TIPS FOR GETTING MORE WINDOW CLEANING CLIENTS
Summary
TLDRIn this informative video, Steve, a window cleaner, shares his strategies for securing clients. He emphasizes starting with friends and family for practice and referrals, utilizing door hangers for long-term visibility, and establishing a professional website to enhance credibility. Steve also highlights the importance of Google reviews and local service ads, cold calling businesses, and maintaining a clean appearance for branding. He concludes with the value of networking, vehicle decals, and social media marketing in growing a window cleaning business.
Takeaways
- 🤝 Start by reaching out to friends and family for initial business and to get permission for before-and-after photos for social media.
- 🚪 Utilize door hangers to promote your services in neighborhoods, which can lead to long-term inquiries.
- 💻 Having a professional website is crucial for appearing credible and providing information about your services, pricing, and contact options.
- 📞 Consider using services like NiceJob for website creation and tracking leads, which can also facilitate customer reviews.
- 📊 Set up and actively manage your Google My Business account to increase visibility and collect important customer reviews.
- 📍 Use Google Local Service Ads to boost your online presence and gain trust with potential customers through a verified checkmark.
- 📞 Cold calling in person for storefront businesses can be effective, as it allows for face-to-face interaction and direct quotes.
- 🔄 Persistence is key in sales; follow up with potential clients multiple times to increase the chances of closing a deal.
- 👔 Maintain a clean and professional appearance, including branded apparel, to build your brand and make a good impression.
- 🚗 Advertise your services through vehicle decals or wraps, which can serve as mobile billboards and generate interest.
- 📬 Explore Every Door Direct Mail for widespread advertising, sending postcards to thousands of homes in selected areas.
Q & A
What is the first step suggested for getting clients when starting a window cleaning business?
-The first step is to contact friends and family to clean their windows and ask for their permission to take before and after photos for social media and websites.
Why are before and after photos important for a new window cleaning business?
-Before and after photos are important because they visually demonstrate the quality of work, which can be used for social media, websites, and to build trust with potential clients.
What is the purpose of using door hangers in a window cleaning business?
-Door hangers serve as a tangible marketing tool that can be left at homes, providing information about the service and potentially leading to calls for window cleaning services even years after they've been distributed.
Why is having a website beneficial for a professional window cleaning business?
-A website makes a business look more professional, provides information about services, allows potential clients to learn about the company, and serves as a platform for contact and obtaining quotes.
What is Google My Business and why is it important for local services like window cleaning?
-Google My Business is a platform where businesses can manage their online presence, including information, reviews, and interactions with customers. It is important because it helps businesses appear in local search results, increasing visibility and credibility.
What is the advantage of Google Local Service Ads for a window cleaning business?
-Google Local Service Ads can place the business at the top of search results in the local area, providing a green checkmark that signifies trust and can lead to more leads and higher close rates.
Why is cold calling in person for storefront businesses recommended in the script?
-Cold calling in person allows for face-to-face interaction, which can be more memorable and effective in getting quotes and potentially securing business, especially if the person calling has a good relationship with the manager or owner.
What is the significance of following up with potential clients in the sales process for window cleaning services?
-Following up is crucial as it shows the client that the business is interested in providing the service, and it can increase the close rate, especially if done persistently and professionally.
How can vehicle decals or wraps help in getting more clients for a window cleaning business?
-Vehicle decals or wraps serve as mobile advertisements, displaying the company's branding and contact information, which can attract attention and calls from potential clients who appreciate the professional appearance.
What is the role of personal appearance and branding in the success of a window cleaning business according to the script?
-Personal appearance and branding play a significant role as they create a professional image, which can influence the perception of the business's quality and reliability, potentially leading to more clients.
What is Every Door Direct Mail (EDDM) and how can it be used to get more clients for a window cleaning business?
-Every Door Direct Mail is a service that allows businesses to send postcards to a large number of households in selected neighborhoods. It can be used to reach a wider audience and generate more leads for the window cleaning business.
Outlines
🤝 Building Client Base Through Personal Connections
The paragraph emphasizes the importance of leveraging personal networks to establish a client base when starting a new business. It suggests contacting friends and family to offer window cleaning services and obtaining their permission to take before-and-after photos for social media promotion. The paragraph also highlights the value of referrals from satisfied clients and the potential for door hangers as a marketing strategy that can yield long-term results.
🚪 Door Hangers and the Power of Tangible Marketing
This paragraph delves into the strategy of using door hangers to attract clients. It describes a methodical approach of distributing door hangers to the five homes surrounding a recently serviced property, as a means to generate interest and potential calls for service. The paragraph also underscores the longevity of door hangers as a marketing tool, which can lead to calls even years after being distributed.
🌐 The Necessity of a Professional Website for Business Growth
The speaker discusses the critical role of having a professional website to enhance a company's image and provide a platform for customers to learn about services, view prices, and contact the business. The paragraph mentions 'nice job' as a recommended company for website creation and highlights the benefits of features like traffic analytics, lead tracking, and review solicitation, which are integral to building a strong online presence and brand recognition.
📞 Google My Business and Local Service Ads for Enhanced Visibility
The paragraph focuses on the utilization of Google My Business and Google Local Service Ads to increase a business's online visibility and attract clients. It explains that these platforms can help a business appear at the top of search results and instill customer confidence through a verification checkmark. The speaker also shares personal experience with Google Local Service Ads as an effective lead generator and discusses the importance of following up with potential clients to increase conversion rates.
📞 Cold Calling and the Art of In-Person Sales
This paragraph explores the effectiveness of cold calling and in-person sales pitches for storefront businesses. It details the process of visiting businesses, offering quotes, and following up with potential clients. The speaker emphasizes the importance of persistence and follow-up in sales, suggesting that a significant number of sales close after the third to fourth follow-up attempt.
🚗 Vehicle Decals and Branding for Increased Business Visibility
The speaker discusses the impact of vehicle decals and wraps as a form of mobile advertising. They share personal experiences with receiving calls based on vehicle appearance and stress the importance of professional design and clear branding. The paragraph also touches on the benefits of maintaining a clean vehicle and the potential for networking through local recognition.
👕 Professional Appearance and Branded Apparel for Business Growth
This paragraph highlights the significance of a professional appearance and branded apparel in building a business's image. The speaker recommends investing in high-quality shirts and hoodies from a specific supplier, citing their durability and the positive reception from customers. They also discuss the benefits of using branded apparel as a marketing tool and the importance of building a recognizable brand.
📬 Every Door Direct Mail for Widespread Marketing Reach
The final paragraph introduces Every Door Direct Mail (EDDM) as a marketing strategy for reaching a large number of potential clients through postcard mailings. The speaker explains that this method can be costly but effective, especially for businesses with sufficient capital. They also mention the importance of timing these campaigns to coincide with high season periods for the best results.
Mindmap
Keywords
💡Referrals
💡Door Hangers
💡Website
💡Google My Business
💡Google Local Service Ads
💡Cold Calling
💡Follow-up
💡Vehicle Decals
💡Every Door Direct Mail
💡Social Media Marketing
Highlights
Starting a window cleaning business by leveraging friends and family for initial clients and referrals.
Utilizing door hangers as a long-lasting marketing tool to attract clients in the neighborhood.
The importance of having a professional website for a window cleaning business to appear more credible.
Using social media platforms to showcase before and after photos of window cleaning services.
The benefits of Google My Business and Google Local Service Ads for increasing online visibility.
Cold calling in person for storefront businesses as an effective way to build a client base.
The value of following up with potential clients multiple times to increase the chance of closing a deal.
Networking within your local area to gain more business through personal connections.
Using vehicle decals or wraps as a mobile advertisement to attract attention and generate phone calls.
Maintaining a clean and professional appearance to build trust with potential clients.
Creating branded apparel like company shirts and hoodies to enhance brand recognition.
The potential of Every Door Direct Mail for targeted marketing in specific neighborhoods.
The effectiveness of in-person interactions and the importance of being memorable to clients.
Avoiding the pitfalls of discount-based services and focusing on the quality of work.
The role of online reviews and how they can significantly impact a business's reputation.
Maximizing the use of free social media platforms for marketing and client acquisition.
The necessity of not being afraid to promote your business and going all-in for growth.
Transcripts
welcome to my channel Steve of the
window cleaner today we are talking
about getting clients um I get asked
very very often how do I get more
clients through Instagram messages text
messages emails everything you could
possibly imagine so there is some things
that I did when I started my new
business and then throughout time that
I've noticed have really been good about
getting clients number one when you
first start your business what you're
going to want to do is you're going to
want to contact all your friends and
family and try to get them to allow you
to clean their Windows I'm sure they'll
be fine with it no one likes cleaning
windows except for window cleaners who
enjoy it so most will say yes please
come clean my windows so businesses
residential don't go too crazy with it
but do something to get good practice
and then also ask them hey is it okay if
I take some really good before and after
photos so that you can start building on
your different social media platforms
just like pictures of your work people
like to see pictures of your work these
can also be used for websites in the
future but
with friends and family as you start to
do their homes and businesses what
that'll turn into is that once you start
doing a good job and that may not happen
right away they'll start telling their
friends and family and then boom you'll
start getting referrals so that is a
very good first way to start out to
start getting customers is through your
friends and family it's one of the best
ways to really start a business number
two door hangers door hangers was the
second thing I ever did in my window
cleaning career to get more clients door
hangers can be done in a variety of ways
some ways that people think about doing
door hangers is going to a neighborhood
and handing out with 300 tornadoes
now later on I'm going to get into Every
Door Direct Mail that's a better way to
do that so you're not wasting so much
time on the pavement
but with door hangers one of the best
things to do with door hangers is that
once you do a job like say you do a job
for one of these friends or families
what you do is you have door hangers
that you hand them out and you do five
rounds which basically means to five
homes around that home you just did you
put a door hanger basically letting them
know hey I just cleaned XYZ home uh blah
blah blah blah blah but it's just a it's
a little Siege you're planting in hopes
that they will call you to have their
windows cleaned nice thing about door
hangers is that they last for a long
time they're something tangible there's
something that doesn't get lost in email
so
typically with door hangers you'll find
that you'll probably get a call either
six months sometimes a year or two years
after you've left that door hanger but
the idea is is that you're always always
planting seeds to get more work over
time
three website I think a website is super
super important I just think it makes
your company look a lot more
professional or make it makes it
professional and that someone can go
they can learn about you they can learn
about your services maybe you decide to
put your prices on there so they can
learn your prices
they can also contact you through your
website so I'm not affiliated with nice
job but nice job is a company that did
my website and I was very very happy
with it they have a whole background
dashboard where you can look at the
traffic you can look at the leads that
are coming to your site they have a way
to put a phone number on there so that
all the calls go through that phone
number so you can track your calls and
that also people can fill in a little
quote box that sends you a text message
and an email instantly letting you know
hey this person is looking for a bid
websites though also is going to help
when we talk about Google and that on
your Google my business you have a
website that people can go to too it's
only going to help build your brand
build your company as far as what it is
so
I know a website takes capital
one of the nice things you can do though
with a company like nice job
is for them you pay an initial startup
fee of like 300 to 400 to build the
website and then from there you pretty
much pay a monthly amount due to how
many landing pages you have or if you're
doing the review program
anything like that so I would really
suggest going with a nice job to create
your website simple as that get a
website it's gonna help you let's talk
about reviews because what nice job also
does is they have a program where they
can send a text message and then follow
up emails to a customer to get you
reviews now this links back to into that
you should definitely definitely be
having to Google my business to get
Google reviews you want reviews
everywhere but Google is probably going
to be the most important place so
set up your Google my business I think
I think that a Google my business can be
set up without a website I'm pretty
pretty sure so you can have a Google My
Business Without a website depending on
how many people are in your town how
many people are in your area I would
still suggest having a website even
though you can have that but Google my
business everybody goes to Google to
look for services so I would definitely
definitely do that along with Google my
business and getting that set up I would
also suggest doing Google local service
ads this is not Google ads this is
Google local service ads so to do that
though you have to be a registered
business you have to have insurance but
what it does is in your area it puts you
kind of to the top of the page I can't
guarantee that with a little green check
mark that's basically like an extra
insurance for your customer that if say
they don't like the job they can contact
Google Google refund them Google will
let you know technically I think what
that means is they can remove that green
check mark but it just helps with
validity and that customers will feel
good about hiring you I did that for the
first like six months that I started
peer professional window cleaning
man I got tons of tons of work through
it and I got really really good work
that was one thing I noticed is
sometimes through our websites it's
sometimes I feel like 50 50 of people
just looking for a discount and that
gets really annoying because you don't
want to be selling your service based on
discounts all the time especially for
what we do because then you all of a
sudden I had a lady that one time I gave
her way too good of a price and she told
her whole freaking neighborhood and then
all of a sudden this whole freaking
neighborhood wanted all their homes done
for super super cheap and that was my
fault so then I had to tell them so just
just be careful with that
but Google local service ads can really
help bring in a lot of work I tried
other stuff like thumbtack
I really did not prefer Thumbtack right
when a lead came in they charged like 35
dollars before you ever even contacted
them back
um which I thought was just weird but
anyways
I would definitely say that Google local
service ads was my favorite lead
generator that I paid for I found back
in 20 2021 I was paying about 11 to 22
dollars for a lead that usually was
about a anywhere from a 400 to 700
ticket so
I thought that was really really good
another way to get clients more for
businesses storefronts is cold calling
in person I am a really big fan of this
as far as building a storefront route
due to that it's the one way you can
really go in and they can remember your
face you can get them a quote in person
I've talked a lot about this in videos
but I would really really suggest you
know getting out there and just creating
a map of all the areas that you visit
and basically just going into each
business and saying hi this is Stephen
with XYZ window cleaning just wondering
if you have a window cleaner yes we have
a window cleaner okay if you have a
window cleaner just you know give them a
card
leave it at that if anything ever
happens feel free to contact me no we
don't have window cleaner okay if you
don't have a window cleaner uh hey can I
just give you a quick quote and so I
give them a quote I make sure that I'm
trying to talk to a manager if not I ask
for the contact information a lot of
this stuff goes into just following them
so it's just a process typically
storefronts if I go out to
10 to 20 storefronts I'm usually going
to close that day one two three like
match some days I had you know five to
six those were good days that happens
every once in a while but it's kind of
like extremely rare that that does
happen so those kind of numbers work
well but when you do the follow-up your
close rate is going to go up in
percentages but when you're
doing cold calls with businesses you are
dealing with a lot of stuff where hey
this has to go through corporate hey
this has to go through this and it just
depends on how willing you are to follow
up on anything uh to me the key of any
sales is the following up process
um
these people have to feel like you're
interested in selling them your product
and if you don't do that then you can't
ever expect that you're going to have
that high of sales it's one of those
things that's hard for some people to
really imagine or understand due to that
you know sometimes you get people that
are like stop contacting me stop doing
this that's just part of it even in
sales WCR uh there's probably people
watching this where I follow up with you
you may have gone completely dark
because you're not interested anymore
but I'm not doing my job if I'm not
following up with you about something
that you came to me for right so that's
the thing is that
even when we're going out there and
we're trying to sell our service if
we're not following up that shows the
customer that we're not really
interested so my main thing with sales
once again is just follow up follow-up
follow-up at least follow up three to
four times
um it's very interesting to me how many
things close on the third to Fourth
follow-up whether that's through text
message or email that's where I would
keep it to I almost like text message
better but I find that email works well
too sometimes though some of these
things say people go dark for months on
end and then all of a sudden boom you
know it comes up so
cold calling and following up for
storefronts I don't find following up
for residential is as bad I feel like
residential pretty much closes
immediately or closes pretty quick
because usually people want that done
fast so I've never ever had an issue
closing with with um residential with
residential another thing that's really
going to help and you know a lot of
people always ask me like because they
see me busy with clients also doing
sales or WCR
I've been in my area for a super long
time I know a lot of people in my area a
lot of people just know me as a window
cleaner in my area so I get a ton of
work from that so if you have that
it's gonna be great or if you've just
been in your town for a long time you
know a lot of people that is going to
help it's networking right so networking
is always going to help you get more
business try to use it as much as
possible that kind of relays back to
friends and family so you know always
time in your area is always going to
help another big thing that I don't have
right now but I've had with every single
other vehicle is
decals or wrapping your vehicle this
will help tremendously this will get you
tons and tons of phone calls not just a
magnet if you want to do a magnet
totally cool but I would really suggest
getting your logo professionally done
and getting your car wrapped or decaled
I usually get phone calls from people
that just said man I really like the
look of your vehicle everything was
popping you know make sure that
everything is very clear and that your
images aren't pixelated or anything but
that will get you work keep your vehicle
clean too that's going to help I've
literally had comments about that like
man I saw your car it's clean there's
lettering I can call you from your phone
number there's your email on there like
everything was on there so that's
another thing for me
if you look back at some of my videos
I had a video about my um Ford Transit
that I built out and um it was awesome
it was my one of my favorite Vehicles
except for the ProMaster
and um
I had decals all over it and so I spent
250 dollars to get my logo done and I
spent literally about six hundred
dollars to get all the decals done
it pays off in literally one house like
one full day on a house that's paid for
so
definitely definitely do that that is
going to help you because some of the
things you'll see people do is they'll
put um
you know lawn signs or these big banners
out in front of a house when they're
doing a house great ideas but what if
your vehicle is just wrapped and that's
it like it's right there on the side of
the you know you have it so that when
people drive up from the back they see
it on the back of your car people drive
from the side of course they're always
driving from the side you know they can
see the whole thing on that I mean if
you want you can put stuff on top of
your car if helicopters and planes are
coming over I don't know how much that
can help but hey you know as much
marketing as you can do I don't think is
ever bad as much as you can put your
image out there so definitely definitely
make your cars look good wrap decals
that's all going to help you get more
clients it's really not that expensive
um at all
make sure that you have a clean
appearance
you see me in a lot of videos I'm not
always the best about this I like to
grow my beard out like to trim my beard
I used to wear not always my company
shirts to work and stuff like that or
hoodies that are not always it but make
sure you look good make sure your
appearance is clear make sure your
parents is clean that is always always
going to help you get more work one of
the biggest things that I've had on this
website the last couple years is where
did I get my shirts made I don't have my
shirt on right now for my company but I
got all of my shirts and my hoodies made
by finprint super super happy my
favorite shirts ever super super clear
it's kind of like a jersey material
really really I would suggest doing that
because of how helpful that has been
because people are just like man I like
your shirts
um and then on here it's the biggest
question I get as far as like as far as
that
um where did you get your shirts made so
make sure you look good even if you want
to do it down to your shoes I don't know
shoes are going to get pretty messed up
but even company hats stuff like that
um you always always want to be building
your brand as well I remember even when
we were
I was partners with Jim that people
would ask him for a company shirt like
they just wanted a 20 20 shirt so it's
kind of cool really if you make
something cool people will definitely
want it I won't sell customers shirts
from pretty professional window cleaning
because they're really expensive I
believe for
five Jersey type of shirts with the
hoodies
I believe it was about five hundred
dollars but I really think it's well
worth it I bought them
over two years ago and they still look
like day one the hoodies are warm
everything I'm not sponsored by them
either I have no affiliation with
finprint at all but if you want a place
to find really really great
apparel that's your place
that's a lot of my tips as far as
getting clients
um there's a million ways out there oh
one one last one that I talked about
earlier that I do need to go back to one
that I never had to do but is done by a
lot of large companies that have capital
is Every Door Direct Mail Every Door
Direct Mail you can literally send out a
postcard to four thousand five thousand
six thousand people in areas that you
have selected neighborhoods that you
have selected right so we all received
this already in their mail all the time
it's just you can do it too so it's
called Every Door Direct Mail eddm a lot
of people you'll hear talk about that
windowcleaner.com printing Jillian and
Steve do a fantastic job of this so
you have the resource to be able to get
this done at they can even I believe
schedule everything for you as far as
where it's being shipped to all the
mailing routes and everything or you can
do that as well but it is more expensive
typically when I see people who do this
it's in the range of two thousand to
five thousand dollars but it can be
really really well worth it and I see
people do multiple campaigns a year
three to four uh typically it's in the
High season times right before spring
right before fall maybe sometimes right
for holidays if they're doing Christmas
lighting uh maybe you know for gutter
cleaning it just really really depends
but that can be a super super helpful
way in getting you more business once
you have that amount of capital where
the idea of like I was talking about
earlier sending the person to do door
hangers
into having them walk around a whole
neighborhood for eight hours and hand
out 200 where you pay this amount your
employee is already out there working
making the company money and then you're
just doing Every Door Direct Mail to
thousands and thousands of people so
that's another way I never had to do it
but I know many many people that were
very successful with it so anyways that
is my rant as far as tips of getting new
clients
um
I think
I really think that it's all about just
not caring what anyone else thinks and
you just go out there and you let
everybody know about your business
everybody
let everybody know about your window
cleaning business or your pressure
washing business or whatever that's the
only way that it's really really going
to grow do not be scared about it go all
in you know I know there's a lot of
people that do part-time window cleaning
um you know side hustle basically window
cleaning and that is what it is but if
you are making this your full-time thing
do you just go all in on it don't hold
back
um also make use of free social media
that's something else I didn't talk
about there's so many things you can do
to get new clients but free social media
Facebook Instagram YouTube even making
little YouTube videos about hey working
in this area of the state blah blah blah
blah
um there's just so many uses out there
to get your website out there and
backlink through different social medias
I could probably talk about this for
hours but um I'm gonna end it there
that's my tips uh real quickly if you
ever want to buy supplies to me I am a
sales rep for window cleaning resource
you can call or text me at
970-599-1437 that is the best way to
contact me you ever call me and I do not
answer text me your information and I
will give you a call back I still work
out in the field due to that I love
working in the field so I keep busy with
that I am dialing that back a lot but I
like being out there I like trying the
products I don't just want to be like a
desk person
um
if you're the type of person that you
don't like calling someone and buying
through a rep you can always always get
me credit by buying through any of the
links in my description those are all of
the links they've been that way for
years so if you're the type of person
you just like going on you like shop by
yourself but hey you want to give me
credit just click on one of the links
and go to the site and just put your
purchase in
um it's as easy as that and that will
give me the same amount of credit so I
really really appreciate that and I hope
these tips can help you and
we'll talk soon bye
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