How to Build a Personal Brand on LinkedIn

Summary

This video offers a step-by-step framework called 'LINK' for building a personal brand on LinkedIn in under a month. It emphasizes engaging with others' content (Lyft), improving your profile (Improve), networking (Network), and creating content (Create) to stand out professionally.

Takeaways

• 😀 LinkedIn is a professional networking platform where users engage with content with a business mindset, making it a great place to build a personal brand.
• 🏗️ The 'LINK' framework is introduced as a method to build a personal brand on LinkedIn, covering engagement, profile improvement, networking, and content creation.
• 🤝 'L' in LINK stands for 'Lyft', emphasizing the importance of engaging with others' content to elevate one's own brand through meaningful interactions.
• 🔍 'I' in LINK stands for 'Improve', highlighting the need to optimize one's LinkedIn profile for better visibility and to establish a strong personal brand.
• 📈 'N' in LINK stands for 'Network', suggesting that building a relevant and targeted network on LinkedIn is crucial for personal brand recognition.
• 📚 'C' in LINK stands for 'Create', encouraging the creation of engaging content to leverage one's personal brand on LinkedIn.
• 💼 Engaging with top accounts in your niche by leaving meaningful comments on their posts can help establish your presence and authority in your industry.
• 📝 Optimizing your LinkedIn profile is essential as it acts as your online sales page, influencing how you are perceived by potential connections and clients.
• 💬 Building a network involves sending personalized connection requests and continuing to engage with people's content to foster meaningful relationships.
• 📖 Content creation on LinkedIn should start by sharing insights and lessons learned from other sources, gradually moving towards original content as you gain confidence.
• 🚀 Consistently creating and sharing content on LinkedIn can help you be recognized as an expert in your industry, thereby amplifying your personal brand.

Q & A

What is the main focus of the video?

The main focus of the video is to share a framework for building a personal brand on LinkedIn in less than one month.

Why is LinkedIn considered different from other social platforms like Instagram or TikTok?

LinkedIn is considered different because it is more focused on business connections, networking, and professional engagement rather than entertainment content like viral dances or cat videos.

What does the acronym 'LINK' stand for in the context of the video?

In the video, 'LINK' stands for Lyft, Improve, Network, and Create, which are the four steps of the framework for building a personal brand on LinkedIn.

What is the significance of engaging with other people's content on LinkedIn?

Engaging with other people's content on LinkedIn helps in building reputation, authority, and connections, which are crucial for personal branding.

How can one effectively engage with other people's content on LinkedIn?

One can engage effectively by making a list of top accounts in their niche, bookmarking their profiles, visiting these profiles daily, and leaving meaningful comments on their posts.

What are the expected outcomes of engaging with other people's content on LinkedIn?

The expected outcomes include increased profile visits, establishing a presence in the industry, and leveraging one's personal brand.

Why is it important to optimize one's LinkedIn profile?

Optimizing a LinkedIn profile is important because it acts as a sales page and a branding tool, helping to attract the right audience and increase the number of profile visits, leads, or sales.

What is the strategy for building connections on LinkedIn?

The strategy involves sending personalized connection invitations to people one wants to connect with, commenting on their posts, and engaging in conversations without immediately pitching sales.

What are the benefits of building a relevant network on LinkedIn?

Building a relevant network on LinkedIn helps in getting noticed by the right people, fostering reciprocity, growing one's profile, and creating meaningful connections.

How can one create engaging content on LinkedIn?

One can create engaging content by compiling insights from books, articles, or other sources into LinkedIn posts that add value to the audience, and eventually crafting original posts based on personal experiences and knowledge.

What are the results of consistently creating and sharing content on LinkedIn?

Consistently creating and sharing content on LinkedIn can lead to being recognized as an expert in the industry, consolidating one's presence in LinkedIn and the specific niche, and leveraging business by increasing the number of leads and potential clients.

Outlines

00:00

🚀 Building Your Personal Brand on LinkedIn

This paragraph introduces the video's focus on creating a personal brand on LinkedIn, a platform often overlooked for its business-centric nature. The speaker shares their framework, the 'LINK Framework', which stands for Lyft, Improve, Network, and Create. Lyft emphasizes engaging with others' content to elevate your brand, Improve focuses on optimizing your LinkedIn profile for visibility, Network stresses the importance of building a relevant and targeted network, and Create encourages generating engaging content. The speaker also highlights the need for daily engagement with top industry accounts and the benefits of doing so, such as learning from others, building connections, and enhancing your personal brand.

05:02

🔍 Optimizing Your LinkedIn Profile and Building Connections

The second paragraph delves into the specifics of the 'LINK Framework', starting with 'Improve'. It discusses the importance of optimizing your LinkedIn profile to stand out and attract the right audience, suggesting that a well-optimized profile can lead to increased profile visits, leads, and sales. The speaker also emphasizes the need for consistency in branding elements across your profile. Following this, the 'Network' component is explored, where the speaker advises on building connections through personalized messages and continued engagement with others' posts. The paragraph concludes with 'Create', encouraging the creation of content based on insights from books, articles, and other sources, and the benefits of doing so, such as being recognized as an expert and scaling your personal brand.

Keywords

💡Personal Brand

A personal brand is the unique image or impression that an individual projects, particularly in a professional context. In the video, building a personal brand on LinkedIn is the central theme. The script discusses strategies for leveraging LinkedIn to amplify one's personal brand, such as engaging with others' content and creating original posts that demonstrate expertise.

💡LinkedIn

LinkedIn is a professional networking platform, often used for business connections, job searching, and professional development. The video emphasizes the importance of LinkedIn as a platform for business-minded individuals, contrasting it with more entertainment-focused social media platforms like Instagram and TikTok.

💡Engage

To engage, in the context of social media, means to interact with content or other users. The script suggests engaging with other people's content on LinkedIn as a method to lift one's brand by leaving meaningful comments and building connections.

💡Framework

A framework in this video refers to a structured approach or system for achieving a goal. The 'LINK Framework' is introduced as a method for building a personal brand on LinkedIn, with each letter representing a step in the process: Lyft, Improve, Network, and Create.

💡Lyft

In the context of the 'LINK Framework,' Lyft is a play on words, suggesting that by engaging with others' content ('lifting' it), one can elevate their own brand. The script provides a strategy for identifying top accounts in one's niche and engaging with their content to build reputation and authority.

💡Improve

Improvement, in the script, refers to enhancing one's LinkedIn profile to be more discoverable and to present a cohesive personal brand. The video mentions optimizing the profile with consistent branding elements and a sales-oriented approach.

💡Network

Networking on LinkedIn involves building a group of connections that are relevant to one's industry or profession. The script outlines a strategy for leveraging the platform to create a targeted network, which is essential for getting noticed by the right people.

💡Create

Creating content on LinkedIn is a way to establish oneself as an expert and to share valuable insights with one's network. The video suggests starting with curated content from other sources and gradually moving towards original creations to build one's personal brand.

💡Optimize

Optimization in the video refers to the process of making the most effective use of one's LinkedIn profile by ensuring it is attractive to potential connections, leads, or clients. This includes using keywords, a compelling headline, and a professional photo.

💡Content Creation

Content creation is the process of producing original material to share on social media platforms. In the script, it is suggested as a way to add value to one's audience and to establish oneself as an authority in one's field by sharing insights and lessons learned.

Highlights

The presenter shares a framework for building a personal brand on LinkedIn in less than a month.

LinkedIn is highlighted as a platform for business and professional engagement, rather than entertainment.

The 'LINK' framework is introduced as a method for personal branding on LinkedIn.

L stands for 'Lyft', emphasizing engagement with others' content to elevate one's brand.

I stands for 'Improve', underscoring the need to enhance one's LinkedIn profile for better discoverability.

N stands for 'Network', focusing on building a relevant and targeted network on LinkedIn.

C stands for 'Create', encouraging the creation of engaging content to leverage one's personal brand.

A daily routine of engaging with top industry accounts is suggested to build reputation and authority.

The importance of leaving meaningful comments on others' posts is discussed for value addition and appreciation.

Optimizing one's LinkedIn profile is compared to completing a sales page for branding and sales purposes.

A personalized message strategy is recommended when sending connection requests to build meaningful relationships.

Continuing to comment on connected profiles is advised to maintain and strengthen relationships.

Content creation is simplified by compiling insights from various sources into shareable LinkedIn posts.

The presenter shares a personal example of content creation by compiling lessons learned from a course.

Optimizing content for engagement is discussed as a strategy to increase visibility and recognition.

The results of following the 'LINK' framework include perceived expertise, profile growth, and business leverage.

A cheat sheet for building a personal brand on LinkedIn is offered as a resource in the video description.

The importance of not jumping into a sales pitch when building connections is emphasized.

Transcripts

no idea how to stand out on linkedin

well in this video i'm going to share my

exact framework for building a personal

brand on linkedin in less than one month

and yes linkedin does not sound as sexy

as instagram or tick tock and i get it

it looks boring when compared to other

social platforms but linkedin scores

much higher on another dimension people

don't go to linkedin to watch viral

dances or cat videos they go there with

a specific mindset of doing business of

connecting with engaging people and

finding what they are looking for and

this is where you come into the scene

and in this video you will learn my

framework for building leveraging and

amplifying your personal brand on

linkedin and these were the exact steps

i took to build a personal brand on

linkedin in less than one month and if

you haven't subscribed yet to the

channel make sure you do so and hit the

bell to receive notifications of new

videos about marketing branding and

business my framework is called the link

framework and it covers everything you

need to build your personal brand and to

begin with let's clarify what exactly is

the link framework the l stands for lyft

and literally it means engaging with

other people's content to lift your

brand the i stands for improve and it

just highlights the importance of

improving your linkedin profile to be

found in search the n stands for network

so you are going to leverage linkedin to

build a very relevant and targeted

network and the c stands for create so

create engaging content to leverage your

personal brand on linkedin so let's

start with lyft now linkedin instagram

facebook are social platforms and they

are called social platforms for a reason

so if you want to build your personal

brand on linkedin or any other social

platform you need to engage with other

people's content and this took me a bit

of time to make peace with because i

don't like to spend all day long on

social media but the truth is you don't

need to in fact with less than 30

minutes a day you can easily interact

and engage with other people's content

on linkedin and start building your

reputation your authority and most

importantly connections and in order to

engage with other people's content to

also lift my brand i follow a very easy

framework that i'm going to teach you

now so the first step is making a list

of 15 top accounts in your niche or

industry and this should be accounts

that are active that is these people

should be daily posting content on

linkedin or also engaging with other

people's content and the second step is

simply to bookmark their profiles on

your web browser so you make it much

simpler for you every single day to go

onto their profiles and the third step

is you want to go to these profiles

every single day and leave a very

meaningful comment on these people's

posts and when i say meaningful comment

i don't mean this is a great post or

good job i mean a comment that adds

value to the person and most importantly

that appreciates the work they have put

in to create that piece of content and

as you can see in this example this was

the comment i left in ross simmons post

it basically says you can play the

algorithm game but you won't play it for

long when you play the content creation

game you set up yourself for success and

you want to do this in your top accounts

every single day so the fourth step is

just to rinse and repeat this every day

now the reason for engaging with other

people's content is very simple first

you learn what works because you are

constantly engaging and consuming other

people's content so you know exactly

what they are doing that actually works

in what does not work and you are also

building connections that can turn into

very meaningful and interesting

relationships and so after putting into

practice this routine of engaging with

other people's content you can expect

three things the first are profile

visits the second is establishing your

presence on linkedin in your industry

and finally you are leveraging your

personal brand but if you want to take

things a step further you need to

improve your linkedin profile and this

is what makes the second part of my

framework thankfully i've already

created a video helping you optimize

your linkedin profile which you can

check here and the reason why you want

to optimize your linkedin profile is it

because that's your sales page literally

you have a sales page to be completed so

you must optimize it for sales or for

literally anything you are expecting

with your linkedin profile and the

second reason for optimizing your

linkedin profile is branding obviously

people pay a lot of attention to the

elements that make or break a personal

brand and they will notice if your

profile is completely random so make

sure you use brand elements that are

consistent and cohesive around your

profile and now you're asking what are

the results after optimizing my profile

and you can surely expect a higher

number of profile visits a higher number

of leads or even sales and obviously

attracting the right audience and i

would love to know if you have or have

not yet optimized your linkedin profile

so make sure to leave a comment down

below now the third step of my framework

is the network and having a relevant

network is really important if you want

to get noticed by the right people and

you have done most of the work already

you have commented on these people's

posts and you have an interesting and

optimized linkedin profile now the best

part is building connections with these

people so my strategy for doing so is

literally to go into the people i really

want to create a connection with and

send them a connection invitation that

is kind of a friendship request if we

were talking about facebook but instead

of sending them a general connection

request you want to add a personalized

message and the reason for doing this is

you want to make sure these people see

you as someone who put in the effort to

try to have them on their network so you

always want to send an interesting and

personalized message that shows the

people you have put in the work and here

you can see the example of a message i

sent to ross simmons and then you want

to continue commenting on these people's

posts on linkedin so they can

acknowledge you they know you are there

also contributing to their posts to

appreciating their efforts and this is

literally the first step for building

any connection so when you go again onto

the message and you send them something

it's not a cold relationship because you

are already present in their profiles

and in their content and so don't be

afraid to jump into a conversation as

long as you are not jumping into a sales

pitch because that's a no-no and

obviously the reason for building a

network is to building connections

because when you take the time to add

value and contribute to someone's life

you are creating a connection and the

results after this process are

reciprocity profile growth and obviously

meaningful connections and now you are

probably wondering okay i've got a great

profile i'm commenting on other people's

posts and i have already some great

connections what is the next step and so

it's time to create content and creating

content can be hard especially if you're

just starting out that's why i recommend

you content creation now what exactly is

content creation instead of coming up

with your original ideas you will simply

create content to your audience so you

will grab insights from books you've

read articles you have consumed or other

people that you have access to and you

will compile the information into

linkedin posts that you can share with

your audience and add value to them and

really the goal is to create existing

content to your audience so there's no

need to reinvent the wheel and this is a

good example where i compiled the

lessons i learned with a specific course

i took and i share that on linkedin and

the goal is with time to start crafting

your own posts like this one you see

right here where i created and shared my

framework for everyone who wants to

start creating content but does not know

where to start and once you get used to

this process of creating content you

should definitely try to optimize your

content for engagement and i've created

a video here where i help you create

engaging posts for linkedin and

obviously after you start creating

content on linkedin you will be

recognized as an expert in your industry

and you are scaling your personal brand

at the same time because you are

distributing your content and your

knowledge and now you're asking but yeah

and what are the results after

publishing content you get perceived

expertise in your industry you

consolidate your presence in linkedin

and in your specific niche and you

leverage your business you leverage the

number of leads and potential clients

and with the link framework you can be

sure you are building a strong and

powerful personal brand on linkedin and

if you want my cheat sheet for building

a personal brand on linkedin you

definitely should check the link on the

description and obviously make sure to

watch my video on optimizing your

linkedin profile and i hope to see you

there

[Music]

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