Media Meter V3 - Beyond Monitoring

Summary

Mediameter Version 3 is a significant update to the media analytics tool, offering enhanced listening and reporting capabilities. It covers a wide range of sources, from traditional news to social media, and introduces features like the mentions feed, story timeline, and dashboard for data visualization. The new 'Story Value' metric assesses the potential brand impact of content, while author and publisher pages help identify key influencers. Improved email alerts and a user-friendly onboarding process make Mediameter V3 a comprehensive solution for media analytics.

Takeaways

• 🚀 Mediameter Version 3 is the latest major update to the listening and analytics tool, built on nearly 20 years of experience in communications.
• 🔍 V3 offers new features in Media Watch, Shared View, and AdWatch, enhancing the way users listen to, understand, and report on brand-related conversations.
• 📰 Media Watch covers traditional news sources such as newspapers, online news portals, and broadcasts.
• 💬 Shared View monitors major social networking sites including Facebook and Instagram.
• 📈 AdWatch tracks and analyzes the performance of paid media.
• 🛠️ The new mentions feed provides a comprehensive view of stories, articles, and broadcasts with a variety of data points and charts.
• 🔎 Full-text search capability allows users to find stories that mention specific words, phrases, or names within larger topics.
• 📊 A story timeline feature shows the number of articles in relation to a running forecast, indicating trends in topic coverage.
• 📊 The redesigned dashboard introduces new visualizations and analytics for stories, including overview cards and tonality charts.
• 🏆 'Story Value' is a new metric introduced in V3, scoring articles and social content based on potential brand impact, reach, engagement, and authority.
• 👥 Dedicated authors and publishers pages help identify key influencers and platforms relevant to specific topics, with scores reflecting their engagement and reputation.
• 📧 Improved email alerts provide daily top stories ordered by story value, saving time and allowing for customization and scheduling.

Q & A

What is the main purpose of Mediameter Version 3?

Mediameter Version 3 is a listening and analytics tool designed to help users monitor and understand conversations surrounding their brand and issues they care about, offering rich new ways to listen, understand, and report on these conversations.

What are the three main features of Mediameter Version 3 mentioned in the script?

The three main features are Mediawatch, Shared View, and Adwatch. Mediawatch covers traditional news sources, Shared View monitors social networking sites, and Adwatch tracks paid media performance analytics.

How does the new mentions feed in Mediameter Version 3 help users?

The new mentions feed provides users with all the stories, articles, and broadcasts on the topics they wish to monitor, organized in a table with data points and charts, making it easier to process the information.

What is the significance of the full-text search feature in Mediameter Version 3?

The full-text search feature allows users to find stories within larger topics that mention exact words, phrases, or names, making searches more specific and relevant.

Can you explain the story timeline feature in Mediameter Version 3?

The story timeline feature shows users if the number of articles about their topics is above or below a running forecast, helping them to understand trends in media coverage over time.

What does the redesigned dashboard in Mediameter Version 3 offer?

The redesigned dashboard offers new ways of visualizing and analyzing data about stories, including overview cards that provide a quick top-line view of story count, channel exposure, and other valuable statistics.

What is the concept of 'Story Value' in Mediameter Version 3?

Story Value is a new way of measuring the potential brand impact of articles and social content. It considers the objective characteristics of the articles and posts, their potential reach, level of engagement, and the authority of their creators and publishers, giving each story a score between 0 to 10.

How does Story Value help users prioritize their focus?

Story Value acts as a ranking mechanism for mentions, allowing users to focus on the content most deserving of their time by identifying which stories are most likely to affect their brand and industry.

What are the dedicated authors and publishers pages in Mediameter Version 3?

Dedicated authors and publishers pages provide information on journalists, bloggers, reporters, content creators, and publications that have produced the most and best stories about the user's topics, helping to identify relevant people and platforms.

How are authors, influencers, and publications scored in Mediameter Version 3?

Authors, influencers, and publications are scored based on the frequency they engage on specific topics, their audience size, and the strength of their reputation, which aids in media outreach.

What improvements have been made to email alerts in Mediameter Version 3?

Email alerts in Mediameter Version 3 have been improved to include daily alerts with the top stories on the most important issues, ordered according to story value, and users can customize their emailers using a library of templates.

How does the onboarding process in Mediameter Version 3 facilitate self-provisioning?

The new onboarding process in Mediameter Version 3 makes setting up accounts and topic buckets easier and more intuitive, allowing for a smoother self-provisioning experience from start to finish.