TIPS FOR GETTING MORE WINDOW CLEANING CLIENTS

Summary

In this informative video, Steve, a window cleaner, shares his strategies for securing clients. He emphasizes starting with friends and family for practice and referrals, utilizing door hangers for long-term visibility, and establishing a professional website to enhance credibility. Steve also highlights the importance of Google reviews and local service ads, cold calling businesses, and maintaining a clean appearance for branding. He concludes with the value of networking, vehicle decals, and social media marketing in growing a window cleaning business.

Takeaways

• 🤝 Start by reaching out to friends and family for initial business and to get permission for before-and-after photos for social media.
• 🚪 Utilize door hangers to promote your services in neighborhoods, which can lead to long-term inquiries.
• 💻 Having a professional website is crucial for appearing credible and providing information about your services, pricing, and contact options.
• 📞 Consider using services like NiceJob for website creation and tracking leads, which can also facilitate customer reviews.
• 📊 Set up and actively manage your Google My Business account to increase visibility and collect important customer reviews.
• 📍 Use Google Local Service Ads to boost your online presence and gain trust with potential customers through a verified checkmark.
• 📞 Cold calling in person for storefront businesses can be effective, as it allows for face-to-face interaction and direct quotes.
• 🔄 Persistence is key in sales; follow up with potential clients multiple times to increase the chances of closing a deal.
• 👔 Maintain a clean and professional appearance, including branded apparel, to build your brand and make a good impression.
• 🚗 Advertise your services through vehicle decals or wraps, which can serve as mobile billboards and generate interest.
• 📬 Explore Every Door Direct Mail for widespread advertising, sending postcards to thousands of homes in selected areas.

Q & A

What is the first step suggested for getting clients when starting a window cleaning business?

The first step is to contact friends and family to clean their windows and ask for their permission to take before and after photos for social media and websites.

Why are before and after photos important for a new window cleaning business?

Before and after photos are important because they visually demonstrate the quality of work, which can be used for social media, websites, and to build trust with potential clients.

What is the purpose of using door hangers in a window cleaning business?

Door hangers serve as a tangible marketing tool that can be left at homes, providing information about the service and potentially leading to calls for window cleaning services even years after they've been distributed.

Why is having a website beneficial for a professional window cleaning business?

A website makes a business look more professional, provides information about services, allows potential clients to learn about the company, and serves as a platform for contact and obtaining quotes.

What is Google My Business and why is it important for local services like window cleaning?

Google My Business is a platform where businesses can manage their online presence, including information, reviews, and interactions with customers. It is important because it helps businesses appear in local search results, increasing visibility and credibility.

What is the advantage of Google Local Service Ads for a window cleaning business?

Google Local Service Ads can place the business at the top of search results in the local area, providing a green checkmark that signifies trust and can lead to more leads and higher close rates.

Why is cold calling in person for storefront businesses recommended in the script?

Cold calling in person allows for face-to-face interaction, which can be more memorable and effective in getting quotes and potentially securing business, especially if the person calling has a good relationship with the manager or owner.

What is the significance of following up with potential clients in the sales process for window cleaning services?

Following up is crucial as it shows the client that the business is interested in providing the service, and it can increase the close rate, especially if done persistently and professionally.

How can vehicle decals or wraps help in getting more clients for a window cleaning business?

Vehicle decals or wraps serve as mobile advertisements, displaying the company's branding and contact information, which can attract attention and calls from potential clients who appreciate the professional appearance.

What is the role of personal appearance and branding in the success of a window cleaning business according to the script?

Personal appearance and branding play a significant role as they create a professional image, which can influence the perception of the business's quality and reliability, potentially leading to more clients.

What is Every Door Direct Mail (EDDM) and how can it be used to get more clients for a window cleaning business?

Every Door Direct Mail is a service that allows businesses to send postcards to a large number of households in selected neighborhoods. It can be used to reach a wider audience and generate more leads for the window cleaning business.