり、DoubleClickのトップエグゼクティブとして、検索ビジネスの初期段階でGoogleによって買収されました。彼は広告製品の開発からユーザー保護まで、多岐にわたる役割を果たしています。

💡AI

人工知能（AI）は、YouTubeのアルゴリズムやコンテンツの推薦システムにおいて重要な役割を果たしています。AIの投資と開発を通じて、YouTubeはユーザーの興味に応じたパーソナライズされたコンテンツを提供し、クリエイターの作品をより効果的に宣伝しています。

💡 Shorts

ShortsはYouTubeで提供されるショートフォームコンテンツであり、TikTokへの対応策として導入されました。70億回以上のデイリービューを獲得しており、過去1年間でショートを投稿するクリエイターの数が50％増加しています。ショートはユーザーにとって魅力的で、クリエイターにとっては新たな収益源となっています。

💡アルゴリズム

YouTubeのアルゴリズムは、ユーザーの興味に応じたコンテンツを推薦するメカニズムです。アルゴリズムは常に変化し、ユーザーの興味の変化を反映しながらも、クリエイターの作品を発見しやすくするためのイノベーションを続けています。

💡プライバシーとトラッキング

プライバシーとトラッキングは、オンライン広告ビジネスにおいて常に議論されるトピックです。YouTubeは広告ビジネスを通じてデータを収集し、ユーザーの興味を理解し、ターゲット広告を提供していますが、プライバシー保護にも配慮しています。

💡デジタル偽造

デジタル偽造は、AI技術を用いて実際と異なる映像や音声を生成する行為です。YouTubeはAIを利用してこのような偽造コンテンツを検出し、選挙などの重要な社会イベントでの誤解を防ぐための取り組みを行っています。

💡选举

選挙は政治プロセスにおける重要なイベントであり、YouTubeは選挙情報の集約地となっています。プラットフォームでは、権威のあるチャンネルからの情報を優先的に提供し、選挙に関する情報の正確性と公正性を確保する取り組みを行っています。

💡クリエイティブな選択肢

クリエイティブな選択肢とは、クリエイターが自分のコンテンツを通じて生きていくことを選択する自由です。YouTubeはそのような選択を支援し、クリエイターが自分のビデオを投稿し、視聴者とのつながりを築くことができる場所を提供しています。

Highlights

YouTubeは2005年に動物園でのビデオから始まり、世界で最も影響力のあるメディア企業の一つとして成長しました。

YouTubeは現在、Netflixを凌駕するエンターテインメントの巨人となりました。

ネイル・モハンはインターネット広告の先駆者であり、DoubleClickのトップエグゼクティブとして知られています。

2015年にGoogleから離れることを避けるために1億ドルの株式を支払われたと報告されています。

2023年にYouTubeのチーフプロダクトオフィサーに任命され、新製品の開発からユーザーの安全までを担当しています。

YouTubeは世界最大のストリーミングプラットフォームとなり、HuluやDisney+を大きくリードしています。

YouTubeはテレビ画面での視聴時間を1億時間を超え、注目されるプラットフォームとなっています。

YouTubeはGoogleの広告ビジネスを支え、年間15億ドル以上の収益を上げています。

YouTubeは創造者にとって成功と持続可能な収益をもたらすプラットフォームを目指しています。

YouTubeは広告ビジネスに変革をもたらし、プライバシーとトラッキングに関する議論を巻き起こしました。

YouTubeはSuper Bowlをストリーミングしており、スポーツファンにとって夢の様なプラットフォームです。

YouTubeのアルゴリズムは創造者的未来を左右し、常に変化しています。

YouTubeは ShortsをTikTokへの対応として投入し、日々の成功を収めています。

YouTubeは若いクリエイターにとって夢の職業であり、多くの人がその道を志向しています。

YouTubeは子供のスクリーンタイムとそれに関連する精神健康問題に対処する必要があります。

AIとチャットGPTの話題が高まる中、YouTubeはテクノロジーの進歩に積極的に取り組んでいます。

YouTubeは選挙情報とその公正性、誤情報を管理し、選挙過程をサポートする重要な役割を果たしています。

ネイルは危機の際には常に冷静さを保ち、広範な視点と核心原則に基づいて意思決定に臨むリーダーです。

YouTubeの将来のビジョンは、世界中の誰もがビデオを作成し共有する最高の場所になることです。

Transcripts

welcome to San Bruno California Global

headquarters to one of the most

influential media companies in the

world YouTube launched in 2005 with a

simple video of a guy at the zoo he's

one of the original co-founders and

that's pretty much all it has to say it

quickly became a central hub for users

to upload and share videos

online Bit Me Now YouTube is an

entertainment Colossus that's even

bigger than Netflix YouTube which is

owned by Google gole has grown into a

One-Stop shop for your favorite creators

news highlights TV shows movies and even

sports games for the past 15 years Neil

Mohan has had a ringside seat to the

transformation hello hey Emily welcome

to YouTube Mohan was one of the pioneers

of Internet advertising a top executive

at double click the display ad

Juggernaut that Google bought in the

early days of search he went on to lead

a chunk of Google's massive ad business

he's so valuable that Google reported

paid him $100 million in stock not to

leave in 2015 he crossed the hallway to

become YouTube's Chief product officer

making him the point person for

everything from developing new products

and features to keeping users safe he

took the Reign for the top job from

Susan wijit in 2023 I've been working

with YouTube even before either I or

YouTube were part of Google when it was

above pizza parlor right down the street

here in San Mato and so I have really

seen that Journey really kind of from me

at the the zoo to what it's become today

now as CEO he's tasked with taking the

video platform to new heights and

tackling its biggest problems hate

misinformation its impact on kids all

while dealing with the unprecedented

challenges of AI and keeping the world's

largest Creator economy

[Music]

afloat you're now a year into the top

job more than a third of the planet is

already watching YouTube how do you plan

to make it even bigger really the way I

think about it is um you know YouTube's

really kind of its own sort of unique

thing we're not we're not a social media

platform we're not traditional media in

the sense we're not linear television

we're really sort of our own thing and

so if we live up to that Vision um uh we

think we're um really still in the early

days of our uh growth story and

fulfilling what our mission is which is

to give everyone a voice and show them

the world based on neel's latest data

YouTube Is Now by far the biggest

streamer in the world Netflix close

behind and then everybody else drops way

down Hulu Disney max but you don't get

the awards Or the critical Acclaim what

more does YouTube have to prove I do

think that YouTube is getting recognized

as that platform on television screens

we just surpassed a billion hours of

watch time on living room screens and uh

you mentioned the the neiel uh ratings

that is certainly something that when I

speak to our advertising Partners the

brands that look to build connections

with consumers on our platform they

recognize that and they they see it as a

place not just of this broad reach you

know the number one streaming platform

here in the US but also reach that is

engaged and from a Brand's perspective

that is something that they are really

recognizing like I said it's still the

early days of our journey but I do start

to hear that more and more um from our

partners YouTube is printing money for

Google as I understand it upwards of $15

billion a year where will the future

Revenue growth come from talk to us

about that strategy and how it will play

in if you think about YouTube today

compared to what YouTube was 5 years ago

or certainly 10 years ago there are an

order of magnitude more creators on our

platform we have a breath of

monetization offerings to to support

this Creator economy not just ads but

subscription business um you know that

was the the $15 billion subscription

business across all of Google but also

direct to Fan funding uh like Channel

memberships and things like that so

there's an enormous amount of scale and

complexity in the in the ecosystem that

requires us to rethink how we're going

to support that Creator ecosystem in

this video revealing a step-by-step

tutorial on how to start a YouTube

channel and how complete beginners are

making1 to $700 a day how much money I

make I make around $330,000 per month I

quit my job in the middle of the

pandemic to do YouTube full-time but the

goal is the same which is to make our

creators successful on our platform in

in two dimensions in terms of building

an audience but also being able to earn

a sustainable living from our platform

Google's ad business is a monster thanks

in part to you I mean you obviously came

in and double click in the early days

and you know your roots are in in the ad

business but also it's you know stirred

controversy about privacy and tracking

what are some of the lessons that you've

taken from that that you're applying to

YouTube what we are building for all of

us as users of the platform because

ultimately it is that connection between

fans and viewers and creators that is

what's ultimately attractive to

advertisers so if you're not focused on

that connection between creators and

fans everything that you're doing from

an Advertiser standpoint is sort of mood

so that's the first thing the second is

that monetization building advertising

products and therefore being able to

monetize all this amazing content on on

YouTube is a long-term game we're going

through that Journey For example right

now in terms of shorts monetization and

actually making shorts a platform that

is not just a great place to build an

audience but to also build a business so

you've been at Google for 15 years you

joined when YouTube was best known for

cat videos and now you're carrying the

Super Bowl like did you ever imagine

YouTube would be carrying the Super Bowl

I've always felt that YouTube YouTube is

a great place for fans I happen to be a

huge sports fan myself and so really

since almost the early day very early

days of YouTube it's been a place where

I personally was consuming highlights

and more in-depth interviews and things

like that we just concluded season one

of uh NFL Sunday Ticket on YouTube and

it really brought together I think kind

of two or three really key things that

are unique to YouTube about that live

Sports Experience like ease of use um

great features so product Innovation and

most importantly I would say actually

bringing together creators and that live

sports content all in one place

especially for young

[Music]

people all right and here is our living

room lab awesome the living room at the

office indeed yes so do you just sneak

in here and check sports scores yes the

multi view probably helps you yeah it is

a very popular feature in in our in our

household not just for football but

really every every sport so you've

talked about how the living room is the

next Frontier for YouTube what do you

mean by that our top creators have grown

their uh watch time on living room

screens by something on the order of

400% in the last uh uh year a couple

years or so and so we're seeing enormous

growth and it really comes down to the

fact that uh people come home they sit

down on their couch and they want to

they turn on YouTube and they want to

consume uh all the content that they

know and love on it everything from you

know could be like a 15-hour live stream

to a 15minute you know favorite video

from one of their favorite creators to

shorts so in my house for my kids

YouTube is their first screen yeah it

almost does feel though like you're

trying to be the first and the second

screen can you win at both of course the

context is different the way that you

control it is different but the uh use

cases that they're looking for are the

same so it could be watching your

favorite Creator like we have Michelle

car here she likes to do these sort of

very in-depth quite highly produced

documentary style videos by the way she

shot this in 4k so lots of creators

obviously know that they have lots of

their watch time or increasing part of

their watch time on screens like the

living room and so they want it to look

beautiful on these big screens as well

so the 4K obviously comes through very

clearly oh my goodness oh she's

practicing for the thing she literally

trained for 6 weeks to do this oh my

gosh and was in there for how long uh

think a few I mean as long as it took

her to get out but minutes like she I

can't even

watch YouTube has paid out $70 billion

to creators over the last 3 years that's

even more than Netflix is spending on

content break that number down for us

and and is is it paying off just to give

you a little bit more sort of sense of

the scale of it we have 3 million

creators and in our in our ypp program

so that is lots of millions of creators

literally um earning a living on our

platform most of that is generated

through advertising advertising is our

primary business but increasingly um our

esod business our subscriptions business

of which there's two flavors has grown

to be a very meaningful part of our

business as well and so that's YouTube

music and premium is in is in that

number as well but we also obviously

have a YouTube TV subscription business

and then the Third bucket that also

gives creators choice in terms of how

they earn a living on our platform is

something that we call fan funding and

that is the ability to earn Revenue

directly from your fans and so it's

really all three of those buckets avod

svod and fan funding direct to consumer

that generate revenue for our creators

and it's paying off or time will tell I

mean our business is successful when our

Creator's business is successful and so

we are really pleased with the size of

the Creator economy but I also I remind

our teams every day that we're still in

the very early journey of uh what this

could grow and become now YouTube's

algorithm can make or break a Creator's

future take us inside the blackbox just

a little how does it work and why does

it change all the time well the simplest

way to think about um the

recommendations that they that you see

in your feed whether it's the home feed

or on the watch page is it is really a

reflection of your interests as a viewer

and so when it's Chang changing it's

changing in the sense of reflecting back

your interests or your personalized

history of what you are watching on our

platform and that is the simplest way

that I can really describe so it's our

fault the algorithm keeps changing well

you're because um you know our interest

as viewers continues to change now

obviously we are also trying to continue

to improve that experience for our

viewers and help creators get discovered

and so we're not sitting still there

there's an enormous amount of innovation

you know AI is such a buzzword in our

industry today but you know one of the

areas where we've been investing very

heavily in AI for you know around a

decade is actually in those

recommendations that you see when you

open up the YouTube app a bunch of

powerful YouTubers announced recently

they were quitting the platform I can't

keep this up this is my dream job and I

have a lot of fun doing it I know I'm

incredibly lucky but a dream job is

still a job some of them say they're

burned out some of them say you know

they can't deal with the algorithm and

all the changes I don't love late nights

I don't love the fact that Stephan I

have been work first for over a decade

what do you have to say to some of those

people I think there's this feeling that

you're pushing out some of the more

Homespun creators for more flashy

content first of all everybody's

decision in terms of what they choose to

do really is a personal one uh I know

lots of creators who've choose chosen to

um either take a break or perhaps move

to different sorts of Pursuits some of

them have moved from be in front of the

camera to behind the camera some of them

have moved to grow different types of

businesses out of their YouTube

experience and I think all of that is

actually a Natural Evolution but

actually also really great because it's

a decision that they were able to make

based on their success uh on our

platform broadly shorts does seem to be

YouTube's answer to Tik Tok is it

working or are you

cannibalizing the OG YouTube has to be a

place for creators where they can do a

15-second short or a 15-hour live stream

and we have all of those creators on our

platform and so our investment in shorts

is something that I'm very excited about

we have you know 70 billion views a day

on the platform you know the number of

creators uploading shorts has grown 50%

year on year we are in a monetization

journey where every single month for the

last year since launching our

monetization program on shorts creators

earnings have grown every single month

so lots and lots of success around

shorts um but uh it's still very very

early days so you've done a few of these

shorts yeah what's the secret to a good

short well the biggest thing that is

really comes across in all of our videos

whether they're shorts or not is just be

yourself I'm Chris and I'm going to be

your videographer why are you still

talking you need to have a hook so the

slide of course is definitely something

that I think will draw attention so you

know just make it all the way

down hi everyone I'm at YouTube

headquarters and I'm going to shoot my

first short with the man in charge hey

everyone I'm Neil and we're going to go

down this giant slide together yeah I

really love this

slide all right ready let's do it let's

do

[Music]

it okay one two I think I got a call

Emma

no

hello you chickened out

all right what do we do next well You'

got one last thing which is you should

um shoot an outro okay like thanks for

watching my video don't forget to like

And subscribe you got it perfect you're

going to make this go viral

[Laughter]

right so many kids these days want to be

creators but you and I both know it's a

lot harder than it looks yeah and is it

worrying at all that everyone wants to

be a YouTube creator so first of all

speaking of someone who doesn't have any

creative Talent it is it is hard it is

amazing what these creators do and how

how they can connect with their fans um

I think that it's like any other sort of

creative decision that a young person

can make the Mr Beast effect we just

landed in Antarctica and we're going to

survive the next 50 hours here it seems

like everyone's trying to copy him now

do you worry at all about the

homogenization of YouTube there are lots

of creators obviously that try to learn

from

his success but there are 500 hours of

content uploaded to our platform every

single day every Niche interest every uh

um learning Pursuit that you want to

have every musical genre so in terms of

being able to find you know the

particular Niche that you're interested

in in that moment that you're interested

in I'm never worried about it being you

know homogeneous across all of YouTube

screen time is the number one thing

parents seem to be dealing with right

now and studies are showing that screen

time is linked to mental health issues

in kids as young as three like we're

talking about anxiety depression as a

dad how do you grapple with these issues

it's something that um you know as I'm

sure in in your home in our home my wife

and I talk about this on a regular basis

we have you know kids across a broad

range um and I think the couple things I

would say first of all obviously every

every household has to make their own

decisions about these things the second

I do think that there um at least in our

household we make different decisions

depending on kind of the age and

development of all three of our

kids it's not just screen time that has

captured the Public's attention the

frenzy around Ai and chat GPT has put a

spotlight on big Tech firms scouring the

internet for data to build the most

advanced generative AI models Google

made one of the earliest breakthroughs

way back in 2012 after it trained in

artificial brain to spot pictures of

cats using millions of YouTube videos

Microsoft backed open AI recently

unveiled Sora it's text a video

generator which uses written prompts to

make highdef videos open aai has yet to

confirm just how it trained its own AI

systems but reports have alleged YouTube

videos were used to train its models

violating the company's terms of use

open aai didn't respond to a request for

comment on the allegations what was your

reaction when you saw open AI Sora demo

the technology what's what's really

amazing about this and our teams talk

about this in our product reviews uh on

a regular basis is that there are new

developments that are

happening um like on a almost on a

weekly monthly sort of basis and when I

think about again just from a YouTube

perspective the way that you should

expect AI to manifest itself in the

product is through Creator tools and as

a Creator honestly

whether they're powered by AI or not is

sort of besides the point they should

allow you to do things that otherwise

you could only imagine in the past or

something that might have taken you nine

weeks to do maybe you can do in like 9

minutes or 9 seconds open AI CTO Mira

moradi was asked what data was used to

train Sora and she didn't give a clear

answer what data was used to train Sora

we used publicly available data and

licensed data

so videos on

YouTube I'm actually not sure about that

do you believe that YouTube was used to

train Sora well I don't know I think

first you would have to you know I guess

they were asked but you know you'd have

to ask them uh I have seen reports that

um it may or may not have been used I

have no yeah uh information myself and

so uh I would I would I would um I

encourage you to ask them directly if it

was being used was would that be against

your policy it would be um we have a we

have a clear terms of service that when

a you know again from a Creator's

perspective when a Creator uploads their

you know their hard work to our platform

uh they have certain expectations one of

those expectations is that the terms of

service uh is going to be abided by and

our terms of service does allow for

YouTube content some YouTube content

like the title of a video or the channel

name or the Creator's name to be scraped

because that's how you enable the open

web for that content to show up and you

know maybe show up in other search

engines or what have you and be

available that way but it does not allow

for things like transcripts or video

bits to be downloaded and that is a

clear violation of our toss and so those

are the rules of the road in terms of

content on our platform and how does it

work internally like is Google using

YouTube to train Gemini

Google uses

um uh YouTube um content really in

accordance again back with those terms

of service or individual contracts that

we might have with creators or uploaders

to our platform lots of creators have

different sort of Licensing contracts in

terms of their content on our platform

lots of Rights holders do and so some

portion of that YouTube Corpus might be

uh are maybe being used for those models

but it's going to be in concert with

whatever the terms of service or the

contract that uh that that creator has

signed before uploading their content to

YouTube when I first saw Sora I was

definitely taking it back like

misinformation is already rampant are we

staring down the barrel of a future

where we won't know what's real and

what's fake like is this the end of

Truth As We Know It uh you know it's

it's a it's a it's a certainly a very

very deep question it's a question that

I I do get from um stakeholders uh

period

periodically I would say that um we have

to have two two key aspects of our

approach here first is this technology

is here we can't hide from this

technology and I am just all of my

experience uh in terms of these types of

big Paradigm shifts whether it was you

know the birth of the internet or you

know the shift from desktop to mobile is

that it's going to lead to many many

amazing opportunities having said that

um this is also techn ology that if it's

in the hands of Bad actors will reduce

the cost of of producing in in in your

example deep fakes or misinformation to

zero or very close to zero so we have to

be cognizant of that AI is going to play

a really big role in actually detecting

that type of content but also all the

amazing uh trained um professionals we

have all over the world that are

reviewing this content so all of those

things have to come in together

especially with you know elections

coming up you know all over the world

it's a record election year more than

half the world is voting how is Google

going to ensure Fair information and

free elections especially in the age of

AI this is our top priority I think it's

going to come back to um a few things

here first we have a new policy in place

that is requiring labeling of this sort

of content um we won't just stop there

we have um when people are looking for

election related information on our

platform we raise up content that comes

from channels that have a history of

authority and again Authority not

determined by me but by you know third

party Raiders all over the world that

evaluate content from these channels we

have um an intelligence desk that is

looking for coordinated deceptive

practices State actor um uh deceptive

practices that might be using some of

this technology YouTube is an open

platform where a lot of that electoral

process plays out out but also one where

we're doing our best to make sure that

um this type of Technology doesn't allow

for misinformation to to uh to get

distributed I hear that you're the kind

of leader that you know you keep cool in

a crisis like what does it take to do

that especially at a company like

YouTube where you know there's a lot

going on on the platform every day you

know my wife jokes that my nickname is

even ke Neil and that's just kind of how

I've I've always been so and I just you

know I think from my my standpoint it's

it's about keeping perspective the

bigger picture uh in mind and so being

grounded in a set of core principles

about what truly is important for the

business what's right for our users

allows me to stay calm and actually help

the teams make those types of decisions

so what does where does even Keel Neil

want YouTube to be in five years I want

to be a place where uh we are the best

place to create to share to watch a

video uh that you can think of

regardless of where you are in the world

or what device you're on that's our

that's that's my vision that's the

vision for YouTube thank you I really

appreciate it don't forget to like And

subscribe

[Music]

oh